PRIMETIME-SUMMERTIME: Best Watch News Of This Summer!

Welcome to WATCHES TV and the new episode of PRIMETIME - Watchmaking in the #news!
After a refreshing summer break, we're back with a comprehensive recap of the latest developments in the watchmaking industry, particularly on the #business front. Everything you #love is here: suspense, passion, high speed, big money, a pinch of disappointment, a nugget of fear, along with a lot of respect for watches and the people who make them for us.
Many brands have been holding off on launching their new timepieces because of the #Geneva #watch Week and other events. So we are here to discuss some significant changes involving key figures' shifts, #highlights of important deals, and declining Swiss watch exports, a topic we've covered before but has now clearly accelerated. We'll break down what this means for the industry, addressing the implications and exploring the outlook moving forward. While some social media posts and blogs are sounding alarm bells, suggesting a doomsday scenario, we believe there's still room for optimism, even in these changing #market conditions. Let's get started!
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[@user-zl2sc3bg3g]

Timecodes: 00:11-00:29 - Intro 00:30-01:10 - Is the watch market doomed? 01:10-02:06 - @Rolex to finalize the Bucherer deal 02:06-03:42 - Sandoz Foundation put on hold selling of Parmigiani assets 03:42-08:57 - Swiss Watch Exports’ not-so-scary figures 08:57-09:35 - Abu Dhabi entering Sotheby’s as a minority stakeholder 09:35-10:40 - Watches&Wonders updates for 2025 10:40-12:06 - Geneva Watch Days 2024 12:06-12:57 - Milano Watch Week 12:57-14:22 - Olympics athletes & their watches 14:22-15:27 - LVMH leveraging its Olympic portfolio 15:27-16:20 - Rolex to step down from F1. LVMH to keep the torch? 16:20-19:00 - Leadership transitions throughout brands and groups 19:00-20:15 - L'Épée 1839 is falling under the LVMH spell

[@BobGP1]

I think you've been shadow band... even when I search out your channel name you're way way down the list.... you might need to play games to get views up like paying with the silly yt push system (spiffingbrit had a how to, he dresses it up in a silly way but worth watching maybe)

[@BobGP1]

KZbin is broken series... possible that someone more a morale might be going the on the how to kill a channel Method

[@bevis9877]

Interesting content as always, but please leave out the zoom cuts in the editing, it's quite jarring!

[@user-zl2sc3bg3g]

Comment well taken and this will not be repeated ;) The very best to you

[@realchuckp]

what on earth is going on with the editing of this video? hundreds of cuts and a constantly panning camera - makes me nauseous. and also it wouldn't hurt to leave some pauses in for the viewer to be able ro take in all the information.

[@Nefville]

I'm a long time subscriber of the channel and I understand they have to change things up to keep it interesting but I agree, they should tone it down a bit. There's a lot to digest and its very fast paced with a lot of camera movement and cuts that make it seem even faster than it is. That said, I don't envy the task and balancing act of preventing total boredom with this type of information and making something that's too energetic, which for all I know could be a very fine line. They're very good though, they'll definitely get it dialed in.

[@jeanlefranc3817]

Trying to emulate Nico Leonard.

[@Judah.Rosenthal]

Is this just a software thing? Can’t imagine someone editing all this. But - if 100s of Marcs bother you, just listen as a podcast like I do. Then it doesn’t matter.

[@user-zl2sc3bg3g]

All your points have been well taken into consideration and thank you for sharing this with us.

[@JamesAlexander14]

Great video on the state of the watch industry Marc Andre. Thank you.

[@user-zl2sc3bg3g]

Very happy you enjoyed it and thanks for your message. Have a great day

[@amintaslneto]

Missing the Watches TV great industry insights. Thanks for sharing Marc!! Viva Watchmaking!!

[@user-zl2sc3bg3g]

Thanks so much and yes, we did take a little break, was needed ;) Have a great day

[@anibaluriarte3676]

bravo for the video. you filled my simple head with 1m3 of information

[@user-zl2sc3bg3g]

Oh that's super nice to read, thanks a lot for this! The best to you

[@structurescience]

Excellent! Watching from Espresso House, Solna Centrum, vacation day 25/37.

[@alexscharoff5028]

Thank you Marc Andre for this news!

[@user-zl2sc3bg3g]

Always our pleasure! Thanks

[@SantoshKumar-gu6nf]

Great recap! Thanks! Enjoy GWD

[@user-zl2sc3bg3g]

Thanks a lot and yes, indeed in full GWD mode!!

[@markbailey5393]

Rolex are evil!! Any excuse not to pay their taxes. Horrible greedy company.

[@robertschmidt9584]

You mean brilliant company. Depends on your perspective.

[@AbesamisM]

tax avoidance is legal

[@user-zl2sc3bg3g]

I can sincerely say that there is a misconception there as Rolex redistributes a lot of money and they simply don't boast about it.

[@NaraTrotter]

New friend here sending may full suppor amzwatch 's watch，Worth

[@FirestormAA]

Awesome in-depth swiss watch industry performance in the world. Thank Marc

[@user-zl2sc3bg3g]

You’re very welcome and thanks so much for your comment

[@Nefville]

That thumbnail is brilliant 😂 PS I am so thrilled to a return to normality. I'm tired of all this craziness and it would be great if watches would actually go to the people who actually care about them, not these interlopers.

[@biohayzer]

As an enthusiast, I would love nothing more than being able to buy a luxury watch without any of the nonsense at the AD. Having to spend thousands of euro before you are able to get the watch you would love, while there are 10 brand new models on the local grey market website from the current year🙄

[@Sams911]

I love all the talk of Rolex crash... well, Rolex and many other brands are "Down" from the stupidly inflated Covid era prices due to down turn in supply and spike demand during 2021/22, but the price of a Rolex is still higher than it was in 2019 when adjusting for inflation ... and just about every model (especially stainless sport) is sold with in seconds of delivery to the AD..

[@user-zl2sc3bg3g]

And we are not too worried for them ;) The best to you

[@Sokol_]

Thanks!

[@user-zl2sc3bg3g]

Welcome!

[@weRchecking]

Excellent example of “jumping seconds” complication editing 😂

[@user-zl2sc3bg3g]

Hahaha, but agreed, won't be repeated ;) The very best to you

[@Steveo15]

Great news! Video is not in sync which is a bit distracting...viva watchmaking anyway! Greez

[@user-zl2sc3bg3g]

Thanks and yes, we fully understand and won't be repeated as such. Have a great day!

[@garyboyle695]

Thanks. that was very informative. I think entry level and mid level brands like Oris and Zenith will be just fine. Unfortunately Rolex are still around, I for one wouldn't miss them, a terrible company with very boring watches.

[@user-zl2sc3bg3g]

Oris are sticking to market segment (with the pricing that comes along) in a smart way and the quality is really there for the money. For Zenith times are a bit more complicated currently for them unfortunately because we do love the brand

[@nattykatty]

Could you kindly share what watch you are wearing on your wrist during this filming? Looks very cool and unique

[@user-zl2sc3bg3g]

Hello and I was wearing a Gorillaz with satellite complication, very cool summer watch 👍 The best to you

[@Bread-cv1pb]

Glad to see the return of the Gorilla Drift!

[@user-zl2sc3bg3g]

Such a cool summer watch!

[@thomasmoll8822]

Cool. Marc-André wearing his Gorilla 🦍 Outlaw Drift 👍

[@HRM.H]

For the industry it might be a dip, but for the enthousiasts, its great right now! Will be interesting to see what happens to Parmigiani

[@user-zl2sc3bg3g]

Yes, we’re all eager to know how this will unfold. Thanks for your message

[@RaviderBourne]

I bought this popular video watch from MAMACOO , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!

[@MotorbikeDesign]

So many LVMH news 😅

[@user-zl2sc3bg3g]

Hahaha, but you're right and really demonstrates their current take on the watchmaking industry!

[@GltiPato]

This is now my favourite watch channel on KZbin , such great content and done superbly, well done sir and I got my favourite watch at amzwatch， it hasn’t left my wrist for weeks

[@craiganczelowitz7225]

Companies/Brands consolidating......... Luxury Groups and Fashion house taking over brands and tradefairs.......A sad state of corporate greed and takeovers in the luxury watch market. Never a better time to collect microbrands

[@johnmoorefilm]

I think any “adjustment” we see in the market has been brought upon the industry by itself …this is very similar to the movie and TV business: endless remakes, endless expensive follies, endless, ENDLESS bland marketing that always expensively misses the point and does little except keep ad agencies and consultants in business. A smaller, healthier business is better in the long run?

[@johnmoorefilm]

While I am at it : the professional auction business can go jump in a lake ( Geneva has a good one). They invaded this space and dragged it through the tasteless, oligarch space they invented 20 years ago for no other reason than to make coin and to break the personal link people felt for their watches and their collections and turned the pieces into nothing more significant than trading tokens.😢

[@Ryan_Tinney]

The constant cuts and mindless camera panning does make it almost nauseating to watch.

[@user-zl2sc3bg3g]

Yes, we understand and won't be repeated ;) The very best to you and thanks for sharing this with us

[@dillowmcelhose]

When it comes to fine imitation watches, amzwatch delivers. I've bought from them several times, and I've never been let down.

[@johnmoorefilm]

The long-effective luxury paradox , created during the high water-mark of globalisation, circa. 2002, with help from lightweight pop-stars, so-called athletes ( read: over-paid men who play with balls) oligarch sons and brattish movie-stars, was that everyone could have the thing expressly designed and marketed as exclusive. That gig is up : “luxury” needs to shit or get off the pot : no more $4000 iPhone cases that don’t fit in a year; no more blanket sponsership of broad-audience “sports”; no more standards-free movie and tv production placement. It is , in the irony of ironies, FAKE LUXERY! Apparently, despite what Boris Johnson may says : you cannot have your cake and eat it….(Marie-Antoinettes mis-quote notwithstanding)❤

[@marcn8750]

I appreciate your content but let’s call it what it really is. This a a crisis for the Swiss watch industry. The quartz crisis was more about archaic manufacturing processes than it was about quartz itself. Now we see the Swiss watch industry: 1. More and more manufacturing outsourced to China. No disrespect meant to China as I respect their manufacturing skills. But is a Swiss watch really Swiss my more? 2. Less and less innovation in watches and more and more conglomerates and shareholders to please. Collectors are no longer the pillar of Swiss watch manufacturing. Shareholders are the main pillar. 3. MSRPs rising. This not because of higher quality watches and more about the cost of doing business in Switzerland. 4. Competition from other countries such as Germany, Austria, Japan. And should China decide to not just supply components and instead to continue to launch new brands … then we’ll, it’s gonna be extremely tough. 5. Less and less relevance of authorized dealers and their multitude of games such as bundling (forcing customers to buy other watches they don’t want to get the one they want). People are fed up. 6. The large decline if prices in the secondary market. This is especially true for brands that have ridden the wave for too long and not engaged with their customers and simply changed dial colors to produced yet another “limited edition”. 7. The massive over production by numerous brands driven by greed and a disconnect from collectors. This also comes from an over reliance on authorized dealers that have their own shareholders to please and thus objectives not aligned to the brands. 8. Massive supply of excellent watches from 1990 onwards that are circulating on the secondary market. Neo-vintage and they work well still and are much cheaper than current production watches. They are often more rare and well made compared to the same old stuff we keep seeing in current production pieces. 9. Increased trust in buying online from the likes of chrono24 and such. Collectors are smarter now and will be spending their money more carefully buy buying online and preowned. 10. The decline in secondary watches prices due to greed from brands and ADs with oversupply. Even res collectors care about secondary watch market prices as we sell our watches to make room for others. But with big losses from the moment one leaves the AD, it is getting harder to justify this indulgence of collecting. Most of us have more than one luxury watch and unless we have confidence in it retaining its value to a degree, we will be much more cautious in buying more. So yeah, in summary, wake-call for the swiss watch industry. I mean no disrespect to anyone. The above points are mh personal opinion. I run the GP Laureato Fan club on FB Group and we deep dive into all aspects of Girard-Perregaux watches … past, present and future. Best wishes from Singapore 🇸🇬

[@DA-ju3iv]

Guess few people went through your long summary, but it’s a very good summary and I agree with your analysis. From my point of view the industry players still fail to understand that customers are fed up with the neverending price increases for products that are far from being innovative, the games of faking the shortages, and so on as you described. No, they don’t get it. And not only the prices increase every year, they also now try to persuade the public that full retail price has to be paid, no discounts! I’d also like to mention, they are trying to fool their clientele with products made of titanium or other materials (like it’s some super innovative stuff) for insane prices with the excuse manufacturing costs or such materials are higher, but the reality is different. Even ADs seem not to realize, if I have to pay full retail, I am going to buy from the brand’s boutique or I may not buy at all. They will disappear. The problem in this industry is also that these players don’t really like to be criticized (been banned from Zenith instagram 😂, Zenith 😂😂!!) I haven’t heard any of these journalists tell the truth to bring the companies and their CEOs back to earth, back to reality. It’s nauseating.

[@DA-ju3iv]

By the way, I like the Laureato, but it’s an old product, old movement and I’m never going to be persuaded to pay full retail for an outdated product. I think secondary market prices make more sense, unless there is any AD around that hasn’t lost sanity.

[@user-zl2sc3bg3g]

Thanks so much for sharing your view on the matter, very interesting points that you mention there! The very best to you and have a great weekend

[@marcn8750]

@@user-zl2sc3bg3g welcome and I wish you a pleasant weekend as well. My name is Marc as well. ☺️

[@marcn8750]

@@user-zl2sc3bg3g thanks. I was hoping to hear your opinion back on my points as I took the trouble to make a detailed comment. 🤝

[@DA-ju3iv]

Please fix the editing because the video is unbearable, I couldn’t stand the continuous zoom in zoom out etc.

[@BobAndersson]

Sorry but your video was unwatchable - jump zooms timed with vocal delivery may be cool for kids but not for these old eyes. You also run your volume significantly higher than any other channel I watch, uncomfortably so. Please give your video editor a sharp rap over the knuckles. I'll try once more on the next PRIMETIME (did you know that use of capital letters in this way is also considered to be shouting?) before unsubscribing, not something I want to do. 😢

[@BoboacaDoxaras]

I just got into watch collecting. I've loved watches since I was young but I never had anyone teach me or bring deeper into the world. AMZWATCH brought closer to a community and hobby I always wanted to get into more and that is incredibly meaningful to me !

[@user-zl2sc3bg3g]

That's a very very nice comment to read and very glad about this!! The very best to you

[@ImteyajOchea]

that was incredible. what a beautiful watch and what great work you did on it!amzwatch

[@BobbyDazzler888]

TSGWMID

[@ricardochaveste7367]

Woah, it seems like a lot of changes in the swiss watch community and around the world. Thanks again for all the interesting details and concerns regarding the watch industry...all away from St George Utah Viva watch making...👊✌️🫶

[@user-zl2sc3bg3g]

Many many thanks for your message and have a great weekend