PR + Content for Growth by Kat Mañalac and Craig Cannon

[@rosh70]

Love Kat Manalac's energy and enthusiasm.

[@MikeWilliamsYoroomie]

Wow, the comment about most people not spending enough time brainstorming and the result is putting out content that's not unique and just a derivative of other influences is SO spot on 👌

[@DamonPace]

FAQs to answer common questions - What do you make & sell? - Who are your customers now? Who will they be in three years? - How do you distinguish yourself from competition? - Why do customers keep coming back? - What keeps you up at night about your business? - Nuts & Bolts - How many employees do you have? Full-Time? URL? - What are you hoping to do over the next year that you haven't done yet? Why? - What was your eureka moment that lead you to start this company? - Are you solving problems for your industry, for society, the world? Which problems? How come nobody solved those problems before? Or if they did, why didn't it work out?

[@anjikyuzan]

I just opened the KZbin channel hoping someone would have listed that slide haha. @Damon you're da man ;)

[@jamiejswagga]

@@anjikyuzan same lol

[@savorthepassion]

Nice! I took a screenshot, but this is way better!

[@michielvanroon3015]

Apart from the fact that this talk was very helpfull, can I just say that you two sound like awesome people!

[@StreamAgency]

This video is four years old and still delivering relevance!

[@jamesnguyen2911]

Awesome YC. Can't believe I haven't watched YC for so long

[@VicZ582]

Comment: thanks for telling us that "Don't ask to see the work before it's being published because a lot of journalists take might take it offensive as questioning their journalism integrity" - Thank you for letting us know, that's very helpful domain insight that a non-press person can easily get it wrong. Here is my Question: What would you advice if I instead say to the journalist sth like "I absolutely don't want to influence your work. In any stage of your writing, don't hesitate to reach out to me if you need any additional materials or fact check anyting, I would be happy to facilitate". How does this sound?

[@nuddle2360]

I always was curious about PR and that lesson was informative and helpful, so thanks

[@JustSomeObject]

Not sure I agree with the don't ask to see a draft part. I'm not a founder but my company is glad to ask for the draft because it is then we spotted several serious incorrect facts in the article. Had that article gone out on that major tech news site without us having a look at the draft. It would have been disastrous. So I think asking to see draft is fine, it's what you suggest after seeing the draft that is important. My company only asked for the facts to be corrected before publishing in that situation and we provided proofs. And that is perfectly fine in my opinion

[@erikaknapp8767]

What is the "This American Life" episode you are referencing?

[@jackiemasete9814]

What is the tool called that the woman in the audience recommends the last minutes? Can’t find it😅

[@wynhouse]

Great information!

[@youknowitzg00d]

She said press isn't a scaleable user acquisition channel.........Elon Musk said hold my beer

[@savorthepassion]

You're talking about the confirmed richest person on the planet (There are others said to be more so but no one has confirmed it). Anyways, maybe don't look at the outlier in the situation to base the company on. If you aren't top 3 richest people / companies on the planet, it's likely not scalable.

[@kalis856]

So... What does "churning" mean?

[@RuilinLinRyan]

Bump

[@zachhunter8391]

@@RuilinLinRyan Google "Customer Churn" for more info. In short, it means a customer ending their relationship w/ your business (not being a customer anymore; leaving).

[@makingthestartup3384]

Churning is when your company loses money. It spends.

[@jamiejswagga]

in short - death

[@makingthestartup3384]

@@jamiejswagga Yes. It reduces your overhead and makes you go after for more money.

[@Alex-ll4xm]

Thank you!

[@1voovvoov1]

Wow wow wow. Ty. Only 1/4 thru.

[@ahsanriaz21]

Can anyone help? You mentioned Laura from CNBC at 34.30. Is there a website where I can find contact details of journalists/ how do I get in touch with them with no one in my circle in journalism? Anyone know of any startup incubators equivalent to YC in UK? I've found this channel whilst searching for answers and realised I need this YC mentorship now but I'm in Birmingham uk. Thank you

[@icequeen2778]

You can get contact details of journalists by reading articles written by journalists. There will usually be some kind of email or at the very least you can probably find them on twitter. From what I’ve read online, journalists prefer people to contact them by email or if that’s not possible, by twitter is also fine. Don’t worry about not having journalists in your circle, the uk has at least a couple of major newspapers and there’s also your local newspapers you can aim for. Local journalists may be more willing to help you. If you can get your angle and story right, you can potentially get at least one journalist to write about your startup (or so I’ve read! Might be harder irl...) As for startup accelerators like YC in the Uk, I haven’t done much research on that. I do know, however, that YC does accept startups globally not just those who are based in the US. You could always try applying directly to YC if you feel they are a perfect fit for you!

[@AbderrahmanFodili]

How is this content free

[@ShivamJha349]

✔️

[@abioye007]

Least logical progression 😆

[@sneakerhead567]

Absolutely no substance to this talk.... Take your time? Don't be lazy? Make something good? Edit your content?