THE SECRET OF SELLING THE NEGRO (1954)

KZbin has DEMONETIZED our channel for posting reused content
Allow us to keep the content intact and available on this platform by making a donation.
Any HELP is GREATLY appreciated.
Please support this channel by donating or purchasing merchandise
Cash App $Reelblack
PayPal.me/reelblack
/ reelblack
get Reelblack merch at shop.reelblack...
Make sure to follow us on Instagram and Twitter @Reelblack
------
THE SECRET OF SELLING THE NEGRO (1954, sound, 20 min, color, 16mm)
as featured in the documentary, I AM NOT YOUR NEGRO.
SPONSOR:
Johnson Publishing Co.
PRODUCTION CO.:
Sarra Inc.
DIRECTOR:
Wayne A. Langston.
PRODUCERS:
Joseph G. Betzer, Harry W. Lange.
WRITER:
Helen A. Krupka.
ART DIRECTOR:
George DeDecker.
NARRATOR:
Robert Trout.
RESOURCES:
Copyright not registered; “Keys to a 15 Billion Dollar Market,”
Bus Scrn
15, no. 4
(1954): 34; advertisement,
Bus Scrn
15, no. 5 (1954): 31.
HOLDINGS:
Not reported.
Film commissioned by the Chicago-based publisher of
Negro Digest
,
Ebony
, and
Jet
to encour-
age advertisers to reach out to African American consumers.
The Secret of Selling the Negro
depicts the lives, activities, and consumer behavior of African American professionals, students,
and housewives. A
Business Screen
reviewer noted that the film focused on the “bright positive”
aspects of the “new Negro family.”
NOTE
: The sponsor issued a companion booklet offering
the “do’s and don’ts of selling to the Negro.”
#####
Reelblack's mission is to educate, elevate, entertain, enlighten, and empower through Black film. If there is content shared on this platform that you feel infringes on your intellectual property, please email me at [e-mail] and [e-mail] with details and it will be promptly removed.

[@Gairuntee]

Don't thumbs down these amazing videos because you are uncomfortable with the subject matter. whoever is uploading them is working hard to bring us all a slice of little seen history.

[@cars8459]

Yes, by getting rid of them or banning them under “political correctness “ they do not want peeps to know their history or what was “reported” about them in a very discriminatory time. However discrimination will always be. No society will ever be rid of it.

[@cars8459]

@@petelamb6514 hey Pete. I am a conservative. I’m curious…what did I say in that above comment that may have sounded like a bleeding heart or “snow flake “? I watch a lot of black conservative forums like Larry Elder, Candace Owens.. especially Candace - cannot stand black LIES matter and constantly says know your history!! Then you will know why you are disenfranchised. What I was saying was these films are important part of the history. It was the snow flake ppl and college kids who listen to their professors and buy into the whole liberal socialist ideation that were the liberal for runners who instituted welfare and other strategies that destroyed the black nuclear family. I went back to college this past decade for higher Ed and I challenged the professors bc they are brainwashing younger generation to believe in this liberal ideation that was always inherently filled with socialism and allows ppl to play the victim card. So if something I said sounded liberal, please do tell me. I don’t mind criticism. 😊

[@johncaldwell881]

You need to see this history, know it and embrace it, learn from it

[@cars8459]

@@johncaldwell881 exactly! I think that black people are waking up to those political parties with mad power and money who have always had an agenda to control the blacks and essentially keep them down. Look at history and you will know who these prejudice control freaks are. Martin Luther king told his ppl to look at the bad white parties who want you down in the gutter and grab a hold of the good white ppl in power that want to see you thrive. I love conservative African Americans who learn the truth. Even blacks sell out to these white parties like Patrice cullors. She was used as a pawn to make black ppl look bad and she’s so stupid and greedy now she’s getting audited. It’s not your color it’s your kind. Martin Luther King said do not judge a man by the color of your skin but the contents of his character

[@meinkorper2631]

This is a nice segment. The buying power of black folks was estimated as he mentioned but that was also later done by calculating the youth market for the coming drugs shipped from the Golden Triangle via the Vietnam war. If a product is sold to a demographic, prior economic calculations mean at all times numbers. Numbers translate into money. One imagines, that the youth of America becomes an economic factor by drug shipping being calculated as a number bringing in hundreds of millions of dollars via drug trade. We are only numbers to specific people in commerce. Book references: Dark Alliance by Gary Webb./// Contrabandista by Evert Clark./// The World Conquerors by Louise Marshalko./// The Octopus by Elizabeth Dilling.///

[@thealchemist333]

He said " It's a well-known fact that negro customers are influenced by the OPINIONS of others". That in itself is still a MAJOR problem in the black community. We need to hear and follow our own inner voice/intuition as to what serves our best interest instead of constantly worrying about others opinions of us.

[@ameaguru]

We need to stop listening to those telling us that we are oppressed. I know disparities and challenges still exist, but we are in a better place now and yet our family structure, marriage rates, equity, education has all declined, and now we have schools calling testing education racist, thus discouraging success for our (black) education. All my life I was tired of hearing that I am oppressed, I am second class citizen, whitey is always going to have his foot over me.....I am so damn glad and blessed that I never let that doubt and toxicity swallow me hole. It is painful to see how many others have bought into it, so much so that they allow themselves to become crippled in life.

[@gissellelendor-g4015]

Ppl miss that

[@rolynnsreviews]

@@ameaguru please say it again for the people in the back! That is my exact philosophy! kzbin.info/www/bejne/aJ-VqnZtgat0iLs

[@markherron6374]

Thank you...your exactly right. A strong mind is a free one. Independent well informed and confident in our decision making. Everything that looks good..feels good,may not be good for you.

[@rolynnsreviews]

@@markherron6374 Sadly, not much has changed! You are 100% CORRECT!😊

[@KManwarren]

It's important to realize that in the midst of discrimination, black people thrived. It was when the family was destroyed that the children and generations after suffered greatly. This video is actually VERY flattering and destroys the idea that we have always been seen as less than.

[@msp5138]

The issues was and always has been jobs which were lost starting with the decline of manufactoring starting in the late 60s. You can't have or take care of a family without work. Now delete this ignorant nonsense.

[@KManwarren]

@@msp5138 yes the lack of manufacturing jobs is definitely an issue, but one should consider this: who teaches work ethic and makes sure that children are nurtured to become solid adults? Fathers and Mothers. Occasionally a single parent is able to succeed in raising kids well. The absence of the other parent is always felt where either-or the children pay for it or the parent seriously neglects themselves to make up the difference.

[@blaq7892]

Bob johnson facilitated tacts and strategies dem folk implemented to lure our dollars out of our communities. We where slow enough to follow. It put Black Business in the Grave.

[@KManwarren]

@@blaq7892unfortunately, we are easy manipulated. We should be better at being objective about the facts. If we could thrive in difficult times, we don't need hand-me-downs from the govt to thrive. We need solid family units with a Father and a Mother, education, good work ethic, and Constitutional rights behind them while they dream and achieve greatness.

[@blaq7892]

@@KManwarren hand me down ? Plus Father equals anti reparations. Is that your position? That is owed to The descendents of the stolen Africans in Amerikkka.

[@gypsypath1]

Can I just take a second to appreciate how classy everyone was dressed back then?

[@W0mpW0mp999]

Classy negros

[@edm5166]

You missed the point and still focused on appearance than psychology behind the message. Beyond redemption

[@gypsypath1]

@@edm5166 🤣🤣🤣🤣🤣🤣🤣🤣🤣 Ok, gatekeeper. 👍😉🤡

[@edm5166]

@@gypsypath1 that's what slaves would say when others told them to escape - the fear in your laughter is so loud 😉

[@TornadoOfSouls777]

Not a saggy pants booty to be found

[@dacentafielda12]

This is why education is important. Not just book/school knowledge. When you're educated on how other people view you and try to exploit you, you have the power to combat that intelligently. This video didn't teach me anything I didn't know. But it's a great video to watch.

[@jenniferwilcox9759]

Agreed. It's called social perception, "knowing your audience" and marketing studies.

[@JamesSmith-lt5zz]

@Glamorous Taee you know education means to teach animals look it up

[@stevewoodson4635]

Diagonally. Sidewinder Division house Nothing to lose Magnetic field triple check in traffic

[@z17seattle]

Its a horrificly painful video to watch for me. Tears everytime

[@lovepower4899]

im not black but i agree

[@LayJohnsonTV]

Who’s here in 2019 seeing how ain’t nothing change? Our ppl are so obsessed with keeping up with the Jones’ and nowadays the advertisements are just being used by a different vehicle (Instagram, Facebook, etc).

[@TheAceofhearts84]

more apparent now my sista

[@MegaWam1]

Nothing has changed. In fact, things are getting worse for our people. I just want to survive through the Trump era.

[@YouTubeIsAssHo]

@@MegaWam1 Whatchu talkin' 'bout, Willis? Black employment (like all employment) is at a historical high under Trump. What's to survive?

[@learningeveryday2061]

Facts

[@YouTubeIsAssHo]

@@learningeveryday2061 Exactly. And jobs.

[@dmrr7739]

Odd that it’s titled “Selling the Negro” and not “Selling TO the Negro,” considering how historically loaded that term is.

[@gmsdani7872]

I caught that as well.

[@srs3572]

The encouragement of the acquiring of debt is one of the instruments used now to enslave. It is more covert, but no less destructive.

[@BoardwalkBillionaire]

One of those “ Freudian Slips” is what that is.

[@kamikariad]

The funny thing is that after 11 minutes they all start saying "selling to the Negro..."

[@marcialitt4431]

That's the title of the 1954 film, but yeah it's weird to hear now. (I suspect it was a sales term then that is no longer in use)

[@aconater]

Absolutely love this video I go back to it about once every two years, people fail to see that even though the black community suffered from biased treatment in this era we were actually more connected and powerful than we are today!

[@sharksport01]

100%.

[@donaldlyons180]

That’s what I got from watching this…we had intact families are children were better educated etc

[@ricya1982]

Yes, as a non-Black person, it seems very clear the type of mentality worked. They didn't have that defeatist "We were slaves" mentality. Yes, they WERE slaves, about 1 - 2 generations before. They didn't blame slavery or racism for everything and they had it WORST back then! 70 years and 3-4 generations later, they weak. I grew up as a kid around old Black people and I would always ask them about "The Racist Days" to understand what they went through. VERY interesting stories. I was around 10 years or younger at this time.

[@CeeCheles]

Absolutely, Jason! 💯 I really wish we could go back to having that strong, Black family/community we used to 😢😔

[@CeeCheles]

@@sharksport01 💯💯💯

[@MissAmiraLove]

Wow, the black family used to be seen as a unit. A powerful, economic force.

[@8dholland]

Yeah, everybody is talking crap, but for the time period, this was actually a good sign for blacks. To be recognized as people. Wow.

[@chrisgriffin5184]

The democrat party destroyed the black family

[@8dholland]

@@chrisgriffin5184 Thats far from the truth, but not completely untrue. Tell me, in a day where internet is available and the world has been brought closer, have we not learned that its mostly the "conservatives" who say the most hateful things? Are not extremist not called the far right? Its not a democrate/republican thing man, we have fought conservatives just for a pass to exist with pay. Now conservatives even throw Asians at us to try to make things easier for themselves. And before you just say, all blacks need to do is "blank" just think, is it not the well to do blacks, ie. doctors, veterans, lawyers, etc that have led us into the fights with conservatives? Bah.

[@chrisgriffin5184]

@Derek Derek individuals are bad Derek, not whole races. And it was democrats that fought the civil rights act on 1964, and formulated Jim Crow Laws. No republicans ever did those things. And it was Conservative Republicans who fought those Southern Dixiecrats and pushed for emancipating all blacks. Additionally, any white person that says "such and such are black devils" is being racist b/c the term "black" is a whole people...so you saying "white devil" is a racist term. Address crimes on an individual level, and do not condemn an entire segment of people. Here is a tip, you can't fight racism by being a racist.

[@8dholland]

@@chrisgriffin5184 No. You are ill informed. The party switched during the Nixon years. The conservatives have always sought segregation. The Republican party today is the old Dixie party.

[@RichV20]

Whoever marketed "Air Jordan's" took this video all the way to the bank.

[@peterjoe530]

BJ22 Mj doesn’t own the majority of shares in the Jordan Brand he owns under a quarter %

[@carltonjay7216]

Nike air

[@cadillacblades]

Trump is studying this video.

[@SchelDiva103]

Jordan himself!

[@n_u001]

@BJ22 learn how shares work. if you own less than 50% of a companies share it means you effectively dont have much of a say in the company.

[@TheTyroner85]

I don’t know what’s more disturbing the fact that they know us better then we do or we don’t know us better than we do

[@adriennerobinson1180]

Yes Truth Indeed

[@allerdycechambers7201]

It is only a matter if having the humility to do the research and change our mindset

[@KyanUganda-yh5bc]

They know blacks because they shaped them

[@g.m.5395]

Thank You!!!!!😢

[@leonardironbar3328]

this is so apt

[@Lioness1499]

This is very important and true film. Negros have always been loyal customer to brands they can depend on. I remember as a young girl during this era there were two laundry detergents Cheer and Tide. My grandmother, great grand mother and mom swore by Tide. To this day I still buy Tide because it was generational brand. No matter what the cost it is still a preferred brand because my family used it for decades.

[@Quiet_One]

A litre of Tide now is $9.99 CAD.

[@twilightgardenspresentatio6384]

When I’m treated as insignificant in a shopping setting I simply walk out mid sentence. My wife is used to it now. She used to try to be more friendly when salespeople are dismissive of me, but now she understands that they won’t get nicer just because we are nice to them. Any shop that treats me well, I return and I tip well.

[@2bobaf]

That's how the free market should work. Sale's staff usually have no idea of customer service as they have no pride in their work.

[@bracha2u786]

we teach people how to treat us. if i dont tolerate disrespect from others, then im not disrespected by others- not for long, anyway

[@DIVISIONINCISION]

Salespeople and Hospitality staff will treat you based on what they expect from you. Ask a server or bartender about blacks and tipping...

[@millionairemillennial86]

Yep

[@underconstruction6432]

So you're saying when white people smile at you and treat you, you're willing to spend your money? lol okay

[@LadyBug-yu9je]

It’s so sad that when you try to share this information to ppl they still do the opposite

[@drehoward9573]

So true sister but pass on some foolish and the like button will blow up.

[@Atlstreetpodcast2.0]

No worries sis. Some are not meant to wake up

[@keetahhudson4181]

We can only try Some will understand others will not Please keep sharing info

[@bobbyjohnson7069]

By looking at your last name , people who created this old industry film, they couldn’t figure out that many blacks are simply AMERICAN

[@neitajames6029]

Some believe the government.everybody has the same rights but nobody is treated equal.nothing is going happen unless the younger generation change it.we can't keep thinking like our great grandparents. They didn't know what we know. But even they had land. They farmed it grew what they ate.they learned to survive.why can't we learn to help ourselves. Its been time to wake up.that saying you got to fight for your rights.it make me angry like things on hold. Our childrens can go to any school they want. Its time break cycle, the mold we have been taught. Tell our childrens the only person stopping you is you.nothing worth having is going come easy.some have went on to be lawyers, drs, open businesses..truth is we could changed things long ago. What's stopping us, what's holding us back?. When you find that answer. You can move forward. N.j.:-) .

[@micheleD498]

I have no idea why this popped up in my feed, but I'm extremely happy that it did. This is absolutely true! We, as Black Americans, have great buying power. New sub here❤

[@Phlebstick]

Yup and don’t own a damn thing.

[@Broker205]

@@Phlebstickthat’s changing. Slowly, but it’s changing.

[@zoer7338]

​@@Phlebstickyou're white, aren't you? It's clear from a post that you made on another one of these videos that you believe that desegregation was a bad idea. 🙄

[@Phlebstick]

@@zoer7338 segregation was a good thing for black people, sir.

[@issavibez394]

But stupid understanding of politics and education and other things we fail to realize our issues

[@lilymadelineholland293]

This is surprisingly respectful, given the time period and typical social attitudes at the time. I genuinely feel that there was an earnest attempt made to be respectful and to share strikingly progressive racial opinions for the 1950s. Today it misses the mark, but for the 50s this is in direct contrast of common negative racial opinions and stereotypes.

[@NotSure109]

It hits the mark in a timeless way, not restricted to any period of time. It only "misses the mark today" because of illegitimate, hateful delusions and the philosophical and intellectual bankruptcy of the modern popular worldview.

[@malovela]

That was my reaction, too. But being white and not even an American, I'm not sure I'm properly qualified to make such an assessment.

[@NotSure109]

@@malovela Your Whiteness would have the effect of increasing the value of your assessment.

[@malovela]

@@NotSure109 How so?

[@TheOasisProject1B8M]

They said in the video in order to sell you have to conduct yourself a certain way. It’s not that they are good or benevolent. It’s about selling a product. Even if the product is just a video. It’s not real love or respect. Don’t be confused

[@GyrlBlaque]

Dear Black People please spend your money more wisely

[@barrygoldwater7831]

Dear black people, stop destroying all our major cities and also stop slaughtering each other all over the U.S. That would be a more useful exhortation, Skippy.

[@janettasmith4822]

Barry Goldwater Skippy looool

[@PsychoutMG]

Barry Goldwater bitch

[@PsychoutMG]

Barry Goldwater shut the fuckup

[@danielltalley5605]

GyrlBlaque please shut the fuck up moron

[@lincolnfarquharson6867]

I don't think people are really paying attention to this video and the powerful information it is sharing. So glad this is being shared.

[@TellyWatcher1997]

I would imagine that many people would like the existence of this material to be swept under the carpet...."Nothing to see here".

[@JustAdude291]

I fully agree. I believe this video is actually rather progressive and positive for its time. Based on the things stated in the video and the points it makes, I would argue that it's doing more to relate black people as being ordinary Americans and should be viewed and treated as such. It makes points such as saying Mr. Jones, Mrs. Smith, rather than saying negro, it states that black people own their own homes, make decent money, have healthy family units, and buy quality merchandise. It reinforces that black Americans are ordinary Americans. It counters common stereotypes and toxic beliefs. Marketing is clearly nothing new, all people of all backgrounds are targeted to sell things to. Older adults, children, women, etc. Are all targeted groups because what groups buy is clearly predictable. The video obviously has tremendous value in showing how things were in the past and should be protected because the past is not always pretty and needs to be learned from. Though this video is a product of it's time, I stand by it being positive and progressive.

[@lincolnfarquharson6867]

@@JustAdude291 100%👍🏿

[@thugwarsusa5250]

I agree this has a positive approach much better than the 2020 Riots of George Floyd now we have looting and murders and thousands of businesses being destroyed billions of dollars of taxpayers money and they keep letting the thugs out of jail over and over and over destroying the United States of America the Young Generation needs to see this video

[@WitchKing-Of-Angmar]

@@TellyWatcher1997 sounds like the modern generation to a t. They have no idea what that era was and how it is...I just never want to stop talking about what really went on at the time.

[@DPSlim]

We really NEED to wake up!!! This is going to REALLY boost my savings!!! I needed this.

[@joelharvey]

I’ve been a salesman for about 18 years, and luxury products are literally the only things that are easy to sell to black people. It’s almost impossible to sell them insurance or financial products.

[@IamJean-Miguel]

The supreme art of War is to subdue your enemies without fighting.-Sun Tzu

[@jonnychingas5798]

Jean-Miguel F. Shut up fool, its about marketing...big deal!

[@cookiemonster3643]

Best comment ive seen

[@MrEzMs]

Basically intimidate your enemy or "befriend" the negro

[@JackieCustis-tt6jd]

Drifters if black people were Drifters you would be a Drifter yourself if you were brought somewhere that wasn't your home you would try to find yourself and home 2 to be truthful but we all know that is not true and when black people when we hear things like that we know where it's coming from and who it's coming from The Deceiver the liar pretty much the devil

[@supremeklientele]

#agreed 👏👏👏

[@jumpingonoffthejet9377]

The saddest part is, their talking about “The Negro” like we’re an entire different species.

[@kevinstevenson4326]

Like we're animals behind glass or some shyt lol 😄

[@marisutton334]

@@derricklowe5517 Truth

[@goldjustgold5942]

Listen to Malcom X. "The word 'negro' was given to us by our slave masters. They do not treat Africans the same way that they treat the so called negro" They owned you and they'll never forget it.

[@firewaterbydesign]

@@kevinstevenson4326 Much agreed! I found myself feeling sick with the way that he talked. When I grew up it was extremely racial back then. I raised my children far different from how I was raised. You judge a man according to their character and NOT the color of their skin, religion or sexual orientation. We all bleed the same color and for those that claim to be Christians, here's a news FLASH, we are our brothers keeper.

[@firewaterbydesign]

@@derricklowe5517 You are just as racist as this film!! What makes you any different? To breed that mentality of hate makes you just as guilty. ANY kind of racism or hate is WRONG!!! Stop being a part of the problem and start becoming a part of the solution!!

[@kataisa3]

What’s amazing to me is that the middle-class black family is still largely ignored by media today.

[@adriennerobinson1180]

Sad but True SMH

[@bloppysloppy4057]

Really? That's pretty much all I see on TV commercials these days. Seems like that's the demographic they're aiming for.

[@RayPointerChannel]

@@bloppysloppy4057 It seems some people will only see what they want to in order to continue crying victim and not see beyond.

[@ninablubabe]

This is educational to the psychology of a Afro American buyer, I’m glad I found this video.. many things still hold true to this day, marketing proves it.

[@DanyaahlaBanyahawadah777]

They studied the family unit and destroyed it!!!

[@koolkitties8552]

Dean Bey-Yahudah So whites are to blame for black men who dont take care of their kids and have 3 baby mamas? If black families stayed together they wouldnt have the high drop out and pregnancy rates. Same for all races.

[@semajhaze37]

@@koolkitties8552 yes

[@johnroberts329]

Divided WE FIGHT , UNITED WE WIN ! We all want the same things . For U.S. ALL To Prosper and LIVE, LOVE and ENJOY our Lives. For Our Children to Be Able to Accomplish Their DREAMS. We Can Do This Together !

[@koolkitties8552]

@@onepercenter5903 I have no idea what you just said

[@TheEnigmaticBM39]

@@koolkitties8552 you really are simple

[@bogasixtyeight5153]

I went to a black middle school and this is still common today. Black kids will make fun of you if you’re not wearing jordan’s or brand name shoes. They are really poor and still decide to buy brand name things to impress other people.

When you see those kids later on in life, notice ain't a gotdem thang funny

[@januarytwentyseven1653]

Sooo Sad, but Sadly the TRUTH!

[@gussstavo]

Theyre like women

[@ertfgghhhh]

@@gussstavo exactly

[@Brianna-wy4yt]

Boga Sixtyeight they are brainwash read the willie Lynch letters.They have a beautiful thank you letter after you done reading it .Thats why white people dress dummy because they their wealth is coming from Black Americans .The created a system to destroy the black family not only the black family the black man.So they can maintain their wealth it gets deeper 😪

[@NB-rv2yz]

Imagine if we still believed in marriage, education, respect, personal responsibility and family stability.

[@sebastianniqvist3144]

Black families then seemed to be doing better than now. Look at the father, mother and kids wearing clean well fitted clothes and looking so elegant.

[@technoir2216]

Every 2000s rapper proved this commercial right.

[@lazyboyz5472]

I wouldn't be surprised if I came out that rap was made by the cia

[@rockymvvrcianu6846]

Hey didn't you get shot up in 1984?

[@fidelr.3585]

lol, don't pretend your favorite 90s rappers are somehow absolved here

[@AbuBased731]

Cope

[@youknowkat]

I’m thinking of Pac

[@dks80721]

He basically said treat us like people 😂 Imagine that.

[@kayemccoy306]

dewaynekoonce a radical concept indeed 😩

[@user-mj8nf2vp7q]

...Now, The only thing we have to do is resume acting like people.

[@sparx180]

dewaynekoonce ROFLMAO. Yes I can imagine that!!

[@sparx180]

@Mrs. Arthur Morgan Who are you referring to? Please.

[@kemetdebgibson2875]

That's because we're God's not people.were energy trapped in this vessel

[@Cat-ik1wo]

I appreciate the videos you put out. This is what they don't teach in schools. Living in America, I like knowing what is going on and how it got to be. It helps me to understand the diversity around me. As well as the politics of the system in place and how it affected and still affects the people in this country. Very informative.

[@actionsub]

When I was a substitute teacher, one of the schools where I worked was the one I attended in grade and junior high. Growing up, the school was in a "sundown town"; this is no longer the case. Well, one day the middle school grades were doing a unit on Martin Luther King, so in social studies I decided to give the kids an inside view in hopes of letting them know how far things had progressed between my school days and theirs. Gave them a fast history on redlining, the civil rights protests in East St. Louis (we were just outside ESL), and how that system had been ruled illegal. The students couldn't believe it; they thought I was lying to them.

[@ochiazic]

They don't teach it because it's social engineering, they don't want you to know how to avoid it, the economy depends on it.

[@Heat_Rush]

@@ochiazic That's because capitalism and racism goes hand in hand. Somebody has to be at the bottom, and they voted for us.

[@jayrutter6111]

The fact that this is produced by a black publishing company is very telling.And Robert Trout was a very well respected newsman for years on CBS. Everybody in Business has a price!

[@Teffy2105]

Those are the people who will never learn or know anything about this history. They will always say they don’t want to see that or it makes them mad. It’s hard to have conversations with people like that.

[@46.56.A.]

This had both a progressive message of "there are misconceptions about black people, they're actually human" and also a message of "so this is how you take advantage of them"...

[@myanamyrick8997]

Basically lol.

[@Soulful_Chaos]

@@myanamyrick8997 How’s that then?

[@DJSanders1234]

I mean this video is extremely direct and unfiltered about notions of black people at the time, but this is just a video about learning about new demographics. You don't think other races (including whites) aren't deconstructed in a similar way to determine how to profit off of them? Even today? People are much more censored now then this time period. I really don't see a huge issue with this, they aren't plotting to destroy the community but trying to understand them so they can meet their needs and profit. Seems like mutual benefit to me.

[@deagle2yadome696]

@🏳️‍🌈⃠ Abort Democracy 👏👏

[@jubernardi23]

@@myanamyrick8997 The marketing company do that with all nichesm, you aren't special like that, dmb!

[@ArtietheArchon]

A fool and his money are soon parted. I wish my people would stop trying to impress others with their worldly possessions

[@adriennerobinson1180]

Yes,Truth Indeed

[@1960pyl]

My people, are not fool's

[@nixonmanuel6459]

Thank you for posting this. It is super educational and needed! It's also positive.

[@keabokan9768]

Watching this is so heartbreaking! What happened to the black family?!

[@DoctorOreos]

1964 Welfare Act.

[@telcobilly]

Demokkkrats happened

[@macglobex9507]

@@DoctorOreos give black women money she does not need a man. give a black man money he searches for a wife

[@Uglyfine]

Drugs from the government

[@def2rites686]

The Great Society, Margaret Sanger, and the undying dedication to only one political party for nearly seven decades.

[@waynedexter]

We’re valued as consumers but not as human beings.

[@waynedexter]

☝🏾Dumb-asses above☝🏾

[@supercic123]

@mysteryman2024 😂😂😂😂😂 foolish you are.

[@supercic123]

Green is the only color, but they Brainwashed us into thinking black people are the threat. White folks don't even like each other, but they'll put all there differences aside to get that paper.

[@321Venia]

Bingo, well in this video we are. Today you can’t even go in a store without being scolded and stared down and followed in fear of stealing. So not even valued as humans or consumers

[@ss-wu1vp]

Capitalism...the value of capital. Communism....the value of community. The words say it all.

[@cellmate1]

Wow. The black family was intact. Classy. Sophisticated.

[@lindacarraby8654]

that other cultures were jealous... they knew about the biblical times and who was first and the chosen.. until sin and disobedience crept in...

[@age_of_reason]

@@lindacarraby8654 Nope. Government assistance crept in.

[@cj...rcdrag9723]

black veterans with no jobs and PTSD happened

[@Charity-vm4bt]

@Sydney Austin absentee fathers

[@Charity-vm4bt]

@@cj...rcdrag9723 vets had opportunities but domestic violence and abortion got a foothold

[@bobjacobson858]

I had a black female coworker who happened to be from Haiti but was now living in the US. I asked her if she had experienced prejudice, as we were both living in a small Southern town at the time. She said that when she was shopping for clothes and looking in a particular assortment, she was sometimes told "those aren't on sale" as if it were assumed she couldn't afford anything that wasn't discounted. In another instance, an (American) black woman called to ask if a certain apartment was available for rent, and was told it had already been rented. This was in a small city in North Carolina, and she grew up in that area. She was a bit suspicious, so she asked me to call the same people, as if I were seeking the apartment. (I'm a white guy who grew up in the NYC area.) When I called, I was told the apartment was available. This appeared to both of us to be a discriminatory. We could have made it even more interesting if I had said I'm calling "for a friend", and then the black woman shows up, with or without me, to see what the reaction would have been!

[@KManwarren]

The answer: go to another store that will take your business. As far as the apartment, rent from somewhere else. There are always others who will rent equally. As you see in the video, the black dollar is still valuable and there are always people who want it.

[@adriennerobinson1180]

What a damn shame, SMH

[@Mama_365]

This video has a GREAT meaning...those who get it get it.... It's sad that our ppl still has this mindset in today's times 🙏🏿🙏🏿🙏🏿🙏🏿🙏🏿

[@Queenofcydonia2]

Basically Your Money is Good but not You!!!

[@cheese3416]

Never heard that. Mind reading

[@gaildavis5961]

You are so right! Money and mo Money is their language.

[@onepercenter5903]

Lmao

[@utubewatcher1]

Simple

[@tiaravirtuousteam7]

Dang smh 💯

[@stdy_music]

So treating people like actual humans is a business move.

[@Survivor58]

STDY. Crazy isn’t it.

[@MySignatureSoul]

Back then when it was legal and common to treat us like animals, yes it was a good business move to no longer do that........ And it worked! We melted like butter

[@antisemite4988]

@@MySignatureSoul I got white butter want to warm it up for me

[@MySignatureSoul]

@@antisemite4988 Trolls.... Gotta luv em! 🙄

[@MySignatureSoul]

@Bongusta Mondo I totally forget all about reporting people but I agree

[@millenialbroadcast]

Looks like Ebony spent a pretty penny on this video. Mr. Johnson was a very shrewd businessman.

[@apove1814]

“1 in 3 owned homes and paid faithfully”. It was systematic 😢😢

[@marcy23147]

Starting with the removal of the father and insertion of public aid…

[@joywilkins64]

We forget who we are, but "THEY" NEVER forget who "YOU" are!

[@tavettewinter3404]

OMG listening to this shit who the fuck are we. This made my stomach hurt this racist rats are disgusting were the most hated race in the world

[@stevewoodson4635]

Hollywood boulevard frontière images players research

[@stevewoodson4635]

Ouches. Trinidad and Tobago two steps to Belize 4+1 baby

[@stevewoodson4635]

Mark 13%15 =Ezra 2%15=Deuteronomy 26%9

[@burdicio2175]

And we forgot who THEY WERE and still ARE

[@eyebalanceenergy]

PLOT TWIST ! Now We Are Watching A Video Of Them Studying Us To Study Them...Wasn't Smart Enough To Delete The Evidence 😂

[@gussstavo]

Yeah wakanda forever! lol

[@SwaggaTak07]

Trust me, they're WAY beyond this..

[@soulbrutha9160]

@@SwaggaTak07 Good day to you, Just a fun fact when we check the federal reports, you'll find whites still outnumber any other nationality that are on government support, or as Republicans call it a government handout.

[@Kalik8000]

@GENERAL DISARRAY'S BOSS 83 as a sociologist that's not true... they don't call it "welfare" in regards to the white, rich or farmer.. They call it government subsidy and bailouts.

[@Kalik8000]

A supremacist has no desire to hide there propaganda... They think they are supreme. All the information is here and we've been studying them.

[@CristHenderson-xe2hn]

This was the beginning of the integration that destroyed black owned business. This is why Martin's way was chosen over Malcolm's way to succeed. I was there

[@speedysteve9121]

Malcolm knew (((the enemy))).

[@kemhopkins3421]

Noticed, Mom at home, Dad hard working. Taking care of the family..

[@theasiamarie]

Yes because women couldn’t even open a bank account with out being married 😂

[@malikamahoney]

Just want you to know that this channel and content is so appreciated 👏🏿👏🏿👏🏿🙌🏿

[@reelblack]

Gracias lika

[@stevewoodson4635]

Colossians 3%13james3%2first Peter 3%8second Thessalonians 4%15 Esther 4%4

[@carlaharewood1459]

Agreed!

[@richmindstv2974]

Our people need to use this as a blueprint to rebuild our own economic community. Turn it back on them!!

[@Anonymous-zn4ou]

RichMinds Productions ,yes....but as you know, every time we get together to do something, there they are in the mists. They know we are the best at what ever we put our minds to do. All nations know this, that's why they are in our neighborhoods. buying POWER. IF WE all decide to leave, they would try and kill us, we truly have more power then we think, if we just stick together as one...be bless and safe.

[@jaylenelinoli]

we tried. we did and it failed and there is a reason why it will continue to fail and it has nothing to do with 'the man' or 'the white man' or the colonizers etc

[@Anonymous-zn4ou]

GENERAL DISARRAY'S BOSS 83...... let's be just a little more positive for our people 🤔. The problem is we won't come back to {OUR GOD, I AM THAT} . and unify as a NATION of GREAT PEOPLE...We call on to MANY gods of Satan. The other nations are in unity with their one god for their agender against us, WE call on their gods?...look around us, has any thing change for us? church's on every corner, sometime 3or 4 in the same block. The bible tells us, it's OUR only hope, it's OUR story. I'll say this..some of us will make it. It's prophecy !!! and things are speeding up, so this is our time ( last time) ,to get it right with {our GOD, I AM THAT I AM}, and to love one another..... Yes there are and has been forces against us, because we are the chosen seed.believe or NOT. CONSIDER YOUR END..... because it's only going to get worse from here,{ OUR GOD I AM THAT I AM}..is waiting on US....They = (SATANS and his children ESAU the white race) , Ishmael the ArabS, HAMS children African , lot's children MOAB AND AMMON, and the other nations ,all know who we are!!! and want us dead, remember Satan 😈wants to win .

[@playbackproductions1]

Funny u say "turn it back on them" U never will. But if you instead personally pay off your own mortgage ahead of schedule you'll most likely have much wealth, and not misguided foolish racist rage 👌

[@wpwillsww]

@GENERAL DISARRAY'S BOSS 83 Black Wall St didn't end because we couldn't get ourselves together. It ended because of white animosity, jealously and fear of our growth. We have to stop listening to the narrative of our enemy and learn who we are for ourselves.

[@greeneyes2797]

This was a great time of change in America and a great advancement for all working people.

[@jonathanford2155]

If only we can use our own purchasing power within our own communities

[@alimo4610]

You can just be consistent and vocal even if no one’s follows you set that example.

[@zoer7338]

Mi Casa su Casa. I don't make buying decisions based on "communities".

[@tiddablacksaav8634]

Our purchasing power has been hijacked by society. We don’t own in our communities so we have no purchasing power in our communities. It’ll take a meeting of the minds to establish a direction for our purchasing that will uplift our businesses one at a time if need be. The money is there. Community investing and pooling of resources is a very quick way to turn the purchasing power into political power, economic power etc. they killed Malcolm and that mindset with the same bullets. We have to go back and study our outspoken ancestors. They were complaining about the same problems in our way to date! We’re divided by more than just the system. But it’s all by design. This video is proof that they’ve been studying us since they landed on these shores.

[@ragejinraver]

​@@tiddablacksaav8634Stop the nonsense nothing's been hijacked by society . How come every other race of non-white people we come to this country and we do better for ourselves . If you don't want that stereotype that comes from being a black person . Why don't you change it . And love the women that you came from and take care of your community

[@gokaren420]

​@@ragejinraverapparently you don't know our history. We had thriving communities with businesses, schools, hospitals, banks, bus companies etc. Our money was circulating in our own communities. Black Wallstreet and many others. Jealous hating evil lying whitey destroyed them all. First time bombs was used in the USA was on black people by the government. Drown Towns were once thriving black communities and they flooded them and are now lakes. Lake Lanier in Georgia is beautiful and haunted. Many drownings because ancestors are pissed off. Central Park in NY was a black community. Much much more. Don't think we haven't been trying. We're not complaining for nothing. We can't open a business in Asian community like they do in black areas. They don't spend their money in our communities. Thank you very little.

[@alexturton1391]

I don't know if anyone noticed but, this film was made in association with the Johnson Publishing Co. publishers of Ebony magazine (See - 1.07 ) and goes on to emphasize repeatedly the influence of the magazine amongst black readers (See 15.24). This film was clearly made to increase the advertisement revenue of Ebony magazine by making it seem like it had a monopoly of influence on the African American consumer market.

[@TaahChavon]

Alex Turton 👀 peeped that.....

[@guldarheel1204]

Thank you. I was beginning to think I was the only one that noticed it. It even states it in the beginning of the video.

[@libanfarah4491]

i'm sure this vid helped them gain more subscribers shortly after it air.

[@truthntelling]

I hadn't read any comment and simply posted mine in a panic reaction not wanting the film to be taken the wrong way out-of-context. You said it much better than I and more succinctly. Thank you for putting out the stops! I wonder if, how, where and to who they showed this short film?

[@escarlit]

great comment. i wonder how many other "black" magazines were viable at the time--i'll bet ebony did have market share.

[@dlivingto]

Black people have been trained to distrust each other. If we can overcome this, there is a chance for the future.

[@cali.songbird]

Deborah Livingston How were we trained to distrust each other...the "field vs. house" slave?

[@lemostjoyousrenegade]

Deborah Livingston WORD! 💯% ✨🙌🏾✨😘

[@lemostjoyousrenegade]

A Beautiful Journey Sounds like you're catching on. 👍🏽

[@dondelrio1869]

Oh couse by the tv and radio and movies. it is all by design from birth.

[@lucindiagalloway8601]

Deborah Livingston Its getting better,i for one shop at black own stores a lot.I dont like Walmart, because white folks make me sick that works their,just the ither day i was at the self check out,and was nuting bananas, she gabe me the code in a nasy way,telling me how to weigh the bananas. Like i didnt know how to read,I should have told her do you want to put the money in the machine for me,the sun isnt killing them soon enough.

[@reneeeley4068]

This was filmed 3 years before I was born.....I'm old...it is 2024 now.

[@i-zob7543]

So your 77? Woww

[@krewgarr]

To be significantly considered is the ethnicity of the narrator. There has been solidarity between these groups for many decades, and this has brought about positive change and progression.

[@AndrieaDenise]

This is precisely why circulating the black dollar within our community is important.

[@strikeback1080]

@Andriea Denise So true. And if we could just establish control of the businesses in our community as well that would be key. I like to think of Tulsa, Oklahoma before the massacre.

[@jv-ep2tc]

What is your source for that statistic

[@aaronbrown1638]

Black dollars sounds super dope looking, can you imagine that? A black rack? With gold trim, got damn tho

[@KgwittheTEA]

@@strikeback1080 yes I was gonna say that a lot of us don’t take the time to learn HOW to start a business

[@cowboypatriot1200]

😂

[@DetroitLives313]

Notice how the shoppers were all dressed up to go shopping? We did that too when I was a kid in the 60s LOL!

[@hiddenmanna3683]

DetroitLives313 You mean dress like you gave a damn about how you looked?

[@lindacarraby8654]

Everyone was neat and clean back then...1954 I was 4 years old.. My family wasn't wealthy nor rich... But we were respectable loving clean

[@MSW96]

@@lindacarraby8654 You do NOT look your age, WOW

[@lindacarraby8654]

@@MSW96 Thank You

[@KtotheG]

It's called respectability politics. That part of it was cool, and I wish it would return. We don't necessarily need to rock our Sunday best to go to the post office... but we could at least take off the doo rags, bonnets and pajamas.

[@renaissanceman21c]

I know someone else has already commented on this, but I would like to add the same comment. It is amazing how well dressed, everyone is, both blacks and whites alike. You can see this in older historical videos, dating back to the early 1900s. The way people dress is a reflection of the culture’s economic prosperity. This video was put out in 1960. This is pre-welfare state. Once the policies of Lyndon Johnson’s welfare state got put in place, things seem to have taken a turn for the worse. I get the sense that this affected the black population first. However, it spread to the population in general. If we look at the economic condition of today’s population as a whole, a very large percentage, I would say, is definitely in a tenuous economic condition, to put it mildly. I attribute this primarily to the welfare state.

[@EVZYL]

And most people were thin, almost no obese persons in sight.

[@andrewmclaughlin2701]

What is very interesting is finding out that welfare places the father into debt. Any woman that takes welfare for her children is covered by the government, but a debt earning 10% is placed on the father. Something tells me that Johnson and company wanted to make debt slaves out of black fathers by offering better benefits to black mothers than what fathers would be able to consistently provide.

[@TheLadymiss22]

1954

[@pl5675]

Not only since the sixties did grown-ups start to go around on city streets dressed in gym slops and kiddie play clothes, but for the first time in the history of the world did it become normal for them to go around with logos and inscriptions of all kinds having no official relevance to them plastered across their clothing. How and why this happened is a mystery to me.

[@SamLizziesmom]

I came here after being sent an edited clip of this program. A fascinating window into post-war advertising.

[@vuittondon91]

I hate that WE can’t see US but THEY do!!!

[@yogideer3391]

You are absolutely right........it's so sad

[@mr.almighty12]

You right but all of us that's commenting is woke so what you going to do.. We have to evolve.. Two Fingers and a whole lots of love to you......

[@LARRYLARRY704]

💔

[@DIVISIONINCISION]

Ignorance is bliss in the black community. Other ethnicities/races see YOU for YOU, yet YOU don't. That's a tragedy. Among all minority groups, blacks are the least likely to own a home in 2020. They are the bottom of the socioeconomic ladder, mostly due to welfare dependence. Blacks in the 60's were self-reliant.

[@crisisbliss2462]

@@DIVISIONINCISION welfare dependence plays a role but a person needs to have goals for a better standard of living than what welfare provides. What else happened in the 1960's that took black people's progress off track? DRUGS. The heroine epidemic started in the 60's and devestated black communities and progress by the early 70's. In the early 70's the movie industry was making black films glorifying pimps and hoes. The Arab oil embargo of 1975 made owning apartment buildings in areas subject to cold winter's less profitable. Certain apartment building owners abandoned their buildings and others set theirs on fire to collect the insurance. This practice was limited to black and Hispanic neighborhoods. In the 80's what happened? DRUGS again. The crack epidemic destroyed black communities. Drugs, drug addicts, gangs and gang violence are not a good recipe for middle class development. What else happened in the 80's? RAP MUSIC. By the late 80's lyrics changed from verses about partying to verses glorifying drug dealing, going to jail, killing other black young men, and referring to black women as bitches and hoes. Step into the 90's black communities are at it's lowest value. A large percent of it's middle class has left, the schools have the lowest rating in the nation, living the rap fantasy of going to jail is up, teen pregnancy is up, high school graduation is down, college enrollment is down, manufacturing jobs are moving overseas, black unemployment is up, the age of information/technology is starting and black people are not in the loop. Enter the 2000's. The first wave of crack babies from the mid 80's have reached the age where they start getting into trouble, joining gangs, dealing drugs, getting pregnant, going to jail, black on black crime increases, same theme in hip hop music and black movies repeated. This vicious cycle has been feeding on itself for over 50 years. It's going to take a concentrated effort to stop it. Welcome aboard.

[@conjurncraftstarot]

We are slaves to our habits...We went from being whipped & chained to getting whips (vehicles) & chains (jewelry)! Our people perish for the lack of knowledge👌

[@Thedivinecounsel]

it is 2 years later but i wanted to remind you that you said this! that right there is a whole WORD hunty! do something with skill that if you havent!

[@felinefokus]

@@Thedivinecounsel Kanye said it 1st lol

[@lexiebboutique]

Wow powerful

[@observantmonkey4055]

weve been wearing jewelry for ages lol

[@felinefokus]

@@observantmonkey4055 I'm tellin ya the pyramid b.c. ages our history rich! They know how we were living but leave her alone she wanted to seem philosophical let her

[@bennyhundo9131]

Rizza interview with Math Hoffa got me here

[@SuperVostie]

1965 Malcolm X in the speech the Ballot or the Bullet..'you run down your own communities when you spend your dollars out of your communities. This video has made me understand what he was actually teaching

[@ragrago]

Nike obviously watched this Film!

[@odwangxokela4090]

its 2019 and this is still relevant. we need to be more smarter with our money

[@freddiejones7463]

Thank you

[@InappropriateShorts]

Ain’t nothing wrong with good quality. I have one of those Parker 51 pens they’re using in the video and it’s from the 50’s. I’d say it was with the money.

[@illuminated_]

It's not our money . It's the slave owners money and we still working worshipping and abiding by the rules and infrastructure made for us to take the stage and continue to perform .

[@sonicsounds7973]

Can’t buy taste

[@mekayahbnyahuda2443]

G

[@ricya1982]

I love watching videos that teach me about other cultures. This is very thorough. I very much understand this.

[@hollyperry3813]

Imagine if black Wall Street came back. We would blow up the economy

[@rufusbuckgang6309]

It won't happen bro they sucked us in so deep my a nigga slock buried but overall their reign is almost over if you get what ik saying

[@gussstavo]

Hhahahaha wakanda foreveeeer HhahahahahahH go and invest

[@tyahtyah3848]

Dont Lt d lft hnd no wht d Rt hnd do!!!!!!!

[@MrMonopolistic]

Takes more than 💰. Need Unity. Self defense. Lawn mowers. Repeat

[@likedayummm9303]

gussstavo La migra La migra, run foo run 🏃🏻‍♂️🏃🏻‍♂️🏃🏻‍♂️🏃🏻‍♂️🏃🏻‍♂️🏃🏻‍♂️🚨🚨🚨

[@sparklecarver2048]

This wasn’t THAT long ago! I’m quite sure this is still the mentality of a lot of white owned businesses

[@morenitomoreno1282]

Sparkle Carver it's not a "mentality" it's called marketing, capitalism doesn't care about race, the goal is to sell the most stuffs to the most people so they study all the different groups within a given society to come up with the best strategy to squeeze as much money from them as possible, they do they with every group, this is more an indictment of capitalism and consumerism than anything else

[@morenitomoreno1282]

Imight Realperson lol you're naive, this is a video to tell white businessmen, money has no color so put your racism aside if you wanna make more money

[@morenitomoreno1282]

T M bingo, that's the whole point of marketing, pray on people's weaknesses to get them to buy shit they don't need or don't even really want in some cases

[@evilfathwell8161]

Why wouldn't it be.smart business

[@opencurtin]

Don’t you think marketing is multifaceted now and that black people are working in marketing firms helping market goods to the market at large ?

[@TheMmmmmmm777]

I'm so grateful you put this video up to expose certain things 😊

[@gypsypath1]

I just realized that, at the time this was filmed, my mom was 6 years old and still had an outhouse and no hot water, though there was cold water run into the kitchen sink. (White. Her dad was a coal miner after WWII and they lived in a mining town.)

[@roddanlives2650]

It's nice to see all these pretty Black people from the 50s.

[@modee9336]

whats pretty got to do with anything? and don't you really mean light-skin Rod?

[@AbeJacoby]

@@nicolem889 True! Dress like trash and pay a lot for it.

[@unchainyourbrain3312]

Yes, the reason why I dress in vintage.

[@TheKing60210]

@@modee9336 lmao. Chill the fuck out

[@christopherdesimone206]

@@TheKing60210 My words exactly, only you beat me to it, good for you.

[@mbmjbooth]

I AM ALMOST SPEECHLESS..THIS TELLS ME THAT THE WORLD HAS NOT CHANGED MUCH,

[@chrisgriffin5184]

That's all you got out of this video? Enjoy that big chip on your shoulder Booth.

[@lukestoltenberg3836]

Really? I thought the exact opposite

[@palmares77]

Guess who primarily financed this video production, JOHN JOHNSON OF EBONY PUBLISHING!!! He helped create it to get white advertising dollars for his magazines EBONY AND JET to prove to them that there was huge black market of consumers.

[@Kunfucious577]

They literally said blacks are better economically then whites. They telling racist white people that theyre idiots if they dont want black business.

[@tianna215]

Kun Lee yhhhh this video is definitely anti racist, I don’t know what her problem is

[@steveburn8125]

These videos are hard to watch, I can’t imagine how hard it was to live them. This video does at least appear, to attempt to dispel prejudice

[@SayNo2NoseBeers]

I show this to all my new employees. Excellent video!

[@uefaeurotv5306]

Who's here after the Kevin Samuels and Tasha K interview?!

[@1reaper2]

Damn look how natural and beautiful the women where... if only our women knew today smh

[@andreaa.1393]

@@1reaper2 right😍

[@derickx9319]

Bruh

[@seanwilson75]

We in here

[@keironcarmichael8119]

I paused the video an came straight here

[@indicatorlist373]

$15 Billion at that time WOW. They could not afford to overlook that.

[@chrisjones720]

INDICATOR LIST imagine that in today’s $$$

[@monike9782]

And then came welfare in 65, an incentive to not stay married, remove the fathers from the home, children suffer, mothers have no support. The black college entrance rate that had skyrocketed took a nosedive... and it was all orchestrated for that purpose, to return black people who were happy to work for themselves and their families back to slaves depending on their new masters, the government.... and it worked..

[@ilovejesuschrist992]

@@monike9782 🎯🎯🎯

[@corvettefever360]

Oh like anybody is surprised? As with anything it's always and I mean always about money! And I mean this is on both sides and every side. Of course there are good-hearted people who don't care about race, sex, religion, Etc. But at the core of what happens in the United States no matter what it is, is about money! Every race of people has faced slavery , and this is a fact. And what was slavery really about? Sure we can say it's about religion and race and all of this other stuff, which I'm sure definitely was a factor at times, but at the core of slavery of any type was finances, money, power which again comes back to money. So why and slavery? Why end it in the United States? Yes I know it was out of the goodness of people's hearts. Yeah because that's how the United States works oh, that's how the world works . Try again. So really why did slavery end? Why did segregation end? Because some people sat down and realized how much more beneficial it would be financially. And that's the cold hard facts! This brilliant thing called democracy, equal rights for everybody, make everybody feel like they have a voice, somebody mentioned Sun Tzu , and that's a great example. when the people believe in you, when they believe in what you have to say and we're doing they will go to all ends for you. And when people feel this way they spend more money, they're willing to donate money to those they feel will further what they want. I.e. , backing politicians who they feel have their best interest at heart. Excetera excetera excetera, I'm sure you can figure out the rest, or at least I hope you can. Yeah it is always about money and power

[@DTA-me3kv]

I never even heard a billion dollars until like 2003. It was always 300-800 million. Then out of nowhere everything was billions

[@HafidP123]

rejecting this video is rejecting the history

[@terrencehead6213]

Black people were attacked constantly in every way in America and still we produced Black success, amazing.

[@LailahLynnTV]

The way they keep saying “the negro” let’s you know they didn’t see us as humans just like them. They saw us as a different species back then and some even now.

[@marissawilson4644]

Hi! It's nice to see one of my faves on a channel that I love so much.

[@marissawilson4644]

@1manuscriptman wow... That was unnecessary.

[@michaeltrombetta6181]

@@marissawilson4644 Yea Manu is right about this. This was a progressive documentary for the 1950s so to look at it think that they were trying to paint blacks as a "different from us" mentality is kinda strange...It almost makes me question whether you watched it. Buying quality products, having a family, owning a home, this documentary is designed to show ignorant whites of the 50s that they were being ignorant...

[@iDontUploadiJustSub]

“Presented with the co-operation of the Johnson Publishing Co, Inc.” Hope you know thats a black owned Publishing company.

[@regale1995]

Indeed

[@allenadams1862]

That's why the bible said dont partake in what the heathens are doing.

[@gaildavis5961]

YEAH! THE BIBLE SAYS, DON'T BE LIKE THE HEATHEN, THEY WORRY ABOUT THEMSELVES. I'M NOT GOING TO HELP THEM DO IT!

[@kareemsmith7962]

Kan

[@onepercenter5903]

More specifically,it says " envy thou not the oppressor,or choose none of his ways" proverbs 3:31.yup,we doin it all (generally speaking).

[@Rostil100]

I always noticed how elegant and well manered was people back then. Can someone explain me when and how, this was seing as being an "oreo"?

[@adriennerobinson1180]

Who said that?

[@judithbishop993]

I was 2 years old when this was filmed. Why were we not told that Black folk had it so good? I think Dr. King and I would beg to differ.

[@oldschoolruler]

65 years wasn't that long ago...and still, collectively all we do, is consume.

[@stevewoodson4635]

Bull or cow that truth is that way galaxy kryptonite allowed to spend the opportunity money

[@DIVISIONINCISION]

There are great black educators, doctors, economists, but black culture doesn't embrace intellectualism because it's considered "white". Thomas Sowell has stated many times that Democrats are black culture's worst nightmare. The enticement of "free stuff" is too strong.

[@swagless6719]

everyone consumes . . . we are all the same there

[@DIVISIONINCISION]

@@swagless6719 No we're not. Some people contribute to society through their vocation. Others simply live off the welfare state and "consume". Open your eyes.

[@swagless6719]

@@DIVISIONINCISION The eyes have long been opened I assure you that however no matter how much any race contributes 99% of people existence right now is to consume

[@tinalyn5752]

My mother was a single black woman and I remember she worked two jobs,put herself through college and raised us kids to be proud of who we were. I am so thankful that I was raised to embrace diversity.

[@leslielandberg5620]

God bless you and your mother. You both are true Americans.

[@tinalyn5752]

@@leslielandberg5620 Thank you

[@arkeif]

In what context?

[@flexbox2089]

Where was your father?

[@tinalyn5752]

@@flexbox2089 He left when I was four

[@goddess2025]

This is heartbreaking and devastating to learn. The evilness you do/did will come back on you.

[@80s4ever6]

It's Funny how they forgot to include that part about "the Negro" getting singled out and followed around the department store by security.🤔🤔🤔

[@peckerdecker]

80s4everever 80s4everever the security guard following decent shopper happens to be a blak security guard! Hee hee :)

[@johnbeer5242]

80s 4ever 😂😂😭😂 hurry up and buy😑😑😂😭😂😭😂😭

[@tenofcups6967]

Thats why I prefer to shop online. Amazon don't follow you around and check your $20 bills then let the next shopper shop in peace. Amazon lets EVERYONE shop in peace. That's why retail is going under. The shopping experience is demeaning.

[@gotohellaaron]

I find that happens if you're young looking too.

[@kelvinharrison74]

@@johnbeer5242 😄😄😄

[@Colorguardemarie]

They continue to study us and we fall right in...

[@tonylan8173]

Amen sister!

[@choleworld4417]

Hook line and sinker

[@randyhawthorne7730]

Enid, would you agree that the Democratic party STILL does this? Takes advantage of your vote, and does nothing to help the real issues ?

[@gaildavis5961]

I DON'T CARE ABOUT THEIR PARTIES, REP OR DEM.. THEY BOTH LIE LIKE RUGS. THEY WILL SAY ANYTHING THAT YOU WANT TO HEAR. STAY FOCUS ON GOD. MAN FALLS SHORT EVERY TIME. DON'T PUT YOUR HOPES AND DREAMS IN FLESH. THE AMERICAN SYSTEM IS FLAWED IN EVERY CAPACITY! ONE ROTTEN APPLE SPOILS A PEOPLE. PROBLEMS ARE, THEY ALL ARE ROTTEN. LOOKING FOR ONE GOOD ONE IS LIKE LOOKING FOR A NEEDLE IN A HAY STACK. NOT ONE ASK GOD ANYTHING AND YET MAKES A BIG DEAL OUT OF WHICH PARTY IS THE BEST? NONE ARE! I WON'T FOLLOW ANY OF THEM UNLESS THEY ARE FOLLOWING THE LORD GOD OF ISRAEL! NOT EVEN THE " IMPOSTERS"FOLLOWS HIM. WE HAVE ALREADY LOST THE WAR, NOW THEY WANTS US TO FOLLOW THEIR BATTLE PLANS....I DON'T FEEL LIKE A CITIZEN OR ANYTHING ELSE! I'M SICK OF ALL OF IT AND THEM.

[@v1das007]

There is no need for deep studying. You are simpletons, unfortunately. Easy to manipulate.

[@Sprite_525]

These are important documents of history. Thanks for preserving the wild stuff that really existed back then.

[@philipfranklin8273]

This video is so true we do buy high end and name brand Merchandise, to the point that were spending with them and not with our own. they take your black dollars remove it from your neighborhood. then put it into his own it started with the Jewish Merchant then the Chinese, then the Indian dot not feather. then the Arab now its the Vietnamese these are the people who own the corner store in the black neighborhood. overtime the black neighborhood will fall into decay because the black dollar is not Circulating in the black community. it's going to and staying were the Merchant live. he's developing his own neighborhood with new homes. while our neighborhood fall and turn into a ghetto

[@clvopatrx-camin3148]

I miss the way people used to dress

[@R1kual]

That's the main thing you got from this video?

[@clvopatrx-camin3148]

Clearly not. 😕

[@globalhealth4]

Dressed with Some class and morals. Just decent. Not unkept or half naked. Shaped was complemented nicely. Men weren’t in jeggings or pants hanging low

[@R1kual]

@Alvin Johnson And they were still getting hung from trees every day and having their towns burned down. instead of focusing on what's important ya'll in the comments talking about stupid shit like how someone dress, talk, or look. how about we get on code and start focusing on how to protect each other?

[@lifestraight]

@@R1kual Facts!!! That dressing shit is inconsequential.

[@TWN321]

all our buying power and we cant wait to spend it outside of our community. We give it away to European brands so that we feel valuable. It's a shame.

[@tam1729]

God made us to stand out while the majority live to fit in. If this ain’t an example of the children of Israel. Smh

[@KtotheG]

Black businesses need to step up. They can start by treating us better.

[@christopherdesimone206]

@@tam1729 True, and the same for white people as well, and that's because blacks and whites are not colors so they stand out separately from those who are colors, brown, red. and yellow. But know colors and non colors are not the definition of humans, but rather humans are, as in human species, meaning all humans are one and the same species, and if there is a God creator then he is the god of all the human family. Since god is not a respecter of persons, and ALL fall short of the glory of god, and not one is worthy, and all come out of the womb in the same sinful condition, as well that god created evil, and the war is between good (God) and evil (Satan) and not with humans which have no power and are in the web of evil, and as Christ said; You can do nothing without me, as well as; wait in your patience, for in your patience lies your souls, hence, wait upon the lord and his work to wash all humanity from evil which all sin comes from. Owe no man nothing but to love him. Judge not because humans are all in the sin box and all are needing the washing to be free of sin, which means all sin remembering that hate is sin, wanting revenge is sin, not forgiving or loving all humans and wanting for others as you want for yourselves is sin as well. No human can free themselves from sin ( the fruit of evil ), only the great washing away of evil will clean away sin. So if any are hoping or wanting God to put any to suffer You don't know God at all, hence; always studying never able to come to truth.

[@nadiar.7788]

Almost every dollar in the Orthodox Jewish community stays in their community. That's they they have their own communities, businesses, hospitales, schools, school buses…meanwhile, only a few cents per dollars made in the AA community stay there. You're exporting your dollars to important products made by others who couldn't give a crap about you. Change your mentality, change your world.

[@douglasthompson9482]

A fabulous historic film collection. I was trained by this style of films. Simple language, classic styles with purposeful lives. I would go back in a heartbeat.

[@darrenevans1000]

Look how happy the black family looked the women dressed like women. I pray Black families will come back stronger.

[@JuggaloSupreme]

Now go out and buy another pair of Jordans instead of something you actually need...

[@MsBahbii]

Never have and never will. Thank you very much.

[@maesams6212]

AMEN, AMEN, AMEN!!!!

[@pmaii7707]

I buy fake Jordans

[@danfield6030]

JuggaloSupreme ...if he buys Air Jordans , it's not your place to judge. mind your own business eh. can't stand people like u.....misserable sob

[@yahdig.solid_leonhard3814]

You funny ! What I need with some Jordans loser ! Now go vote for Trump again, instead of someone who will actually help you !!

[@thequinstewartexperience7073]

The Black Family needs to stage a comeback. 💪🏾👍🏽💯 I declare this in the name of Jesus. 🙏🏽

[@cars8459]

Totally agreee

[@deew2033]

Amen

[@mrtony80]

In the name of Jesus? Where was your Jesus when we were being enslaved and lynched?

[@cars8459]

@@mrtony80 so you are saying Jesus is the white man’s God?? Maybe this man happens to love the idea of a Savior.Jesus goes back 3000 years and a love for his ways and teachings have nothing to do with black or white. Besides the Afrikaans already kept slaves as did the Muslim and all of the world at that time. The Afrikaans sold their black slaves to the white man, they did not go over and take ppl. Matter of fact in 1940s the American black nuclear family was rising upwardly mobile very rapidly. It was the Democratic white liberal Party who thought welfare and free housing to help disenfranchised ppl, they knew what that would do for those who feel down in society. Know your history son, and leave mr quin Stewart alone.

[@mrtony80]

@@cars8459 I’m saying black ppl put so much faith in an invisible being that does NOTHING for them. That’s what I’m saying.

[@infodapoet9619]

This should be talked about in schools. Its copy and paste in every decade and era of tech/industry/innovation

[@Ms1001k]

This is how it was decided to intregrate the dollar not the person...

[@goaheadmakemyday7126]

It's actually mildly disturbing the way this presentation talks about and presents us. Like exotic creatures under a microscope.

[@obedirect5491]

It's propaganda that was targeted to retailers. It's the way USA sees any marketplace.

[@Brap-pl2me]

To be fair, ad people pretty much do it to everyone. You’re not a person, you’re a consumer. It’s kind of gross. Lol

[@curtiswhiteheadjr1322]

Seen this video a few times and I have yet to hear my Melanated Forefathers and Mothers referred to as AMERICANS. 😒 Just, “the negro” this or “the negro” that. Our children today desperately need this information.

[@mindforgecollective]

@@curtiswhiteheadjr1322 You actually shouldn't be upset about that, because we are NOT American although we think we are. Look up the Dredd Scott case in Supreme Court. Read the notes from the Justice's. That case has NEVER been overturned.

[@curtiswhiteheadjr1322]

@@mindforgecollective never said I was upset about it. I was born in 1970 and in ‘75 I got a double dose of racism and from time to time since then, it has not failed to show its ugly head in print, visual media and of course, real life.

[@jharrell2167]

this is to also show you how many years they've been studying us smh

[@puregold6470]

joeline harrell they watching us since forever....

[@jaymoney6233]

That's real & with social media they are studying us closer than ever

[@trillionbtamillion]

joeline harrell but then act like they don't know SHIT about us!

[@AriellePhoenix]

Yup

[@chrisgritzmacher8082]

The clustering of america