POPcast Ep 4 - Part 1 - Major Labels or Independent?

Your favourite hip hop heads are back!
In today's Episode, Scoop Makhathini, DJ Vigilante, Ms Cosmo and DJ Speedsta are jumping right into it and talking about Hip Hop in South Africa, we look at signing to a major record label, or staying independent, and they dive into deal options and how they work.
Let the discussion begin.
#POPcast

[@podcastandchillnetwork]

What a dope episode so insightful, always wondered what a 360 deal is LOL

[@cousinmav245]

Speedsta: We are getting our lives in order Also Speedsta: *Smokes cigarette* 😂😂😂

[@poisoncalvaro227]

🤣😅😅😂

[@saus5985]

😂😂😂😂😂😂😂

[@michellesebola5727]

🤣😂🤣

[@kreativelinx69]

😂😂💨

[@kwanelenomoyi]

somethings off with the audio, but awesome content as usual.

[@thatotlhoolebe3708]

Bruh I thought it was my headsets or something

[@riazzmidastouchedboards3895]

Thato Tlhoolebe hope you ain't blowed them or something like that 😂

[@chefcinco8625]

@@riazzmidastouchedboards3895 😂😂😂 I thought I was the only one busy blowing my earphones

[@Busi_Laveni]

Speedsta's mic to be specific

[@rawstrawberry319]

Even on my smart TV 📺 😂

[@therealhdeep]

Vigis heart almost pumped out his chest when cosmo put her hand on his leg 5:45

[@ajantsmith6139]

Team, the visuals and sound are off on this one. Two words guys, Quality Control. None the less dankie for the new content.

[@RAWXCRTV1]

We apologize for the audio, one of the mics was spazzing and only picked I up during post. We tried fixing it as best as possible

[@sakhiledaniel3795]

The knowledge you guys are sharing is powerful bruh.... much love

[@podcastandchillnetwork]

Wow that was insightful, had no idea what a 360 was LOL ....

[@lwandosongeziwe9001]

Since watching you guys i've fallen in love with this Popcast, awesome content, views and much insight about the industry not particularly in the Hip Hop sphere, Big up guys🙌

[@samuelharry5266]

a lot of kids who want to be involved in the music industry in South Africa need this information this is the real plug thank God for such entertainment in South Africa

[@nomfundondiniza8094]

Ola to the commenters!!! Thanks for the longer videos 👊👊

[@DJ_Smokes]

Simply put a 360 deal is 1. Licensing and Distribution 2. Publishing 3. Management all to one label

[@ce666isa3]

Yah I love how short it is ... 🙌 idk who the weirdo who suggested it be longer

[@nandijele]

This just opened my eyes and its has been grating on my nerves because I really didn't know how these things work. You can always read this when you're researching but you guys break it down. Thank you

[@lilparkertv]

I asked the question, thanks for makin the video guys!!!

[@mandlasibande4630]

This podcast is so important.Plz protect it at all cost. Bless up! 🙌🏾

[@TheGudlove]

This is the type of information and conversation that is needed among artists! That you guys for creating such awesome content

[@snowblak_tsl]

Scoop is really necessary in this PopCast

[@nhlanhlazwane9465]

I'm not in the entertainment industry but this popcast gives me life. Keep up the interesting and empowering conversations!

[@SoupLorrd]

I can't wait for this one! well, I'm actually waiting sooo

[@attiejarana5309]

I have a QUESTION: with record labels, What is their mandate? What is their purpose? Is it to boosts local talent or are they operating as distribution outlets for foreign artists that want to penetrate the African/South African market? I say this looking at what warner has achieved in the past 3 Years...haven’t seen anything to be honest.

[@charlesmatthews8056]

They are just like politicians straight up

[@LwaziSbuLive]

Love the show @POcast. help us with the AUDIO guys. AWE!

[@maphendumpapane1244]

I don’t think they should extend the time on the show 🤔, it annoyed me at first but ii actually get they’re point . The short episodes actually get to the point . Love it 👏🏽

[@joshthemanagermolotsi4345]

I really wish I could edit this audio. As an audio engineer, this hurts 😭😭😭

[@sesetunzima4192]

Always looking up if you guys uploaded something 😢love this popcast

[@UncleBAE]

Speedsta reminds me of the movie ''Friday'' on this

[@kanjumangxaba3743]

Thank you so much for this insightful video guys. Ta Scoop okho ndikumamele and im grateful for the information. Vigi, who can one speak to at Universal for a record deal if you don't have representation? What is the actual process? who to call etc any pointers there? Again Thank you.

[@QuezManez]

Maybe do it like Desus and Mero where there's clips out everywhere, but then you have a full 30/45 minute edit for those of us who like long ass youtube vids

[@zintlemvana7955]

Another South African who enjoys Desus and Mero. 🖖🏾 Bodega Hive

[@idonwonpeace8238]

Thank you guys for lestining.and making changes. Perfect episode

[@siboniso_sk5683]

Scoop is a free talker, has no favouritism in the game, he is just stating facts and i got so much respect for him

[@mvulenifikile3294]

Thanks a lot for information that the team gives...big ups to Vigi, Cosmo, Speedsta and Scoop 💯👌🏽

[@michellesebola5727]

Educational content!!!

[@athenkosimatshini1716]

@Scoop, when you come up with an idea at your work space that has got nothing to do with what you working on, you have a right to own that. however, certain company clause are written in a way that whatever you come up with belongs to the company, of which this goes back to what you guys mentioned about going through your work contract before signing or have it reviewed by a legal personnel or someone who has better knowledge about contracts.

[@nkosingiphilemkhize449]

Speedsta knows the whole game. Brilliant content gents and lady. I have question and anyone on the comment section can answer should they have an answer. Let's say I just redorded a "hit" song, 100% original. How do I go about making sure that it reaches a wider range of people nationwide? What are the steps to take to get your music out there as much as possible. Let's say, with a budget of 10k for a song.

[@athenkosimatshini1716]

great content... there are several deals that one can enter into regarding distribution of music, like Speedsta mentioned, license to distribute your music, of which even licensing has different types, you can have an exclusive one where u as an artist can not sell your own music on the side but universal does. However, a non-exclusive one will enable you to sell it on the side, also you can negotiate for territories also, but that's another stuff. secondly, what Vigi mentioned is vital about entering into a joint venture with a company, but it seems many artists don't wanna put in investment, which result into them selling all their rights when they sign into companies... Consulting a lawyer is not expensive, rates can be negotiated, especially for reviewing a contract and providing legal advice. Read contracts before signing, secondly, know what you want and have it put on the contract, and be clear before you commit or enter into an agreement.

[@morenamatsena5888]

Signing a 360 deal means the label handles your recording, publishing and managing side of business ... When it comes to signing a contract, read through it, and get an lawyer to go through it with you, even a law student from UJ doing their 3rd year, reach out ... explain what you want as an artist and work from that, you're negotiating, you want more, most definitely the label will take more from you, it's business.

[@theindustrymanagementteam]

Learning a lot from you guys

[@lun2132]

Ya'll are feeding us gems! Bless up!!!

[@Titus_Makomo95]

This really helps us.. Big up to the popcast crew ya'll killing it

[@pressureaudio4530]

The audio is trash. Please fix it. I love this series

[@simarcmedia1643]

SCOOP IS A MALE VERSION OF BONANG! I'M SAYING SCOOP HAS THE SAME ENERGY AROUND PEOPLE (DON'T MATTER WHO YOU ARE) AS BONANG!!!!

[@_Mandisa_]

Lets wait😊about damn time

[@SoupLorrd]

Good point Speedsta! You have to split the money. and the crazy thing is that this even applies to us Indie artists!

[@ntsikaqha]

I don't mind the episodes being divided, but please posts all parts of that particular episode on the same day.

[@inthenamex]

scoops opinion am a stand for

[@joshthemanagermolotsi4345]

I've read enough contracts to know that the very first offer you get probably won't be a good one. But it is the most important thing to own your masters because you decide what to do with them. If the label owns the masters they decide what to do with them. I agree that you have to split the money somewhere and that is exactly what a licensing deal is. It is splitting the cash, giving the label a percentage of the income while you own all the rights. A licensing deal is a great deal to get. Speedsta forgot to mention that in a licensing deal, the masters are guaranteed to revert to you. I say this because I am an artist manager and I've seen these deals so many times.

[@1ST-Current]

Guys please discuss how a standard contract is structured and maybe what artists should look out for in the fine details when reading a contract. Also, maybe do a popcast on how to speed read a contract and what points to look at. Scoop unblock @8Locs already. 🙄

[@joshthemanagermolotsi4345]

The thing is you can't really speed read a contract tbh. The contract is long and there are a lot of clauses in the contract that are important.

[@rainmoii]

morning guys,thanks for this great information, i just want to know as an upcoming artist how must must you charge for 30 to 45 min performance?

[@manniniM]

Scoop 😂😂 "going to Las Vegas to beat the house😂💔 you will only be able to buy yourself a house,not beat the house"

[@luckymahlangu1494]

Hmm 🤔, if this doesn't educate people about music, I don't know what will.

[@rawstrawberry319]

At their events they should also try educate the artists instead of popping bottles

[@siyam6050]

On point as always✊... oh get better mics guys please

[@shivavuyani]

So the editors didn't put in that Instagram post now we have to search for it smh🤦🏾‍♂️non the less dope episode

[@quphilanga2435]

I like speedster t.shirt boyzen in the hood that event was lit

[@vxaxn1640]

If I may, how about you enlist upcoming hiphop musicians/artists to perform their song/s at the end of each episode? That could supplement the short episodes...

[@ngqaphelimchunu4611]

Great show, Miss Cosmo looking stunning!

[@ndumisomaseko4513]

Somebody fix speedy's micrphone yeses!😂😂

[@exploringafrica2496]

Happy with the time.. 15 min is great

[@tribenationmedianamcc]

Iv been on this from the start, and I like... Shit is good... Plzzzzzzzz do not extant this shit. Everything is nxa, just keep going, you'll are buzy with greatness... All the way from Nam 🇳🇦 🇳🇦 keep giving us that knowledge

[@isemusic5070]

this shit here hit home. I was once signed and let's just say things turned sour and long story short I got out of the contract and have never looked back since.

[@Mod3god]

this show will prolly be the biggest in S.A 5 years from now.

[@mandlasibande4630]

Cassper is a good example.Start indie and hit up the labels when you have a brand and you can then bargain.

[@thabanibiyelasphesihle3435]

Yerrrr now I understand why shane eagle said "i rather die with the best of the music than fuck around and sign a deal"

[@90smalume]

From eSwatini, I love your pop cast. I reckon the content.

[@anelaniskenjana3895]

Can u guys puff some greens, jst wana see something, nd ur pod cast is becoming huge, keep up the good work... one more thing it would be gr8 to invite a follower every session

[@everythingmalachi]

Loved this episode the most.

[@nhlakaniphonxumalo902]

Audio is everything guys sicela ngilungise I know your show isayintsha but isound iyaphoxa your content is golden though

[@ebltvmpumalanga9868]

360 can do for most of us ..buh it yent easy to getit though💔

[@saus5985]

Hi guys, can you have a discussion on music video rights ( who gets what, who should upload the video on social media "artist or the person who shot it" and how to protect your content)

[@joshthemanagermolotsi4345]

I may be wrong but I think that the person who makes arrangements for the production of the music video owns the rights in the music video. There is something called VPL which is the public performance of music videos. It is important to note that VPL is not law, it has to be dealt with in contract. VPL is a royalty that is paid to the performers in the music video. If you are in a music video as a dancer or whatever, you should be paid a royalty but it is not law so labels will not pay you and it will likely be omitted from your recording contract.

[@TopBoyVerge]

i got a question does the hiphop industry appreciate the kids that dance to their music ?? i mean we even fight for likes and reposts yet we partly the reason some music bubbles to the top when no one noticed it

[@RandomActivity1]

Dope Show overall....stay blessed.

[@banelebhendane5260]

Lit content. The sound is off though today

[@bonolosolomon]

Always providing useful information👊🔥

[@HloniMahloko]

Check ourselves! getting our lives in order

[@rhyniqueuzulu3726]

SA hip hop is far yet to be better, from 2015 till this year its been moving in a snail's pace

[@jookz4429]

Dope, plz fit the audio

[@lungamrweb]

Can yall please touch on the Payola topic...

[@fungain77]

Vigi saying that because he works for a major

[@sphumelelembuyazi6567]

looveeee you guys

[@exotheartist]

15minuets iz perfecto👌🏾

[@WEGUN]

Guys you must bring guests

[@menzichriswell924]

This popcast is dangerous, I'm fuckin addicted now

[@larnellebakala2256]

Sound was terrible on this video, please get it fixed but otherwise y'all killing it!

[@iloveliya7987]

Love this show ♥️!

[@mphikelelimasinga6378]

Great show firstly my question is on behalf of a lot of new acts. How important is creating and working on relationships that grow you. what is using internet beats (mostly international sound) doing to the local producers/beat makers esp when it comes to trap or the new hip hop in SA. Hope it makes sense

[@tebohomarcus6707]

I love you guys 🤘💕💕💕💕

[@MARKET_PRO]

How much do you need to make it In music independently?

[@snipes_ZA_]

@6:21 I 100% agree with vigi some artists are so sold on flexing/faking it that they end up broke, be smart with your ish

[@njabulogonya3172]

VG insight is lethal damn...I'm not signing anything 😂😂..yho 360 is crazy

[@karabowamosotho2396]

Vigie no broer stop misleading kids.

[@khutsomasombuka1270]

Was This Recorded on a Smartphone ? Tell me if am Wrong guys ? The Audio Quality it's not Excellent Guyz , Overall Good Job

[@xolagwele9210]

THE SOUUUUND

[@thevirtuoso3245]

After hearing all of this, I sit here and ask myself, why indi artists (who are killing it) aren't getting the respect they deserve? Also... Unpopular opinion: S/O to indi labels that are popping, i.e Ambitiouz, TWC, Family Tree (before the Sony deal) etc...

[@zintlemvana7955]

It's not Sony it's Universal

[@thevirtuoso3245]

@@zintlemvana7955 Yeah that...

[@sizwetinga1530]

The sound and visuals need an upgrade but the content fire!!

[@therealhdeep]

the audio was kinda off this time, great chats regardless !!

[@_ChumaNtsomi]

Knowledge

[@notriky_]

Just need a touch-up on the audio. But bomb content still!

[@malcolmmeja3854]

Been waiting!!

[@refilweramarou8313]

I have been educated. Thank you☝️

[@lethabomosoathupa259]

please do a live stream during the weekend

[@sinesiphomazaleni7064]

The visuals aren't looking clean for this episode

[@mvalson7663]

For real bro, also audio.

[@tessmokoka6827]

The indoor venue was nicer and clearer

[@BONEAZ]

Vigi on 360🤔 deals.. Look what happened to Wayne.. And there alot of artist nje..

[@maruthavictor9020]

As for the time thing I am good I watch you guy at the office so if its longer I will have a problem. For me at least