Rap Is Moving Too Fast

[@naaga7932]

Its not even rap anymore its everything. Music, gaming, internet culture everyone keeps moving onto the next thing and it seems like no one is taking the time to appreciate anything anymore

[@naaga7932]

8:53 bro that's exactly the point im making this is literally the biggest rap beef in YEARS and you're saying it's "played out" in like 6 months

[@VLMNTI]

Yup, it's the accessibility and the rate of consumption, and even how anyone can be a critic or whatever via Twitter and TikTok that just lets things expire too fast. Every new project is an instant classic, then two months later it's "Who's still listening to that project", then 9 months later it's "Yo, we didn't know how good we had it, shit's mid lately". Late-stage capitalism has been a detriment to media as a whole.

[@dagtheking5739]

Our species is in their 20s. We’re getting older.

[@FittsBryce]

Long term fanbases have completely died out bc of this

[@Moresirtarchivet]

Bryce fitts sighting

[@deweyDB]

fuckin facts machine

[@97_scarlet]

facts💯

[@rhsdy]

not true

[@mcjcave18]

I think it's easier to build a sustainable long term fanbase now then it was back then

[@chrryXX]

Ion even think that rap is moving too fast, I think a lot of these people don't have staying power because they either: 1. dont evolve 2. suck as people 3. entire gimmicks are based off in the moment things The only person I see lasting maybe another 5 years that are recent is maybe like....Latto or something.

[@gungalgeno-7077]

Plus with the internet now being a major part of people’s lives, information and popular culture are faster than ever. Honestly think about a popular song from like 3 months ago you forgot about. The internet moves so fast that it’s hard to keep up

[@trash_boat-xkb]

like the persona 2 pfp

[@dwaynejpeterkin]

Joyner Lucas lasted for a few years, baby keem, jid, doechii

[@614ASE]

Doechii gon last

[@prod_steadyy]

Yeah rappers nowdays arent built to last

[@Moresirtarchivet]

It’s because rappers aren’t artists anymore they’re products it’s easier for the labels to give us new plants every week and keep pump and dumping ice spices than take someone with a nice sound and develop them that’s too much effort when you can keep taking people from the underground with a buzz on TikTok or ice spices and get a quick buck

[@Woktoharlem]

15 years with a plethora of ghostwriters, hopping on the latest hip hop trends and appropriating various genres from all over the globe would even have my grandmother on top for 15 plus years

[@idrinktapwater6174]

but here you are, broke in a comment section. do it, if it's easy.

[@Endrick-real]

It's that simple, y don't everybody just do it then

[@batmaneo]

@@idrinktapwater6174that literally defines you too lmao

[@crazyf1r397]

I hate drake too, but there were countless rappers who has tried to do the same things you described and none had the staying power of drake (unfortunatelly)

[@thalmoragent9344]

​@@crazyf1r397 Facts. Drake did it right, even if he's sus

[@shotsfrom9180]

Why do you think people overhyped the Drake and Kendrick beef for so long? It's simply BECAUSE rap has been so stale lately. It's not that rap is moving too fast it just feels like that cause most of these new age rappers just talk about/do the same thing over and over again. Rap beef is the only thing that really moves people to listen to rap nowadays. that or some sneak disses. Like lets be real, unless its some real lyricist like J.Cole or some club banger rap song who is really gonna sit there and listen to this new age rap shit? 😂

[@adrudds]

Fr every rapper supposed to take the mantle has either died or burned out (pop smoke, lil baby, king von etc)

[@NeisanMo.]

I would also like to add that the Kendrick v Drake beef was brewing since 2012 with dozens of subliminals back & front until it hit it's boiling point back in March last year. But your point still stands I just wanted to add more context.

[@Capo1020]

Bro, is it crazy to say I don’t really like any Kendrick songs I like the instrumental to humble ?

[@NeisanMo.]

@Chillguy1234-f1q you're entitled to your own opinion dude, it's all good

[@Marshinist]

@@Capo1020 U good gang

[@gungalgeno-7077]

I def feel like the internet accelerates a lot of things. It’s been almost 30 years since the internet came into existence, and now information moves faster than ever. Coupled with the next generation getting easier access to the web via apps and stuff. This shit effects music the most because one good hit off of a 25 second meme can launch you into stardom, but at the same time, you can also fall of very quickly bc ain’t nobody caring about you unless you have hard core fans. Also another person brought up how there’s more niches now, which I do think that’s a good thing, there’s really no monoculture though, you can find subgenres of subgenres with a click of the button. Rap, just like any other music, is going to evolve, people just aren’t looking in the places. Like yeah, if so many people do something, a lot of it is gonna suck, so you gotta find people who are actually passionate about their craft so you can get a taste of something different.

[@earhearthush-up5549]

I actually think rap isn’t necessarily moving too fast, but that it’s moving too slow at the top and in overall sound, but too fast with smaller-medium sized artists. Like yeah new rappers come into the limelight and leave immediately. Meanwhile trap is still the dominant ‘new’ production style even thought it’s literally started it’s roots in the late 90’s-early 2000’s, and has not changed that much since the mid 2010’s - now a decade ago from us (feeling old yet?). Also the top, TOP guys are all guys who have been at the top since, again, like a decade or MORE. Drake, kendrick, Cole, Future, etc. This is like the worst possible combination for young listeners, because it feels like there’s a status quo that can’t be taken down, and that young possible innovators are swept away.

[@railroadforest30]

There’s a lot of newer rappers with big fan bases that are not going away their just not mainstream mainstream

[@bladewade2047]

Bruh I'm 21 rn , I vividly remember around summer 09 chillin in the lounge and sum dude outside bumping bedrock and hearing drake for the first time 😂 he has been around for a min now

[@spacejay89]

I’m 27 (1997) - my first favorite rapper was Tyler the creator (2011) but before then, i remember hearing a lot of Kanye growing up

[@smerkishjay503]

Yk what u doin w that thumbnail💀

[@dude480peace]

😂😂😂

[@dagtheking5739]

lmao I realised.

[@scpfoundation4572]

My goat made it to 2025

[@shiiionknow7585]

Your "goat" sues people when his feelings hurt, is a fake gangsta, likes lil kids.

[@Zerozoomz]

Who? YB?

[@benjhbe5528]

Wanye

[@daysvevo5919]

Dave blunts???? Ngl I'm surprised

[@Woktoharlem]

None of us doubted that Kendrick would make it this far for this long 😂😂😂

[@sinsoreshippromotesconform8218]

Meek been hot for 20 years. He still good and can keep up with the ever changing waves of the music scene. Meek deserves more respect especially for holding down the east coast from a city that is often forgotten yet bitten alot (Philly).

[@joryyungsta]

No cap. They be sleeping on meek mill

[@Marshinist]

I want a new era alongside a new genre of hiphop bc a lot of shit is so uninteresting nowadays

[@dwaynejpeterkin]

Your about to get it real soon 😏

[@thalmoragent9344]

New genre? Like what? That's a whole different ball game.

[@thalmoragent9344]

​​ Yeah, a new era in 2025 for sure. Kendrick and Cole gonna be the biggest hitters. "The Fall Off on the way"

[@gabbywitt873]

Pre streaming is before 2015 when apple music came out. 6.30.15. Also a lot of people dont realize in 06-10/11 downloading music was on limewire or w/e was seen as some tech savvy shit to the average person. Everybody didnt have a computer, thats why mfs who did could make bread selling mix cd’s in school. also social media was primitive compared to now, there was no soundcloud, youtube was way different etc. Smart phones were blackberries and the early iPhone when it was exclusive tech, mfs was still having flip phones and shit. Just something to consider. Change is always gon happen

[@kang5842]

Vevo accounts on KZbin were running shit for music during that time too

[@Madam-Addam]

Rap music topics aren't getting stale, you just don't branch out. Listen to something conscious man.

[@WhosGamingMedia]

We talkin about mainstream not that weird boom bap mfdoom copycat shit with 30k stream on spotify gang yeah u can find whatever of you really look but not at mainstream quality, big live performances and uniqueness that seperates itself from other sounds

[@Madam-Addam]

guess kendrick cole and redveil are weird boom bap artists with 30k streams

[@WhosGamingMedia]

@Madam-Addam yeah but they are FROM DRAKES GEN

[@WhosGamingMedia]

@@Madam-Addam did u even get the point of the video, we want good NEW artists not old ones

[@Madam-Addam]

@@WhosGamingMedia Redveil is not from Drake's gen. Theres also Lil Simz, Doechii, Ben Reilly, Denzel Curry...

[@UsedtobePika7u]

Man half these drake haters are under the age of 10 🙏😭😭

[@hugocanuto6981]

Nah

[@Sdotty_sweep]

Real

[@finallydan]

nah fr 😂

[@dagtheking5739]

They have to be dracuaphobic.

[@510SPINESPLITTA8]

Good

[@Luh_katkat]

The dave blubber segment got me dead lol😂💀

[@saucy6623]

That beat is going lol

[@prod_steadyy]

Realized my feet were movin as i read this 😂

[@drvictorvondooooom103]

Dave blunts aint gunna be moving too soon either.

[@monoxidedubz]

I’ve never really cared for mainstream music so it’s nice to see people starting to discover the many underground scenes. Hopefully artists in the future will focus on appealing to their niche instead of the widest possible audience.

[@guitargo247]

Damn if Drake been in it 18 years imagine how long Wayne been in it

[@dagtheking5739]

Kendrick been in it for as long as I been around, and he made it in like 15 or 14 years ago by the middle of this year.

[@ES-cl5hi]

​@@dagtheking5739You couldnt wait to mention kendrick huh?

[@bakermakingbread]

Drake has been in the game for eighteen years but he’s also been in things a lot younger 😂

[@LeSenatorJirb]

I wonder whats gonna be the next mainstream music genre now that Rap is fading in its dominance…

[@DistortedPhoto96]

It was country during the beginning of the decade but now it seems like its pop like how it was in the early 2010s

[@Luh_katkat]

Hyper pop is next up trust

[@DistortedPhoto96]

@@Luh_katkat you gotta be trolling hyperpop had its lil blow up earlier in the decade and never got further than that

[@schitxo]

@@Luh_katkat hyperpop was only popular in 2020 to early 2021

[@gangsterburger]

stoner rap maybe

[@oppapoppaop80]

Being a Carti fan is trauma bonding 💀

[@marcquees5312]

8:55 I gotta disagree. I think outside of the reason that people cared so much about the beef because it was technically “drama” is because of the aspect of the music we got. We got to see Kendrick and Drake both drop some quality music back to back at a competitive level directly at each other. A lot of rappers nowadays don’t seem to have that drive or the technical skills or even the artistry to be put in those big 3 or A and B tier rapper conversations.

[@IspiguiteSuperlativeThought]

Drake was cold until he started making gangsta rap. when he was in his feelings he was making hits that i vibes with. The singing and rapping with lit.

[@Mani4cAnthy]

0:40 jus turned 18 today 🙏🏾

[@NeverlackinstudiosLLC]

Happy birthday gangy

[@Mani4cAnthy]

@ thank you twin 😄

[@finallydan]

happy birthday

[@Benjigo936]

Happy born day

[@TheParadox4R]

Happy birthday!

[@AHMEDALZAATREH]

bro said EA2 is good LMFAOOO

[@ajv1437]

I knew I was wasn't tripping

[@chancehoffman3588]

I’m glad you mentioned thank me later it’s a super underrated album

[@tyanderson4131]

40THOUSAND song at the end is da cherry on top.

[@charleswinkler5998]

hella rare

[@nykki21]

The current landscape of rap is what happens without artist development. I know it has been said so many times, but what I mean is that many artists are able to pop off of something that is only okay and don’t have as much (external) incentive to improve. Rap is where jazz was around this same time (50 years in). Capitalism has squeezed out the artistry. Quality music will come from those who are students of music AND are willing to develop slowly, most likely regionally. There is such a huge opportunity for the upcoming generation to build offline and underground. So little feels special only, but if you are an artist coming up that ONLY does shows in person (for a minute) and build that way, not only will you know how to move the people in person, you’ll learn to do it through your music. No more fast food. It’s going to take longer to get to where you want to be but your music will have a better chance at being timeless

[@darnelellis7880]

my favorite destruction is one of the most beautiful pieces of art that's ever graced my ears

[@thecosmicblueautie]

As long as hip hop can come with new styles all the time, hip hop/rap will remain a young and forward-thinking genre. Wouldn't want it any other way.

[@DanJohnTheOfficial]

real facts, ive had spots on my face longer than some of these people that pop up. hopefully we can get back to a place where it feels fresh again cuz icl im kinda sick of seeing all these drake and kendrick videos on my damn feed its been almost a year

[@papertiger9845]

Ppl have to start having standards when it comes to music. If someone comes into rap with jewelry and 200 thousand dollar cars, im not slapping em. If all they do is show off guns and gang signs in videos, its a hard pass. Anybody whos a actual criminal who isnt about growing up and getting out need to be hard blocked from consumption by anyone.

[@franciscopereira4047]

You right. Like you said in the video rap is going too fast bc theres a lot to cover. Like any genre that has been around for long, it is going to develop a lot of different scenes/subgenres and bracnhes off until its dead. Even in the mainstream although it sounds the same, you have a lot going on like melodic rap, trap, ny drill, trap queen/ratchet, gangsta rap, abstract, boombap revival, jersey club etc, while in the underground you have dark plugg sexy drill, jerk, opium, pluggnb, rage etc, and there are still people making music on "dead" subgenres like cloud rap, emo rap, silgikore, phonk etc. And streaming only accelerated this process. Nowadays new artists find more success on cultivating an audience for a nieche sound rather than becoming mainstream, and thats because there wont be no new rap sound that gets mainstream bc people are just into different things bc of branching. Thats why you keep seeing the same artists.

[@cilhav3n]

That bs is not the underground, the genre/subgenre is called underground music. The underground encompasses some of what you included in the former half of your post and likely comparatively larger when put together. That is just an absurd notion.

[@franciscopereira4047]

@@cilhav3n I think i get what you said but what im saying is that there are waves that come and go fast in the underground. The current "underground music" is already very different from 2-3 years ago and even more so compared to the soundcloud days. The underground music scene leaves artists and fans behind that stick to a certain wave and branch off.

[@cilhav3n]

@@franciscopereira4047 the other side of knows the danger in branding the genre into so many subcategories rather than each new manor of expression into something more nebulous like a "school". That will stagnate the genre fast because eventually everyone with be trying to fill a niche rather establish their own. Hard labels always ruin things even if just a little bit. Best analogy I have from before it became ok to posture as more underground than other people. That is just overcomplicating what should be as simple as "not mainstream". Why would this small subsection have priority over ever single other one?

[@YvngDuckSauce]

Drake been around my whole life😭

[@tonymontez2358]

2:36 ageism has killed rap, soon as you hit 35-40 it’s over the young generation calls u old and washed

[@laudsarfo-e3c]

low key id rather hear someone me or my friends age rapping while im driving to school than someone my mom or dads age.. your able to relate to the message more when it sounds like your talking with your friend and less like your parents are lecturing you

[@tonymontez2358]

@laudsarfo-e3c but what about when you get that age are you going to want to listen to what the kids have to say when you’re older ? When whoever your favorite rapper is hits 35-40 and your 35-40 are you gonna want to listen to what a 20 year old is rapping about?

[@laudsarfo-e3c]

@@tonymontez2358 your point isnt clear is it that old people shouldnt just listen to young people or that young people should also listen to old people?

[@tonymontez2358]

@laudsarfo-e3c it’s the young people don’t want to listen rappers once they hit a certain age. It’s young people who don’t want to listen to jay z or nas and basically the industry replaces rappers with the new young rapper. Idk how old you are but at some point drake, Kendrick and j Cole are going to be considered “old school” to the younger generation and they’ll be listening to whoever the new young artist is. Meanwhile in other genres like rock and roll the artist can be 70 years old and still relevant to the rock and roll fan base unlike hip hop that has ageism and ready to throw away artists at 35-40

[@NelsonRX]

Rap is the only genre like that

[@xeklz]

u mentioning axx was so unexpected bro😭😭😭

[@SNOwyte]

even ppl who do music like myself n dont like Drake have to respect the longevity

[@chriscollinsmedia]

Faxx 💯

[@VIRALUZI]

Let’s be so objective wtf is the difference between Dave blunts music and juice wrlds music💀💀💀

[@guitargo247]

That thumbnail though

[@TeenX-z8l]

Why the thumbnail look like drake locked up 😂😂

[@OfficialHavocOsiris]

That answered a huge question that I was wondering about. Thank you UV. I liked Blue Lips also. I think that was my AOTY

[@xdylahn]

Thank Me Later is his best album fasho. I remember my uncle bumping him when I when I was 4 and used to play subway surfers n shii

[@simptomson5711]

im sorry to be the one to tell you this but thank me later over NWTS or Take Care is delusional

[@HelpMeHelpMePlease]

​@simptomson5711 this man is wild saying that crazy stuff.

[@prod_steadyy]

Nettspend was born after drake went mainstream 😭

[@goat7262]

notice how quick we stopped talking about lazar dim, when i said he was a trend rapper just for the moment they said I was a hater

[@kayiness]

First time hearing of you fam and you're right. It's not just rap but the entire content landscape that's oversaturated with averageness. For a completely honest example, I watched this on 2x and prob won't come back (no offense i always do this). We're just at the end of meaningful culture. The clickbait just watered the world down to the point where idc anymore. Salute for documenting tho!

[@jasontutorials4809]

Drake has been in the music industry for 15 yrs . His blew up around 2009-2010

[@IntelligentInsights876]

Actually you can find music of his from before that, going back to 2007.

[@Shihdatgyal]

Yo this beat goes crazy

[@elijahhenderson3505]

Dude I've been around for it all and its been a time

[@televszn]

You're right. It's over. The end of civilization comes next, not the next rap star

[@lordsafro]

short form content fries mfs attention span, which makes it harder for people to actually focus on something, which makes time seem like it moves faster ("Covid Effect"), which then leads people to overconsume content without appreciating almost any of it.

[@tonymontez2358]

1:07 I’ve been having this same conversation if people throw away drake it’s never gonna be another artist who’s gonna have a career like him with longevity and accolades 🤷🏾‍♂️ just a bunch of one hit wonders or rappers who might put out 2-3 albums before people get tired of them and look for the next young artist to replace them

[@NazoTheWeeb]

I honestly haven't noticed that until you mentioned it... Whole Lotta Red really came out back in 2020. 4 years ago already.. I feel old.

[@madzondemand]

whos the girl at 1:40 twin

[@siilenxo]

CHROMAKOPIA was a good album too

[@kidmods]

Drake is goated

[@truth5351]

Bra this vid had me rolling how you not bigger ima sub on both my accounts keep ts up

[@AHMEDALZAATREH]

nah im still listening to neenah and redrum and dark days lol

[@johnnovak4944]

The Dave blunts hate was unfounded

[@ready2explosivo]

Its cus of the internet bro the major rappers who came out in early 2000s or 90s established themselves cus they didnt have to post on KZbin or do this whole social media game to get success so they lasted longer This internet age oversaturated the market

[@protectthelost]

Do yall think juice was going to switch his flow in 2025 if he was still here? Ever since PNE I've been getting dababy vibes

[@goldenboyv7578]

I feel like after a while his sound would have died out and people would have switched up on him. “Aw you only make sad songs. All your songs sound the same” shit like that

[@9giftshop]

Whole lotta red wasnt even out when he died. He definitely would have hopped on jerk beats by now

[@VIRALUZI]

Bro really said eternal stake 2 is good💀💀💀

[@finallydan]

it’s alr

[@VIRALUZI]

@ it’s not even better den his red and white ep ea2 was ass bruh

[@railroadforest30]

Stop hating on it it’s a good album

[@TwistedLullabies]

Eternal what?

[@VIRALUZI]

@@railroadforest30 eternal waste 2

[@thalmoragent9344]

Facts, few rappers like say, JCole keeps me going cause outside of him and Kendrick, nothing much else is out there. Cole said they're the Big 3... and whether fanbase you align with, he was 100% right about it. FPS got people warmed up, the beef got them stoked. That's just the reality.

[@prod_steadyy]

Yeah when i make music bro. Ima bring smth different 🙏🏾

[@LostIndigoChild]

12:39 Wait I’m crying 😭😭

[@Boothgod1k]

Rap needs a reset no one should drop for the next 3-4 yrs

[@ZINCNUMBA30]

Yall help me get into the underground scene😂😂

[@desmondwarren9358]

Artist need to start being artist again start coming with unique concepts it kinda feels like everyone makes playlist rap it’s rap to fit into certain category instead of being able to stand on its own.

[@reedo5127]

american dream disrespect is crazy

[@Ambatakum1500]

I can't believe I've spent most of my life bumping drake

[@mfdxxmer2229]

i did not expect a domd mv in the background of this lmao

[@neomotlow7095]

In high school i used google play music, it would come with KZbin premium, now it’s gone 😢

[@ivanwambe]

Fye. You made some great points.

[@ajv1437]

u like lil uzis newest albums....😬

[@kang5842]

The mainstream acts have all been around for close to or well over a decade. Everyone below them either makes the exact same generic trap/drill/prostitution rap as all their contemporaries or they try and switch up their style every year without actually getting good at said style.

[@D2w_]

Who prod the jerk beat?

[@taekobain]

rap is just missing the passion within the music frfr

[@SAB3RTHE2ND]

Could you plz link the beats u use in the backgrounds in ur videos they hard af

[@un-pr8yd]

other genres dont have an age cap the way rap does so i really dont see other rap artist lasting as long or even close to drakes run

[@Kabarifate]

People not sacrificing for the fame like they get they shine they bread and get out

[@gus_100]

Kanye been around longer

[@gabbywitt873]

Also the whole dave blunts thing is just an example of how nowadays most people don’t care about if something is truly good, they just want something that keeps their attention and entertains them. I lowkey think people dont realize music even supposed to be good. Like it seems like they really dont care.

[@jeyserreacts3444]

They making rap an ornament to hang next to pop. We goin be up again when we start doin our own thing again.

[@shiiionknow7585]

The drake v kendrick thing is imprortant in my opinion because it goes beyond jus rap beef. The fakest dude is at the top of the game, drake is inherently a bad person. It all ties into a deeper issue in the culture. I belive kendrick is coming at things from thst perspective

[@Sdotty_sweep]

Grow up ur a sheep

[@thethreekings9120]

$uicideboy$ has only been around a little over ten years, and they really only hit their peak 6-7 years ago. So 2017-2018. They have no major record deal, and they definitely do have diehard cult fanbase that probably isn't going anywhere anytime soon, and will only continue to grow bigger and bigger in the coming years. I can see them eventually surpassing Drake.

[@LazKnockerzYourRageLaz]

UVXCX 4 PRESIDENT 🔥🐐

[@daweed9131]

Lol, i checked the 21 album on a first day😂😂

[@miranda2smoke794]

Hard rock and future would be crazy 🔥🔥🔥

[@dinkywomace]

I took a hit off the penjamin everytime u said rap

[@dude480peace]

6:01 bbno$, central cee come to mind

[@Connorisloading]

Tommy Richman, 4batz

[@Prettygirl2024i9m]

Thank you I liked EA2 as well

[@tstamper1651]

Rap has always moved fast. Paid in full and illmatic is only 4 years apart.

[@amogelangbrown2253]

Damn sounds 10 years apart

[@tezbrown425]

1:59 who that girl on the music video ?

[@railroadforest30]

It’s because of TikTok

[@almightylordpitlepen8608]

What beat is this🗿💯🔥⁉️

[@KenBlackmen]

2008 first time I heard drake

[@Luh_katkat]

Happy 31st b-day vro🎉🎉

[@SymphonicJosh]

could u make a vid about what’s gonna happen to the ug if the TikTok ban accuslly happens?