Quality vs Quantity: Best Copywriting Cold Email Approach

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About:
I want to share some copywriting advice with you today. As you may know, there are so many veteran copywriters out there with different approaches and strategies, and it can be overwhelming to decide which advice to follow. For instance, some say that personalized cold emails are the way to go, while others suggest it's all about quantity. So, how do you choose the best advice for yourself?
The answer is simple, but it applies to any kind of advice you seek in life. You should seek out people who have what you want, whether it's financial stability, physical fitness, successful relationships, or thriving business ventures. Then, take their advice. But, keep in mind that you should also consider the relative position of these people to yourself and how close they are to where you want to be.
Now, how do you qualify the advice as the correct one for you? It all comes down to having a strong sense of self-awareness. You need to know what you desire and set goals based on that. For instance, do you need millions of dollars to be happy and fulfilled, or is a salary of $80,000 enough for you?
Speaking of my personal experience, when I hit an income of $80,000 during my first year as a copywriter, I lost all my motivation to go to work because I had set my goal to be a six-figure writer. But, I realized that money wasn't my primary motivator, and I needed to rethink my goals. That's when I turned to the "Deep Work" philosophy by Cal Newport, which changed my approach to work and life.
Finally, don't be discouraged by contradictions in the advice given by veteran copywriters. Getting high-quality clients often requires a higher-quality approach, so keep that in mind. Just remember, you get what you pay for, and if something seems too easy, it may not be worth it.
I hope this copywriting advice helps you in your journey, and if you have any questions, feel free to ask me!
P.S. Here are 3 tips to every copywriter needs to remember in order to succeed...
1. Consider the source of advice: When seeking advice, it's important to consider the source and their relative position to where you want to be. Look for someone who has achieved what you desire, and weight their advice accordingly.
2. Know your goals: In order to qualify advice as correct for yourself, you need to have a clear sense of what you desire. This can involve setting specific financial goals or knowing how much money you need to achieve your desired lifestyle.
3. Quality over quantity: When it comes to cold emails or other approaches, a higher quality approach is often necessary to catch the attention of high-quality prospects. This means putting in more effort and research, but the payoff can be worth it in the end.
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@BigWeightMover Жыл бұрын

Hey Kyle, I am Building an email marketing agency, I have everything set up, Only thing is I’m not sure about pricing. I’m thinking 30% commission and 500$ retainer, does this seem reasonable? I’m targeting fitness niche, and high-ticket products. Also, should I operate the CRM or should I just stick to market research and writing? Thanks in advance