Retail Marketing Strategy

Retailing as a domain has indeed witnessed an adventuresome journey from haats to shops in our neighbourhoods to big malls to finally our computers and mobile devices. The journey from physical to digital has truly been exciting. The present retailing milieu indeed demands a focused strategic perspective keeping the current cut-throat competition from both national and international players in mind. In lieu of the same, the course emerges as one of its kind to provide an understanding of the retailing concepts from a strategic perspective to learners from both a physical as well as a digital standpoint. The course not only aims at building a rich theoretical base in retailing but also aims at enhancing learners’ know-how on designing successful retailing strategies and programs by integrating the course with learnings based on success stories of Indian and Global physical and digital retailers.