Producing's New Voices (Working In The Theatre

Injecting new energy and a new perspective into both commercial and not for profit theatre was among the topics discussed by our panel of producers - Patrick Catullo, Eric Falkenstein, Jenny Gersten and Jill Furman Willis. They also talked about the role mentors' played in their development as producers; where they find new material; how they find investors for their shows; the need to be creative in selling tickets during tough economic times; using new media to promote their shows and to reach new audiences; the responsibility they feel to bring new writing voices into the theatre; and the risks they're willing to take to bring new and different material to the stage.
Originally taped - March, 2010
American Theatre Wing’s Working in the Theatre documentary series features the most fascinating people on the stage, behind the scenes, and in the audience. From Tony Awards® and Obie Awards® winning artists to the next generation of theatre makers, we capture theatre’s inner-workings, industry luminaries, and unique stories that surround important work.
American Theatre Wing, founder of the Tony Awards® and home of and the Obie Awards®: for more information visit americantheatr....
--Support Working in the Theatre--
Help us continue to freely distribute Working in the Theatre by becoming a Patreon member! We’ll take you behind the scenes with some of your favorite theatre artists, onto the red carpet at the Tony and OBIE Awards, and give you opportunities to interact with industry luminaries. The proceeds from your Patreon membership will be invested in grants, scholarships, and content that supports the theatre community across the country.
Play a key role in our industry and join now: / americantheatrewing