Purity Ring - begin again (Official Video)

[@fruitfarmfactory7901]

Music videos are looking better than most movies nowadays.

[@popefucklebutt4251]

agreed

[@emmik1949]

yep!

[@Nightbrrd]

true

[@bot0014]

Because they are 3 minutes long. Movies are 3 hours long. It's a lot cheaper and easier to make a 3 minute long scene than a 3 hour long one.

[@fruitfarmfactory7901]

Gaus Jeus No it's not. Short films are harder as you have to create emotion within 30 seconds to keep peoples attention. Also, most films are 90 minutes to 2 hours. Not 3 hours.

[@n3xiile]

when the song ends I will just begin again

[@euphoricbacon]

Bahahahaha!! 😂

[@Indigo41000]

I love their whole album. This video deserves more views.

[@eleanoralrabea6938]

totally true!

[@lokdwn4561]

Nexiile hahaha yes!

[@lammy_da_crazy3431]

Nexiile lol me too XD

[@cognitivedissident4615]

That synth on the chorus, is fuscking monumental!

[@richardt1712]

So bloody good ay

[@dirkdiggler2802]

kzbin.info/www/bejne/iZnXiaWPaa2ae6s

[@valerierawlins832]

One of the coolest openings to a song I've probably ever heard.

[@simplylibby997]

So great to see this out after such a long time! It was an amazing experience filming this music video, (I'm the young nun at 3:57 !) Cast and crew were so friendly, I have nothing but love for these guys and this song, they earned themselves another fan :)

[@HeyManWhereAmI]

Is the music video about Rebirth? If so, could you go into more detail? Sorry, just curious! Lol

[@simplylibby997]

Unfortunately, we weren't told much about what the music video was about - but were given a few acting directions... Take them as you'd like I suppose - We were told to treat the older lady as if she was the leader of our nun troupe... but she was getting old and had to be replaced. Hence, that's where the younger version of the woman came in. It's an initiation process, having the younger girl kill the older one... As far as I know, that's where the begin again thing comes in - the process is to be repeated again and again every time the girl gets old. More information may have been given to the actors in the orchard, but I wasn't present on that day sadly.

[@HeyManWhereAmI]

+SimplyLibby Thanks so much for the information!

[@belencsc1719]

+SimplyLibby lucky

[@simplylibby997]

It was actually the 11th of July, 2015 - a fair amount of time actually for a complex music video such as this, you have no idea how eager I was waiting for this to appear xD

[@R3MIX3888]

When I was younger I fell in love with this song yet it still is a masterpiece

[@icycult]

its almost been 10 years since i first heard this song, and its still one of my favorite songs to this day! i randomly found it through someones instagram and i youtubed the lyrics lol.

[@leonrose6039]

This song is a masterpiece.

[@MAILENET]

Begin Again Begin Again Begin Again I've been watching your kindness keep A lonely company Look at the fire and think of me I've been watching you creep Around my wandering feet Trying for years to flee I need not one thing more O wrap the ground around Your gentle winding mind O guard the pounding sound Breathe in your fiery air O wrap the ground around Give back an hungrier stare O guard the pounding sound You be the moon I'll be the earth And when we burst Start over o darling Begin again Begin again Begin again [x2] My moon o my moon Not even into Another eternity Will you stop your lovely orbiting I had held it a world away Until my body 'gan to say I need not one thing more O wrap the ground around Your gentle winding mind O guard the pounding sound Breathe in your fiery air O wrap the ground around Give back an hungrier stare O guard the pounding sound You be the moon I'll be the earth And when we burst Start over o darling Begin again Begin again Begin again [x2]

[@omardvd4607]

Blossom Winter شكرا

[@KibaFrost]

Thanks love!

[@kellyrose5800]

Bless you

[@nbc6224]

Thank you I am French and you helped me for the traduction

[@live.shows.260]

So I consider myself a metal guy. I mean I'll listen to all types but metal is my shit. I just took my daughter to see KT Perry and you guys opened. I haven't been able to stop listening to you guys since Saturday. Really dig what you guys are doing. Looking forward to seeing you guys live again hopefully sooner than later.

[@sherryyyberryyy235]

James Frasure just recently discovered them also 2 songs later instant fan. They remind me of the Cranberries 😁

[@The-Autistic-Rat]

Yeah, I'm a thrasher myself and usually don't remotely enjoy poppy sounding music but this is sonic ecstacy to my brain.

[@sherryyyberryyy235]

I’m back reading your comment so WTH let me listen while Im here *head bobbing* yep still digging it 😜

[@itswhatyoumakeit6950]

Aww, that is so cute! What a lucky girl!

[@itswhatyoumakeit6950]

@@The-Autistic-Rat really good way to describe, LOVE your handle by the way, lol. The old man enjoyed it too, ha!😉💞💀

[@raunionaune]

i've listened to purity ring on spotify since 2016 and now realized they have music videos. this video was an amazing experience.

[@AndrewMaccabe3D]

If you've ever watched livid, an old vampire traps a young girl and forces her to eat an insect which symbolizes the soul of the old women, the old woman then takes over the body of the young girl and the young girl becomes the old woman, she then tries to kill her old body. Im assuming this is inspired by a similar ritual where eternal youth is achieved by constantly consuming the youth and 'disposing' of whats left. Sinister as fuck... but has a lot of deep symbolism behind it. Creative as shit nonetheless, amazing work! THIS DIRECTOR NEEDS TO MAKE SOME INDIE HORRORS ALREADY!

[@grayskylightning]

hmm somehow the plot reminds me of skeleton key..

[@ronjonsurf39]

+Barbara Jeanne same thought lol

[@mowglimancubs5286]

Its the birth of the fifth age. Its some Theosophy bullshit combined with Hindu Tantra, and Hermeticism and even Thelema. The only reason why I'm here is to warn people. This IS some sinister shit! Her voice is beautiful but the spiritual forces she invoked are pure fucking malignant evil.

[@papi1870]

+Mowgli ManCubs The Fifth Age is almost here. Itll start once Prince William becomes king!

[@LilUFO9499]

+Mowgli ManCubs Yup. Let's all invoke evil spirits through the power of music. Seriously, i'm not making fun of you, i believe in spirits because of things i saw, and also personal opinions, idk if you're serious about all that malignant evil stuff and all that shit, but invoking evil spirits with just a music video.. The video is talking about a loop. Someone comes to life and is choosen to be the new body for a lady who's soon to die, a girl (appearently special because if there were no need for a special person to do the ritual they wouldn't bother themselves going around and digging out a fully grown woman), weirdly enough, the girl could have choosen to not eat whatever was in that crusty looking "fruit" (is it a fruit?) and to let the woman die, but as the lyrics says it begins again, so there were some kind of force of habit even though the girl had no idea about it since she was just born. Who knows how many times did that ritual happened before? To me it shows that humans live in a loop. It isn't evil, it shows how we will always act the same. We've been through the same things everytime, and it became a mecanism, it seems normal to us to do things like war and other kind of conflicts, racism, rebellion, cruelty, because we've always done these things. And even if we wanted to stop it all, we couldn't, because it'd still be somewhere in our memory, because when we learn about this world's past, we have war, conflicts, racism, and cruelty. We can only hope for a peaceful world, because our ancestors doomed us when they created such concepts without even knowing it. We evolved in some ways and started to treat people better through time, but we will never be perfectly respectful and peaceful with everyone because of that loop that we never get out of. This video is made for us to imagine a signification to it. I'm not saying that mine is right, or that yours is wrong, but, a video shouldn't be judged because of what we've seen, it should be analyzed on the philosophical side of it (well when there's one because there isn't any deep thought in shitty music with shitty videos that are way too popular for what they are). That video could have been made with other elements of decoration and still could have told the same story but the aesthethical side of the video suited the music's melody, so i think it's a great choice. Creepy but mesmerizing.

[@peterhuber1702]

One of the best concept films/music videos ever made. The fantasy subject is done so realistically that you're engaged right away, trying to understand the setting and the story. The casting is also stunning - every person in the film, including Megan and Corin, fit their roles perfectly. The diggers and the nun at 1:05 are my favorites - such great faces....

[@jakem6491]

The younger digger guy looks like the English prince from braveheart, I wonder if its the same actor.

[@AlwaresHUN]

The bass lines in the Purity Ring songs always gives me goosebumps...

[@EgoKillerPodcast]

I have this song on my roller skate playlist, and listen to it almost daily. It’s such a beautiful song to practice flowy transitions to.

[@kittyblack1538]

So jelly you have roller skates to dance to this eeeeee

[@RupertRumble]

👑💩

[@Indigo41000]

I love PR, they are so underrated, they need more views! This song and their album is AMAZING!

[@joberry877]

@@ynhasenteredthechat3376 Ibsaw them while working at the Staple Center. Been listening to them ever since 🤷🏿‍♀️

[@boyera23]

i personally have the perspective that this song is symbolic of motherhood. "you be the moon (moon usually represents mother in different cultural symbolism) , ill be the earth ( i believe this is reference to being a child of the earth after being born) And when we burst ( the young girl eventually growing up and becoming a mother) start over, oh darling, begin again. its the cycle, that can be painful and beautiful at the same time.

[@c_tr0n169]

purity ring is art for the mind

[@rockyscarbrough9702]

cant get my friends to take her production seriously. Purity Ring is so damn good.

[@Ayelis]

Show them! This is important!

[@anselmod1]

Well, why not?

[@calvarycomms4969]

​@@anselmod1 Not all Satanists are equal. At least not in the eyes of the Illuminists. Plus, all of this is way too sophisticated for the average consumer. I think the nuance is lost on the vast majority. After all, the Devil is in the details, and most people are too weak minded for all this old school lesser magic.

[@EvostarSC]

Sounds like terrible friends.

[@JesusMartinez-uy5mr]

This music video could be a movie!!! I loved it sooo much, and it felt as if all of it had a deep sense of meaning.

[@lizzy5496]

Jesus Martinez Chuy it is a movie, it's called "livid"

[@backtoafrica1822]

Had this whole album on repeat this year. Highly recommended.

[@XYZYXZYXY]

I feel like there's so much more to her music than meets the ear it's so enchanting 😇🌝

[@tristan4518]

she has an amazing voice

[@mj521]

Like an angel

[@m3iventures288]

Just saw them perform live last night in DC. Closed out with Begin Again. Absolutely amazing show…

[@Ashlee-lh2pt]

I have never heard better musicians than yourselves. This song and video relates to myself so much. 🔥

[@erotes7955]

Absolutely based song, elements of rebirth grief, and loss all wrapped into excellent cinematography

[@AlishaKhan-qo8tc]

THIS SONG DESERVES A GRAMMY!

[@rifumii]

all of their song is perfection. i'm part of fans rn

[@RikkuYugen]

The wait was worth it! Simply amazing, I am at a loss for words

[@JaredKail]

Continues to be one of my favorite songs of all time, from one of my favorite bands of all time. The video is mesmerizing and haunting. It fits the song perfectly.

[@Toastcat890]

Interesting take on rebirth.

[@ericprine8804]

only recently getting into Purity Ring. They have great lyrics for so many of their songs.

[@viosemilia22]

Where are you now Purity Ring???? Miss you so much. Please begin again! 🙏😊

[@zerukeo2]

Being awesome I guess

[@jaquejaiden]

They're backk

[@Terable13]

One of the few groups who's music who give me goosebumps. LOVE Purity Ring.

[@spookycandytheater270]

Adding onto the theories about rebirth, I believe the young girl born from the dirt /is/ the old woman. But, not their souls being transferred as people suggest. They have the same appearance which makes me think they're are the same person, but the girl doesn't know what's happening the whole video suggesting she is her own person. The older woman knows the ways of their system, when people are reborn it's ritual to kill their old selves, those who already lived full lives, and thereby the old woman openly passed her life to the youth.

[@-megaera9628]

I like this interpretation

[@coleneer3351]

I think it's about passing things on to the next generation. Our children and Grand children are our reborn selves, hence all of the alluding that the two women are the same person. Everybody plays a role in the ritual of passing on what the old lady has to the young one, just as society and family play that role as well. As a child all of these things occur without us realizing it, so naturally that young girl is gonna be extremely confused and even scared looking out at the world. The old lady is calm and collected because she realizes this is a part of life, but likely is just as about as confused as the young one is, just comfortable with it. Even with all the knowledge and spirit of the old lady, after she dies the child is still afraid and confused, yet is expected to head the group they are a part of which likely represents family. As a Matriarch dies another has to take over, people have to look for someone for comfort, but the reality is leaders never truly understand more then others, they are just as confused, but get less afraid of the unknown as time goes on. Ultimately it represents how each passing generation must deal with the fear of what they don't know, because even with the knowledge of a lifetime, there will still be things in the world you will never understand.

[@andrewderfelt9974]

That is a very good way of looking at it. I was thinking that the video describes the process we must go through to kill the old versions of ourselves, and the new version has to "stomach" the heartaches and burdens of life. Once the younger woman consumed what was on her plate the older woman could finally let go and encourage the new version to go through with it. The women with the head garments are her emotions that are controlling her throughout the process. Your old self has to die to allow for a better version. The young girl was reluctant to do it, but in the end just like her we all do it. Like a snake shedding or a butterfly exploding into existence, and as humans we choose to get rid of the self we used to know and take on a new identity in order to understand and cope with the blissful burdens of self awareness.

[@Rebeccaturnerrescue]

Nope. It's the sinister one that everybody is talking about.

[@dotdotdot1000]

The story this tells is so enchanting. The subtlety, thoughtfulness of shots and biblical hints and the costumes, all amazing. Truly a cultural and historic masterpiece, Purity Ring!!!

[@sbcdj]

love the video but when I saw the fruit on the tree I instantly thought "ball sack"

[@chikinluvver4123]

Lol, same 😂

[@spellhaus]

+Steven Campbell Yeah. Though I think it is supposed to strike as fleshy and gross and wrong. Which are my three preferred adjectives for ball sacks.

[@ChristopherJones16]

+Steven Campbell the forbidden fruit, eating it gives your immortality, or didn't ya'll pick up on that?

[@YarraYora]

+Christopher Jones why is it your comments on this video seems to be all condescending

[@ChristopherJones16]

Yarra Yora because its the internet.. You going to cry over that?

[@Deardarkvalentine]

It’s 2022 and I’m still around reading comments and listening to PR. 😂💗

[@AdelxGD]

Me too 🐧

[@alejandramonszon3466]

I remember the first time that I watched this in early 2016, when I was 15 years old, Thanks to New Indie Vevo playlist. Now I'm 20 and Another Eternity Defined my Adolescence

[@frostedfelony]

I love how this is a different mood, there are spiritual notes and troubled notes playing together at the same time. (What I mean there are notes that give you a hopeful feeling and at the same time there are sadder notes playing 😅)

[@mafina3329]

This song is just masterpiece. At first the video was little too weird but when I looked closely at it, I begun to love this symbolism behind it. Love it!!!

[@SumbaListens]

The spectrum of emotions this track evokes is soo diversified ! I love that they made a video that portrays what very few people were expecting and knocked it out of the ballpark!!

[@GCSUK17]

Top 5 on Another Eternity 5 Bodyache 4 Stillness In Woe 3 Repetition 2 Sea Castle 1 Begin Again

[@cristimario407]

+Average Music Reviews repetition is the best for me , but this video is 10/10

[@GCSUK17]

+Fearlivesinusall Ffs, it was only to start a convo. Didn't realise it was so offensive

[@cristimario407]

Average Music Reviews ppl get offended from anything so don't feel bad xD

[@laptopproject7978]

+Average Music Reviews Stranger Than Earth is my #2 but I'm glad fans can have this dialogue :)

[@bzzrck]

+Average Music Reviews for me: 5 flood on the floor 4 repetition 3 flood on the floor 2 flood on the floor 1 flood on the floor

[@darksouls5825]

So thankful that I found Purity Ring. Most underrated band in the world

[@charlelienow2833]

4:23 best part of the song ♥️👌

[@jackiefergusson9779]

Such a good song to come back to. I love the seriousness of the beat and synths.

[@mustafu4032]

holy crappp i still remember first listening to this, anddddd I STILL LOVE IT!!! it's an interesting take on beginning again with how their system of "rebirth" or smthn works!!!! i love this!! PR is srsly awesome!

[@trhrvs]

One of the best songs I've ever listened to. Love from Greece !!!

[@sanzu9626]

I love this song too much. It's become an addition

[@xxan0nym0usxx98]

8 years ago and I still listen to this song almost daily

[@AyItsJames]

starting off the new decade with this song

[@allie-ontheweb]

Can we please Begin Again this entire year, that'd be great

[@saintvine64]

Came here from 25 bucks, I love her voice! It has such a perfect sound for what I'm looking for! AMAZING💯

[@christopherpush4382]

Saint Vine yup Danny Brown put me up on Purity Ring. Bodyache was my first fav.

[@belle6618]

love the song. wasn't expecting this for the video though. I was on a total opposite vibe. but! I saw this video before I even started listening to purity ring. just started a few days ago, thought I'd see what was on youtube... lo and behold...

[@nikitamaksimov2456]

Nothing is ever loud ENOUGH for this song!

[@fleridafigueroa5245]

i think the lyrics of this song are so deep and so creative I just love it

[@muhammadrazib5336]

such a wonderful song with so much meaning, but so much underrated :( I can relate to every word they are saying! Its like a new beginning of understanding things with a completely different view that I had before!

[@marekharing]

If this was a movie, I'd watch the hell out of it!

[@artvjon]

YES

[@cassieclover99]

ARTV I love your vids!💖 cant believe I saw you here

[@crystalhamptonhines]

One of my favorite videos. I would totally watch this if it was a movie or a series!

[@freya6924]

I love you, purity.

[@nemo_0688]

PURITY~! one of my favorites~! thank you for you're awesome music~!

[@ether.UNLIMITED]

Love the song and the video.. what an experience. I dont think ill ever get tired of watching this

[@squingussquingle]

This makes my entire body quake, and shiver

[@judythemoodyyy2422]

Just came back to say this was my Roman empire (I was a middle schooler)

[@froyaenarvid9935]

the absolute magic that is this visual+audio combination

[@davegunstone]

Lovely voice, Brilliant music and video, Love it.

[@bmw3567]

Purity Ring is so on it, I get chills everytime

[@handtohandcombat3535]

I could listen to this over and over. Wait, I have lol. Love this band.

[@deeliciousplum]

The fusion of a breathtaking song with an equally as breathtaking cinematography ignites my very core. Love, love, and love what the music video does. Mesmerizing. 🌺

[@DonnieGQX]

I'm new to the music but i really love the sound! Good job to the video director.

[@callmel9403]

yeah they did good i love the part when she killed her. it was shocking to me but sense i love blood i dont really care XD

[@AlainBruno]

This song deserves more views.

[@merdesh2402]

+Alain Bruno agreed

[@16annia]

+Alain Bruno it's addictive

[@jpfhtagn]

+Alain Bruno i am here at least once a day

[@BellaBellucci69]

+Fearlivesinusall Support your favorite artists!

[@manixporos9606]

Where is your shirt?

[@jakesgotheart]

This is an amalgamation of my greatest bless and fears. 🖤 LOVE IT!

[@Malfoy.MariaMalfoy]

The whole "preserving youth" makes sense to me too. When they pull out the girl from the ground it looks like her hair is an umbilical cord.

[@tiffanytrent3383]

♥️ saw them sing this live! unbelievable especially when everyone signs together in unison ⚡️

[@pedrobonilla4698]

love this song I could play this song more than once a week &still won't get sick of hearing it😍😘lol

[@DjPhil94]

it's like being elevated to the sky, then dropped again to earth. The moment of silence you are waiting to burn into the atmosphere, and finally you become a falling star

[@robfayder]

❤️I love this song sooooo much!!!!❤️

[@ChristopherJones16]

I can't believe this only has 1.2 million views. It's their best song

[@Rockeman182]

Her voice cuts through my soul

[@miaucito657]

Gracias por todo bebés ❤️ los amo

[@youngfluff8240]

I've been waiting for another purity ring video for a while now and this is amazing. Totally worth the wait.

[@gabriellesorcebueno4826]

This song is so amazing 💕

[@gloriagarcia7023]

I seen them three times last year and the song is like flooding back memories.

[@fuzzyweapon]

It's clear this is supposed to be some kind of heart fruit. It kind of hails back to gothic and old fairy tale themes as well as ritual. The idea is that the fruit binds the old woman to the young woman and the blood of the sacrifice of the old lady's body allows the transfer. It's a play on the more morbid themes of immortality (which fits the tone of the song and notes perfectly).

[@SmeegleLove]

As long as good music is being made, I will be happy

[@Alegiance]

Now thats now you make a music video

[@xhappybunnyx]

Love how the old dude's like 'well I may not be in the ceremony but ima squeeze a couple drops outta this root while I'm here'

[@naman123007]

Their music, their videos, their lyrics all are so out of this world. And they all fits perfectly. Amazing work Mr. Young replicant.

[@sagime7895]

how did i miss this? such music makes me calm...

[@aesdiablo]

TALK ABOUT CINEMATOGRAPHY HOLY SHIT! Really feels like a Robert Eggers film

[@EternalExodus]

I couldn't get into purity ring when shrines came out a decade ago--they felt like a watered-down crystal castles, who happen to be my favorite band. but I just heard this song for the first time a week or so ago, and it's on constant repeat. the lyrics are beautiful and the drop is mesmerizing. this tune has some remarkable production value and staying power. really wonderful songwriting.

[@alonzonorcosis2611]

this shit deserves an award

[@meganthompson5174]

Fricking masterpiece of a song

[@qadd4hm]

How TF does this only have 2.7m views??

[@momentsmeanmore]

Amazing video! It's a difficult one to process but one that speaks beyond what the song itself meant to me when the album came out. Truly inspiring.

[@theboydahlia]

they've come so far, my little babes.

[@albillpena8015]

I found this yesterday and today I order the CD, love this album 😍

[@QT168]

Thank you for producing this beautiful music! ^.^

[@belencsc1719]

This video should have 100 millions of views and the song should be in the place #1 on billboard's list!

[@archwayofcesar]

This reminded me of an art project I made involving a tree that contains human organs and instead of wood it's covered in skin. Anyways I think the plant that grows from the tree grows into a tree but it also forms a human underneath. I'm guessing the two who dug up the body were born from a womb, while the people in the castle were born from the same type of tree. Maybe it was only the two in white that were born from the trees and the women are harvesting them. I'm not sure what was going on when the old man put that liquid on his face but it might've been from the long rope like object attached to the body and the liquid might be some form of placenta.

[@Raventhesim]

I AM IN LOVE WITH THIS SONG!