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The exclusive launch of our Bridal collection Raahi '24 at our Mehrauli Flagship was a celebration of craft and empowerment. Our brand custodian, Anita Dongre, conversed with Reema Ben, Director of Self-Employed Women's Association (SEWA) on the importance of sustaining crafts and supporting the artisans who create them. Our collection Raahi '24 is an ode to the heritage Indian crafts of Gota Patti, Badla, Pichhwai, and Bandhani originating from Rajasthan and handwoven Benarasi, was showcased exclusively to our friends who came to celebrate with us at this launch.
RAAHI By Anita Dongre
On my big day, I make a promise to myself. To cherish who I am. To stay true to me. To grow in love. For myself. So that my heart always has joy to share. I vow to hold my dreams close and my own company, closer. To walk with my head held high and a spring in my step. To never walk alone. To be my own friend, confidant, companion.
Today, I promise to be my own Raahi. For happily ever after.
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