Real Estate Sales Workflow: Developer, Channel Partner , Mandate Firm Definition by Mohit Singh

Redefining the sales workflow for various roles such as developers, corporate partners (CP), sourcing firms, mandate firms, and real estate agents involves tailoring processes to each group's specific needs and functions. Below is a detailed redefinition of the sales workflow for each role:
1. Developers
Objective: Streamline the process of selling properties (residential, commercial, etc.) they have developed.
Workflow:
Lead Generation: Utilize online platforms, real estate websites, social media campaigns, and SEO to attract potential buyers.
Lead Management: Implement a CRM system to track and manage leads. Segment leads based on their interests and readiness to buy.
Property Showcasing: Use virtual tours, high-quality images, and detailed property descriptions to provide prospective buyers with an immersive experience.
Engagement: Engage leads through personalized communication, email marketing, and follow-up calls.
Negotiation: Prepare for price discussions, understand buyer needs, and offer flexible payment plans.
Contract Management: Facilitate the drafting, reviewing, and signing of contracts. Use digital signature solutions for efficiency.
After-Sales Service: Offer post-purchase support, including help with financing options and move-in assistance.
2 Corporate Partners (CP)
Objective: Partner with developers to bring corporate clients for bulk property purchases or leasing.
Workflow:
- Market Research: Identify corporate clients with real estate needs, such as office spaces or employee housing.
- Lead Generation: Network at corporate events, join business associations, and leverage existing corporate relationships.
- Proposal Development: Create tailored proposals that highlight the benefits of the properties for corporate use.
- Presentation: Conduct professional presentations and site visits to corporate decision-makers.
- Negotiation: Negotiate terms that meet both the corporate client's and the developer’s needs.
- Contract Finalization: Work with legal teams to ensure all corporate-specific clauses are included in the contracts.
- Follow-Up:Maintain relationships for future opportunities and provide after-sales support.
3 Sourcing Firms
Objective: Act as intermediaries to connect buyers and developers, ensuring a smooth transaction.
Workflow:
- Network Building: Develop a strong network of potential buyers and reliable developers.
- Lead Generation: Use digital marketing, referrals, and partnerships to generate buyer leads.
- Matchmaking: Assess buyer requirements and match them with suitable properties from developers.
-Coordination: Arrange site visits, meetings, and negotiations between buyers and developers.
-Negotiation Support: Assist in negotiating terms to ensure a win-win outcome for both parties.
Contract Management: Oversee the contract process to ensure timely and accurate completion.
Post-Sale Support: Offer support services such as moving, legal assistance, and financing options.
4. Mandate Firms
Objective: Secure exclusive rights to sell properties on behalf of developers.
Workflow:
Exclusive Agreements: Secure mandate agreements with developers for exclusive selling rights.
Market Analysis: Conduct thorough market research to price properties competitively.
Marketing Strategy: Develop and execute a comprehensive marketing strategy, including digital campaigns, open houses, and print media.
Lead Management: Implement a CRM system to track and manage leads effectively.
Sales Training: Train sales teams on the unique selling points of the mandated properties.
Client Engagement: Provide exceptional customer service to engage and convert leads.
Transaction Management: Oversee the entire sales process from lead generation to closing, ensuring compliance with all legal and contractual obligations.
Feedback Loop: Gather feedback from buyers to improve services and maintain relationships.
Real Estate Agents
Objective: Facilitate the buying and selling process for individual clients.
Workflow:
Client Acquisition:Use various channels like referrals, online listings, and social media to acquire new clients.
Client Consultation: Understand client needs, preferences, and budget constraints.
Property Search: Use MLS (Multiple Listing Service) and other tools to find properties that match client criteria.
Property Showcasing: Arrange and conduct property viewings, providing detailed insights into each property.
Negotiation: Help clients negotiate the best terms and prices.
Contract Assistance: Assist in the preparation and review of contracts, ensuring all client interests are protected.
Closing Support: Coordinate the closing process, including inspections, appraisals, and final paperwork.
After-Sales Service: Maintain client relationships through follow-up, assisting with any post-purchase issues, and seeking referrals.