Rap Albums Don’t Matter Anymore

[@fatgumball7599]

The problem is that artists nowadays are tryna make music to bop your head and not timeless music. By timeless music, I mean music that brings any emotion to any listener

[@dromontana9]

Bopping ur head isn’t an emotional reaction?

[@fatgumball7599]

@@dromontana9 that's literally what I said

[@COOKIEM260]

​@@dromontana9He's talking fast food rap

[@shaunwehls2864]

Albums can never lose value Because in order to Be considered a great artist you need to have a great or a classic album These tik tok artist don't count because they will be gone in less than 2yrs and no one will talk about them in the next 10yrs

[@kellyjameric]

They are the modern-day one hit wonders

[@phyllip5382]

exactly what I think. I think just one album needs to go crazy in order to have that reset in rap. need a college dropout to drop to revive shit

[@shaunwehls2864]

@@phyllip5382 not even that, ice spice flopped now ice spice stock is going down

[@toriyt2714]

What new artist album that has come out this year album you anticipated?

[@shaunwehls2864]

@@toriyt2714 what's your definition of new tho? Because some artists have been grinding for years and are still considered new because they not in the mainstream yet

[@RugbyCardigan]

Blame the consumers. People want 2 min songs and their favorite artist to drop music every year. Too many flash in the pain artist who only care about money and not the art form.

[@Revereran]

This type of talking point will lose him subs 😂 because the fans don't like to take accountability

[@ThaWisteria]

In the wise words of Steve Jobs “the customers don’t know what they want until you give it to them”

[@topdawg182]

Rap albums will always matter ALL music albums will ALWAYS MATTER… the difference is rappers dont respect the game anymore. They’re looking for trends they’re not looking to take the long road and build a project from the ground up. I have always said you got 2 typa rappers… the architects (those that put every detail possible into their projects) and the trend setters (those that are looking to make a hit) basically the same shi… as conscious/commercial rappers really but we have seen architects go commercial… you never really see these trend setters make all time great albums.

[@haechanfullsun65]

Underground rap projects > mainstream rap projects in 2024

[@mahogany_honey]

Also, we used to have to listen to an album to know the artist...now social media does that for us

[@MohamedAbdi-k6q]

Rap album they do matter. It just depends on the artist if you’re a single artist, then a album won’t mean anything to you but if you’re a album artist and it will mean so much

[@slamdunk_com]

thats true bro. Frank, Kendrick, Carti, Jpeg and so on. nowadays rappers just chase clout. these niggas i put here, they make albums for albums not singles. whether they good or not is up to a listener

[@saintkevinofficial]

​@@slamdunk_comCarti? Huh??😂😂😂 Carti is a singles artist. And the rest of the guys you named are older millennials. They blew up at a time when albums mattered. They're the minority. Most modern artists don't get attention or engagement through their albums. They're just excuses for touring purposes

[@slamdunk_com]

@@saintkevinofficial name two carti singles on streaming

[@P_S9098]

@@saintkevinofficial If carti is a singles artist why are people begging for him to drop and album despite him dropping singles

[@saintkevinofficial]

@@P_S9098 most people don't care about Carti's albums or work to be fair. That's why only his core fan base mention it. If he drops a project, the music world doesn't stand still. Life goes on as usual.

[@kajunsblerdeye9325]

The Soldier Boy reference hurt😂 20 years I still got the first 💿

[@jing4492]

These type of artist should just make mixtapes or EP that are no longer than 3-5 tracks. It makes more sense with the current landscape of the comsumer 🎉

[@AVERAGEAOLUSER]

Music execs wants the streams and profit of a album but don't want the artist to make a good album

[@forest5306]

People look at albums for specific songs not as whole works anymore.

[@professionalthrower]

Y2K over GKMC any day come on now

[@Mack17.g]

Word.

[@Morado808]

You Need Jesus 😂

[@BigiSmls]

The GKMC van as the profile pic makes this joke 10x better 😂

[@menovedio]

word is bond b

[@fatgumball7599]

Whoever says Y2K is better listen to music to bop their head💀

[@roronoaxhris2175]

Rap albums matter. It's just that a lot of these new age rappers care more about clout than art....which results in their fans being fans of their image rather than their music

[@NettspendFann]

I don’t think it’s that I think the current scene kinda forces artists to have to be gimmicky and clout chase so that they can get any form of attention .

[@roronoaxhris2175]

@@NettspendFann I don't think they "have" to clout chase, that's the thing. I personally think it's more so that they falsely think that clout chasing is gonna lead to more album sales. Most of these new age rappers think going viral, attaining millions of IG followers, participating in some pop the balloon shows, and hopping on streams with dudes like Kai is gonna lead to album sales. They talk about anything but their music when they go on press runs these days. Imo, it all just results in people fucking with them because of their clout, not their music

[@JusNBL2000]

I’m about the art I have albums out now that’s really dope check out “Jus NBL”

[@AIJ.productions1]

I think albums quality artists will always be moments, like the anticipation of Utopia was built up and delivered and other artists with a core fan base. I do think we dont spend nearly as much time dissecting and discussing albums like back in the day. Everything comes and goes and if it gets labeled “mid” people just move on

[@RashaadGenie]

Another one - great perspective and scripting.

[@jmbeats3308]

You made some good points but honestly, it just depends on the artist. Some artists aren't creatives at all or that good. As you said, they have a place but they're gimmicks or not that special or versatile, creating albums that will probably leave no impression years later.

[@mahogany_honey]

Attention spans too short for albums nowadays.... that's why the tracks are around 2-2.5 mins and albums are 10 tracks....its all about the EP's nowadays

[@castfive4038]

You have to make the amount it would cost to sell one physical copy through Spotify revenue to count towards your "record sales" witch is $11.50

[@Mr.SuperDigital]

It’s deeper than rap 🙏

[@johnbailey9079]

I sum the issue up with oneturn of phrase....IT'S A Vibe

[@Cashmoney0308]

That Kodak take is cold he has like 5 good albums 2 or 3 are really really good

[@fkinel-wu7ev]

I think the reason why people don't care about new rap albums is simply cause rappers either copy a popular sound or they do they own sound and do it to death on a entire album(Dababy,Lil Baby and Polo G have music that's entirely similar and sound the same when you hear Polo G,Lil Baby and Dababy projects) I think an important fact you forgot is also evolution.Say everything you want, but why people should care about a rap project from Bossman Dlow or Sexy Redd if after that one project there's no evolution soundwise or even lyric wise.If you drop a project that's completely the same as the last one, people will definetely say that you sound the same on every single from that project and move on from that rapper. Nowadays albums are just a bunch of playlists/compilations of songs like a More Life for example, where there's not a unique sound,concept or lyricism. The experience from albums today it's just take your favorite songs from it so as us rappers we can make streams.It's not like there's a theme sound wise,concept or lyrics wise anyway.

[@JusNBL2000]

I got albums on al streaming platforms under “Jus NBL” start from the beginning bro u won’t be disappointed 💯

[@Jason-wp7ed]

Painting Pictures is a classic

[@iam_stxrrz]

Again it's because of tik tok, everybody just tryna get fame so they just rush every project and fill it up with the most generic shit, hoping one of it blows up, unlike the SoundCloud era and even the 90s era,yes the SoundCloud era might be perceived as uncreative but looking at today's hip hop it was actually better.

[@DucksUpDogsDownCatsSlide]

I can't say that I am surprised by that, as many of my favourite rappers aren't considered mainstream enough.

[@castfive4038]

Don't worry asap rocky is gunna be dropping ‼️AWGEST 30TH‼️

[@Aeunax123]

“I like some of the Sexxy Red songs, what the fuck does she know about albums?!” - Kanye West probably 😂

[@Nookfrmdawic]

Lil big pac was a classic‼️

[@chrisville004]

I feel like the industry pushes gimmicks instead of artist

[@COOKIEM260]

Cause unfortunately these days that is what gets the views

[@TheRealShanyeWest]

people not buying albums like they use to that why rhe sales are so low

[@nonchalantyrn]

You pretty asf 🫶🏽

[@Michael-k9f8o]

Ken Carson sold 50k with A great chaos but they won’t consider him a real rapper, why ?

[@732Wavy]

Music isn't valued anymore. Too many artists making too much music for "free".

[@yahshuayoungeenthenewwave6445]

Ngl bossman Dlow different tho. He just sold out his first headline tour in Ampitheaters and Arenas. I don’t think he’s going anywhere anytime soon. And his projects are like a bunch of songs that should’ve been singles that’s why every song ends up blowing up

[@Awchshonear]

commenting for the algorithm, great content man.

[@phat9744]

I think it’s tough because streaming has crippled the value of the album. While I love albums, artists are likely thinking Why spend so much money on making an album when its unlikely to guarantee positive ROI? Most artists’ money will come from shows, second to that is singles thanks to streaming. So the incentive to make a bunch of singles built for shows makes sense. The chance that your album will cost more than it earns. Is way to high to even try. As someone who genuinely loves albums, the economics behind it just screams bad investment

[@miminashely8109]

Man called me old, Pay, why

[@AnthonyAnalog]

Soulja Boy? That's the video game console developer, yah? 😭

[@tamukagambiza3484]

Nah bruh can’t agree Kodak crazy in both ends of the spectrum both album wise and singles dawg real talk look back at t project baby, painting pictures and most recently while I was dead fr but I agree album age is dead but don’t worry 580 OTW to save this measly rap game

[@goat7262]

it depends on the rapper. artists like youngboy and future get away with spam dropping but only because their albums hold good quality whereas with the travis and carti there more perfectionists and take their time so it feels like more of a spectacle

[@Benjigo936]

I mean for the Carti and Travis one it’s really cuz they starve tf out them especially Carti so they take anything they can get💀

[@asavelakuse6865]

If in is based on fanbase and appreciation of art they matter but if it's for money they don't they really don't cause imagine making a good album only for someone to make something have as good but they have a charting hit and have sold out tours then you. Now while some artists can make good albums and tour without problems new artists can't avoid that luxury anyone who wasn't an artist in 2016 is feeling the pinch of not having a dedicated fanbase. Ice Spice is prove of how trends make you money while Ice Spice time is finite at best imagine telling someone to make art and sell that art like a product and have trash outsell them. In a business environment that is not a wise business move. That's why artists do multiple genres now to find new customers or customers but must balance business and art in their music. It's sad but hey get that dedicated fanbase then you'll at least be able to make art and money.❤

[@nycedyme4]

Young boy can’t miss rn shooting 84% from the field against 1st team defense

[@Fordalo]

Bossman dropped an album already but everything u sed was facts

[@Benjigo936]

It’s really just that they aren’t able to make a good album rollout and build up hype because you can look at someone like Carti and the rest of Opium where they want to hear their albums

[@mrlofi333]

Honesty I agree but there are great “mixtapes” that could be considered albums in hiphop

[@cozzyono]

hurts hearing after putting your all into a project that “there’s no value” and that’s only due to the push of how streaming is now and numbers dictate the quality of a release. it’s embarrassing but it’s the direction we will continue to go down because music itself isn’t seen as something worth buying when you can have every song in the world for only $9 a month or free on youtube.

[@yessirjuu9206]

Hood Hottest Princess is fire tho

[@orionguevera]

Nah Kodak one of the only artists since 2016 to drop some legendary albums with a story behind it ,

[@latenighthazard]

No need to over clarify every time “that’s not say…. That’s not me saying…..” bruh whoever don’t get it is just not meant to. Just speak your peace

[@og_mante5138]

Rap albums matter if you make good rap albums.

[@menelikjegna]

Honestly the Kodak Black take is horrible. Kodak fans actually do have their favorite albums, mixtapes, singles, and deep cuts that they debate on which is the best.

[@samuelrappaport6162]

Also Kodak drops like one project a year minimum. Usually 2

[@amarisabstractmind6635]

Institution and lil big pac are genuinely classics to me idgaf

[@yungprexious6837]

I was confused asf at first when he said Kodak cuz he dropped institution and lil big pac(my fav Kodak project) which are mos def classics. Could just be a Florida thing but even if that was the case most people here would atleast say his first tapes were classics.

[@menelikjegna]

@yungprexious6837 spot on. I used to think us Florida folk were hella regular. Began realizing a few years ago that we got our own wave going on. Kodak been had us going crazy. He a Florida legend fr.

[@veliciarogers7347]

Good take 🎯

[@YesserSirMrSir]

I don’t think it’s true that albums don’t matter anymore. Everyone gets excited when Drake, Kendrick, 21, Carti, Nicki and tons of other rappers drop albums. The problem is rappers like Sexxy Red and D-Low have nothing to say that would add value to an album. It’s only so many ways you can tell us you’re a walking ticket

[@toriyt2714]

All this artist have been in their careers for yearsssss. They have proven track records that’s why we anticipate them. He’s saying new artist going forward albums doesn’t seem to really matter and he’s right.

[@YesserSirMrSir]

@@toriyt2714 I get that, but I dont think the album itself has inherently lost value. I think newer artist more single focus approach has made their albums irrelevant. I think albums would be in way more demand if some of these artist could actually tell stories or come up with concepts.

[@ihaveakirbyobessesion2617]

its the same discourse every other day... are we not tired 😂

[@kajunsblerdeye9325]

I was just talking about how everybody just play the singles. I said there's usually better songs than the single.

[@NettspendFann]

good video too bad you have to constantly have to explain that you enjoy the artists as well . People should be able to criticize artists while enjoying their music without having to worry about

[@justinharris95]

Good takes

[@mathis_mbu]

This is sad because I feel like we’ll never have album like MBDTF, Rodeo, TPAB, DS2 again, making Titkok hits isnt safe for music longevity. Seriously since 2020, what album has been a classic?

[@yahshuayoungeenthenewwave6445]

Rod Wave got 5 classics, Lil Baby - My Turn, Polo G - The Goat. Idk if we got the same music taste but I consider those classics for street rap. Although ion really fw tpab or rodeo those are classics due to the influence

[@JusNBL2000]

I got classics

[@Eniggma39]

Most Bossman Dlow singles are videos for songs off is already released album 😂

[@yahshuayoungeenthenewwave6445]

Exactly what I’m saying. Ppl can say whatever but that man is here to stay. I never seen a nigga with random songs off the album just keep blowing up months later. Then he first to shoot a video to capitalize off of it

[@oswaldozapata4481]

Idk I think vultures 2 is one of the most prestigious albums to come out this year 😹 lol

[@zairethinker]

Kodak got classic mixtapes

[@saintkevinofficial]

You guys overuse that word. How are they classics if most people don't know or acknowledge them

[@bigtl9500]

ur bugging on kodak, post 2018 I agree but 2016-18 he was dropping great mixtapes and albums, Dying to live painting pictures, institution and project baby 2 are all great

[@akush2391]

Kodak Black Project Baby II a Classic from Kodak

[@mysterious_559]

I'll take rappers like Yeat and Ken over filth like Sexyy Red and Ice Spice

[@veliciarogers7347]

🎯

[@Benjigo936]

See and ppl care about their albums because they know how to build up hype how to do a album rollout correctly

[@BrunoHenrique-wz9tr]

blud has a thing for Ice Spice confirmed

[@danzir]

you sound kind of like andre 3000

[@TEFFTPATTERN]

Even the albums from big artists are not really albums anymore. They’re just 20-30 tracks with mostly filler and a few darts that the artist is throwing at the “viral” wall. It’s not just rap either. Same thing with country artists like Morgan Wallen. Unfortunately the decades long tradition of releasing a cohesive album with a vision and a theme is over. People en masse do not have the attention span for that anymore. Albums are going away.

[@JusNBL2000]

I got albums that have a cohesiveness to them it will always be an audience for great albums

[@scrilla4047]

Hard disagree. Take a sexxy redd or and ice spice and I'll counter with a Megan or glo. Both their projects this year were cohesive great listens imo. If that style isn't for you, you can play rhapsody. Kodak black is a single artist, but I can name so many albums that dropped recently that were complete bodies of work. Sauce walka, Denzel, 38 spesh, Jay worthy, Vince staples, Kenny Mason. Maybe they aren't at ice spices popularity but was big pun at the same popularity as vanilla ice? I can tell you who's aged better8

[@dalitsosakal]

Great points & yeah saying kodaks instutition, painting pictures, or heart of the projects aren't valuable albums is lowkey crazy cause its like you're expecting every song to be a top 10 greatest hits when its just kodak articulating & performing his experiences

[@olabassey3142]

lol Sexyyy red actually had a good album

[@olabassey3142]

lol Sexyyy red actually had a good album

[@olabassey3142]

lol Sexyyy red actually had a good album

[@wrlds.planet]

@@olabassey3142 comedy gold comment

[@csave]

lol that’s something I don’t get. As an artist, that’s what you’re supposed to do… infuse your style with catchy sounds and melodies that the most ppl with find appealing. If you’re just saying or doing something for monetary purposes then I understand the disappointment an artist could have in themselves. But it’s not hard to meld commercial sounds with what’s authentic to you

[@Jorda5s]

Not gonna lie I used to love going out and buying albums but what’s changed is the theme of a “album” it feels like it’s just a collage of singles and a few extras that never get the attention they deserve. Most albums got all skips and 3 hidden gems.

[@AJKS-iiii]

when will rap drop an album? hiphop has dropped Rnb has dropped Trap has dropped

[@haechanfullsun65]

3:57- I disagree. I liked Vonoff1700 project.

[@Isaiah0018]

Misinformation : universal just reported their streams are decling and they’re company sunk 30% more. It’s not the “albums”aren’t selling nothing is selling. And none of these artists are good enough to go listen to any of their albums Music as a whole is bad. None of these artists are even real artists, just viral internet character mfs makin music . Music is bad that’s why I decline and it’s not that deep or complex

[@oogskskfn]

No it’s definitely because of the market. They don’t sell well because the entire business model changed. There were shitty musicians getting airplay in the 70s,80s,90s, and 2000’s. The difference is that the shitty artist would still make their money back because the album sales from the mainstream platform almost always paid the overhead. Nowadays labels literally can’t afford to put the same amount of effort, time , or thought because the returns are less. Less people aren’t listening to music. More people are listening to music more than ever. So if the payment for the product is less, they’re going to saturate the market so they can run the numbers back up, get any kind of return. They will prioritize singles because album rollouts are EXPENSIVE and you don’t just need 100,000 impressions to break even you need almost 100 times that much. That’s why. They built the market for exponential growth to benefit the consumer and instead they devalued all of music. Acting like it’s about the value of the music artistically is a smooth brained take.

[@Isaiah0018]

@@oogskskfn Acting like the decline in people wanting to hear music isn’t about the quality the music is very smooth brained. You should go work at a label, you would fit inz People literally tell them every time they promote that they don’t like it They don’t like it which is why it’s not selling. Stop focusing so much on the market and understand that they have more reach for cheaper than they’ve ever had and less people listening to the music. Your argument is less credible by comparing today’s scene to the 70s 80s 90s and 2000s. I don’t know what shitty music you’re referring to back then but most of the music then was good. Which is why people were interested. You’re definitely a child for comparing this era in quality music to Back then. They just reported that their streams are down. All this market talk ur kickin put it out the window they’re not seeing any exponential growth. They’re seeing massive shrinkage. Read the comments when they promote this stuff no one likes it. Which is why they’re not listening or streaming it. Just in the 2010s artist were selling well through the streams. no longer is that happening

[@oogskskfn]

@@Isaiah0018 literally go and listen to the top 40s throughout the decades, most of it is actually radio rewind bubble gum pop or copy cat bands. The reason it’s considered good is because good music sticks around. Of course no one’s goin back to listen to Nilli vanilli or the shitty ballad rock right now in 2024. Y’all listen to the two good AC/DC albums and ignore the ten bad ones they made the rest of their career. Ignore the constant ripped off and stolen melodies. It’s called nostalgia bro. You were probably a kid in the 90s and didn’t study or learn the industry from people who were the decision makers like me. Again, nobody is talking about steaming NUMBERS they’re talking about streaming PROFITS. Because streaming services are leveraged out the ass. Again, in 1994 if a small band got 1,000 people to listen to their album they’d make 10,000 dollars. If a small band today got a person to listen to their album they wouldn’t make a quarter yet. I work in the music industry. Ive worked with radio Disney, multiple Grammy winners, and have my own marketing company. The same time you’re sitting there saying nobody listens to new music or likes new music Chappel roan is breaking records as an unheard of artist, and Latin music is becoming an almost hundred billion dollar industry alone. The country is heading into a recession so naturally the music industry is hitting a squeeze as well. It’s happened ever since the dot com crash and it will likely continue. This has nothing to do with individual art. The shit is just as vapid and empty as it always was. Instead of corporate entities gatekeeping radio it’s the untold masses making idiots famous. And the labels just follow where the money is. And whose fault is that? Y’all wanted free music so the music lost value. It’s really simple. Why the f would a label spend a million dollars to make an album if the streaming services make it impossible to make that money back with a profit? Regardless of any of that there’s good music everywhere, I listen to a new song from after Covid everyday that sounds like something from decades ago. You’re letting the 200 people in the billboard rankings decide what the wider public is actually into. It’s not the 80s anymore music isn’t controlled by the mainstream. When you realize this you’ll have a better time and be less bitter

[@Isaiah0018]

@@oogskskfn st f up idc who u work for. Like I said labels will be bringing back REALER MUSIC. That’s their only way out if this

[@Eniggma39]

It's not valuable to make albums except if you're the type of artist to not drop often. I rather move like Glorb and release some songs per months and every month.

[@DonPetty-gj8sg]

SOFAYGO had the best album of 2022

[@Benjigo936]

😂😂

[@COOKIEM260]

🤡

[@Tonieworm]

rap albums matter when the right person drops not when the clown drops

[@jjWhy213]

Nawl Kodak def has classic albums. U jus wasn’t tapped in

[@jjWhy213]

A lot of his songs tht blow come frm his projects

[@freezhollywood]

Rap in general is losing its value lol. It all started wit mixtapes. No other genre put out free shit but rap.

[@oogskskfn]

It was after mixtapes, cause grandmaster flash and those 90s rappers were making untold millions selling stuff out the back of touring buses. It’s when Gucci mane and lil Wayne started dropping nonstop during the beginning of social media, as that’s when to rise in the game you had to record dozens of songs a year

[@satyarthsingh2276]

They do matter, a lot of trash was coming out back then too. I guess people forget when they move on and judge the present generation with a critical lens and see the past as nostalgia, they remember only the good stuff.