Protesting by Wearing Denim? Weird History of 1920

[@NicoleRudolph]

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[@DawnShipley1977]

If it didn't have latex and wool in it then I could actually touch them and try them out.

[@gothicanimegirl44]

​@@DawnShipley1977 I found it weird it's being advertised as hypoallergenic but with two common allergens.

[@DawnShipley1977]

@@gothicanimegirl44 sadly I don't think it is the only one on the market to make these claims as well.

[@bethbartlett5692]

☀️. There's a similar energy reflected in the 2020's too: Uranus in Taurus, ♉ with a "Rebellious energy" + Pluto in Aquarius ♒ (the Public, grouos, networks) ♉ represents subjects of Fashion and Beauty, ... and Money. A learning balanced self-love. Awakening to our truths, our values, and our worthiness, on our Journey to Realization. Necessary for the Harmony we are headed for. Higher Mind aka Mature Mind thought. Note: notice that News and Social Medias fosters the opposite, (fear based ideology, negatives, prejudices, and baits the Public, "the Lower Mind aka Ego Mind" drama, fears, lackings.) The Public is Awakening and Raising their Vibe, we are doing way better than Media reflects, "Think with the Heart and Feel with the Mind". Everyone has the How to within. 💛🔑🌎

[@kamikazekumquat4760]

PROFITEERING! That's definitely a word we need to be lobbing at these corporations, because, boy howdy are they absolutely doing that!

[@margaretwordnerd5210]

Reagan undid a lot of regulations, taxes, and consequences for predatory capitalism. Every administration since has either taken it further or made tepid attempts to stem the tide. Maybe we should wear denim coveralls? I miss bell bottoms.✌🖖

[@makeshiftfix2508]

FR, what is the profit margin for allllll these companies now days? I blame Shark Tank🤔

[@kirby_tardigrade]

The price of overalls going up when people were wearing them out of protest reminds me of how the prices at thrift stores are going up because of how many people are thrifting to avoid fast fashion. Now, it can actually be cheaper to buy clothes at Target or Walmart than at a thrift store. I feel like a better way to avoid buying so many new clothes is to keep wearing the same ones, but with how low-quality materials are, it's hard to do that.

[@LordVarkson]

Yeah, I basically grew up in second hand stores and still love to visit today. Nowadays there's centralised pricing, and the stores look up what things are worth, so while there are plenty of excellent deals to be had, those deals are still getting more and more expensive, and harder to find.

[@lakrids-pibe]

Good quality clothing is not cheap, but it's going to last longer and save you money (and resources) in the long run. Thrift stores may not be the cheapest solution, but the idea is that the clothes are second hand but still of good quality.

[@Vilexxica]

​@@lakrids-pibe a lot of the thrift stores are filled with the same fast fashion garbage you're trying to avoid, though. There's just not as much older stuff being sold, or it's being snapped up fast. It's a perfect storm.

[@jessicapearson9479]

Not really, the prices at thrift stores are going up because you have re-sellers not only going in and buying things then selling them at 3 to 5 times the price on ebay, but actually posting videos of them doing so. This is what is causing the prices to go up at thrift shops.

[@echitester]

learn repair! you can pull thread off old towels or other clothes to repair other items, turn rattier clothes into patches, and have a couple high quality pieces ya only wear for special occasions. no one cares for your average job if you had to darn your socks or reattach a button.

[@kagitsune]

Imagine a community so unified that you shun a capitalist so hard that the act gets *named after him*. I live. Thank you for your amazing research, Nicole!

[@kellyburds2991]

The Irish had a lot of reasons to organize, and even to force people to go along at gunpoint if it came to it. 750 men owned half the land in Ireland, and almost none of them lived on it. They hired randos to collect rent, leases only lasted a year, and it was perfectly legal to evict farmers who had paid their rent. Most of the organizers would either have been survivors of the 1845-1849 famine/genocide, or the children of survivors who grew up on some pretty graphic stories of starving mothers and children dressed in rags and dying on the roadside after being evicted. County Mayo happened to have a particularly fervent group of activists at the time, and Mr. Boycott happened to be very bad at labor relations.

[@siiiriously3226]

#goals

[@kagitsune]

@@kellyburds2991 Sounds familiar! 🤔🤔🤔

[@projectrainbowscamp1996]

@@kellyburds2991 Thanks for this history snippet. Part of my family hails from County Mayo. I seriously think you should consider starting a history channel. I'd subscribe in a heart-beat!

[@samanthahayman4539]

My favourite clothing related boycott is the Quakers boycotting slave grown cotton, and therefore having to wear silk instead.

[@availanila]

The proto-vegans did this too. And the fact both groups were widely decided and vilified for this is why I respect them.

[@margaretwordnerd5210]

OMG, that's remarkable. Stealing as world building in my fantasy novel.

[@seanfaherty]

it was impossible to find wool or linen they say

[@redlight3932]

​@@availanilathey used silk? Isn't that an animal product?

[@availanila]

@@redlight3932 I didn't mention anything about silk, just that they boycotted slave grown cotton...

[@EmelieWaldken]

I think we could put Shein and other brands with harmful practices towards their workers and the environment on their KNEES if we would just all, collectively, not buy new clothes for a month or two. Aside from underwear, I haven't bought new clothes in many years. I sew, thrift and exchange and over all (pun intended), I REPAIR.

[@subliminalphish]

,I do a lot of my buying from thrift shops and I try to buy only natural fibers even if that item is SO FREAKIN CUTE! I just say no 😭😭😭 . It's for a cause Cheryl it's for a cause.

[@somethingclever8916]

​@@subliminalphishit's still buying. And unless a few million people are doing it with you... well.... I just dont see an across the board boycott because shopping has become a personality trait and a form of emotional support.

[@1One2Three5Eight13]

@@somethingclever8916It's also a lot harder to go any length of time without buying clothes (unless you're stocking in up advance) because they just don't last very well anymore. The risk of having a key wardrobe item break in a way that someone might not know how to mend (if they have the time and skills to mend in the first place) is very real.

[@tishie42]

Which was part of the marketing strategy. The must have lists of useless one item made for obsoletion being pushed by msm doesn't help at all. ​@@somethingclever8916

[@poonyaTara]

I hear you. I hire a designer to give me custom designs for my body, shop for the right amounts of the appropriate fabrics, shortlist tailors, and end up, after a month of hard work, with two new tailored outfits each year. Then I care and repair on my own. Each tailored garment lasts 10-14 years, I look good because I wear clothes made for me, and all of this costs about a third as much as my nephew's fast fashion fanaticism and the exploitation of human slave labor that goes with it. Repairing is essential for deriving value from one's possessions. I tell anyone who cares to listen that the value of any possession life-enriching enough to have and replace is the cost to replace it over the cost to repair it.

[@kagitsune]

It's good to remember that we have been here before. Same old corporate excuses, but we can know better now. All this worker effort was being done during a lingering pandemic too!!

[@subliminalphish]

Yes! Blame the consumers... It's definitely not their fault. Greed has nothing to do with us being the problem.

[@indiabilly]

Thank you for the origin of the word boycott, it’s really interesting that it’s named after the person being boycotted not those boycotting! Xx

[@kathleenwoods8416]

Yeah, that was an interesting addition.

[@vashsunglasses]

My Grandpa (who was born in California in 1923) wore overalls every day just as his regular clothes. It was the ones that are a full zip up jump suit, just with short sleeves. If it was cold out he'd put on a cardigan over it (When he died I took the cardigan and still wear it!) or a coat. The only time I ever saw him wearing anything different was for fancy occasions when he'd wear a button down shirt, a pair of trousers with a belt, and a bolero necktie. And the only shoes he owned were zip-up ankle boots.

[@seththomas9105]

What he was wearing was commonly called a Boiler Suit.

[@TheDesertMarmot]

My grandpa was the same way! It was his coveralls or his church suit, nothing else. I still have a picnic quilt my grandma made with parts of his worn out coveralls. Thanks for the memory!

[@craigmignone2863]

Can you imagine the quality of the cloth (denim) compared to the trash that is presently available.

[@redlight3932]

Buy Japanese denim if you care

[@jessicaneal8553]

I think one of the hardest things I find in the current clothes-buying market is the cost of a garment paying the workers a good wage is a high amount, but it can be hard to find which companies are paying everyone well and which are paying poorly and marking up high.

[@Cora.T]

There is an app called good on you, you can search up brands there and they tell you how ethical the brand is, they test for environmental friendliness, worker welfare and animal welfare

[@fabricdragon]

as a note: the portion of yoru income spent on clothing was much higher, AND people had fewer clothes... BUT those clothes were almost always of higher quality and more durable. as an example you showed a list of prices "dont spend more than $35 on a dress" that is 543 dollars in 2024 money. but that dress would be worn over and over. in addition you could buy collars and cuffs to change it up, you would wear an apron (or overalls) over to protect your clothing. and that 35 dollar dress usually had enough hem and seam allowance to adjust over YEARS... and the fabric was good enough that if it finally wore out, it could be cut down for kids clothes, or otherwise used so... more the equivelent of the advise for today of buying a REALLY good quality coat and keep it for 10 years, rather than buying a cheap coat every year.

[@splendidcolors]

I have a US-union-made merino wool coat I bought in 2004 and it is still fabulous 20 years later! You can't be out of style with the ladies' version of a classic double-breasted pea coat.

[@aureyd2515]

They used to be able to "turn" an outfit too. Pick it apart and stich it back together with the inside of the fabric turned to the outside, and it was almost new again. Even if you could find fabric of that quality, modern factory construction techniques would likely make that impossible to do.

[@bunhelsingslegacy3549]

"mend and patch your old garment till it literally falls apart" yeah, been that way for a while since I only work part-time. Also, the pants as overalls thing, I have two pairs of cargo pants that hang by the door that I put on when I go to work (with a particular work-appropriate loadout in the pocktses) or to the garden (a different loadout in the pocketses), so I guess I've been doing that too! Though they're really only overalls in the winter when I put them on over my PJ or yoga pants that I wear in the house, in summer I usually just take off my house pants and replace them with my work or garden pants...

[@toxic.forest]

Pocketses... yes, precious... what has it gots in its pocketses?

[@jessicarowley9631]

Fascinating. I loved that in an era when newspapers and radio stations were mostly regional/very local, this became a national movement in such a short period of time.

[@capriceyoung608]

Very interesting video. In 2020 quite a large section of central Oregon was literally wiped away by wildfires. Many people displaced by the Archie Creek fire took refuge in the local motels in Roseburg. There was one motel that, despite the governor's declaration of a "state of emergency" was charging $200-$300 a night for rooms. Now, this motel is by no stretch of the imagination a 3-star motel, maybe not even a 2-star. The story hit the front page of all of the major Oregon papers & the State of Oregon took legal action against the motel owner & its manager. Just an up-to-date example of profiteering during a crisis/state of emergency.

[@Sarah.p.Stewart8654]

I love overalls, saw that and clicked immediately !!!! My fathers family used to own their own department store, it only had two location and couldn’t compete with the big companies so had to close down, but my great grandfather who was in charge kept the prices as low as he could for as long as he could, that remained even after he passed but a little local store could never compete with the big corporations 🤷🏼‍♀️

[@subliminalphish]

It's sad to think only the greedy tyrants keep on truckin' with our supplies. The 1970's brought great change and not much was for the betterment of humanity. It's like we could write " I lived through the tyrannical decades and all I got was a computer"

[@sarahwatts7152]

Sounds like a store I grew up with (only one location, so definitely not the same place); I loved that place!

[@michelleburkholder2547]

I've had it with Kroger. I live right next door to Fred Meyers, but I won't go there because of greedflation, an app, instead of coupons I can't figure out. That store is a corporate zoo. The planned merger with Safeway is the last straw.

[@spaghettiking7312]

Remember when denim represented the working class?

[@Shell-iq6cx]

I mean, much of the working class still wears jeans

[@Mephitinae]

No, I'm under 90 years old. Denim has been highly fashionable for generations.

[@QueenOfTheNorth65]

I had NO idea that the word “boycott” was the name of an actual person. Wow. THIS is why I love your content. ❤️ I always learn something.

[@kamikazekumquat4760]

Yeah, corporations love to blame everyone but themselves and their own greed for raising prices. Always been that way, apparently. We need to start some bigger boycotts because, gods, this is getting ridiculous. They are laying off thousands of people but giving themselves bigger bonuses and giving us less product. A friend of mine received a heart-shaped box of candy for Valentine's and not only was it more expensive she found out, but it had a third of the candy they had in them even a year ago! A THIRD! It was all plastic tray with a few pieces of candy! Boycotts and unions work and we need to be utilizing them because right now they're the biggest weapons we have. Because gods know the corporations own the government these days.

[@NicoleRudolph]

I've been seeing so many videos about people weighing packaged food and finding it 75% or less advertised on the package. Which is very much something we actually have laws on.

[@subliminalphish]

They sell stuff that could easily be trash worthy when it's sold to us and for a price way too high. I shop thrift stores. Most of the time. I have 3 blouses in a cart all natural fibers and thrifted. Do I need them? Is why they are still in the cart.

[@somethingclever8916]

I love how corporations and execs are wondering why people aren't buying anything lately.. they cant afford it because corporations refuse to raise wages.

[@tw8464]

I agree with what you're saying. We should also be aware with commodities such as cocoa, the crop has been failing the past 3 years with drought / climate crisis. It true the corporations price gouge. At same time, I'm pretty sure the climate crisis is going to start seriously affecting agricultural commodities more and more. The drought, heat, fires and severe weather increasing around the world, I wouldn't be surprised if whole commodities like cocoa or coffee become not just high price but actually unavailable altogether.

[@-oiiio-3993]

Bing Crosby had a 'blue serge' tuxedo custom made for him by Levi Strauss & Co. Per company historian: _Singer Bing Crosby was very fond of Levi's jeans and was wearing his favorite pair while on a hunting trip to Canada with a friend in that year. The men tried to check into a Vancouver hotel, but because they were wearing denim, the desk clerk would not give them a room; apparently denim-clad visitors were not considered high-class enough for this hotel. Because the men were wearing Levi's jeans, the clerk did not even bother to look past their clothing to see that he was turning away America's most beloved singer (luckily for Bing, he was finally recognized by the bellhop). LS&CO. heard about this and created a denim tuxedo jacket for Bing, which we presented to him at a celebration in Elko, Nevada, where Bing was honorary mayor._

[@kathyjohnson2043]

And in the depression starting in 1929, many people were wearing their old overalls again or secondhand ones.

[@victoriabergesen6775]

It's wonderful to see serious historical research presented in a viewer friendly context. Your reliance on contemporary sources is fantastic! Thanks. I had never heard of an overalls movement. So much history is buried in the narrative of the dominant party/class/race.

[@bloqk16]

I recall when denim bib overalls were fashionable for college students in the western part of the US in the mid-1970s. I owned a pair myself. The prevailing brand most wore at the time were Big Mac that were sold at J.C. Penney. They were so popular I couldn't find them in my size. So, I went to Sears and bought the Oshkosh brand. They were comfortable and fashionably acceptable for college campus wear.

[@altaroberts5105]

I very seldom buy clothing at full price. I always look for marked down items because if you can mark it down by 50% it could have cost less in the first place.

[@Rhaifha]

While I agree that the markups are usually steep, sales of things that are out of season are generally not a direct reflection of the cost of production. And the end of a year all that product is marked as a loss, and then any sales a company does get on it is just considered a bonus. Or if you're a luxury brand with "prestige", you destroy the merchandise so you don't "ruin" your brand with sales. 😅 So the markup for a collection includes a certain percentage to make up for products that have to be written off, but an individual item might end up selling for below production cost in a sale. I hope I'm making sense here.

[@jetblackjoy]

You are lucky to have this as the reason

[@crispycookie9739]

This has enlightened me about something that has puzzled me for a long time. My grandmother (b.1900) was adamantly against me wearing overalls when it was all the craze in the 70s. Thanks for the video I didn't know I needed.

[@greyhoundTex]

This is an excellent video and shockingly on topic for today.

[@nienkedejong2433]

I'm just 5 minutes in where the prices of living are shownieuws, and whenever I see those old prices of living I am amazed how rent has increased so much compared to other prices. Also in %of expenses.

[@reddy2c]

I've never shopped at Wal-Mart due to the way they treated employees. FYI. Fine jewelry is marked up 700%. My father was a custom jewler.

[@bunhelsingslegacy3549]

Also the way they treat their suppliers is pretty awful, only time I ever go there is when I really need something and literally can't get That Thing anywhere else.

[@subliminalphish]

Oh yes "Walmart" I love the way they raise prices so that when the Christmas buyers start shopping they can say they "rolled back" the prices. They've done that lil trick for a long long time. I thank Reagan for cutting loose the standards for corps over workers and consumers. He didn't work alone but he worked it.

[@slange1829]

😮

[@kermorin715]

This reminded me of something I found a few years ago when working on my family tree. The wife of my great uncle was featured in a news paper article titled "You Must Be 'Fussy' to Object Modesty in Womens Overals" with the sub title "Garb of Ordinance Workers Defended" the article the clipping doesn't haveva date but she lived from 1899-1984. It has her statement and photograph in the article. It's fascinating to get an idea of the history behind it.

[@katmusswoodwind]

That picture at 12 minutes 30-ish of the puppy sewing a patch on the back pocket of a guinea pig 🥺 ooft, so damn ute! (and exceptional advertising!)

[@annbrookens945]

My mom (born in 1932) had a children's picture book of photographed puppies and kittens wearing clothing and posed upright. By the time I came along, it was tattered individual pages, but it was adorable!

[@projectrainbowscamp1996]

Nicole, this is such a timely topic. Thank you so much for providing much-needed and fascinating background on boycotts of the past. I'm going to share this video with a local group that, (outside of Tatreez cross-stitch that is quite amazing and has its own remarkable history), is not made of sewists or history buffs in particular. You are simply amazing.

[@bhavens9149]

Cheese used to be slang for common humor, like smart alec, etc.

[@dorcasmalahlela2805]

It's craic😊

[@denisedaisy3357]

How entertaining. 4 years ago at 59 I Started my own overall rebellion. Overall rebellion 4ever.

[@echognomecal6742]

Boycotting Kellogg's...well then be sure to not switch to a "different brand's" food as a substitute without 1st finding out who else is owned by them (like Bear Naked). Telling those who are sponsored by them that you'll no longer be watching their program or whatever would also be something to do. Personally, cereal is one of my priciest food expenses...& that's with buying store/bargain brands & generic (which are often the Exact same cereal from the exact same factory but with different packaging) which are occasionally even better & rarely disappointing.

[@HosCreates]

Cereal is exspensive! 18 oz for $5?! Like really?! 😮‍💨😡

[@echognomecal6742]

@@HosCreates That's outrageous ☹😤 I look for about $2/lb if I can manage it

[@dianagreene4257]

My household started boycotting Nestle (due to their stance on water rights) about 5 years ago, and that was the hardest part! Seems like about 3 companies own every food brand. The hardest was finding an alternate brand for pet food.

[@echognomecal6742]

@@dianagreene4257🥰 Did you write & tell them? I find that many people stop buying without telling the company why. If they get enough letters, besides protests, etc. then it'd make more of an impact. More & more, I want to live off on my garden which I'm extremely lucky to have!

[@projectrainbowscamp1996]

In my city there's a large Kellogg's plant. A. few years. ago, the workers chose to strike over how new hires were not given the same pay scale. Now, I believe in retaliation, Kelloggs just announced that they're closing down this plant. 🤨

[@GoingtoHecq]

Clothes serve many functions but one of them is that they are tools to protect us. Suit jackets were shaped to be adaptable to a wide range of temperatures and weather. Overalls and other jackets were durable as heck and thick for protection from things like rocks and metal tools. When scratches can cause lethal infections you don't wear anything less than cloth armor and basically those clothes were thick.

[@iainmc9859]

Its down to all of us just to stop buying new crap we don't need. Give the planet a break. I love my clothes and shoes but the last new clothing I bought was three white shirts five years ago, and that was only to replace a couple that I'd been wearing for work for the previous decade. At least over a decade since I bought new shoes, except for wellies ... barbed wire and wellies don't mix.

[@cheap4x434]

We are seeing the same thing with young hipsters buying work wear and causing the prices to go up and the quality is going down.

[@aliasfakename3159]

Come to think of it, the last time I saw someone wearing overalls was back in 4th grade when my teacher was gutting pumpkins as part of a lesson on plants.

[@sophroniel]

haha I started laughting when you got to the "mending" part as I happen to be watching this whilst darning !!!! LMAOOOO

[@Art4ArtsSakeVideo]

The chart at 21:12 stopped me cold: the few controllers of so many brands! I've watched shrinkflation hit my local grocery stores in the last 12-18 months, and thought the most shocking was Darigold brand milk shrinking the "half-gallon" of milk, such that the SNAP (used to be food stamps) program would no longer apply its coupons to the product. Sheer greed, IMHO.

[@roraborealis03]

This reminds me of the past 10 years and how Carhartt or "blue collar " wear has come into fashion, making it more difficult to find for those that actually wear workwear for work.

[@andreavargas8547]

My parents home insurance just went up by 300 percent here in California. They're retired and on a fixed income.

[@jessicapearson9479]

So...... basically not any different from today. Nothing was really changed and now we pay 100% more today with prices STILL going up! What do you know! Business and corporations are and always have been greedy. Go figure 🤷‍♀️

[@maryannraley]

This was amusing to me on a personal level. My grandfather (born in 1894) always wore "over-hauls"; I don't think he owned a pair of trousers. Of course, he was a farmer in rural Alabama, so... In a family photo he and all five of his sons are wearing overalls.

[@loretta_3843]

When I first heard you mention it, I took it as a movement "overall," as in it was to fix everything, overall🤦‍♀️ (I only just woke up, I'm not usually "this" stupid!)

[@ApprenticeWriter]

Fascinating video. Can’t wait to see that economics video you’re working on- but do take as much time as you need to get it where you want it!

[@raraavis7782]

Fascinating. I havenever heard about the origin of the word boykott before. Or that it used to be a successfully implemented practice before people even had the option to inform themselves and organize via the internet. Very impressive.

[@somethingclever5]

It’s funny that you’re surprised that boycotts could ever be successful before the internet because the fact is that since the internet gained household usage the success of protest movements around the world has experienced a staggering drop. I read a book called The Chaos Machine which cited research stating that in 2000 70% of protest movements demanding systemic change succeeded, whereas now the rate is closer to 30%. The thing is that in-person organizing requires you to take an active part in the movement strategizing, building relationships with peers, forming a chain of command, etc which gives the movement more staying power. Movements formed over social media tend to be very loose, people tend to be less dedicated, they don’t build infrastructure to coordinate or act strategically, and so on. People see engagement on posts and get a false sense of confidence, and nobody feels like they have to put energy into the hard parts of organizing that let movements succeed.

[@thirza9508]

So, what you're saying is, nothing has really changed in over one hundred year?s /s Corporate greed and exploitation whoooo

[@gadgetgirl02]

I love history, especially fashion history, (no kidding, I'm subscribed to this channel), and I've never heard of this. Thank you so much for presenting it.

[@spookisghostly4619]

Its amazing you could start such a movement far before the internet all we had were typewriters and mail carriers

[@mothturtle7897]

It's somewhat reassuring that you could be describing a modern-day trend just as much. Popular trend with a political message gains popularity, celebrities jump on it but miss the entire point, the movement has an inadvertent adverse effect that's basically the opposite of its goal, and the whole thing burns out in a matter of weeks.

[@cyanvaughn3359]

I love this video and especially the Consumer centric economics. I would love to see you explore the producer side of economics. How higher profits to businesses is ultimately just income to people, albeit more difficult to condense into a narrative because ownership distribution can be difficult to comprehend.

[@projectrainbowscamp1996]

Good point here, though I wonder if by, 'income', you mean toward their 'financial worth/portfolio' rather than income used for living expenses. Richard Wolff's YT channel would be a good resource for you in searching for these answers.

[@makeshiftfix2508]

Overalls are expensive! Not something I could just go out and buy on a whim, just to prove a point. Buying clothes from a 2nd hand store is the REAL way to circumvent price gouging……. POP SOME TAGS

[@fatsparrowsewing]

This seems so pertinent here in Australia with what our two major supermarket chains are doing right now. I wish our government would start prosecuting them for profiteering!!!

[@jamesesslinger1976]

I have not bought any new clothes in over 5 years and maybe closer to 10 years. I also have a strong urge to start wearing bib overalls! I dress plain with no logos now. When one human does something or thinks something, it is millions with same thoughts and actions. Think about working 40 plus hours a week to buy items you do not need or want and been psychologically tricked to buy just to keep us working as slaves.

[@ladyanniebelle]

My great grandfather wore overalls everyday of my life! The only time I ever saw him not wearing them was for his and my Mimi's 50th wedding anniversary where he surprised her with a vow renewal🥰 I would bet his fashion sense stems from this boycott

[@SpanishEclectic]

I worked in retail in the men's dept of a national Department store while in college. Packing slips showed cost per unit (coming from Taiwan, etc.) of men's casual pants of $7 to $9, retailed for $32 to $40, in the early 1980s. In the 1940s and 50s, my grandmother made most of my Mom's clothing; beautiful dresses based on what they saw in fashion magazines at the time. What jumped out at me in that first graph (especially living in CA) was the proportionately low cost of housing compared to food and clothing. My parent's first apartment after moving to San Diego in 1960 cost $90 a month (and yes, I recently found the receipts and threw them out.)

[@megalolcat234]

My stepmom is a small business owner and she keeps complaining about increased minimum wage... as if it's the workers fault that fast food costs more

[@marikotrue3488]

Excellent essay on boycotting. I never knew that there was actually a Captain Charles Boycott, I do not officially boycott fast fashion, it just happens organically (pun intended) as the majority of my clothing is thrifted and often not 100% synthetics. In food stores, I tend to generics (aka house brands) mainly for price savings. However, I rarely read the small print in the manufacturing section so I could be buying products from a now sketchy corporation that I had previously vetted as ethical. Sometimes boycotts can be simple. Remember that questionable ad campaign by Balenciaga? Easy for me to boycott as their fashion and products even when discounted in thrift shops are still beyond my means.😉

[@UteraWoman]

What would happen if people stopped buying stuff at Christmas time? People already have more than enough stuff!!!

[@terrannyberg4687]

Sales tax is why the government, in places like California, encourages high prices.

[@Trassel242]

I have just started watching the video, but I feel it’s important to note that these overalls/dungarees/etc were basically like work uniforms for farmers and other people working physical jobs. One thing I personally don’t like about today’s fashion is the concept of “workwear”, which seems to be gentrified versions of work uniforms from the past. I don’t like the idea of the upper classes trying to sell a fake idea of what labourers wore for ludicrous prices. It’s like the dude ranch vs actual cow herders thing back in the 1800’s, I guess. I dunno, I just think this sort of thing sucks and I hate it.

[@NicoleRudolph]

I feel like that's kind of the point with this! The irony of taking a working garment and making it trendy, thus driving up prices and creating issues for those that need it. A good lesson in how to not protest I suppose. And just how long fashion has been absurd about copying labor. *glares at the Balenciaga tape bracelet

[@Lasciatemi_Guidare]

This happened with Carhartt. They ended up making a separate “fashion” brand for everyone who just wanted the aesthetic and kept the main brand for those who actually needed high quality workwear for their work.

[@subliminalphish]

​​@@NicoleRudolphnow that can be blamed on the boomers. We did trend "blue jeans" into everyday fashion. And it WAS good. Good quality for the price and they would last for a long time being ruff n tumbled to start the next trend "ripped jeans" we did that too. But it was because we didn't have a lot of money. Now the price gouging was not our trend. That was our parents/grandparents but the law makers and business owners. Greed smh Reaganomics took our good paying jobs away and many had to start over in New jobs costing us our knowledge of what work we had done. We started over. I had an extra bonus f'ing happening to me . D.E.W.

[@lizcademy4809]

@@subliminalphish As a Boomer myself, I'm not gong to blame my generation for blue jeans. At least, not completely. Jeans were my kid "play clothes", not only because they were cheap and sturdy, but could be handed down to my brothers (unisex). Adults wore jeans as hard labor wear. Older teen and young adult hippies wore thrifted jeans, decorated with embroidery and patches, in opposition to high style fashion. The high style fashion companies noticed. The "designer jeans" trend started in the early 1980s - us Boomers were entering the work force, didn't have the seniority yet to set mass trends. I remember Calvin Klein and Gloria Vanderbilt, neither of whom were Boomers, pushing designer fashion jeans at all of us. The fit was horrible (ultra skinny), the prices were high. You could still get work wear jeans, but nobody with any cares about fashion would be caught dead in Lee's or Wranglers. Jeans and denim were thoroughly co-opted by 1985.

[@notreallymyname3736]

​@@Lasciatemi_Guidareyep. Everyone wants to show off their Carhartt logo until it's time to go do Carhartt shit.

[@zrebbesh]

Profiteering is a symptom of insufficient competition among suppliers and manufacturers.

[@draughtoflethe]

14:25 Gotta love seeing my alma mater represented here -- "enforces its mandates by ducking all violators in frog pond."

[@ruthers251]

Love your striped jacket! Very interesting history! Thanks for all your research.

[@missjeniblue]

This was so interesting. I've always marveled at the high cost of clothing pre 1970's when I look at old advertising and such. I mean, sheesh ... I'd think carefully about paying 35$ for a dress today. Of course, I almost exclusively thrift, but still. How is it that clothing is so drastically more available and affordable now? Mass manufacturing I'll guess, but wondering what is the full story there.

[@kellysouter4381]

Today's clothes aren't very good quality and won't last like old times clothes did. They were expected to.

[@naolucillerandom5280]

Cheap labor, cheap fabrics, cheap manufacturing, things are even cheaper than you think. That's why they won't last more than 3 years.

[@fourcatsandagarden]

ngl I've been considering trying to find a pair of sturdy overalls to use instead of jeans for a lot of work I have to do. you can just toss a shirt over them after all and then they look like regular jeans. (just, high rise if you have a shirt that comes up a bit)

[@jaded_gerManic]

Historical clothing AND economics?!? 🎉💜

[@projectrainbowscamp1996]

I'm so here for this. Actually Capital, Volume One uses, (extensively), the actual costs of labor involved in making a garment vs linen fabric, plus how this was all turned on its head with the introduction of the industrial revolution in England compared to India.

[@uppybutler9112]

Was there much of an impact on the USA between 1914 and 1917 when they joined the war? Would there have been a lot of clothing, or materials used in clothing production, imported from Europe or the countries involved in the war?

[@NicoleRudolph]

We've always imported large amounts of raw and finished goods, especially when it comes to clothing. While cotton was grown here, linen, wool, and silk were much less common (and almost impossible in many areas). Add in that raw goods were being used for the war, as were factories that were re-tooled. Even before officially joining we helped with supplies (and started stockpiling just in case). Silk, for example, was a huge need during the war for things like parachutes!

[@michellebyrom6551]

​@@NicoleRudolphparachutes were needed in WW2. Planes, like tanks, only came into use towards the end of WW1. Royal Air Force in GB was formed after WW1. Before that the few planes we had were organised under a different name, that escapes me of course, adjunct to the army.

[@HosCreates]

​@@NicoleRudolphwhy did the usa not grow linen?

[@NicoleRudolph]

It takes a temperate climate and specific soil, and that's not common aside from the west coast. By the time that was colonized it was the late 19th c and cotton was already a massive industry and changed textile demands globally. We've never developed the machinery for flax to keep up with cotton production either.@@HosCreates

[@adryanadiniz8453]

I remember a video going viral here in Brazil with a guy saying we should all boycott a brand (don't remember why but it was political) and instead buy from some other brand that was "trustworthy", but both brands belong to the same company. The video went viral because everyone was making fun of him.

[@alandormire4587]

The Gentlemen’s Gazette has touched on the higher percentage of income spent on clothes in earlier errors. You might want to check out their work.

[@happytofu5]

6:52 are you talking about 100 years ago or now?! Also, did they just invent the Avocado Toast argument at 7:40????

[@DawnShipley1977]

The cost of clothing in today's market is still more expensive than I can afford...it is ridiculous.

[@SillyTeacherLady]

I keep being tempted by the Birch mattress stuff .. but Canadian...

[@SebastianJArt]

Thank you :)

[@jackieknits61]

A "KEYSTONE" mark up is 100 %. Now before you get all out of shape about that, that's the price a retail good is priced when it first hits the shelves. This price covers rent, marketing, employees, maintenance, etc. But all of the items dont stay at this price. After a few weeks, the retailer starts marking things down so they can make room for the new seasons goods. And because some stuff was a serious mistake and thats the only way they can get rid of it without losing more money. For most retail, 100 %, or doubling the wholesale price is reasonable. It becomes a problem when markups hit 2, 3, 4 times wholesale. And that doesnt even discuss wholesale pricing. We would be better off buying less, but for many, less ends up nothing.

[@germainelowpt7206]

Loved this video

[@SingingSealRiana]

I wear pretty much only second hand things, from my grandmother, my mother, my father, friends and well second hand Boutiques . . .new stuff often is of lower quality and overpriced

[@MamaMOB]

How do you talk about boycotts and not bring up Bud Light?

[@djungelskog132]

Love this!!

[@MelzoA.]

I love your hair so much! ❤

[@mattutt2888]

The timeframe also aligns with the Spanish Flu epidemic. another parallel to today.

[@bethbartlett5692]

☀️. There's a similar energy reflected in the 2020's too: Uranus in Taurus, ♉ with a "Rebellious energy" + Pluto in Aquarius ♒ (the Public, grouos, networks) ♉ represents subjects of Fashion and Beauty, ... and Money. A learning balanced self-love. Awakening to our truths, our values, and our worthiness, on our Journey to Realization. Necessary for the Harmony we are headed for. Higher Mind aka Mature Mind thought. Note: notice that News and Social Medias fosters the opposite, (fear based ideology, negatives, prejudices, and baits the Public, "the Lower Mind aka Ego Mind" drama, fears, lackings.) The Public is Awakening and Raising their Vibe, we are doing way better than Media reflects, "Think with the Heart and Feel with the Mind". Everyone has the How to within. 💛🔑🌎 ...

[@tanaadams7793]

My great grandpa loved his overalls.

[@HosCreates]

This happened to me recently . I work for a large company and they cut hours to hire latinos, but raised prices . We arent union though. But along with inflation we are struggling. Time to boycott all the companies!

[@actual-spinster]

Great video !

[@Krill_all_health_insuranceCEOs]

I've always said we need a complex suite of business regulation laws to protect consumers and workers. One of them being markup limits such as 50%, 100% in limited unique cases. Mayyybe 200%.... But idk about that. But really if we just had these quantified under law it would pretty much fix everything in my opinion. I don't have a problem with business so long as it's properly regulated.

[@ronaldbobeck9636]

I guess I been a fashion rebel my whole life.

[@manicantsettleonausername6789]

How interesting!

[@doubleleterlady]

So funny how overalls are popular all over again

[@HosCreates]

That ans grunge from the 90s 🤨😒

[@spookisghostly4619]

Please talk about the textile mill strikes in the south next I think it has a huge amount to do with today's political climate on how companies mistreat workers

[@alexwhitelaw2003]

I love you Nicole

[@lourias]

Boycotts are great if one spent the money initially. However, I do personally boycott Walmart. They steal so much money from Ma & Pa shops that i deliberately spend an extra $5 more each time I shop at their competitors. I like to keep my money local.

[@crowznest438]

I don't know about overalls for boycotting fashion but I've sure worn them a lot for putting up hay.

[@smorgasbroad1132]

Remember in Mr. Mom, when Caroline Butler convinces the President of Schooner Tuna to lower the price of canned tuna during a recession, because he understood the financial struggles American families were going through? (waves the American flag on tv commercial) Yeah that would be a refreshing sight to see today, rather than thumbing their noses at, reducing quantity/quality of their products, while also insulting half their consumers with woke ideologies. ☹️ Boycott! It's one way to make our voices heard.

[@darthbee18]

Plus ca change.... 🥴💀🔥 This would definitely need citation and data backing this up, but I'd like to think that this particular boycott wasn't totally in vain. Yeah, the companies might want to profiteer as long as they wanted, but even then it wouldn't be sustainable in the long run. Ofc they eventually lowering their garment prices was done out of profit motives instead of the goodness of their hearts (lmao 💀🔥), but I guess it showed the silver lining that they weren't as all-powerful as they fancied themselves to be.

[@mdmaybe]

Plus ca change, plus ca la meme chose...

[@BeyondtheHiggs]

So... nothing ever really changes. I think of the pink cup and how is it trendy to thrift now.

[@periwigged]

reminds me of the coverall fad a few years ago