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On Tuesday, June 11, Rare hosted its fourth BE.Hive conference at Arena Stage in Washington, DC. The event brought together behavioral scientists, environmental practitioners, foundation officers, sustainable brand professionals and climate-conscious leaders from a range of sectors to explore people-centered environmental solutions and the measurable impact they can have. Nearly 300 people spent the day listening to spark talks, laughing at witticisms, and reflecting on what the community at the intersection of behavioral science and conservation has learned since the first BE.Hive gathering in 2019.