Why own a GRANA Grain Mill? Because commercial flour contains neither the healthy fibre of freshly milled grain, nor the germ of the whole grain which is rich in vitamins. Because the essential nutrients of whole-wheat flour begin to decay immediately after milling, any delay from mill to oven represents a loss in food value. Because whole grain has virtually unlimited shelf life so supplies are easily managed. With your own flour mill, you can produce the quantity of flour needed at the required grind setting. Because freshly ground flour tastes better due to its aromatic components. These aromatic components are lost over time with commercial flours. Freshly ground flour should be processed or eaten quickly, for only freshly ground flour provides the full flavor and vital nutrients that nature intended. Because your own GRANA flour mill makes you independent from the market pressures that dictate commercial miller's pricing and availability Because grinding your own flour is cost-effective in the long run. Because your own flour mill is the foundation for a more food-conscious and healthier way of life. Because grinding your own flour is fun!