I've just been to the website, and I was met by a bewildering wall of choices, non of which seem "right" for me. There appears to be libraries and possibly example code hosted on a couple of sites, but nothing I could open with the tools I have here. I simply didn't recognise anything I was looking at. Can someone clarify - Is this kind of board actually just a kind of "loss leader" to sell your software packages? Are the various software packages your actual product? I would have thought, that if the hardware was your actual product, the example code would have in .txt format so that we can have a look and see if the HW / SW is for us. We could also simply copy / paste what we need across to our tool of choice. No? As a side note, you're isolating yourself from a big customer base by not having anything Arduino related. With an Arduino library and an example sketch, you'd find a vast potential for people to do write ups - essentially advertising your HW for you. This only stands if your ACTUAL product IS the hardware, rather than the SW packages. Am I just getting the wrong end of the stick?