Bath & Body Works Best & Worst Packaging Design Of All Time - Part 1

[@Ohiogardengoddess]

The tropidelic was my favorite packaging last year. The asiatic lilies are so beautiful ❤🌺

[@ShopandMorewithKimberlyNSantos]

Yes! So pretty and brightest bloom is stunning 😍

[@halosandhugs8129]

i love having more detailed and textured packaging! i dont like plain boring packaging on body care! i want it to have just as much thought put into it as the scent! love that u did a video on purely packaging! its part of the fragrance experience!😊 one year they did a vanilla chai and biscotti orange colored mist bottle that had a photo of a sweater material and the bottle itself was 3d like a cableknit sweater! will forever be my favorite ffm because of the care put into the scent and packaging!

[@scentluvrz3iq1dh8s]

I loved the packaging of Almafi Lemon 🍋 💛

[@ShopandMorewithKimberlyNSantos]

I did my top 55 (i know! 55)best scents of all time. The video went up yesterday. Thank you, Bonnie, for inspiring me to do that video❤❤❤ i gave you a shout-out and linked your channel in the description box!

[@PislandIsle]

i’ve always wondered how to get a job at bath and body works to do graphic design for them… there’s SO many ideas i have for packaging

[@QueenoftheGirlGeeks]

I know! I have SO many ideas too!

[@casey4455]

😭😂 me and my sister alwaaays talk about this for candle wraps too!!

[@melpomenimandy]

Do you think you'll also cover bottle shapes/designs as well? I've been a B&BW fan since I was a kid in the mid-90s, it would be interesting to hear thoughts about the bottle shapes and labels over the decades.

[@ShopandMorewithKimberlyNSantos]

The OG strawberry poundcake, confetti cake pop etc had a beautiful packaging! I love the farmhouse packaging ❤❤❤

[@tobesocourtney]

This was fun! Packaging can really make or break a scent. I have definitely passed on stuff because I didn't like the packaging lol.

[@pookiekitten]

Hey Bonnie - thanks for your concern for us in LA. It is just surreal to see the Pacific Palisades leveled. It's a small and lovely community - just horrible. Appreciate your videos - a welcome escape from watching the fire coverage!

[@alainamartin1016]

I love the packaging when pear creme brulee came out. It was like a french damask I think. My other favorite was summer 2021 collection with grapefruit frose & midnight swim.

[@Mommaof12andcounting]

My favourite is the chalkboard style collection.

[@MorganMcClure-mp5kd]

The collection with the straws was my all-time favorite! Great scents and creative, summer-themed packaging.

[@MadeleineBurns-e6o]

Honey Wildflower was my all time fav. packaging, packaging is everything.

[@vivianavargasescalante2807]

I'm in california. I'm safe 🙂

[@Ltlmscrl]

There are so many of them that I like. The 2023 tropical collection and Meet Me In Miami are probably my favorites. I think the Salt Shack collection was hideously horrendous, runners up being the Amethyst Waves/Emerald Mist/Saltwater Breeze, Water Lily Springs/Sea Salt Coast and the first release of Cozy Vanilla Bourbon/Fresh Vanilla Blossoms. All 3 of those collections remind me of 80s motel room wallpaper.

[@ShopandMorewithKimberlyNSantos]

Velvet sugar has a sexy packaging!! I wish they'd bring her back! Perfect for Valentines day❤❤❤

[@Mercisaurus]

West ATL here, were expected to get 6.5 inches of snow/ice tomorrow morning. Considering we normally get 0 snow, its pretty scary. All the local businesses are closing and Fridays are typically my grocery store days.... All our stores are out of bread, milk, TP, etc. I have gotten so many notifications about expecting power outages, internet outages... but thank god i will have my bath and body works candles if the power goes out! Praying for all those in CA at this time. The videos i am seeing just breaks my heart.

[@witchyangelambience6112]

Hi Bonnie! Happy Thursday! For the most part I buy packaging based on how beautiful it is. Especially Halloween 🎃

[@2tears35]

Ohh this is gonna be a fun video! It’s soooo sooo many beautiful packaging designs from BBW. They do an amazing job overall with their designs. Chalkboard Collection is definitely in my top 3

[@katrinapakenham9650]

I liked the pink tye die and pink watermelon blast for body care day light pink and spring ready

[@marie-sophie4]

Happy Thursday Bonnie ! My favourite packaging was the pastel skies with the pink faceted and blue label and when lids are matching with the bottles. I also really like the new sweetheart cherry 🍒 it’s so adorable ! 🩷

[@katrinapakenham9650]

I always liked the hello beautiful packaging and loved the patterns for last summer sas. I prefer busy and bright not crazy about the basic I also liked the tropical packaging for Fiji Waikiki Thai and Rio mango pineapple and tropidelic

[@ShopandMorewithKimberlyNSantos]

Paris Hilton just lost her home to the fire! Prayer's for her family and everyone else during this horrific time😢🙏🏻❤️

[@NicoleW-b5r]

packaging is not everything, but it is super fun when you enjoy the packaging!

[@brmc5381]

I love the original Berry Waffle Cone packaging! That whole collection was so cute!

[@katrinapakenham9650]

Loved the storybook collection last Christmas with frosted coconut snowball bright Christmas morning and jolly gingerbread village

[@2tears35]

The Summer Collection with Grapefruit Rose, etc, is in my top 5 for cute packaging!!

[@barbaramoots1520]

BUTTERFLY MOST BEAUTIFUL BOTTLE

[@Mari-nw1zx]

I loved the Valentine packaging from last year and the collection this year looks cute too! ❤️🩷

[@Nicole_0421]

5:40 That was the previous year that they had the Coconut Candy Apple scent, loved the packaging from that year. I think it’s interesting hearing your thoughts on the packaging. Some I agree with you on, others we are definitely not on the same page about. Just kind of goes to show how Bath & Body Works really has to try to please many different people and their different tastes. 😊

[@msveevee07]

Good morning Bonnie!❤🎉

[@paulawisenfelder1203]

Happy Thursday night, Bonnie ! You have great mist collections. Nice to see the packaging from the past yrs. Some were really nice & others were too boring & plain. Love the butterfly 🦋 packaging the best. The Chalkboard packaging was so cute. I do love the packaging on SH Cherry & Strawberry 🍓 Poundcake. Ty for the great review. 🤗💕💕

[@Deb_C]

Great video Bonnie. I love packaging conversation. It bothers me when they leave the bottom half with nothing on it.Tropidelic is an example. Beautiful but bottom is bare🤨theyve done some fun stuff over the years❤

[@rona8148]

Happy Thursday! I love your insight on the packaging with your background in graphic design and marketing! I swear they kinda of lost me with the AI artwork, it’s seems like their older packaging is awesome. I love Dream Brights and the Original Fairytale designs! I am all for sparkle or if it tells a story. I also like the original Sunset glow package, so pretty with the colors. Definitely looks like a sunset. 🌅 Thanks for sharing!

[@lw1624]

I love the new Fresh Balsam 3 wick candle design- the one with snowy pine forest ❤

[@yvonnep4626]

Hey Bonnie. Happy Thursday 🙂

[@Stardust920]

I love discussing package design. I feel like a nice packaging might make me want to try out a scent I wouldn't normally. I have to say I love the packaging on Magic in the Air this year.

[@VictoriaDudley-v2s]

Hey Bonnie 🖐️ everyone sorry I missed the live last night l am 🙏 for the families in California Atlanta is going to get some snow ❄️ we are going to get some ❄️ flurries rain and some hail my sister and law is taking me to BBW today to see what's all left from SAS l want some boosters and some hand soap in the refill carton 🙏 they have some more left thanks for another great video Bonnie have a great day everyone ❤️♥️♥️

[@vivianavargasescalante2807]

Thanks so much God bless you 🙏❤️

[@alice_rabbit8345]

I just looked at my Oh Cherry, it’s dark lettering on dark red!

[@reneerobson9736]

I love your picks for the best packaging they are so cute and i have most of them 😊 one you didn't show thats one of my all-time favorite is love & sunshine 🌻🏵💛 i adore it so much 😍 thanks Bonnie for your video this was a good one can't wait for your next one.

[@lauraholland8737]

San Diego here . We are ok. Many LA friends displaced. It's crazy

[@tinamccormick4679]

Last night was a vibe, great day 😂🎉

[@FelixKordei]

Bonnie you forgot Twinkling Nights, Little Black Party Dress that collection was prettyyyyy please make sure to include in part 2

[@katrinapakenham9650]

Yes definitely winter 🥶❄️

[@runswithrats]

Yes, all packaging should be readable! I never understood why BBW put out labels that are so difficult on our eyes. Hopefully, they have corrected that problem going forward. Thanks for sharing, Bonnie! 😊👍

[@Littlemissdirtbag]

The majority of us don't have any problem reading it. It's not a problem. They don't need to remedy anything.

[@runswithrats]

@Littlemissdirtbag Okay, ableist. 🙄

[@runswithrats]

@Littlemissdirtbag It's called inclusive/universal design. It's 2025, catch up!

[@Littlemissdirtbag]

@@runswithrats every little thing doesn't have to cater to folks with special needs. Every little thing doesn't have to be inclusive. The majority of us have absolutely no problem reading the labels. Add the folks who don't have an issue with it deserve to have it kept the way it is. It's not all about you.

[@VeronicaLovesYou22]

Please do a part two of the best BBW scents lol

[@heatherbrunette2685]

Thats funny cause i thought the new watermelon blast packaging was beautiful! I love all the pink! I think the faceted was the worst although last years twisted peppermint and vanilla bean was pretty. And you’re right about wanting the packaging even if you dont like the scent. Sweetheart cherry does not like my skin but since its so pretty looking and smells nice as long as its not on my skin, i will be getting it for the packaging!

[@Elizabeth-qp1rn]

I must be an outlier. I never buy items just for packaging, and I never feel the urge to buy a scent that I don’t like to “complete a set”.

[@rgainza87]

This year's package design for Strawberry Pound Cake and Sweetheart Cherry are totally AI.

[@jacquelinegarciaortiz5764]

Ahhh I missed it

[@katrinapakenham9650]

Yeah some labels over the years too basic and boring

[@yvonnep4626]

1st🎉

[@Cheezie87]

My favorite packaging was Be Enchanted! 💜🩷 I wish they would bring her back! My absolute fav!

[@2tears35]

Ohh this is gonna be a fun video! It’s soooo sooo many beautiful packaging designs from BBW. They do an amazing job overall with their designs. Chalkboard Collection is definitely in my top 3