Reason | Lifestory | Hip hop | Amapiano | Record Labels | Contracts | Being An Artist | Finances

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#Reason #virtualmkhukhu

[@djsbulive]

Blessed new week ahead Brothers, Sisters, Hustlers, Squatters & Chillers sisonke 🤞🏿

[@SenzoHD]

Once supposed to be the greatest hip-hop artist in SA was Reason. I've had all 5 albums by Reason. Audio 3D, Audio HD, Audio ReDefinition, Love Girls and Azania. Still have some of the physical CDs today. The reason he didn't live up to his own expectations is that (I think) he is from Joburg. Most musicians from Joburg struggle to blow beyond Joburg. Their mentality is different to Cassper (NW), Nasty C (KZN), AKA (WC), Blxckie (KZN), etc. BUT Reason earned his "right" to experiment with different genres.

[@ginsu_pd]

And actually he was one of the few to show us that hip hop SELLS!

[@mogourmetzulu213]

Reason also had the craziest production! just innovation that South Africa was not ready to hear.

[@robbylebotha]

Could it maybe be that he's boring? Very skilled but just has never been 'that guy', doesnt have 'that thing'. I dunno what it is about him but even this interview, he's doing nothing wrong but Im already sleepy. He's like Proverb, amazing MC but no personality or rather the personality is just not the one to be in front of the camera.

[@SakhileMogale]

Thanks

[@moshemalatji995]

that Mofaya ad is dope Sbuda

[@billyonairefx]

Yho Sbuda gootmaan, that CAN really said"Thixo"😂🤣🤣🤣

[@ARTCOLLECTIVE_CABINET]

Your sound quality baf2 please fix it.... but I I enjoyed the episode

[@mogourmetzulu213]

Every place has a story and like Reason said artists from Katlehong seem to be in tune with telling stories indigenous to them and their Kasi. Every place in South Africa is special and rich in culture - its just that people have been so violated and subdued they lack resources to even realize what they are capable of. You too also are capable no matter where you are, your story deserves to be told no matter which corner of South Africa you occupy! you too are special.

[@danielkhantsi]

Reason, true to that name. What an Intelligent Human Being!

[@bhutmalumz]

What a conversational episode. I love how flawless this is. The engagement had here is proper.

[@thabisomakuwa9238]

Glad to c peneul back.

[@galaletsanggaopelo8552]

Happy birthday Grootman 🎂 you're a true Sbusiso to our Generation

[@mxolisipetermngomezulu857]

This episode is too much🔥🔥🔥🔥

[@orapelengtawana3287]

what i like about Sbuda, he always keeps his promise. He promised to deliver and hey he's doing exactly that. and he's not just dropping episodes but hes bringing exactly what we want and subscribed to

[@pumlabrook-thomae1301]

ANOTHER BANGER!!!! Pls come back Reason! A milestone was reached today! As hustlers we will hold all 3 of you hustlers to that Masterclass/ Crash Course for musicians. It' s important! That's the takeaway from this show! Thank you guys!

[@kimberlymavume6613]

This deserves 1mil views so much wisdom from Reason , Squatters and Chillerss let’s gooo

[@Facts_Only_SA]

DJ SBU you are drinking a lot of MO FAYA, you finishing stock🤔🤔🤔

[@thabolekoloane6080]

😂😂😂😂😂

[@Senoamadi]

As much as this was a music masterclass, a lot of what was discussed can be applied in real life situations. BE REALIBLE being one of them, people love dealing with someone who is reliable and SHOWS UP! That's one of the factors that get you promoted or get more sales in your business - be reliable.

[@Sbudafada]

Interesting youvshouls call it a masterclass thats what they do in Harward, they call industry experts to lecture their Mba Students. Much of that lecture would be based on experience as qualification.

[@khayaduma]

Arguable the best interview on Virtual Mkhukhu. Something different from the ussuals, not even one word about Government 😂Credits to all 3 of y'all, but mainly the guest, he was amazing 🙏

[@MalindiM]

Happy birthday 🎂 🥳 🎉 🎈 Sbuda❣ #HappyLeoSeason

[@kutlwanomolete6610]

Can relate to what Panuel said about ProVerb. I also made a similar remark and received a disappointing response unfortunately 💔

[@godpenuel]

💔

[@djblaqkid9065]

Inspired by this Conversation thank you Hustlers corner podcast.

[@tshepangmugandi8174]

Alekine, Alekine , Alekine Literally the first thing that come to mind. Who can blame me, I was listening to the voice of Reason.✊🏾

[@lwazimthethwa7011]

Hala to all visualMkhuchillers, Sbu is here, Panuel is here everybody is here✌S/O to Reason ❗ Wow Happy birthday to u TaSbuda i didn't know u share a birthday with my sister🍾have a great one in advance.

[@emmanuelmadi]

Entertainment business is not easy and can seem ruthless

[@tokelo_hlagala]

Reason Reasons Rationally😆

[@sakhilengobe3199]

🤣🤣🤣🤣

[@tokelo_hlagala]

@@sakhilengobe3199 leadership your here too😆😆I'm here taking notes on how to not be a starving artist

[@sakhilengobe3199]

@@tokelo_hlagala I am a virtual squatter my leader, the notes are very much needed leader.

[@ewandy.k2371]

Super excited about this episode... Fell in love with reason after MacG's interview 🔥🔥🔥🔥🔥🔥

[@ipostsongs5305]

me too

[@tsholanohanyane1965]

Sizwe is so smart!!!!

[@kutloanomotaung4543]

This was good. 🔥Well done Virtual Mkhukhu!

[@ipostsongs5305]

this was fantastic , what I appreciate most about you guys is that you thoughtfully consider (philosophize) almost everything.

[@Positive_psych]

Yhoo Sbu🤝🔥🔥🔥U summarized it beautifully... SYSTEMS, PROCESSES AND COLLABORATION. Most us really fumble a lot when it comes to these things... Yes u can have a great idea, but can u build sustainable systems that can make the idea come alive? My love for engineering lies here, it's always about systems and applications.

[@winstonkunene7671]

That's a fire question from Penuel, Are you a sell out

[@makamuwatshilidzi]

Khezwo let's #hustle #squat #chill alakine alakine alakine 🔥🔥

[@haije_ageenems510]

Lol DJ SBU must say click once…if you click! click! You subscribe and unsubscribe 😂😂 shout out to @SBU and @Penuel. You guys are awesome. Mkhukhu nation for ever we building one zenke at a time 🫡

[@thurancecameron]

Beautiful conversation between 3 brothers 💖❤️

[@sarahmotha]

Thanks for promoting non alcoholic drink, in a nation challenged by Fetal Alcohol Syndrome, SA is a No 1 country of children born with this syndrome, i.e with alcohol in their blood. We will not conquer with the same patterns, we need to break the cycle.

[@chapterswithkhanyi7309]

Love love the honesty🙏🏽such a great refreshing interview

[@mvelotshabalala2462]

Guys don't you ever sleep on this idea im going to keep on reminding you about these master classes till you get them started 😤

[@onaleronamabuse5802]

Great episode. Refreshing to hear Sizwe’s story. Been following him since 2005, when he was doing rap battles on YFM with AK and Lee on The Joint Remix. Good to see the growth. Sbudda and Pen when are we getting Sizwe Dlomo, Vusi Thembekwayo and Cassper?

[@laura7301]

I'd love to see Cassper agreeing. And his story is inspiring. These guys must stop hating interviews because these interviews have even us the 80's class learning some pros and cons.

[@kagisomathe9033]

Reason is smart.

[@superstarmason]

Man when Sbu said the first thing you do as an artist is open your own publishing company I got goosebumps. That is where the money is folk, don't play yourself

[@njabulophiri2621]

We don't have a shortage of Emcees. I'm biased, of course. Because my recommendations are from my city. Check out Celestial Mic, Canis Major, PDogg Amazing, ekhcetera ekhcetera.

[@tidodlamini]

Guys, the school idea is a great idea! Get onto it please. And Get Your Lawyers Lol

[@laura7301]

This Episode deserves more than flowers. This deserve Stars🌠🌠🌠 The education here! Top tier

[@nogwajatv5588]

Dj Sbu you are putting the work

[@keamo-Tiamo]

DJ Sbu couldn't do dreads back then because the balaclava wouldn't fit

[@MabundaMg]

Smart hypothesis 😅

[@LuuMuzik]

🤣🤣🤣😂😂😂😂😂

[@dimphoselepe4542]

Lol too clever

[@Mogau_Maimela]

🤣🤣🤣🤣

[@bongasibeko33]

This interview was sad Sizwe was not engaged properly in the conversation. It ended being a conversation between Sbu and Penuel. He consistently had to tap into they discussion. This niggah has been through alot treat him like a guest bafwetu.

[@dehousebydane]

As a producer, sizwe / reason has always been in my list of the artists I'm gonna work with.. 🤞🏾🤞🏾🤞🏾

[@kagisomathe9033]

It was conversation that has nothing to do with reason but education.

[@Basehoptv]

I have to say this is the best episode bhut omdala 🔥

[@TAIIXHI]

Iv always liked everything sbuda does but this...AMAZING!

[@auskoki7473]

Awesome episode as always.

[@dbslide]

This podcast is a gem

[@KingZaire]

Thanks again gents.

[@Silence-g1]

A hate it when other people criticise reason for switching to amapiano but a rapper like Drake can make house music songs but they do not say.

[@muzinkuhlu2592]

One of the best sessions 👌🏾👌🏾👌🏾

[@gugulethudingilizwe7125]

Reason is one the great artist in South Africa..love his wisdom and that he mostly speak about what matters most..

[@Maladjusted_SX]

Great content gents, keep it up.

[@recruiterslinkpoint645]

I love this conversation. A must watch to aspiring musicians.

[@sibusisongcobo7483]

Will never understand why would you starve yourself for just a genre...while being versatile will possibly bring you bands...Piano is like an evolved Rap-Deep house musiq...Go all in guys😎😎😎

[@sizzyem9057]

This information is too much if you are an upcoming artist 🔥

[@buhlobospeelman5576]

Notification Gang and marking the register 🕵‍♂ #ClickClickClick

[@luluallsorts]

Im here lol

[@buhlobospeelman5576]

@@luluallsorts 🙌🙌🤣 wooohhhhooooo

[@dripbasemedia]

Love this Ones.🙏

[@sinelisobanda]

Dope episode sbonge to u Sizwe, but uyathukana lol, here we dnt use that language 😂😂😂

[@EmpericLen]

Too dope...

[@juniorabulele9084]

Not Reason subbing Phori! Tsiii

[@mzanzicollegechallengeTV]

Super Dope episode, really educational and Informative, shout out you Grootmans. And “The I Industry crash course “ is a brilliant idea, we definitely want to contribute to it. Using Colleges and the infrastructure available to make it happen. All best 📚🎥👌🏾

[@makalanglehula2788]

I was so happy to come across MOFAYA here in Lesotho and even took a selfie with a can of Mofaya, am one of citizens of the universe fŕom who follow this Platform...Good work DJ Sbu

[@lethabophahlane1453]

This was undoubtedly a great episode. The conversation on contracts was insightful.

[@thembasishuba9545]

Amazing interview🔥🔥🔥, can't wait see the masterclass

[@koketsomogashoa9015]

Reason AKA Sizwe AKA Black Knuckles

[@breadandbuttermediahouse6326]

It's too eazy💯✊

[@ishrhymez7707]

"Im tired of politicking homie im enough with it Zeros to the sky with my middle finger up with it "

[@mpumelelolindanimchunu746]

Hustlers Corner Team, I'm available LastDropJuice Table Wrap

[@faxonentertainment2877]

Thank you for the wisdom shared, what a beautiful conversation. Reason ALWAYS mentions Thokoza, salute!

[@celebratensovo]

King of Gazankulu Reason 💯

[@thatobaloyi6194]

You guys are a match made in heaven

[@Sbudafada]

Hip-Hop was adapted from umaskhandi and izibongo zesizulu from South Africa After lance Taylor (Africa Bambatha) changed his name and gang to the Universal Zulunation as the first hip-hop group after visiting South Africa.

[@ginsu_pd]

Apparently it's americanised😂💔

[@Sbudafada]

@@ginsu_pd they americanised isiZulu and other cultures and repackaged them as elements of HipHop. Rap and the thing yoku chithutshwala before drinking comea directly from KZN.

[@FifiOnthenet2]

Please bring him again!

[@nhloniphokhanyi6742]

🔥

[@PrinceLekota]

100th comment Eita Ola

[@ZDFP]

21:50 In his defence, I would argue that 4:44 is more "educational" than the majority of his prior works.

[@khwezindlovu2101]

The Hustlers Corner with Reason Timestamps 00:00 - Intro 00:45 - Welcome to Hustlers Corner - Announcements - Intro to Reason 04:00 - Business 07:15 - Understanding the fame bubble 15:50 - How the township shaped me 19:55 - Selling out 28:05 - Education through music 34:55 - Evolving through music 38:20 - Record labels 43:00 - Reality of the record label business 48:35 - Contracts 54:15 - Advice to artists 58:30 - NOTA 1:02:45 - Lessons to learn from each other 1:12:30 - Managing artists 1:16:120 - Where artists can acquire knowledge 1:19:55 - Mentorship 1:23:10 - Closing comments 1:28:33 - ENDS

[@tebohomotsweni2953]

Great episode 🥇

[@ginsu_pd]

Hao Reason understands the concept of fans there for Artist yet 😭😂💔 he took away his old music from us

[@Sbudafada]

Its not the contract and its not how much you make, its your culture and attitude towards it. If you are from the hood spending money on Hotels, estates, LV alcohol and women that nje on its own is a culture and attitute that is predictive of your demise. Whats worse is the culture of blame shifting towards the record label instead of accountability and taking responsibility. If the record label cheated you then how did you afford the lavish lifestyle in the first place. On the other hand a guy from KZN buys a quantum and a gun joins an assossiation and makes more money :))

[@asekhohanisehaniseasekho9557]

eish the episode was very enlightening yhoo.. i finally understand why cassper said he will never sign artists again

[@winnylubisi24]

Notification gang Aich 🎊

[@S.P.H.E]

Sbonge 🙌🏾

[@robbylebotha]

Yoh Penuel where did you get a Quicksilver hoodie? Are they still around, havent seen them in nearly 2 decades

[@bahletyson3272]

Can we have Cassper on the next episode

[@LuuMuzik]

And hear how of a victim he is, fake humble shit - nah

[@sthembisomthembu395]

Size is smart

[@ChosenOnesSessions]

This was an amazing episode!!!

[@adolfmudau9956]

Your the real REASON bro

[@essvee_]

amazing interview considering how heavy lightskin is with the backhanded questions. anyway to growth

[@germantshepo9764]

Learned a lot hhere

[@sibulelokaleni]

🔥🔥🙌

[@tebogosithole7895]

Thanks Swize

[@thegoldensxn]

This is insightful 😎

[@nhlanhlahawksleynyuswa6245]

Reason is over 35 and still doing hairstyles with drawings of star's and painting nail's... Come on chief you a father

[@mseedeon6665]

Relax man 😂😭😂. He's an artist. But I get what you mean.

[@luluallsorts]

@@mseedeon6665 Seconded

[@nhlanhlahawksleynyuswa6245]

@@mseedeon6665 Ey brur😅

[@Mogau_Maimela]

The problem with sizwe is that he's an artist.🤣🤣

[@nhlanhlahawksleynyuswa6245]

@@Mogau_Maimela Nah alot of artists don't do such... I think he likes that swagg😅

[@kutloanomotaung4543]

@1:14:09 tell them