Hypnotic Advertising Techniques Explained and Demonstrated

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Dan O'Day's Radio Tools & Tips

Dan O'Day's Radio Tools & Tips

Күн бұрын

store.danoday.... Hypnotic techniques that really do work in well crafted, effective advertising, taught by radio advertising guru Dan O’Day and demonstrated with 100 *real commercial examples. This course is not for beginners; it’s for professional commercial or ad copywriters and producers only.
Welcome to hypnotic advertising. I'm Dan O'Day. And I wouldn't be at all surprised if you're wondering if "Hypnotic Advertising" is just a catchy title or if there really are techniques used by hypnotherapists that you can use to create more effective ads and commercials.
The good news for you is that I'm not particularly good at coming up with catchy titles. So you can interpret this seminar's title quite literally; you really are going to learn some exciting, powerful, easy to use techniques to exert much greater influence over the recipients of your advertising messages.
My educational background is psychology in which I earned my university degree. My postgraduate work was in hypnosis. You know how when you were a kid, and you thought certain things would be really fascinating to pursue when you grew up...but then you grew up and discovered many things aren't quite as exciting as you would have imagined? You have found out that being a lawyer isn't exactly like being Perry Mason and being a doctor requires an awful lot of studying and lots of very long hours and stress.
Well, hypnosis is the only thing in my life that turned out to be more fascinating than I had imagined. And believe me, I could talk hypnotic theory with you for hours and hours. But I suspect you might become very, very bored.
A number of years ago, I realized that many of the things a hypnotherapist uses to induce trance can be used as effective advertising tools. Some people use some of these tools without even realizing it. Others never use them simply because they don't know those tools exist. I've been applying these techniques ever since I became aware of them in broadcast commercials in print advertising and in direct mail to tremendous effect. Because this is an audio seminar, I'll illustrate the various techniques with lots of radio commercials. But please bear in mind that you can use these techniques in any advertising medium.
In this seminar, I will combine traditional hypnotic techniques with some techniques that have been codified in a field of study called neuro linguistic programming, or, for short, NLP. You might have heard of NLP. You might even have seen it touted as some mysterious, powerful mind controlling device. It's not. NLP is simply an analysis of how human beings process information and affect change in experience and in behavior, whether within themselves or within others. NLP is a bunch of tools that can be used to build more effective bridges of communication. As it happens, I was one of the first people to have been certified as an NLP practitioner back in the 1980s. And I was the first person in radio or television to become certified by one of NLP is cofounders. I say this not to impress you, but rather to reassure you that I'm not some late comer to the subject, nor am I someone who happened to read a book about it now is presuming to teach it to you. NLP was created by studying the works of several world class communicators, including an anthropologist, a family therapist, and a psychiatrist named Milton Erickson. Erickson was an intuitive master of the hypnotic experience. His work had a profound influence on NLP. Having first learned what I would call traditional hypnotic theory in my university days, I found Erickson's approach to be exciting, challenging and incredibly powerful. In this seminar, I will combine traditional hypnotic theory, Ericksonian hypnosis, NLP and my own lifelong broadcasting career to present a perspective that is unique and, I hope, valuable to you.

Пікірлер: 1
@changchesserly7591
@changchesserly7591 5 жыл бұрын
Good example of hypnotic language. I recognized many patterns. Thanks so much . . . 💕
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