Questionnaires: Common mistakes in wording questions

This video presentation lists the common mistakes when wording questions for questionnaires.
Subsequently a series of questions are shown and the viewer invited to consider what the mistake is. The mistake is then revealed and explained. References and further reading are offered.

[@kristianps2433]

Watching your video again, I must admit that I properly did a few of these mistakes. Despite I made an effort not to. Reflecting back, being deep into a topic as a researcher and suddenly what was difficult to understand seems like common knowledge :D I have used words and concepts which seemed familiar to all, but most likely are not.. Thanks for sharing this video!

[@kristianps2433]

Prof Mark, just received your new book - and I recommend it to anyone who is serious about resarch and for those who wants to learn and being able to dip in n out! (Research methods for business students 11th edition)