Retail Media Summit UK 2024 "Should Retail Media Stop Trying to Own Everything in the Funnel?"

In this eye-opening session, join SMG's Katie Streeter Hurle, P2PI's Cyndi Loza, and MESH Experience's Fiona Blades for the exclusive launch of groundbreaking proprietary research that challenges the prevailing notion of retail media's role across the marketing funnel. With insights drawn from a comprehensive study covering over 16,000 consumer experiences across multiple categories and retail channels, we’ll reveal where retail media's real strengths and limitations lie.
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