“project pan”&“lowbuy2025”: underconsumptioncore is getting a 2025 rebrand

[@kattmemes]

I feel like the easiest way to stop overconsuming, is to boycott a lot of unstainable and shady brands, which is, to be honest, most companies out there. It has made it easier for me to not support brands and corporations with my money. Being aware is key and checking your own consumption is important too. Checking what kind of content you consume on social media as well, I'd say matters a lot.

[@greenmfs]

Yeah I was really excited about investing in some higher quality clothes now that I have a better job and I didn’t realize that it would also make me buy 90% less once I became aware of what good quality actually is

[@katierobinson]

definitely, and i can’t agree enough about checking what content you’re consuming & unfollowing people who make you want to buy more, it’s what really worked for me at the beginning!!

[@helenyoung41]

Hands down, the single best way I curbed my desire to over consume was deciding to only but cruelty free (leaping bunny standard) cosmetics and toiletries. None of the big luxury brands you see in the emporiums hold any attraction any more, because I know what those companies are still doing. If I need make up I identify what I want and go to a core number of trusted companies to get it. There’s zero pressure to ‘keep up’ and expensive make up and toiletries no longer equal ‘a treat’.

[@ATinyWarrior]

Nope, although it is a noble sentiment just because something is sustainable does not stop people from overconsuming. The many thrift hauls prove that, i have seen people i know buying a lot because "at least it's sustainable" . Buying eco friendly stuff a lot is still overconsuming. The best way imo is to see how it hits your bank balance & how it hits your space too.

[@kattmemes]

@@ATinyWarrior Oh of course! I get your point and I agree. One should still be concious about their consumption habits when hitting a thrift store as well. It will def have an impact on your wallet and space. Personally, I don't like a cluttered space and I don't want my storage spaces to be filled with unneccessary items, so my tendency to shop recklessly is very minimal. In this day and ages, I think shopping can be very addicting unfortunately :(

[@Demeraaa]

I think consumerism is so deeply rooted that if there’s any change it’ll be from fashion and beauty to hobbies. People will now overconsume the materials and equipment required for hobbies instead. I watch videos about ‘junk journaling’ collages and mixed media essentially, you’re meant to collect and collate things but I’ve already seen people selling junk journaling bundles on Etsy of eclectic stickers and clippings. Until we address our relationship to time and progress then we will always try and buy our way out of things taking time.

[@katierobinson]

👏 love these thoughts

[@Aigra]

It's the same in sewing and knitting spaces. Of course it's almost inevitable that you end up with leftovers from your projects but it's really common for people to have crazy amounts of wool and fabric because they buy things without having a project planned or they hop to the next exciting project without thinking about projects that would use the materials they already have.

[@Demeraaa]

@@Aigra Exactly that! Chasing that high of the next and new thing!

[@raraavis7782]

​@@Aigra Yes, very much so. I'm part of that community and if my storage space and budget wasn't limited...🫣 Buying stuff for my creative hobbies doesn't make me feel as guilty, as buying ready made stuff. But, of course, it's still 'stuff' that costs money and takes up space. And that was produced somewhere else using energy and resources. You cannot truly fix these behaviors without addressing the underlying psychological issues, whether they're personal or just human nature.

[@bluberrii2579]

@@Aigra this is HUGE in the crochet community too. i think having a lot of extra yarn if you're a crochet business and need yarn on hand is one thing, but i see individuals with literal yarn rooms and then they STILL go shopping for more. my whole entire point of buying tons of yarn at once was so i wouldn't have to be wasteful ordering shipping multiple times every time i wanted to do a project- i bought a bunch of colours, and now haven't bought yarn in months because i'm using everything up.

[@AlexaLikes]

Lowbuy is the perfect thing to get into if you want to budget, save, declutter and manage your time. Yes, time. People do not realize how time consuming shopping is. We were marketed retail therapy so much in the 2000s.

[@katierobinson]

this!!

[@kristaw206]

This was my mom, most of our bonding time was spent shopping growing up

[@ssevas]

the online world's pivot from consumption being aspirational to experiences/leisure time can also boil down to the fact that it is now easier for the everyday person to consume in excess. People can easily rack up debt to afford the latest thing. What may be more difficult nowadays is finding the time and energy outside of work to do an activity. It's another signal of wealth.

[@katierobinson]

10000%, it's so interesting that we're seeing this shift and the consequences in real time on tiktok!

[@raraavis7782]

And at the same time, 'experiences' have gotten awfully expensive. Or at least that's what it feels like to me. Doing fun stuff with friends or family can add up to a lot. Maybe there is also some underlying feeling, that with fast fashion or Temu or whatever, you're seemingly getting 'so much for so little', whereas when you go have dinner or drinks or get tickets for something, you're being robbed blind. Wanting a good deal is just human nature. As is, probably, valuing tangible things over fleeting experiences. To our detriment, very likely, in today's living environment. But in times of scarcity, you would be better off prioritizing things over experiences, very likely.

[@angienicolehernandez104]

Yes. I hope in the near future people pivot to cost-effective experiences, because "experiences' can turn into "luxury experiences" and get as expensive as one is willing to get in debt for.

[@willowstyczinski4488]

My problem was never beauty supplies. Years ago I realized that artificial fibers do not play nicely with my skin so I turned to purchasing only natural fibers. Then I found pure natural fiber clothing harder and harder to find at a price within my range. Additionally, I’ve had a really difficult time finding clothing that fits the way I want it to. At some point I just started making my own. Unfortunately sales and new prints and new colors, etc led to a growing hoard of fabric and sewing supplies. It’s gotten quite out of hand. I tracked my spending for several months and realized more money was going to sewing supplies and fabric than food during that time. Embarrassed and rather disgusted with myself, and before I even heard of underconsumption-core (I’ve never used TikTok), I decided to try not buying any sewing supplies or fabric for a month and actually use the hoard. I’m almost two months in and so far so good.

[@piccalillipit9211]

"At some point I just started making my own". FANTASTIC. "Unfortunately sales and new prints and new colors, etc led to a growing hoard of fabric". OK - its time to move to more classic designs, that way it does not matter how long you have the fabric - its still usable. Im a tailor of bespoke men's historical suits but Im just making my sister two skirts. One of them is a piece of communist-era cloth from the USSR, its bright and bold but it does NOT have a "period" it will never be in or out of fashion. Its duck egg blue with a small grey and black overcheck. Its about 65 years old. Another tip - don't keep bits of fabric under 1m. You wont actually use them unless it pocket material - give them away to a quilting group or something.

[@sydroper4761]

i LOVE using the hoard, once you’re on a fabric no-buy it gets addicting. it’s like i’m getting free clothes, and i start to get a genuine dopamine hit from the problem-solving required to use what i already have. keep it up! ❤

[@buginashirt]

It’s crazy because when I was a teen, my mother saw me “hoarding” 15-20 mascaras, I thought it was normal because everyone on ig and tumblr had SO MANY makeup items… she tried to dissuade me from buying more, and I listened to her, because she was the one giving me money and I lived under her roof, but I had a feeling that I was missing out… I slowly understood that she was sharing her values with me, and now we give suggestions to each other on how to reduce consumption and be more green, I love her

[@katierobinson]

love this, our parents really were right about how bad our phones / social media are for us 😭

[@RCZeta919]

This was encouraging! I confess, as someone who is not on social media except Tumblr, I had little hope that underconsumption was going to be more than a flash in the pan. But as it evolves and rebrands and more people see and think about sustainability steps, I think the cultural momentum is building. I don't expect most people to be as into it as I am, but even if they just buy fewer things because of a trend, that's still a win!

[@katierobinson]

i think a lot of people thought the same & maybe it’s cause we’re so jaded by the cult of buying on social media, but it’s so nice to see these thoughts sticking around and influencing new trends too!!!

[@julialouw527]

I think it will be interesting to see how companies ultimately try to align themselves with the underconsumption macrotrend as it gains traction. I think your previous video on influencer brands already touches on this with brands marketing their clothes as 'timeless classic wardrobe pieces' to make consumers buy into the idea that this is a 'sustainable' way of spending when ultimately the most sustainable would be to not spend at all.

[@katierobinson]

oooh i definitely agree & can totally see the links to the capsule wardrobe / investment pieces narrative!!!

[@thescarediest]

this is suuuuch a good inference i can totally see fast fashion trying to convince consumers to buy "staple pieces" this year in the name of being sustainable and "timeless" - and still having those clothes be 100% polyester 🤣

[@sarahkinsey5434]

I've seen Fleet Farm advertise around decluttering, like storage bins they sell

[@moxxibekk]

In makeup we're seeing more 2-in-1 type products being pushed. Which is fine if you're just starting out or looking to replace a used up product. But or course a lot of people will get these while already having drawers full of products.

[@unlikebee]

been waiting for someone to talk about the resurgence of no buy years! great video

[@aanchalgupta1297]

One thing I’ve started to do for a while now that genuinely helps is limiting my purchases to 3 items per season max (fashion). For example so far this year since we are in winter season currently; I’ve bought one merino wool sweater from a local Irish business (blarney wool mills). This technique works because you don’t fall into impromptu purchasing patterns. All purchases are thought through and you’d also ponder if there’s something that you already have in your closet that is similar to the item you’re planning to buy. Digital closet app whering helps a lot in this process as well !!

[@Michelle-s2z6l]

Good idea, thats kinda what i do with clothes, its just the other stuff i need to limit buying.

[@katierobinson]

love this and i’m also a big fan of whering!!

[@piccalillipit9211]

*AS A BESPOKE TAILOR* of mens historical suits [1890-1940] this is my advice for everyone - DO NOT FOLLOW TRENDS - have your own style, *BUT HAVE A **_STYLE_* Look like you are PURPOSEFULLY wearing the clothes you are in. Be who you are and wear what makes YOU happy - be that 1920's or goth. Buy clothes you will WANT to wear in 5 years and that you CAN wear in 5 years cos they are still wearable. Also - your local seamstress can work wonders on clothes to make them fit great and alter the style.

[@Sara-mf3px]

This popped up on my feed and I actually made a New Year’s resolution to not buy clothing or shoes this year. Push myself to really focus on saving, financially healthy, declutter, repurposing, organization. Everything online pushes us to buy buy buy and it’s easy to get caught up in it. I’ve never been into cosmetics but also working on a simple healthy skincare routine to avoid cosmetics. If we could collectively make a dent in billionaires pockets, lovely added bonus.

[@katierobinson]

love this, i feel like once you do challenges like this it completely alters your mindset about consumption forever 😮‍💨 i did a rule of 5 year for a few years and now i just rarely reach to buy anything at all

[@angienicolehernandez104]

I did this in 2021 (easier because of the pandemic and everything still being weird in my country) and it was so freeing. It did not magically made me into the most sustainable consumer but it did help me not impulse buy anymore. I proved to myself that I do not need any of that shit so I won't get it if I don't truly want to.

[@fuupuppy]

Using up what you have is so incredibly satisfying! I like dropping off my beauty product empties in stores partnering with Terracycle (ex. L'Occitane and Shoppers Drugmart in Canada).

[@katierobinson]

LOVE this and wish it was more common, recycling beauty products can be so confusing here 😭

[@Mondscheinstaub]

I have personally stopped shopping clothes e.g. in 2024. Not only do I have enough clothes, but I‘m also sick of the miserable quality of clothes in general. I‘m not willing to pay close to 100€ for a 100% polyester piece anymore. The next time I feel I want something, I will only thrift quality pieces and customize them by embroidery or distressing.

[@Iquey]

I've noticed that I HAVE to repair more new clothes these days, and inevitably end up having to customize them a bit with embroidery to hide the low quality flaws. Just recently I bought a light running jacket by new balance from Macy's backstage to bring with me for vacation, and the pocket seams have started pulling loose on the left pocket, so now I gotta customize it when I get back from vacation (because I don't have any needle and thread in the middle of the tropical jungle 😂) if I don't want it to continue falling apart.

[@katierobinson]

love this, I have the same approach to poly and really try focus on the % of natural materials I'm allowing in my wardrobe from now on!

[@katierobinson]

ugh same, I bought a new pair of gloves and they've already ripped on one finger after like 5 wears 😭 it's ridiculous

[@orangemelon92]

i think we need to take advantage of this momentum so i encourage everyone to join a no buy group in their area OR make one like i did. i’m gonna do swapping events (of clothes and any other things like appliances etc) and hopefully some workshops (on mending clothes). i also want for people to share advice (what ethical shops there are or anything useful). people need community and support in ditching overconsumption! we can do this guys

[@katierobinson]

love this and definitely agree community is important here!!

[@DoodleWrite]

Project panning in makeup communities started to gain a following in the 2020s as it was a reversal from the 2010s makeup launch fatigue. Like no way was any one person going to use this makeup in a single lifetime. And then the discourse of sustainability with the trend of minimalism AND Marie Kondo’s cleaning craze really fostered this shift away from consumerism and having huge collections (a key trait of 2000s/2010s KZbin). Honestly underconsumptioncore is a nice return to prudent fiscal responsibility that reminds me of what shopping was like before social media. It just feels more like a fight though because social media is so ubiquitous in our lives.

[@katierobinson]

so interesting ty, i wasn’t on beauty KZbin so didn’t really see this but it’s definitely sounding like a similar shift to the minimalism wave that’s coming back now!

[@Bruuuuhhh05]

I stumbled into this line of thinking by accident, I wanted nice sweaters and started buying sweaters on eBay because they have nicer vintage materials for the same price as big stores. Because this takes curation, I started to shop less and began to enjoy individual pieces more.

[@VerymuchKham]

i lowkey didnt even know personal style was a trend, it just feels so dystopian that some people only starting exploring and being creative with their style and personality once it started trending

[@katierobinson]

social media has warped fashion so much that trends really were the only thing people were paying attention to before & it just became normalised 😮‍💨

[@MadeByJuju]

Your underconsumption video you released this summer was the video that introduced me to your channel, and made me a subscriber. It was so interesting to reflect on this trend over six months later, to see how it has grown. Thank you for making such interesting and educational content here on KZbin.

[@katierobinson]

aww this makes me so happy, thank u for sticking with my channel 😭

[@mickey_dbeh6105]

Ever since quitting fast fashion brands, paying attention to materials (avoiding polyester), and sticking to my wishlist, buying less has become much easier. But my spending is kind of the same since I used to buy 10 items, and now I spend the same amount on just one-lmao.

[@katierobinson]

I suppose you're saving long term tho because you won't have to replace the items as fast!

[@Mulberry792]

They just want your money. They don’t care about anything else. They will say anything, do anything to separate you from your hard-earned cash.

[@betong-grisen]

I got on this train late last year, and I hope that more people are! This year, I'm buying a sewing machine. And no more Temu or other unnecessary crap!

[@katierobinson]

love this!!!!! 🫶

[@amandajaneh]

Love this video! I feel like the January 3 month “no buy” is going to become an annual new year moment for self-reflection and a collective buying pause. Hopefully ‘new year no buy’ is a tradition that replaces more toxic new year ‘resolutions’. ❤️ your haircut btw! Thanks for your good work ❤

[@katierobinson]

yessss i hope the same!! it gives me so much hope to see more & more people participating in no buys every year and questioning why we need so much in the first place, hopefully brands take notice soon!! & ty 💕💕

[@carolineeveratt]

For me doing a complete no buy will allow me head space and the opportunity to get through my beauty skincare stash and seriously focus on what I have in my closet. At the end of the year I'll probably get rid of "everyday clothes" that I didn't wear

[@katierobinson]

such a good reason to do it!! if you do end up sorting out the clothes that you don't wear then my recent video goes into how clothing poverty charities are a good place to donate to x

[@Cleolc1]

I definitely can say I have been a victim of overconsumption. Over the years I've slowly been trying, for example I don't wear as much makeup anymore, I buy bulks 2x/yr of my daily essentials like eyebrow pencil, eyeliner, mascara and lip balm only. I stopped purchasing coffee 5+x/week and invested in a Nespresso & only buy coffee x1 every couple months. I can't for sure say I can 100% participate in the "No buy" move but I have told myself to leave fast fashion buying and only look into second hand/thrifting of brands with known good quality. So far I've noticed that bc they are pricey, I'm second guessing and really thinking about if it is actually worth purchasing instead of just buying instantly so I've been buying less lol 😌

[@katierobinson]

love that your slowly changing ur consumption habits to what makes sense / what you actually need!!

[@888bjxjs888]

Great video. Hoping this does become a macro trend. Just a note: I like seeing the different reels, but it is hard to take in multiple reels at once. I have to pause to read, rewind to see each one, etc.

[@katierobinson]

noted, thank you for the feedback!!

[@piccalillipit9211]

*I THINK IT HAS MOVED FROM A TREND* to being an underlying feeling that its just NOT cool to consume to excess anymore. In the UK in the early 90's it was a real status symbol to have a *VERY* expensive kitchen, entertaining had moved from the living room to the kitchen. By 97 it had got so out of hand that suddenly if you spent a year's wages on a kitten you were seen as an id!ot and overnight all the high end kitchen companies went bust. I think a similar thing is happening with fashion.

[@katierobinson]

interesting, I agree!

[@abstractforest4546]

I think some brands are catching on to the experiences over consumption thing because I’ve gotten several ads that were like “when you gift our product you gift an experience! Think of all the adventures your person will go on wearing these clothes!” It was very weird.

[@katierobinson]

that's so interesting??? I haven't seen ads like this yet but I can totally see them becoming the norm

[@FionaMorgan-f7o]

Your hair is looking so good!!

[@katierobinson]

🥹 ty!! I'm finding it so fun to style!!

[@natalieecoop]

I had no idea what project pan was until now, thank you, however I have been project panning for yearsss without realising! I absolutely hate waste of any kind and to me, I find it so satisfying when I’ve actually finished using a beauty product. Obviously if it doesn’t work on me, suit me or makes my skin sensitive, I pass it on to my sister or Mum. It never goes in the bin. I like having a core collection of products and I don’t see the point in having several eye palettes, lipsticks etc. There’s only so much one can get through unless you’re a make up artist! More often than not, just like clothes, you only wear the same ones. I’m also not easily advertised to…maybe that’s because I work in media 😅🤷🏻‍♀️

[@katierobinson]

haha i’m the same, i don’t tend to stockpile anything when it comes to beauty and maybe only have 1 or 2 toiletries extras of something i use regularly bc im too lazy to constantly go down to the shops 😅 i also have a core collection of makeup, too much choice would make me overwhelmed!

[@limorose]

i LOVE your hair in this vid

[@katierobinson]

aw ur too cute ily 💕

[@blurrilines6148]

For me underconsumption core is what zero waste should’ve been, using things up and making do with what you have rather than shampoo bars and DIY cleaners (nothing against those but you get what I’m saying)

[@katierobinson]

agree, zero waste is often just marketed back to us as products like aesthetic containers 😮‍💨

[@elizabethgracecoyne]

Hi Katie! I just love your videos and really admire how well researched and produced they are! I just posted my first few KZbin videos and wanted to thank you so much for the inspiration! ✨

[@katierobinson]

aw so happy to hear that, I'll have to check out your channel!! wishing you luck 🫶

[@tunaloops]

I LOVE your shirt and it's not very ~underconsumption~ of me to also want one 💀

[@TheAliceinFinland]

You could diy one of your existing shirts!

[@katierobinson]

haha it's a new purchase and I'm obsessed but like someone said it could be a DIY project!

[@tunaloops]

@@TheAliceinFinland I did actually think about doing that but I need to practice my embroidery skills first 🥲 Also kiva huomata että muitaki suomalaisia on löytäny tänne !! 😂

[@TheAliceinFinland]

@tunaloops oho haha mikä sattuma 😂

[@liekederidder6077]

the hair is so cute!!!

[@katierobinson]

😭😭 ty!

[@protox07]

Have a happy new year katie robinson

[@practicallyfloored]

I can understand hoarding clothes more than beauty products because my daily makeup does not vary a lot and I put on 3 cremes at max... and those products also expire. Anyway, overbuying of both became a collective problem, so these trends are mostly positive. But we should not rely on these trends only but generally incorporate healthy shopping habits in the future

[@katierobinson]

definitely agree about not relying on trends to change our habits long term!!

[@ferraridoll]

I made a plan for myself that I won't buy anything unless I absolutely want/need a specific thing. For example, I have concealer, no need to buy a new concealer just because my current one is old, but I don't have a contour, so that's currently on my to-buy list, and I'll do research about which ones are the best so I don't end up buying one I don't like. I also want to stop buying clothes that are similar to things I already have. I decided that I won't buy clothes until I find a way to style every single thing I have in my closet, and after that, I will only buy something if it's completely different from the things I already have. Like I need to stop buying cardigans, I have so many. But I don't have workout shoes and I go to the gym, so that's on my to-buy list. The pink Puma Speedcat shoes are also on my to-buy list for no other reason than me loving Formula 1. I'm trying to buy things because they fit my personality and interests and not because they're trending. I'm also gonna start buying from local Egyptian brands only. No more paying for international fast fashion. For stuff like perfumes and skincare and hair care, I'm not buying anything new until something I have is finished. So basically one out, one in. If I didn't finish anything, I'm not buying anything. I'm also gonna stop getting my hair done once a week and try to learn to do it on my own. That's so much money wasted tbh. I just need to be so much more intentional with where I put my money (or more specifically my parents money ahahaha).

[@Iquey]

The easiest way to declutter slowly is the "Wear all your clothes challenge"! Line your clothes up and try to wear everything naturally and then after you have to do laundry, put the hangers of the cleaned clothes backwards on the "done" side of your closet." If you don't want to wear it again, then you can declutter it. If you do want to wear it again, just keep it but you gotta keep moving on to wear everything else..

[@ferraridoll]

@@Iquey that's such a great idea!!! Thank you 🤍

[@katierobinson]

love this!

[@thebadseeds]

Am I the only one who thinks that influencers converge personal style and maximalism? I love Mina Le but her video on personal style was not it: as another youtuber said (if I remember who it was I will edit to add the name), the opposite of personal style is not capsule wardrobe or uniform dressing, if anything uniform dressing is the epitome of personal style. Having a look or a little detail that is so you, that when others see something similar they think of you, for example. Personal style is not dying, what is dying is the idea that only maximalist people have personal style, imo! Giving my own example: I never accessorize a lot. Why? Because I have no personality? No interests? NO! Because I have CPTSD and I am hyper sensitive in my body and also in terms of hearing. I do tend to go more minimal for that. Isn't that the actual idea of personal style? Accommodate your taste AND personal peculiarities, not just go with the narrative that personal style is having a bunch of things on display on your body. That's a trend. Some people have that as personal style, others don't. Both valid. The sad thing is that hyper-personalization went from expression to excessive consumerism faster than a blink of the eye, when that was obviously not the original intention. Even worst, was when minimalism trended years ago (I guess those people still exist and are called sad beige millennials or something haha), people did not care for the content and went only for the aesthetic. Result? Over-consumerism. The irony. Edit: I am almost sure it was Ash Callaghan

[@noidentification25]

Loved this video! A new subscriber here 🎉 I also feel like when it comes to LVMH and other big brands and monopolies etc their revenue was down this last year because of boycotting for Palestine and just generally being fed-up with these big businesses and their practices and people preferring to support businesses and people that try to make a difference

[@katierobinson]

so true, I'm trying to dig further into trends this year & talk about WHY they're happening in the wider social / political / economic context and this is helpful!!

[@CJAmara]

For me it’s quite simple, I don’t want to own crap and I like my money being in my bank account

[@katierobinson]

1000%

[@ReyReytheZebra]

project pan has been around on youtube since the late 00s/early 10s. the project pan on youtube was a way different thing than the tiktok trend imo

[@katierobinson]

ooh how was it different?? i was never on beauty youtube but had heard of the term from there so just assumed it was the same!

[@MeridaEllaSDB]

@@katierobinsonMillennials have been doing no buys and project pans for 6+ years on beauty youtube for financial reasons especially. Almost no one can afford this nonsense. Gen Z and Tiktok audience is new to it, likely because 5 years ago they were in high school? Not established overspenders yet? The cost of living crisis is just driving the point home to everyone, as they can only max out so many credit cards. The system is way out of balance.

[@oliviamk]

For some reason I feel this personal style trend is a spiritual sister in indie sleaze. In the way they both required you to have a rich personal/social life to create the style. Built on vibes and experience rather than what’s trendy (although I acknowledge we can all point to clothing items within indie sleaze, such as those bomber jackets lol)

[@katierobinson]

oooh interesting!!

[@hernamenaomi]

Project pan has been around since the beginning of time… parents and grandparents just using what they have! Found project pan on KZbin over 10 years ago now and love watching that content

[@katierobinson]

10000%!! tiktok has just discovered it which may give it a resurgence on KZbin too? im not sure

[@abeautyproject]

Just wanted to say that while it’s amazing to see people coming from underconsumptioncore, project panning and low/no buys are NOT a new trend. They’ve been around for a decade plus, starting in the beauty community, then the fashion and book community. It’s amazing to see people now applying it to all areas of their lives, though!

[@katierobinson]

yes so true!!! tiktok has just been pushing it lately that it feels maybe like a new wave of popularity??

[@AlexHider]

I actually don’t mind empties reviews because it’s useful information. It harkens back to the core premise of being an influencer, which was predicated on giving your educated recommendation on something, and you can really only tell about a product once you finished it off. It’s as close to sustainable consumption we can get really.

[@victoriam9242]

exactly!

[@katierobinson]

very true!! i think they definitely can be useful and as you said kind of promise an educated review, but wish they weren’t lumped in with trends about underconsumption if that makes sense? like make empty product reviews a thing, don’t market them as “project pan empties reviews” which will reach ppl that are trying to buy less? idk haha

[@iivyu]

as a child in our household we have never had more than 50 pieces of clothing in each of our closets at once because of my parents only buying good quality clothing - this def influences me now as i only buy mainly natural fibres or well made clothing and if you are looking to reduce your consumption try only buying natural fibres! it will feel so much nicer on your skin and also will last a long time

[@katierobinson]

your parents were ahead of the game 👏

[@natashaf.8597]

A reason influencers can still.... influence, that isn't talked enough about is the fact that they're a bandaid for a broken internet When I google "cropped red chunky merino wool sweater" I get yellow plastic sweaters back. With all the data in the world, search has gotten worse every year for a decade. The human brain is wired for short cuts and influencers provide us that- in a tidal wave of difficult to navigate choice, they serve up both novelty AND ease. The majority of the internet only serves up novelty.

[@katierobinson]

10000% this, google searching something you want to buy has become almost redundant bc nothing you actually want ever comes back 😮‍💨

[@littleaudity]

i hope we also trend into more thrifting and secondhand when we do need to consume. there is SO MUCH STUFF already in the world, i think we can find a lot of what we need already made

[@katierobinson]

100%

[@mynailsarewet9485]

I absolutely hate that it’s called underconsumption core! It’s actually just living below Your means like an adult. Glad people are figuring it out.

[@ThisisPam]

Now, watch for brands to use these trends in their marketing and in their packaging. And consumers will believe they are making a difference, without noticing they are still spending a similar amount of money. (I know I sound cynical; I’m a Social Studies teacher and have followed these trends for many years)

[@katierobinson]

literally already noticing this online, it’s exhausting 😮‍💨

[@StephaniMichelleVlogs]

Project pan has been around for so long on KZbin - at least since 2014?!?

[@katierobinson]

yes I mentioned!! just noticed that it's recently come to tiktok

[@StephaniMichelleVlogs]

@katierobinson Just bringing it up because you said a little while, and then it occurred to me that it's been about ten years on KZbin. Which made me feel old. 🤣

[@katierobinson]

@@StephaniMichelleVlogs ten years old = 2014 is WILD

[@pilicedillo]

since 2009 actually, It was created by lollipop26

[@StephaniMichelleVlogs]

@@pilicedillo 😱

[@ZZ-qy5mv]

I've been seeing "project pan" and "low-buy" for over 15 years now. Is it really a rebrand just because they got picked up more? It's more like underconsumptioncore was the rebrand but that didn't come with a plan. Whereas people have been developing plans for low-buy and project pan for over a decade. Give credit where credit is due.

[@katierobinson]

completely understand this pov and i was mostly just referencing tiktok and other platforms to compare people’s online behaviour post underconsumptioncore in the summer - i feel like since then there’s been a bigger explosion of trends similar that all promote mindful consumption and that was interesting to me

[@Iquey]

A lot of the edgy people on TikTok and reels who are allergic to any kind of virtue signalling because they don't want to be seen as overly serious , vulnerable, principled, or "cringe", i dont think are joining "no buys" to be more ethical, but almost anyone who isn't rich can agree on finding ways to get out of debt, which more young americans truly want to do with more seriousness because people are feeling the pinch of costs of living.

[@Mai2387]

I'm not in tiktok, but how can be personal style a trend? Would this not be timeless and build over time?

[@katierobinson]

i covered my thoughts on this in this recent video!!! kzbin.info/www/bejne/lYnToIKpobSFnqMsi=EaatSxlnmNsYIx3A

[@Mai2387]

@@katierobinson I'll check this out :)

[@nyabelov3d]

you honestly only need 5 pair of anything clothing wise. i think this a huge mental shift and fashion companies cant brainwash us anymore. Personally id rather hang out with other human that are kind and like to experience life. What you wear should not influence how we treat eachtoher. The fashion industry is a joke and promotes self hatred and annhilation. I stand for real truth and real love.

[@whynot659]

hi girly!! sorry to ask but i've been thinking about buying the same t-shirt as you're wearing in the video as one of my 5 clothing purchases of the year - do you think it's worth it?

[@katierobinson]

I really love it - I think it feels like a really nice quality top & I can completely tell the difference between the feeling of this cotton baby tee vs poly ones I have! I also bought it when they were doing donations towards reading literacy for girls (not sure if still the case but if yes then it's definitely an upside!) hope that helps x

[@whynot659]

@@katierobinson thank you so much for your answer! would definitely look into if they're doing the donations still!! also such a great video as always, thank you for everything you're doing on this channel

[@angelicaivy3858]

heyyyyyyyy

[@katierobinson]

@@angelicaivy3858 😅👋

[@paularunslondon]

I’m too lazy to google, but what is Project Pan??

[@Nineathy]

'Pan' referring to the bottom of a container of makeup - "to hit pan" is to reach the bottom of, for example, a blush or eyeshadow. Project pan refers to the intention to use up all of one's existing makeup products (to hit pan on them) before buying anything new.

[@katierobinson]

I cover it in the video but someone has also explained here 🫶

[@paularunslondon]

@@Nineathy thank you!

[@paularunslondon]

@@katierobinson I did see you cover it in the video, but I didn’t think it was explained what it actually was (or maybe it flew over my head). I’m not a make up girlie so it was the first I’d heard of it.

[@mrggy]

Ngl, I find the idea of a “no buy year” to be kind of annoying. You physically can’t go a whole year without literally buying anything. You have to buy groceries. You have to pay rent. What “no buy” really means tends to be more like “not buying stupid shit I don’t really need.” That’s not anything to brag about. That’s my everyday life as someone on a tight budget. Needing a whole trend to get your impulse purchases under control feels like something for people with more money than sense

[@Ann-e-97]

I think its just people trying to advocate mindful spendings Everyday you are bombarded with very highly and meticulously tailored ads shoved into your face ! Even poor people have smartphones nowdays and well money is money, no matter how small it is, there always some random trash that pique your interests and compelling you to buy it.

[@katierobinson]

definitely this!