PR Upgraded: How to Take Your Company from Not to Hot

Salesforce Ventures and the Salesforce Incubator partnered with portfolio company AirPR to discuss the future of PR and the new ways you can have an impactful, measurable PR strategy.
PR isn't what it used to be: writing press releases, sending out news over the wire, and crossing your fingers that TechCrunch or The New York Times will cover your story. Today, with advances in technology and the democratization of publishing, PR is largely about crafting a story and owning the narrative as it's pushed out across multiple channels. Backed by analytics, data and measurement tools, PR activity then becomes a key business driver and a signal for brands to understand impact.
Do we still need journalists? Absolutely! Do we still want coverage in the Wall Street Journal? Uh-huh. But these things are only one part of the PR puzzle.
Hear from those who are pushing the envelope of forward-thinking PR, and learn how to leverage the world's second oldest profession to rise above the noise and become a thought leader.
The speakers are:
REBEKAH ILIFF, Chief Strategy Officer, AirPR
ADAM SINGER, Analytics Advocate, Google
NIK ROUDA, Senior Analyst, Enterprise Strategy Group
KATHLEEN FLAHERTY, Owner, K21 Communications.