Positioning vs Differentiation vs Distinctiveness (Brand Strategy Debate)

[@JesseJesseJesse]

Assuming distinctiveness is a matter of design and ather well understood already, we're left with the question which WHYs matter to whom. I have found two very enlightening sources for that: 1) Phil Barden's "Decoded" and 2) Margaret Mark & Susan Pearson's "The Hero and the Outlaw". They both break down the potential limitlessness of individual WHYs into a well-manageable number of basic morivations and archetypal stories respectively. Working with these books allows you to start with a template of a relatable story and towards a meaningful goal.

[@BrandMasterAcademy]

Thanks for your insights 👍

[@LennyYT]

For me is value and continuous progress

[@dominik.szewior]

I don't see any reasons why not to combine all of these ideas into one brand or a business: one that has a meaningful (to customers) purpose, is different and is distinctive (although I don't think that this relates only to the visuals). I think that it is a perfect combination for service businesses. The same goes with loyalty: it is great to have loyal customers, but as it was discovered by Sharp - it's not the key to growth. So doing everything to make customers as loyal as possible + constantly acquiring new ones seems like a logical step. I seriously don't see any reason why one would favor one of these ideas and discredit others.

[@BrandMasterAcademy]

I tend to agree

[@meganDIOZA]

Golden nuggets as always 👏

[@BrandMasterAcademy]

Much appreciated 🙏

[@lolzorkont]

Great content, recently found out your channel

[@BrandMasterAcademy]

Glad you enjoy it!

[@onyedikachiaguozor1023]

Making out the message in this video is a little struggle for me. I don't think distinctiveness is about visuals or other brand collateral. Differentiation begets distinctiveness and many will argue they're the same. When a brand radically stands out, it becomes distinctive.

[@BrandMasterAcademy]

Byron Sharp in his book is arguing they are not the same and visual distinctiveness is key

[@leap-research]

IMHO, differentiation is needed when you just launch your brand. However, once you're in the market, you need to push for distinctiveness.

[@GeneticWorks]

only 2,006 views? are people insane

[@BrandMasterAcademy]

😀😀😀