Reporting on Landing Pages in GA4 & Looker Studio

[@lostarcprimes8079]

Thank you for this video. You have been great help.

[@HarshRaj-o6t]

Why the number of pageviews in landing page is much higher compared to pageviews in page path and screen class? What can be the possible reason for this

[@HarshRaj-o6t]

Why pageviews in landing pages are much higher compared to pageviews in page path and screen class? What can be the possible reason for this?

[@Twooctobers]

I believe GA4 calculates Landing page from the session_start event, so this would imply an issue with the page_view event. A couple of possibilities: * It is disabled in the Google Tag * Consent is set up in such a way that when a user consents, no page view occurs

[@SofiaLeidolf]

Hi! How do I create a page path report from specific landing pages to one single landing page?

[@Twooctobers]

I'm not sure I understand your question, but you can create a path exploration, use session_start as your starting point, then filter for a specific page as step 1. I go over the path exploration report in this video: kzbin.info/www/bejne/Z3unhoZqapd6fs0

[@ErikVestin]

Hi! I am trying to re-create the landing report in GA4 into Looker studio. The problem that I am stuck with is that I have a couple of conversion events. And I want to be able to filter on them in Looker studio as I am doing in the GA4-report. When Adding a filter on the event the sessions also changes. I only want the conversion event to change (as in the GA4-report). Is this possible to do in Looker studio?

[@Twooctobers]

Yeah, you can't really filter on event name, since that will filter all dimensions/metrics in the report to be based on a single event. It's not really possible to create an equivalent to the conversions drop down in the Landing page report. But if you only have a couple of conversion events you'd like to report on, you can add them as individual columns using the Conversions count for [Event name] metrics that are available in the Looker Studio GA4 connector.

[@itsmegiorgioboozt]

The issue I have with the Landing Page default dimension is that it automatically collects the page path, without me having any say on the value collected. For instance: my paths are localised by language and country e.g. /us/en/... /us/es/... /uk/en/... /eu/fr/... but being the website content the same I want to report on the global landing page performance, without being stronghanded in splitting my data. I'm already recording the value I'd like in a custom event scoped dimension, but it's unclear to me how much I can trust just swapping my dimension in the default Landing Page report. Is there any way to fix that?

[@Twooctobers]

Yeah, you can't create custom, session-scoped dimensions, so your dimension will be event-scoped, which means conversion attribution won't work. A couple of ideas... 1. You could solve it in Looker Studio by adding a Global landing page calculated field with a formula like: REGEXP_REPLACE(Landing page,'(?i)\\/[a-z]{2}\\/[a-z]{2}\\/','/') The regular expression may not be exactly what you want - you'll have to play around with that 2. Do something similar with the First user landing page dimension I describe, i.e. use a regular expression to strip out the country and language path elements.

[@itsmegiorgioboozt]

@@Twooctobers Thanks for your reply! I thought it would come down to that eventually. Added issue in my specific case is that my data's granularity is high enough that the Looker Studio is worthless as most data tends to end up in the (other) column. This really looks like something only connecting Looker Studio to BigQuery can fix

[@Twooctobers]

Yeah, if cardinality is a problem, BigQuery is definitely the way to go.

[@vladislavkriv.6501]

there is no Landing page parametr in Looker studio

[@Twooctobers]

Try going to Resource > Manage added data sources, then click to EDIT your GA4 data source, then REFRESH FIELDS (lower left). Google added it to the GA4 data source in June, so it should show up for you.

[@vladislavkriv.6501]

@@Twooctobers yes!

[@SandyGaskettArt]

why is this so unfocused

[@Twooctobers]

The video I loaded is high-resolution, but Google adjusts the playback resolution based on perceived download speed. You can force it to be the maximum resolution by clicking on the gear icon at the bottom of the playback window, then click Quality, then change it from Auto to 1080p. If that doesn't work, let me know.

[@joshzemmin7193]

'promo sm'