Watch Expert ReRanks Watch Brands For 2023 (THIS TIME IT'S PERSONAL!!!)

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This is my MOST BRUTAL Tier List YET!!! I am not taking any prisoners. What watch brands did well? Where is Rolex? Find everything out today... & of course, F*%K HUBLOT!! 😂
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[@NicoLeonard]

BUILDING A WHATSAPP COMMUNITY, JOIN NOW: whatsapp.com/channel/0029Va9H4UPFsn0XY7sxUt14

[@DJHalfbarr]

Guys, will you be doing some of your comps, discussions etc via Whatsapp? Not on any of the mainstream social networks so miss out on a lot of your guff.

[@BigInjun05]

Richard mille has a pen with a watch movement in it. Out here Buying this peasant pen.

[@truthhandlers3000]

I've been trying to google that François-Paul Journe dinner party story but I just cant freakin find it!?!?!?

[@diegoleiva7242]

On it! 🇨🇱🔥

[@Tom-mn3fi]

@nicoleonard what are your thoughts on the Elliot brown watch company

[@samaelmorgenstern8065]

I normally rank all Nico's suits hublot level. HOWEVER he has listened to his fans, and fixed his sleeves. Therefore, i put them in the "would buy" category.

[@manfredvaegler9661]

Man, that’s a Great looking suit on our fella, an elegantly folded pocket square, cuff links and a decent looking tie. The only thing missing is a splash of colour from something in his button hole. Nico has upped his game. 👍🏻

[@DadeMurphie]

Somehow he managed to overfit the other way on the infamous collar gap. Looks like he's swimming in it.

[@jimiroller]

If he got the suit tailored it’s going in the class category

[@hunterlord101]

I was gifted a Seiko watch by my dad when I was 13 for Christmas- I was terribly sick in the hospital at the time. 15 years later and this thing is still pristine on the face and I've only had to replace a couple pins. I may buy one or two more watches in my lifetime, but this watch will always be my favorite.

[@kevinmoe671]

Which one was it

[@arinesh5997]

CASIO in the God tier, well deserved imo, One of the most beautiful watch making company in the world.

[@supernovic99]

Fr. Affordable watches with amazing quality

[@lifesonrubik3878]

Affordable, beautiful, even more beautiful with edges, like a jewel

[@suryavishwanath8564]

they dont make beautiful watches comparitvely, but their watches are hell of times more durable than most or even every watch brands out there..also they are afforadable, and super robust and it never fails...simple..

[@We_all_die]

I can’t believe how cheap and good the duro’s are

[@2y4n93]

Their full metal gshock is classic and gorgeous

[@matt_valentine]

I'll defend Orient as a truly underrated watch company. They have some beautiful, textured dial designs over there. Seiko is really good, too.

[@pawekwiatkowski175]

totally agree

[@kleanovodust-bin69]

He said he hasnt heard anything from Orient, but Orient released a bunch like the Bambino 38, Mako 3 and Mako 40.

[@raczgabor659]

@@kleanovodust-bin69 I "accidentally" tried on a mako 40 (the woman in the shop gave me something else than I pointed at but I was like sure why not), and it was amazing, felt so good on the wrist. Instant love. Although the mistake at the marker at 26 min is a pretty big fumble but they can correct that

[@radodzi]

I've recently bought Orient Kamasu and it's amazing! F6922 movement, saphire crystal, screw crown, 20bar, beautiful dial for just $300. The only thing I don't like is bracelet but I replaced it with jubelee and it's a killer now!

[@kleanovodust-bin69]

@@raczgabor659 yeah, the mistake at the 26 minute marker can be a collectible one day tho.

[@BennyLlama]

Everyone ready for another year of Nico crapping on Grand Seiko?

[@Dazulolwarrior]

Yes and I'm all for it 🎉

[@surfin_6]

Dont forget hublot

[@Dazulolwarrior]

I mean if a watch got a soul I'd be scared to shits

[@sultanr932]

​@@surfin_6yeah, but Hublot is really a shi*te

[@sweatyjaguar]

Tbh no one really hates GS we hate the die hard fanboys

[@Moethelock]

Nico glad you put Seiko in Would Buy. I'm poor and I love watches and I love Japanese technology and I admire the pride they put into their work. My first watch with a movement was a Seiko, I started collecting Seiko from 60$ to 800$, and I'm having a lot of fun doing it. I've been saving for a Presage Spb417. Hopefully one day I'll be able to add my dream watch the Prospex GMT spring drive titanium SNR035 Seiko. Nico, you inspire me.

[@seanhickling7340]

Longines have definitely earned their place in the class tier. The releases they have made over the past couple of years at the price point has been unmatched by any other brand in regards to quality, design and phenomenal value for money.

[@Cooksmaster01]

agreed the spirit zulu is an amazing watch

[@tongotongo3143]

As well as Baume&Mercier and Grand Seiko.

[@shaunsmusicreviews]

Agree, I bought a 28mm dolce vita and I am in love with it

[@TheJlrc07]

Very very true

[@shuycg]

They have the Spirit line, the heritage models, especially the Big Eye, they have the Ultrachron, the Majatek, the Dolce Vita, the Legend Diver. The only new thing they haven't hit it out of the park with is the HydroConquest.

[@DavidPetrucelli]

"One watch doesn't make a good watch brand." *still ranks AP in class*

[@hardikdamania6850]

True. AP takes the Royal Oak and applies it in every model.. don't see the worth in it

[@aaronmauer7225]

Kinda true. Although that one watch saved and changed the watch industry so it may get a pass

[@thierry1491]

Have you ever tried to get into an AP boutique. They think they rule the world these clowns.

[@vinceslapchopper]

yeah, he shits on Panerai for having the same issues as AP yet it is ranked as ''Class''. The grey dealer bias is really strong in this video!

[@thierry1491]

He talks up his inventory and what he knows he can buy and sell. Yet no really clear and objective explanation on quality of material, mouvement, branding, strategy, etc … a lot of blabla … it’s not only him. He criticizes a brand watch just because they don’t reply to his emails. Most dealers do this as part of their business so they get liquidity on what they have to buy and sell.

[@pianonrd5410]

The only watch I own is a Tissot PRX with a blue dial, and honestly, it's been the right mix of class and casual without breaking the bank (not to mention it was a birthday gift from my grandfather, something I will treasure literally forever.)

[@XwytreX]

Sometimes, gifts from a loved one is worth more in weight than those expensive alternatives. I’m happy for you!

[@tobindreisbach3931]

Tissot is a great brand. I love the PRX.

[@RedneckJesus513]

Tissot's are fantastic watches. Especially at the price point they're at. The watch I wear every day is a Tissot PR100, and it just eats abuse. I work on cars constantly as part of my job, and this thing barely shows any damage from the countless engine bays it has been bounced off of. Just a few scratches on the stainless steel band, and a tiny scratch on the sapphire glass face.

[@rickshawthe3nd112]

Prx he said is a would buy but tissot just doesnt have a lot of other good watches. Anyways i got a 40mm blue dial prx last week, currently loving it🔥

[@focus1to1footballcoaching10]

Probably going to be my next purchase. Beautiful watch for many occasions.

[@theepanvr]

@5:12 Nico: "One Watch Doesn't make a brand!" Also Nico: "The Royal Oak is amazing beautiful watch" LOL.

[@inalaboyy]

AP makes more than one watch 💀

[@albertarason4502]

No@@inalaboyy

[@Fabiversity]

@@inalaboyyRoyal Oak is the least ugly AP, I give you that

[@8888k]

@@inalaboyyDid you watch the part of the video this is referencing? It refers to a brand having one good watch, rather than just one watch overall.

[@DadeMurphie]

@@8888k both companies have more than one watch so your excuse for Nico doesn't make sense. He was being a hypocrite.

[@qfapodcastabouthowardstern]

Love Tissot timepieces, particularly the heritage line--and although I'm not a fan of the current line of PRC 200 Chronographs, the older two-tone automatic editions still look and feel amazing.

[@op1veteran567]

Citizen should be reconsidered. My dad and I have owned probably 30 or so Citizen Eco Drives, one of them the first watch he ever purchased and its still running on the same capacitor after 30 years bulletproof technology and quality watches at a good price. I would say for the $ hands down best timekeeping accuracy that rivals and out performs many very expensive watches.

[@malakisands8180]

I got a compliment on my Citizen Eco Drive Pro Diver blue face and band from an exporter I do business with, he had a Mido. I like the durability and not flashy from my watch that has better quality control than Seiko and keeps their price for what you get

[@christianmartin82804]

I just bought my first citizen and so far I am impressed with the build quality the design the price and the eco-drive that is legendary a watch that can last above a decade and I checked out their website after I bought mine from work the styles my god such beautiful works of art for such a great price I would definitely buy another citizen watch

[@Comando729]

Citizens are great on par with seiko in the dive watch space great history in diving with the citizen challenger diver from the 70s

[@Fredfredbug4]

Im glad someone finally appreciates Tag. They’ve done everything young watch enthusiasts have been asking the industry to do.

[@davidcarrol110]

Tag is a Swiss entry icon. The Skipper alone should give it a Second Coming.

[@tomw485]

Zenith Defy’s have looked kind of like Hublot for the past 15 years. This isn’t new. But with Zenith everything is in-house and they’re pushing the limits of what mechanical chronographs can do. I think they’re a great brand that has a nice mix of traditional looking and more avant garde designs in their watch lineup. Something for everyone.

[@ChromeMan04]

Ever since I got into watches, Zenith started to become my favourite brand, even surpassing Seiko.

[@jdhiro]

Chronomaster owner here. Love Zenith and their Chrono Sports & Originals hit all the marks. Since then, they’ve had some good releases that just don’t speak to me much. I wish they’d revisit the elite and make some proper dress watches that can compete with at least JLC.

[@willl5250]

I'm still waiting on Zenith to put a micro adjust clasp on the Chronomaster

[@HansRutenbrecher]

My Favorite Vintage Zenith models are the De Luca and the Rainbow flyback. Coolest Chronographs ever

[@tomw485]

@@willl5250 I wouldn’t hold my breath. Zenith makes great movements and cool designs for dials and cases but their bracelets unfortunately aren’t the best. Personally I think the Chronomaster Original and even the Sport look best on a strap anyway.

[@superduperduper8161]

I know this is just opinions, but as a fledgling "watch guy" I'm curious what you dislike about Bulova. A Bulova partial skeleton automatic is what caught my eye and brought me into the hobby. It's still my favorite watch to this day.

[@omaralramadneh2642]

exact same here

[@RenghisKhan]

The most tangible new thing Seiko has done lately is up their prices considerably. They deserve a sub category called 'would buy (second hand)'.

[@1968gadgetyo]

And the REAL SKS dive watches becomes Seiko 5 watch.😒

[@aeis3007]

Yeah they're upping the Seiko prices and it seems like Orient is now the product to buy for value for money. Owned by the same company I believe.

[@RenghisKhan]

@@aeis3007 I agree and they are indeed part of the same company.

[@Bsaint]

I feel like the modding community has elevated seiko even more.

[@claytonberg721]

That's where grand seiko is too. They are a must buy used. You're friggin' bent if you buy one new. I have three of them. I would never consider one new.

[@Bsaint]

So glad to finally see Frederique Constant on this list. They have been doing some incredibly innovative things over the past few years and IMO they are one of the most underrated watch brands. I also love my FC Worldtimer 👌

[@ALJVD]

Just saw them at Dubai Watch Week. Despite everything that was there I loved them the most.

[@bigshaq6062]

what models would you suggest form them?

[@Bsaint]

⁠@@bigshaq6062the Worldtimer is one of my favorites but the monolithic is groundbreaking technology. 40hz and smoother second hand then a GS while purely mechanical not adding some battery junk.

[@steezyfyb]

I bought my 3rd Omega yesterday. Looks way better than my Rolexes to me.

[@plektosgaming]

IMO, you get the same bling factor and image with an Omega and you don't deal with the AD "experience". And they do keep very good time. Omega have always been like comparing Lamborghini and Ferrari. Merely a matter of personal preference. Personally, yes, I'd get one over a Rolex as the recent models are very attractive.

[@osmanhaq9594]

Omega is so much better than a Rolex, better price, better design(IMHO) and so much more history. Another brand I would prefer in a similar price range is jaeger lecoultre. Would buy these 2 over a rolex any day, depending on the model

[@aleksandarmatevski1258]

26:48 : "If a Rolex is sold, Rolex makes money". Definitely the God Tier moment of this year's ranking.

[@Forza_811]

I'm pretty sure it means through a third or second party retailer not directly from the company which means rolex as a brand don't have to give the cuts to the dealers who make their clients buy other brand watches or Jewellery for getting a rolex which makes people turn away from decision of buying a rolex or it make other brand more profit to build up that consistent relationship with that dealer

[@kerryjgee]

It was the primer for the rest of the idea that Rolex also wins when a non Rolex is sold, because it now owns the 2nd largest watch retail chain

[@harleyac7695]

@@Forza_811 literally won’t buy a Rolex because of this. After my first visit to my local AD I only ever got communications about non Rolex watches 😂

[@garbershein]

C’mon Nico… Breitling is being underrated… 😑 Their boutique experience is top tier, and with the broader use of their B01 movement, they’ve introduced exciting line updates to the Navitimer, Chronospace and SuperOcean (new Avenger line coming 1 Nov). AND they continue to offer a broader range of dial sizes including bigger sizes for big & tall blokes like me 👊🏻👌🏻👍🏻

[@questionyourself718]

Breitling definitely makes nice watches. I agree with moat of his rankings, just the Meh Category seems a little weird to me. Seems like the Category where he put things that he couldnt really rank anywhere. Oris imo is also very nice and definitely a "would buy".

[@Netjez]

Also surprised about this, and about the god tier… must check them out.

[@TheJlrc07]

Proud owner of a Superocean H2 LV paid this guy to say they are better than Breitling unbelievable

[@pormusic]

Breitling quality is shite for the money.

[@smOOdiebOOdie]

@@pormusicsaid no one ever.. if you want a tank that lasts a lifetime you buy a Breitling.

[@conrad5359]

I need your opinion, especialy from you, Teddy. I want to get started with collecting watches and i am looking at 4 watches specificly. My overall budget is about 1000€ and i am looking for a dresswatch, a watch that is just fun to look at, an everyday watch and lastly a standout piece for those " special" days. So, the watches I picked out are: 1. Dresswatch: Casio timeless collection LTP-B150L-7B1 2. Funwatch Mr Jones " beam me up" 3. Everyday watch Casio timeless collection MTP-B145D-2A1V 4. Standout piece Ciga design z-series With the orange strap I would pay around 800€ for those four. Do u guys have any succestions or things i should be looking out for? I am especialy concerned about the reputation ciga design has. Is that something I should be worried about? Thx for your help in advance :)

[@mood1676]

Hamilton and Oris should be in the would buy category and should be more recognized. Hamilton for listening to their customers and Oris for crafting their own movements as an independent watch company making new designs.

[@calvincrompton6656]

I own an oris and love that watch but there's one thing that bothers me about the brand and it's that they have a limited edition for literally everything haha

[@dontmeannothinbyit]

If Hamilton listened to their customers the Khaki Field would have a screw down crown

[@mood1676]

@@dontmeannothinbyit khaki feilds are great for swimming, never had an issue and doesn’t really make sense for a mechanical winding watch to have a screw down crown, although all newer chronographs have a screw down crown and the new khaki explorer has one as well. They also resized some watches down and gave an anti reflective coating on all their watches. I give them props for listening and changing accordingly

[@mood1676]

@@calvincrompton6656 that’s very true although they are really into charity work so that may continue to happen. I just want them to make an aquis with the relief bezel and their new cal400 movement.

[@julienfroidevaux1143]

​@@dontmeannothinbyitOr they would put Anti reflection on more models , this couldn't cost more than a few dollars per watch ????

[@johnjeddiecastro4689]

“Facts dont care about your feeling” -Nico Leonard

[@NicoLeonard]

😂

[@Leon-kz2eb]

-Ben Shapiro

[@justinseah4011]

He got it from Ben Shapiro

[@ronmuckle8644]

I got a maen Hudson was disappointed with indices placement dial alignment and bezel position. I can see the potential for it being perfect but it isn’t. Gains 5s a day Definitely water proof. Company aren’t interested in imperfections , may take to a watch mender to sort. Do like it.

[@LaurentiusTriarius]

Next year Rolex god tier... Facts don't care about your feelings 😂

[@mikawolfsen4122]

As a TAG Heuer fan I love they’re receiving the recognition they deserve. They have been doing bits these last 2 years

[@Jm-np4jq]

Same !!

[@DJHalfbarr]

As a newcomer to watch collecting, and falling in love with Christopher Ward a couple of years ago, to their watches being the most prevalent brand in my stash - just seeing them recognised among all these giants bought me some joy, to see them do so well made me smile, cheers Nico.

[@zachspade9980]

Touch of Modern wants their Garbage back….

[@DJHalfbarr]

@@zachspade9980 I don't have a clue what you are talking about.

[@picto581]

Same, amazing brand producing some insane watches that normal people can actually buy. Phenomenal company

[@sierracharlie264]

Id say same about Zelos

[@danilom3166]

@@sierracharlie264 Zelos is much below Christopher Ward... Zelos < CHR

[@nielslarsen1693]

Was just waiting for your Christopher Ward placement and totally agree with your first placement. They are class. They are without question the improving the most and they have dropped some absolute masterpieces the last few years and their Twelve seems like one of the most hyped watches this year

[@roleypoley808]

Just bought myself a 36 Twelve for my birthday after eying a PRX for a while… BOY am I glad I just paid the money. I can’t imagine not having the CW. Class.

[@ninosalvati379]

The moon phase they just announced is phenomenal...value for money as well.

[@AliAbbasi-nn4on]

agreed they are class!

[@AliAbbasi-nn4on]

@@roleypoley808get a PRX too. Both are class

[@JohnDoeset]

They make some really nice watches, then completely ruin them by adding their ugly new logo.

[@RFIKILLER]

So glad Tag Heuer is in class now. My dad gave me his F1 Wah1110. Been liking the look and it's not too flashy.

[@matthewtiene4417]

I would love to see Nico take on more micro brands for these tier lists. There’s some great stuff out there

[@TimelySoles]

Yesss! I need to see this!

[@david1235102]

Absolutely! I've been really enjoying the Baltic I have

[@Mostly-Nuts]

Same, want to see him review original grain.

[@ArmandoJF33]

Agree on god tier. Casio G-Shocks never disappoint and will never let you down!

[@ThePuggoMC]

Such a shame A Longe isn’t as public, I love their watches but what Nico says is true and while it hurt to see it out in the shit tier it makes sense

[@Jpegfred]

Bell & Ross have beautiful and unique designs. Their BR03 is surprisingly comfortable aswell. I think they are underrated.

[@Nchinnam]

agreed, i have an omega speedmaster and a B&R 03-92 and ive gotten more people complimenting my bell and ross

[@alexm9081]

I'm the same, BR03-92 was the first watch I spent 4 figures on and still gets more compliments than anything else. Simple, utilitarian, reliable and stand out

[@sahilsethi5643]

Well said

[@fredo1070]

So what bad things did François-Paul Journe do?

[@benmoore7946]

I want to know too!

[@djzrobzombie2813]

He did the Joe Biden things to girls 😮😮😮

[@Snakebloke]

Yes I want to know too, but there's nothing on Google and there's no way Nico would say if he has any sense. Libel isn't something you commit unless you're an idiot.

[@benmoore7946]

@@Snakebloke Of course! I am not looking for anything libelous, just gossip.

[@Snakebloke]

@@benmoore7946 Word on the street is, he's toxic af, massively arrogant, aggressive, and a misogynstic sex pest. So basically, everyone's saying everything about him. No idea what Nico is referring to yet.

[@alexm9081]

I watched this wearing my Bell & Ross BR03-92 which I've owned for 6 years. Whilst it does have a basic movement inside you can't deny they went all out on design in times when everyone else was being quite conservative and gave maintained that identity for years. If everything failed and I could only keep one watch only it might have to be this one

[@fredleinfilms]

Bell and Ross is still and always my all time fav watch brand

[@yassiroxx]

WTF Nico ??? Omega deserve a permanent spot in the class category. Only in 2023, they released the AT shades and the seamaster summer blue collection.

[@danielloader3351]

Just about to say this. I understand to some degree when he comments on 'copycat' and most years his comment on the Speedmaster being milked is fair but this year this their focus on Seamaster with the anniversary Summer Blue line, I think they deserve 'Class'.

[@chethammer]

@@danielloader3351 True, over Rolex, when Rolex only did.......nothing?

[@philc1773]

They also make the Railmaster and Aqua Terra, both shite!

[@SW-lx2pf]

Agree omega METAS 8800 and 8890 has been one of the best movements

[@Akkiben]

Reason enough to dislike the Video when Omega duesbt get it's Credit.

[@MikeLaBelle]

Long as Casio is in God Tier. We good to go

[@NicoLeonard]

Wait and see;)

[@djzrobzombie2813]

​@@NicoLeonardWhy is citizen just meh ???????

[@andreicretu6653]

Agree on most of them...but you really think LV is better then Breitling....really bro..? Nope

[@charlesg5085]

No kidding... Breitling is punching B holes.

[@sepehr1422]

I think the only brand that truly deserves going up another category is Longines. Longines is definitely class in my opinion. So many different new releases this year just like previous years. They are almost single handedly competing with other brands by having original deign, high quality watches that are the best alternatives, to the more expensive watches they are competing with. Dress watches, GMT, Chronograph, pilot watch, dive watch. You name it, they have it.

[@closewatcher8586]

My only watch purchase this year was a Longines Zulu Time. Love it!

[@tancreddehauteville764]

I agree.

[@WJ1333]

I agree, I’ve got a couple All guard Autos from the 50’s that still run well and keep great time.

[@Mr_Paw_revised]

Agree also, I think this the best Swatch Group brand right now. Good quality, great designs, good price points. I wish Omega took example.

[@sepehr1422]

@@Mr_Paw_revised Yes , you are right. Omega desperately needs diversity in design and sizing.

[@ioakimmakis9288]

I bought a Tissot heritage 1938 COSC matte salmon dial a week ago (Nov. 2023). Well, it has become my everyday watch now. I have owned Citizen, Bulova and Seiko watches. This is my first Swiss-made watch and it is a COSC one. I can tell about its accuracy that it is a great one. Accuracy of a watch matters to me and this one has an accuracy of around -2 seconds/24hrs. This is great for a mechanical watch.

[@JahEerie]

'Ballix'.... 'Shiiite'.....'Flacid'. Best watch review of all time 🤣🤣🤣

[@lanalandres]

Not to mention Seikos are so modular, so if you can't afford a nice watch, you can always make it using Seiko parts ❤

[@stefanusrianto8781]

absolutely love Longines from last year, and this year with their new Conquest & Hydroconquest, the brand looks even better. Nice job for Longines

[@wingracer1614]

I had never even thought about Longines until last year. Now I am highly likely to buy one next year. They have some really nice watches now at very good prices

[@smOOdiebOOdie]

Meh.. the once I felt in a boutique felt flimsy and a bit cheap-ish. Would never buy.

[@Novastar6]

@@smOOdiebOOdie ... Have a Hydroconquest and absolutely love it. Doesn't feel cheap at all. It's a beast...

[@robcaputo9708]

I with you Longenes over Tudor all day every day!

[@Nikitikitavvi]

That energy my man! Love it

[@gekko7814]

Finally the annual tear list! This is what I have been waiting for - so much better than your Ferrari bragging videos.

[@toinfinity6213]

Christopher Ward is here, bravo!! Just after few weeks of wearing CW Twelve I was stopped four times by complete strangers who asked me about this watch. Only one knew about the brand. Genuinly beautiful watch, they only need to step up the game with movements. I know it’s a good feeling buying Rolex, Omega, Tudor or AP but when you discover something new feeling is better 10 times. Cheers watch freaks, keep spreading our world!

[@soumitrasarkar2755]

Buddy is not a “professional” if he doesn’t know GS, Longines, Oris is class. Nico you belong in the -> Shite category

[@liamfergie]

The seagull 1963 he got is a really cool watch. They bought the movement from Swiss company Venus way back in the day and originally made the watches for the Chinese airforce. It’s the most affordable mechanical chronograph you can buy. When it requires serviced the cost is typically more than buying a new one, so it’s technically a disposable item.

[@advres]

I love mine and get tons of compliments on it. Surprising as my watches 20x+ the price never seem to get noticed or at least no one mentions if they notice them.

[@liamfergie]

@@advres yeah it’s face and colour combinations is quite unique. It’s military but can also be quite dressy. It’s on my Christmas list but if i don’t have one by the 26th I’ll probably order one myself haha

[@onlythebest3311]

Make sure you buy an authentic one, so many fakes out there with bad quality that gives the real 1963 a bad rep. Authentic one has no see through back, if it has a see through back it’s a fake. Unique serial number on the back case not just the model number. It should also comes with seagull branded manual and warranty card. Lastly the dial should read “22 Zuan” this is their latest official release. The real “21 Zuan” version has stopped production long while back, so if any website claiming to still sell new 21 Zuan version they are fakes

[@onlythebest3311]

It cost $70 (500 yuan) to get fully serviced by seagull, if you are in China you can just drop it off at a seagull store and they will ship it to the factory if you are outside China you pay international shipping and ship it directly to seagull factory and they ship back to you in 1-2 months. It’s the easiest no bs servicing compared to Swiss brands. I don’t know where you get it’s cheaper to buy a new one, an authentic new 1963 is $600-1000 depends on if they have some promotion going on. If yours is only $100-200, it’s a fake.

[@liamfergie]

@@onlythebest3311 not necessarily as sea-gull doesn’t own the design and the original was brandless. All of them are homages to the original and other cheaper models are still made with the same movement. This is what I’ve read. Most you’ll find go for around 200 and to get it serviced in your own country without having to ship it costs more.

[@Pr0hunt3r18]

Hamilton... Aside from bringing the price up, what did Hamilton do so wrong? Seems to me it was well loved as always.

[@HighLifeWorkout]

I didn’t get that ether. Hamilton is fantastic

[@matthewmorin7016]

It's more coming from they haven't had something new and interesting for a while.

[@battlight3476]

Sounded personal to me?.. shouldn't mix business with pleasure... Hamilton is a fantastic watch brand I'd buy anytime. The military history bought to today!. Hamilton thank you for your service 🫡

[@jspeakman53]

Agtree - not good to c**p all over Hamilton. Shame

[@aeis3007]

I really like Hamilton watches especially their field watches, my friend has the titanium one and it's great. But they haven't done anything new for a while.

[@Moorhythm]

Tag over Omega? Come on, Nico! :) Love the channel . . . keep it up!

[@Dazulolwarrior]

Still find it funny that even after Nico put it's personal in the video title, they still treat it as it's a fact lmao. 😂

[@DemonSlayer-vh8uy]

thats how influential he has become in the watch industry!!!

[@ThatGuyUpThere]

Just love how he hates hublot but loves richard mille. Also Im starting to belive his hate on Grand Seiko is generational trauma or something. The bias on casio is also showing specially with the dumpster fire that the 38 mm (including crown) duro is. Then again is the own biased opinion of a self proclaimed watch expert.

[@Dazulolwarrior]

@@ThatGuyUpThere and just like nico, you love to blow things out of proportion. To each their own I suppose.

[@JohnBowl14690]

The Nico rating is the only rating worth considering. He always gets an "A". He should be getting an A+, but he forgot about Pangani Designs....the king of Rolex homeage watches.

[@yakumotatsuro4886]

Sad to see A. Lange & Sohne so low on the tier list

[@TheBony45]

Got Nico'd

[@yakumotatsuro4886]

​@@TheBony45 Valt wel mee, ik ken hem al wel langer dan vandaag 😂

[@bwarrior6340]

Only because they are "real" class and not pop class

[@syairazihaziq9642]

Grand Seiko is King. That's why they've been banned from you know what.

[@bariss6614]

I have just bought a Tudor watch and I am so happy with it. It works perfect and looks elegant. Also because of your good talks of Tudor

[@steveh4521]

I just don't see the appeal of Tudor they are just a bunch of Rolex subs/dive/GMT looking watches. If Rolex is the bright vibrant (color) shiny looking timepieces then Tudor is the opposite.

[@Gamertrix117]

Rado? They’re over 100 years old, yes they’re now owned by Swatch, but would be interesting to see their ranking on the list.

[@jshaan75]

His channel is irrelevant to the other half of the world. Middle east, Asean and South Asia. It's rising in popularity in UK these days as well. For someone who makes 5,00,000 watches a year, it has to be here.

[@afellowinnewengland6142]

What have they done that warrants attention other than being a brand floating around for a long time? The best they could hope for is "Meh" and that may be a stretch.

[@liamberry2450]

I’ve just rewatched this video to recall nico’s general view on seiko, and he shows the very watch I’ve just bought, just to scratch the itch while I’m saving for a rolex 😂❤️ 30 percent below retail too even more value for money.

[@sumuqh]

Very happy to see Seiko getting that praise.

[@baldofraggins5948]

Great to see Christopher Ward finally making some waves!

[@jungroe]

Wow, that was a lot of fun. Great to learn about all these watch brands. I found a Timex in a field one day when I was 7, and loved watches ever since. Timex and Rolex are my faves, they rhyme! 😀

[@rippxr]

Ranked LV higher than Bvlgari and Breitling. Bro is certainly a watch expert.

[@mattilatvala4164]

LV has 1 high horology movement and watch. 1 model. 🤔

[@WingsofWendysChilli]

100%. LV is a joke compared to Breitling in terms of style and movement. 🤦🏽‍♂️

[@FRD-HDD]

Conflict of interest, apparently he's trying hard to catch their attention and reap some kind of reward.

[@miket2394]

I'm so happy to see Casio in the GOD TIER again, this year!!!

[@dapwn3ritswatido]

My F91W investment is paying off

[@djzrobzombie2813]

Why is citizen just meh ???????

[@plektosgaming]

@@djzrobzombie2813 Citizen are ok, but they have been essentially making the same watches for 30 years. Most people just spend 20% more (since all of these will be bought on sale at your local store) and get a Seiko as well, as the accuracy and build quality is a bit better. That said, Seiko's basic stuff at the low end is seriously dated compared to the quartz movements ETA is now putting out. The smart money is to find a cheap ETA movement in something that looks good without breaking the bank.

[@xxMagicMike]

Watching this channel for ths first time coming with with Tissot, Nomos, Junghans, Bulova, Orient, Citizen, Omega, Longines, Seiko, Hamilton being the companies who've made some of my favourite watches over the past couple of years assuming I'd see S tier for all. Wild how different this ranking list is than most other youtube watch enthusiast channels would be

[@conduit242]

We need an FP Journe tell all video now 😮

[@benmoore7946]

someone spill the beans!

[@Snakebloke]

He'd never do it, because it would be classed as Libelous. Don't want to bring a law-suit. But my God I'm curious. F.P. Journe is my grail brand, and I'm selfishly worried about that now...

[@benmoore7946]

@@Snakebloke Come on, internet, someone start talking.... what happened? He seems liek a jerk.

[@DoodlesGaming]

I'm glad to see Seiko included. A Seiko 5 with an Arabic dial is my daily watch, I'm still early on in my watch journey though but I love this watch.

[@djzrobzombie2813]

Why is citizen just meh ???????

[@snakepitsam]

@@djzrobzombie2813 meh for having an ecodrive with +-1s per year accuracy

[@Knuckleup-v6b]

@NicoLeonard My favorite watch is the Rolex 116400 Blue Dial Rolex Milgauss. There are a lot of people who do not like this Rolex but this watch for some reason is just so unique and I love it. I have talked about this watch for 9 years and I'm still saving up for it. I will own this watch one day!!!. I told myself when i retire from the Army in two years I will have this watch.

[@geewoods6590]

So glad Christopher Ward is getting recognition, almost Class!

[@fadmap9676]

Love my Tag watches, glad he gave it some positive feedback in this rate.

[@the3facegamer749]

I bought my first tag yesterday and love it

[@304enjoyer3]

But they ugly

[@Unicorn161]

I'd raise Citizen to the would buy tier and ONE Bullova to the would buy and leave the rest in the meh tier. the Lunar Pilot has a history and extreme accuracy.

[@LegallyPablo]

I agree with your statement. The Bulova Lunar Pilot has an accuracy of seconds a year. Most Rolex watches are losing plus or minus two seconds a day.

[@nikr1d3r32]

For the Patek category you should introduce new category called Holly Trinity, and place it below God tier category. Obviously don’t put immediately the 3 widely known Holly brands there, make them work for it 😂

[@richardweir3342]

Ap would be out for me.

[@mattiadepasquale4655]

Anyone else curious what FP Journe actually did ?

[@sysakPL]

Yep! Big time.

[@jigafox]

I tried to Google it, but couldn’t find anything. If anyone knows, please share!

[@Snakebloke]

Oh absolutely, but just like jigafox and a few others, I found nothing so far. Hopefully someone will spill the beans

[@GreyStreet14]

Ok where is my Apple Watch, Nico??!! LOL kidding aside, thank you for making me feel good each year by putting my Black Bay and Tudor and my Seiko Baby Tuna up top. Merry Christmas and cheers boys!

[@seankw2880]

LV above Nomos, Breitling and IWC is hilarious. Love Nico

[@1968gadgetyo]

IWC is mostly Flieger. Would you pay 10K for a Flieger. Timex, Hamilton have their own version. And get Laco, one of the original 5 Flieger brands

[@WingsofWendysChilli]

LV is blah

[@metalworm666]

Thousands of such experts can now be found on KZbin 😂

[@saygr8]

I have never seen Nico reacting to Victorinox. Is it not a good brand? I own a titanium Inox diver and that watch’s a TANK. Would love to see his reaction on it.

[@octavianavila2418]

Love this segment Nico… Great to see Christopher Wards efforts shine through!!

[@boogie7778]

Nico - Love your channel, however, as a Breitling fan I think they deserve more than Meh..they make great automatics with a great selection of designs keeping things a bit fresher than others. Also glad to see Tag making some moves as I never understood why they are not seen as a good watch brand but I think they have some great pieces as well.

[@Mr_Paw_revised]

I agree. I was a vocal critic of Breitling. I felt disappointed and tricked, when I found out they were putting ETA2824-2 in a watch and asking thousands of €/$ for it. But now they have in-house movements and Top Time and Classic Avi lines look great. Finally the pistachio Premier is one of the most beautiful chronographs ever. I hope I can afford it someday. For me Breitling is a villain redemption story.

[@kokoloko7509]

The man mentioned some brands that I have never heard of or are not worth mentioning, but he did not mention Rado, which really deserves to be mentioned.

[@nmdc93]

Nico will hate on hublot for having so many low supply special watches but his main sponsor is IFL who does the exact the same thing except they just paint a $120 watch and sell it to you for $500 and call it a limited edition

[@FINsoininen]

They are not watchmakers though? If I understand it right, they are modders.

[@JW-qf2fx]

just a mod company... and not even a n ounce of the markup on some of the shit hublot churn our at shit quality. Not all their watches are crap but they sure do have plenty of crap ones

[@snowfree52]

I wouln't buy an IFL watch but I'm wondering how much would you charge for hand painting a watch ?

[@AlastairPalmer]

Surely that’s all any Limited edition is but should be limited numbers only!

[@pghj100]

​@snowfree52 My cousin is an artist and when I showed him ifl, he said that everything they do is less than 2 hours of work, so damn sure not worth a $300+ markup. If they sold them around 300 instead of 500 it would be fair

[@stevenpetersmusic]

Nico, give Fortis some love man. They have a pedigree that exceeds most Watch brands. Older than IWC, invented the first self winding automatic watch. NOT ROLEX, they lied and had to apologize for it. Fortis had the first water prof watch, first mechanical alarm and has spent more time in space than all other watch brands combined. Fortis 🙏

[@ericfcb3349]

I absolutely agree, great watches!👍🏻

[@ExtraSqueaky]

Opinionated. Not beating around the bushes. Love this!

[@aliminhusni2731]

Glad to see Nico climbing up the corporate ladder 😂

[@Thisisausername556]

I will say, I saw the Bulova Jet Sky and thought that was pretty great. High accuracy quartz movement, and the dials look nice at the price point.

[@Ercan-cy3we]

Most bulova watches are shopping mall quality or boring, but they make some really fine or interesting watches, like the commodore 38mm limited edition which is Swiss made and the computron, I got them both. Currently I am looking for an Accutron but it's hard to find an original one, the new re-issue looks awesome as well but they are to expensive and rare to find 🤷‍♂️

[@WingsofWendysChilli]

My limited edition Joseph Bulova Automatic Chronograph is an amazing piece. At 42mm it’s a perfect entry level Swiss made automatic that’s accurate, stylish, and 1 of 350 made. Sadly, it puts my breitling box to shame at $2500 vs my $11K Breitling Super AVI Pro Automatic Tribute to Corsair

[@fj7509]

“One watch doesn’t make a good watch brand.” Proceeds to put AP at the top.

[@TKE4Life]

Breitling is such a great brand, I love the timepieces, to list it as Meh is a joke…..

[@sixee911]

And AP is class… for doing nothing.

[@AnonymousYouTubeconsumer]

Putting Jaquet Droz next to Hublot is seriously making me question Nico’s mental capabilities. Jaquet Droz is on the same level as MB&F, I mean having an entire singing bird inside a watch is pretty class.

[@DominicZ-ml6uj]

exactly. I think his taste is TRASH

[@AndyAdventuring]

Oris starts building watches with their own in-house complication -- which they have expanded upon several times. I'm not sure why they're going down instead of up in this list. I think they're pretty cool.

[@r3dbullbbs]

Does anyone know the story behind the dinner with François-Paul Journe? What happened there?

[@Snakebloke]

Nope, been searching since the video dropped, and I can't find a thing.

[@Voltanaut]

5:30 - one watch does not a good brand make, but AP is in class?

[@i1pro]

I still remember my dad bragging about his patek philippe, but I'm a CASIO guy. I was so happy to see my break in God like...

[@unknownKnownunknowns]

20 years later my Omega Seamaster works perfectly and it has never been serviced

[@maitrehg]

Just like so many cheap Seiko divers.

[@michaelriera6277]

Breitling has turned itself around and would definitely earn a buy in my book.

[@cupra2Jock.]

You get shitty little watch box unless you spend 15g plus then you get a slightly nicer one and because of that I won't buy one.

[@michealktrevor]

@@cupra2Jock. yeah that's my only problem with them but their villain arc story is getting better

[@Sometimescommenting]

I am stuck between Breitling and Tudor Which do you prefer as a watch expert ?

[@fifififa635]

What did François Paul of FP Journe do at the dinner? anyone know?

[@chrisgeorgiou1516]

Christopher Ward absolutely deserve to be in the class category.. name 1 other brand that, this year have come out with multiple releases that have had everyone talking about them, Christopher Ward have absolutely smashed it this year!

[@bipennate]

Apparently, they're on pace to make nearly $50 million in revenue this year, double their historic numbers. They've been on an absolute tear

[@WatchDad79]

Love all your opinions and reviews. No bullshit straight to the point. Keep up the good work Nico

[@lukechapman8341]

Wasn’t expecting you to put Tag Heuer in class category 👏

[@TheMurfield]

Your suit goes straight in HUBLOT category ! 🙂🙂🙂

[@NicoLeonard]

I will tell my tailor…❤️😂

[@modmod6444]

and below...

[@Who-But-Me]

😂 I was definitely thinking he must have lost a lot of weight after he purchased that suit.

[@djzrobzombie2813]

​@@NicoLeonardWhy is citizen just meh ???????

[@IAMFOOZY]

Casio : what time is it Also Casio : 2*2=4

[@markhondaturbo]

I agree with you on LV and Tag Heuer, their new management made them proper and not a joke

[@malakisands8180]

Last year Nico really put down Tag, they have a history and that is why they were no were near Hublot. With how they have changed this past year have put them in a new direction. I am getting a Aquaracer

[@WingsofWendysChilli]

LV = overrated

[@linvesel]

“Newcomer A.Lange & Sohne”. I agree with Nico-they should start making homages to PF, Rolex and Swatch, to appeal to Niko and younger audiences

[@Fonetiker]

Was there to be a /s there?

[@linvesel]

@@Fonetiker wasn’t. good catch. my imaginary secretary won’t be getting a raise anytime soon for this type-o.

[@Vectorized_mind]

F*CK Nico and a younger audience, A.Lange & Sohne is CLASS,heck it's GODTIER, I personally CAN'T TAKE NICO'S OPINION SERIOUSLY ANYMORE. IT'S BECAME INFERIOR.

[@davidr4523]

Great video. You would rank a Seiko higher than a Citizen or Tissot?

[@MalevolentBite]

Grand Seiko. Yes.