Renown 1960s Japanese clothing commercial YeYe

Japanese clothing company commercial from the 1960s, "YeYe" is a well-known song.

[@TinaColandrea]

The visual language's so perfect... love the 60s*pop illustration, thanks for posting, great insp for me ♥♥

[@hebneh]

@whereismikeyfl "The elbow thing" is a way of showing that all these clothes in this Renown "Ye-Ye" line can be mixed & matched, since they all make up a "neat total look". Thus, some of the models' garments can instantly be switched (via the magical elbow pose), and their outfits still go together. I am very pleased to see a really good quality version of this commercial on KZbin, instead of the other lousy & incomplete 2nd generation ones.

[@godfreypoon5148]

Does the magical elbow pose work for non-Japanese wearers of the clothing?

[@HaKim-gs2zb]

I love it.

[@rabit818]

I love this commercial. Mashup of Andy Warhol and Yellow Submarine.

[@valent16n1]

Meanwhile that time in Hungary, like many other Eastern Bloc countries we even didnt dare to imagine a technicolor tv and was normal that neighbourhood get together to see the program at the flat whom had one. Japan is even in 60s overtook even many Western countries by miles.

[@ChefPOGI-UAE]

I love the commercial yeye nice hair yeye heeee

[@TryinaD]

Came here from Nam Jun Paik’s b&w rip of the commercial! He featured a different one in his artwork.

[@kvh1928]

its funny because yéyé was adapted from English, 'yeah yeah', but 'ie ie' as it's written in katakana means 'no no'. 😂 I love it.

[@camilaelorga6287]

What about the french style music of 60's called ye-yé

[@hebneh]

So this phrase originated from rock music in English (“yeah, yeah”) which then became a phrase used in France in the early 1960s to describe a type of young female singer (the “ye-ye girls”), which then traveled to Japan as a part of their admiration of French culture. In fact the most popular “ye-ye girl” in France, Sylvie Vartain, did a commercial for this same Japanese clothing company, Renown, a year or two before this one. Hers is in black & white and shows ultra-‘60s op art patterns while she sings in her approximation of Japanese, which of course she could not speak. This is also on KZbin.

[@hebneh]

I was told yesterday that women saying “no, no” quickly in Japanese (as this phrase also sounds in this commercial) is actually supposedly a teasing, sort of seductive way of leading a man on. She says “no, no” but actually means “yes, yes” - a common claim made by men worldwide.

[@zguyofficial6206]

Ye ye

[@ariesscorpiorising]

Crazy KOOOOOOOOOLLL!!!! ;D

[@jaydeecee]

Ni walay oring ed sikom. Kulan to? Anggapo pa! YE YE VONNEL!

[@iwasanangryyoungman]

Nothin' screams 60s more than "Ye-Ye" along with a Twiggy bob-cut stylized drawing

[@joejovellano2616]

Surprisingly, the commercial looks so modern! Jeez I realize I am replying to a comment made 15 years ago!

[@kheyleemartinez9097]

Does someone mind translating what they are saying

[@bisu2974]

0:05 Renown's knit combination style "YeYe" This is the total fashion by the knitclothes. Top color and bottom color are just in harmony. Did you know such knitclothes ? 8 colors, 25 patterns. combination styles are, surprisingly, 640 ways ! Hmm... yeah yeah! 0:35 From the time when you wear them, they change your life. Made by the vonnel, the casual clothing for the young, Renown "YeYe" Hey, why don't you try something new ? Renown's knit combination style "YeYe" Hmm... yeah yeah!

[@山西智洋]

イェイェ、そうかもね。

[@whereismikeyfl]

Can someone explain the elbow thing?

[@brianflynn5355]

Are you retarded?

[@rangers199487]

Gotta love this. Hot 1960's asian women.

[@SlapstickGenius23]

0:29 dab!

[@Sexselles]

Japanese comercial was stupid even in 60's