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In this interview with Rafale Chang, CEO of Tiger Party, recorded at ISE 2024, we tackle the following questions:
(0.12) What do you do at Tiger Party?
(0.48) What do people not understand about the New Year's Eve countdown in Times Square?
(2.26) How do you ensure content is synchronised across multiple screens?
(5.08) What lessons can we learn from Times Square for outdoor advertising campaigns generally?
(07.20) What developments in technology are most interesting to you?
(10.36) Why is Digital Out Of Home making a comeback?