Podcasting for Law Firms: A how to guide and lessons learned when starting a podcast

We spoke with Sam Burrett about why law firms would want to start a podcast and all the work that goes on behind the scenes to set up, promote, and produce a podcast.
Sam recently started his own podcast, The Leading Lawyer Project, about how the world’s top lawyers are forging new careers, winning the best deals, and shaping the future of law. He is also an Associate Commercial Director at Plexus, a company using advanced technology and flexible access to world-class talent, to free lawyers to focus on higher-value strategic work.
Interview Covers:
00:00 Introductions
01:15 Can law firms take on podcasting?
03:00 Rationale for doing a podcast
08:40 Choosing your podcast’s purpose
11:00 Hosting podcasts (hardware, software, marketing)
12:40 Editing the session
16:00 Time commitments
16:40 Distribution options
20:15 Benefits and rewards to doing podcasts
21:15 Advice for law firms starting out
Join the BD Roundtable to hear the extended Q&A covering
- Being a guest on other podcasts
- Doing podcast series
- Getting lawyer buy-in
- Recycling existing content
- Lessons learned
- Managing guests pre-podcast
- Interviewing tips
- Other podcasts as inspiration
Connect with Sam on LinkedIn at: / sam-burrett
Listen to The Leading Lawyer Project at: www.buzzsprout.com/1137191
Visit the BD Roundtable at: www.bdroundtable.com/