Real world evidence: what is it and what can it tell us?

The importance of real world data is becoming increasingly apparent. Here, Kwee Yong, PhD, FRCP, FRCPath, from University College London, London, UK, discusses real world evidence and the many reasons why it is essential, in addition to clinical trial data. This interview was recorded at the European School of Haematology (ESH) International Conference on Multiple Myeloma 2018, held in Mandelieu, France.