Protect Like a Mother Vfx Breakdown by Framestore Studio

Framestore Pictures produced and directed this latest ad from McCann NY and Lysol in honour of ‘Mother’s Day.’ Director Tom Routson used characters, including a CG mama bear, to emphasize motherhood as a primal force.
This video shares the breakdown of the lion, vulture, baboon, elephant, and full CG mama bear as Framestore brings them closer to protecting their young.
Shot in Johannesburg, Framestore Pictures utilized the beautiful habitat and thriving community of film production animal trainers. Additionally, Framestore used a mix of original CG animals, repurposed digital assets, green screen and practical effects. These characters include a mama bear, vulture, baboon, elephant and lion. The film shares a warmth and a golden glow to it, a quality that plays well in any country and in any context.
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