Psychology for UX: A Secret Superpower

Did you know that knowing about psychology can help with UX?
In this video, we’ll go over a few psychological concepts that are good to be aware of if you're working with user experience.
More below:
0:00 Intro
0:29 Psychology and UX Design
4:53 Psychology and UX Research
10:49 Resources
#uxresearch #uxr #ux
RESOURCES MENTIONED IN THE VIDEO
ARTICLES:
uxmag.com/articles/the-psycho...
uxdesign.cc/design-psychology...
BOOKS:
www.amazon.com/Bottlenecks-Al...
www.amazon.com/Things-Designe...
More on choice blindness - experiment by Petter Johansson
www.lucs.lu.se/fileadmin/user...
More info on the “gorilla experiment”
www.chabris.com/Simons1999.pdf
Interesting concepts in psychology (among other things)
sketchplanations.com/tags/cog...
Newsletter on Psychology and UX
uxpsychology.substack.com/
Cognitive Biases
busterbenson.com/piles/cognit...
betterhumans.pub/cognitive-bi...
🔔 SUBSCRIBE if you want even more content related to user experience!
Disclaimer
My opinions are my own and may not reflect that of my employer
Music courtesy of Liborio Conti: www.no-copyright-music.com/

[@scodelibrary]

Very helpful

[@Elrykkstorm]

Serious nuggets of knowledge in this video. thanks!

[@keepevolving55]

This is really a good and valuable video. Thank you Ash :)

[@youcefabdelouahab6579]

thatks for this very informative video

[@mzosama]

Such an important video. I started designing websites and looking for a framework but, i found that i have to make some design choices which i was doing unintentionally. Now i have to keep in mind what a visitor expects when he lands on the website. Forget dribbble. I also found that developers making stunning templates but they are confusing. I think that the purpose of a website is directional, so that a visitor can make a decision easily. The design shall not be something which will make visitors mind struggling to find the information. Kudos to you.

[@priyankasarkar7861]

Wow its a ver very nice video

[@amiebayardelle4238]

New student at Designlab and this was really informative and helpful - excited to learn more!

[@uxinthehead]

Great to hear, Amie! Feel free to subscribe if this is of interest - more videos coming up :)

[@inazagurna1770]

❤

[@atharvaharne979]

you said "biases are a result of shortcuts" so do researchers and Designers use these biases to make ux easier?

[@uxinthehead]

Interesting question! Yes, they can use bias to inform design decisions - although designers and researchers have to be mindful of their own potential biases

[@gargipareek6890]

Which branch of Psychology is required for a UX Researcher ? Is it enough to pursue HCI for a UX Researcher role ? I am a web app front end developer and would like to know what other skills are required to become a UX Researcher.

[@uxinthehead]

Let's start with a bit of a disclaimer: while psychology can be helpful, there are many paths into UX research. HCI and fields like anthropology/sociology also provide strong foundations, so that could be a direction to take. Having said that, keep in mind: your knowledge as a developer should also give you some extra insights.

[@developer_aadesh]

i don't understand why videos like this area not on trending page or in most of the people feed 🥲🥲🥲🥲