Planning Your First Kickstarter as an Artist

✿✿✿ Open Me ✿✿✿
In January I launched my first Kickstarter, for a zine full of Huevember illustrations, and I wanted to do a retrospective vlog style video on what the process was like!
In this video, I explain why I chose Kickstarter, how I calculated my goal, the services I used, and more! If you have any questions, post them in the comments and I'll do my best to answer!
✿ Get the zine! ✿
madameberry.com/shop
✿ Printing Companies: ✿
Mixam: mixam.com/
Catprint: www.catprint.com
Stickerapp: stickerapp.com/
✿ Spreadsheet Example ✿
docs.google.com/spreadsheets/...
✿✿✿
Supplies:
✿ Tablet - Wacom Intuos Pro: amzn.to/2JACJoZ
✿ Scanner - Epson Perfection V39 - amzn.to/33zLk2g
✿ Printer - Canon Pixma IP8720: amzn.to/37pU6Rp
✿ Jane Davenport Watercolors: amzn.to/3muM6VL
✿ Strathmore Cold Pressed Watercolor Paper: amzn.to/2Juj5uF
✿ Brushes - Transon Round Brushes - amzn.to/3mtfD29
✿ Amazon links may be affiliate links; Purchases via those links help support the channel with a small commission at no extra cost to you! ✿
✿✿✿
Find me on the internet!
✿ Twitter: / madameberry
✿ Twitch: / madameberry
✿ Patreon: / madameberry
✿ Instagram: / madameberry
✿ Discord: invite.gg/strawbooty
✿ Commissions: bit.ly/CommissionBerry
✿✿✿
Music by Clueless Kit - The Springs - thmatc.co/?l=E169346C

[@paztapas]

The editing on this is adorable! Also I love that top.

[@joelhagdahl5769]

These videos are so well-made and soothing :D

[@madameberry]

Thank you! =w=

[@gabydiazortiz]

Hey! I found this super helpful- I’ve been looking for Kickstarter videos that focus on artists with smaller platforms because (with everything going) I’d love to make my first Kickstarter to make a zine. I currently have a large body of work from May art challenges that I did in advance and I’ve gotten more followers because of it so I think I’m ready. The only question I’m trying to wrap my brain around is stretch goals. Do I add stretch goals as I go once I see more people are backing a project or should I include that in my original video? And if/when I make the goal, how do I know who pledged for more content or does everyone who pledged get that extra content? Idk if that makes sense but thanks for making this video!

[@madameberry]

Personally, I recommend having a vague idea of what you want your stretch goals to be, but to only announce the first one to start with. I don't think I talked about stretch goals in my original video, just in the project description. (If you want to see what all that looked like you can do so here: www.kickstarter.com/projects/madameberry/ripe-an-art-zine-by-madameberry-make-100) What I ended up doing was announcing one stretch goal at a time as we hit the previous goals, that way each time we hit a goal there was an exciting new announcement. And when you add stretch goals, you can specify which tiers will get the rewards. For instance, in mine, my first stretch goal was to add extra pages to the zine. This affected people who bought the digital zine and the physical zine. The stretch goal for the holographic print only affected backers who backed at the "print" tier. And the last stretch goal for stickers came with every physical order (but not the digital zine orders). It's all up to you. Stretch goals are usually treated as an automatic add-on (for instance, "ever backer gets a sticker") rather than something the backer has to pledge extra for. If you want those "pledge extra for this thing" then you would add a new reward tier.

[@gabydiazortiz]

@@madameberry thanks so much for answering! Your video has been one of the more helpful ones i've seen since i've never done a kickstarter. Thanks for the help.

[@thegirlymom4188]

Ik this is old but can I still purchase one . . 😢?

[@madameberry]

I still have some available, if you check the sale section on my store (glitchberry.com/collections/on-sale )