Rhythm Roulette: Nick Hook | Mass Appeal

For this episode of Rhythm Roulette, Mass Appeal linked with beat-making maestro Nick Hook.
We're convinced that there's no type of music Nick Hook isn't capable of masterminding. The St. Louis producer went from Cubic Zirconia founder to live MPC sets to now creating music for other artists as well as himself. He also co-produced the first single from our compilation tape. He's not afraid to try new things from scratch and that's what made him such a prime candidate for our next episode of Rhythm Roulette.
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What started as a humble graffiti 'zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

[@THEINFAMOUS1011]

Alchemist. Alchemist. Alchemist. Get Alchemist.

[@Dave....]

He's too busy eating and traveling the world.

[@BwaltFilms]

traveling the stars**

[@TuMalditaMadre]

+ justin wilson stop

[@lordgrill252]

alchemist is eating the world? :o

[@SPIIIVA]

THEINFAMOUS1011 yes

[@upularFTW]

I want to spend a year in that room just trying out every piece of equipment in there, that place looks fucking crazy.

[@ben-7403]

So happy to see all of those analog synths in a Rhythm Roulette vid, nice change of pace.

[@ben-7403]

Ohhhh ma dayyys and the OP-1 :')

[@prettdboy]

It's gonna be hard to be Astro Elliot... I'm still on the fact of how easy he made it look. Ableton needs him for marketing for sure!

[@prettdboy]

I meant Stro

[@ralphman8252]

prettdboy dead ass homie

[@khalilmadovi.]

sample at 2:30 is Lisa's Love by Ronnie Foster. Don't thank me, I did it for the culture

[@nimaxx]

thank u culture :)

[@simonderycke7545]

I was looking for this comment. Thank you.

[@thehugi44]

Thanks mate!

[@lazytravelr5388]

the sample is super ill... not sure wtf he did with it tho

[@juliankenzo]

fr i was hoping for some dope drums. the vibe is cool tho

[@alphanumeric1529]

Lol, he smoked too much weed, that is wtf he did with it.

[@juliankenzo]

true, true 😂

[@JCDawghound]

Idk, kind of reminds me of of some Nujabes type shit I fux with it

[@alphanumeric1529]

***** Lol, do you have ears? You can't hear the difference in this final product? I mean, he had fire at moments, but the final beat, so out of the pocket. No offense, as always, we all swing for the bleachers.

[@willa5551]

nice to see someone use the console as something more than a laptop stand lmao

[@buckflowens]

Rhythm Roulette is the best thing on KZbin.

[@JulianWyllie]

Haven't seen too many guys in this series go for 45's. Nice one!

[@EffDinero8]

Mass Appeal start a Gofundme for Preemo to do a Rhythm Roulette...

[@shane_l8085]

Def one of the most interesting and inspiring one's so far, I love that Nick is a master of any genre from Hip Hop to House and anything in between seamlessly.

[@RipCityMixes]

Never heard of this dude but he made it look too damn easy

[@ilovecody7514]

The dude who made that cold beat for "old english" 👏

[@rakkazoid]

if MA dont release all these nuggets as an LP one day they are missing a marketing goldmine. GETERDUN!

[@VGScreens]

No way they could afford the clearance, so many massive sample sources.

[@TuMalditaMadre]

Like they're ever going to be able to clear all those samples

[@rakkazoid]

this is a fair point. but don't know if you need clearance to put something out for free? the exposure for a great beat tape totally worth it if so.

[@rakkazoid]

though I'm guessing you do need clearance. which would explain why they never play the whole end product on the video

[@hariiyer44]

not if they put it out for free

[@TuMalditaMadre]

I was just at A-1 two weeks ago with my kid sister. Now she wants to learn how to sample lol

[@soversetile]

help her pursue the arts! Please!

[@alexanderbalzer6639]

Seriously these rhythm roulettes have changed how I make music. Thank you so much mass appeal!

[@j.t.fletcher2214]

I love his vibe as a person. He seems like rehab saved his life.

[@oddability]

For real. How many times do we have to tell you to get the fuckin Alchemist on this shit,

[@gkl153]

he's too busy watching ancient aliens

[@KontactMusic]

literally checked the channel 10 minutes ago for a new rhythm roulette, went and grabbed a snack and came back to this!

[@HotSandwichEBT]

studio Setup is amazing bro 🙏🏾 🙌🏾

[@EnigmaticJay]

I like the sample but the beat seems off as fuck near the end of the loop. Maybe it's me. Sounds like he just started making beats lol.

[@ben-7403]

Purposeful, adds more of a human element to the track (even though it is indeed off beat). You can find some similar stuff in old MF DOOM instrumentals.

[@EnigmaticJay]

Ben White I feel you & I'm familiar with that style, 9th does it also from time to time. The only difference (to me lol) is when they do it it still sounds good lol.

[@alphanumeric1529]

Lol, if you can't tell the difference between quality and burnt out.

[@jbaby007]

It's called swing.

[@alphanumeric1529]

jbaby007 Lol, no it is not.

[@whitelionmuzikproductionz9725]

He took the sample somewhere unexpected at the end of the day props to him for being a individualist as opposed to doing the expected , jean gray would kill that beat it's not for trap fans , it's the kind that takes a while to grow on you but sticks 👌

[@PrestonSock]

since when is toby from the office makin beats

[@unclejuju12]

With el p voice

[@j_b_3_exe]

Get Hit-Boy to do rhythm roulette

[@BamMarzelliTooDope]

2:11 sounds like the sample from Nate Dogg "I Got Love"

[@DJDDT]

I peeped

[@DJDDT]

I just remembered the sample is a Donny Hathaway song though...Nate Dogg's song.

[@BamMarzelliTooDope]

+Desmond DJ DDT Travis it's the same song though this version was by Love Sculpture.. Donny Hathaway did a version.. and I know the original from Ray Charles it's one of my favorite songs from Ray

[@DJDDT]

Bam Marzelli You're absolutely right.

[@DJDDT]

kzbin.info/www/bejne/m2SqgYGnp9iKg9E

[@cjtreasure4731]

Mass Appeal should try to get these producers for Rhythm Roulette : (random order) 1. Flying Lotus 2. Kaytranada 3. Ta-Ku 4. Sango 5. Star Slinger 6. Flamingosis 7. BADBADNOTGOOD 8. Alchemist 9. Sporting Life (Ratking) 10. Myth Syzer 11. Thundercat 12. Clams Casino 13. Yung Gud 14. Lofty305 (would be entertaining) 15. LIL UGLY MANE 16. A-Trak 17. Les Sins (I think Chaz could create something cool) 18. Madbliss Some of my personal favorites, I know I'm missing more producers but I think this list would be a cool selection for this series.

[@nicholascreamore30]

Cj Treasure Badbadnotgood is a band. They got some live videos kicking around. Talented dudes.

[@cryptdweller1188]

poshgod would be sick also

[@mitchellkreps6227]

Sporting Life has been done

[@dhud707]

Sango is hella dope. Don't see Clams doin it. Kaytranada would be dope too. BBNG is more of a modern jazz trio, can't see them doing any sampling. Ta-ku may be interesting. Mos def wanna see FlyLo. I'd really LOVE to see Sango on an episode.

[@riskzerobeatz]

How can one ruin such a fine sample? :D

[@MrItch13]

This guy did an against the clock and a rhythm roulette in the same week. Damn son.

[@gabrielr.h.3614]

it was cool to see him using the op 1

[@randybdot]

When that Old English Beat Dropped! Oh My!!!!

[@navigatingmadness180]

Such a banger

[@TheBlacknight122]

woah, so cool to see Nick Hook. I used to see him always doing the tech at shows around NYC

[@SaulHoodman]

madman bruv! that studio has more tools than a mechanic shop.

[@sounddepth]

i surprisingly enjoyed this crazy shit! His process is different from what i usually see here! Kinda reminded me of an old professor from my aud tech 101 days

[@astraltb]

Years of Listening to Iman Omari, 9th Wonder, Knxwledge and training my ears, I was able to find the beat, pay attention to it

[@reggiebushjr619]

MADLIB or TUAMIE or RZA Do it, Mass Appeal.Do it!

[@ForeignHeat]

i dont think madlib will ever do it because he need to be in a zone chilling . He dont like being watch

[@NinoWitChicks48]

exactly.

[@ShAqLiX]

RZA doesn't sample no more and you're more likely to get FlyLo then Madlib on this

[@ThePrincedu31]

this is precisely why he need to do it

[@CALMBEATS]

I appreciate the effort and passion you put into it.

[@TheBluesCruise]

The view out that window is amazing, holy shit.

[@chafomon]

grabbing records off the damn display wall should be considered cheating...

[@brucesbeatlab8911]

thanks again mass appeal for giving me inspiration! this really helps me making beats!

[@ralphman8252]

It was cool I liked how he did it the old school way

[@christianlyons101]

outside the box bro I love that nick hook

[@opderrickcds]

This made me happy af I started googling apartments in east village $5500 a month love the instruments oh boy

[@mr.p2007]

Appreciate his process, and the creativity...

[@DJDynamight]

dope setup!

[@strongxhands]

Is this gear all his? Goddamn

[@hydrin2002]

Whats the device he used for the vocal fx on that "sunny and hot" sample? I need one

[@joeym6730]

Get Wun Two for RR!

[@RckDtar]

rr to cheap to fly al the way out to germany

lol

[@80beats9]

that was hot garbage truck juice

[@commnthomas]

this is a bit different and very necessary! love it..

[@Jacquesali_wav]

Damn NICK back at it again with the dope shit!

[@johnnnyd]

Love this guys vibe!

[@rafaeldomingus1735]

This guy is good enough at synthing to build mods.

[@beatfanatic9438]

I fuck with Nick Hook only guy to show up on Rhythm Roulette and Against the Clock and hold it down. Respect.

[@giusepecadduraofc]

THIS GUY IS A FUCKING GENIUS OMG

[@lazytravelr5388]

is that sarcasm?

[@FRESCOLord]

I need to be on one of these some day 🤘🏽

[@kdrealg]

This that lofi latenight chilling vibe, what yall talking about? Thanks to Rhythm Roulette I just discovered Nick Hook and his vibe. Really good series, Nick & Araab def on it!

[@jamesmorris911]

nice shirt... family values tour 1999

[@bboycook]

I love your channel and most important rhythm roulette since 2011 I have been looking forward to rhythm roulette but I would like to see ALC The Alchemist and black milk again give thanks bless and I am an up and coming producer thanks for the inspiration mass appeal

[@ratmdex]

Nick you owe me a drink boi :D

[@3VLN]

This dudes a mad scientist

[@deuzel6908]

Great work. Lol your studio is like all my fruityloops plugin in real. Damn, you got some real stuff !

[@alphanumeric1529]

Ahman, he was sitting on fire, and then smoked too much weed. That's a first, I'm sure.

[@J0PHIEL]

Anyone know what kind of keyboard/synth he was using?

[@driziiD]

man was cooking like a mad scientist for real lol

[@JoeSoul]

i'm gone be honest. i look up to music producers like this. this is pretty much how i've always envisioned myself making beats ... analogue equipment with computer software. tweaking the knobs on a mixer to EQ rather than dragging a mouse ... man, listen.

[@FittedHeat]

that was different and dope

[@bobbiejohnson4607]

Great Job!

[@YukyDoodle]

What was the song sample he used for the beat?

[@TrueyLewis]

Dope but.....with the Mad Scientist lab with all the rack mounts and crazy keys i kinda expected some inferno.

[@sprb4725]

Check his against the clock video, hes actually really dope

[@beatsbykana]

sounds like a beat action bronson would be rapping over and listing off food to us lol

[@djlubay]

what is he using to edit the vocals??

[@brucesbeatlab8911]

"it looks like some dudes who are probably on acid, wich I can relate to very well" haha im dead

[@DJDDT]

Hmmm... different. Cool.

[@paradisegreen7057]

Great job!

[@MVP_MAGAZINE]

You proved you can get anyone when you got hake one,so stop wasting everybody's time and get madlib......please

[@DJPETE281]

Idk though Madlib is notoriously reclusive and secretive. Doesn't do a lot of media appearances/interviews. Trust me though that's my dream RR episode.

[@PSICK1234ikillallracistrolls]

wtf is hake one?

[@Ybthadreadhead]

Richer p Sickert. IM ASSUMING HE'S TALKI ABOUT JAKE ONE

[@PSICK1234ikillallracistrolls]

Ybthadreadhead oh OK...I didn't see how he spelled that wrong....hell my autocorrect kept changing it lol

[@MVP_MAGAZINE]

PETE they can just bribe Lord quas to get it done!

[@Tamaramariah]

im done with this comment section. Every vid a producer shows real creativity and technique and through hardware all the literal noobs who only listen to hip hop have to hate!

[@PaulChabot]

probably one of the best of this series...

[@mattm3729]

I think people just always expect this boom bap style beat -- but this one was super impressive, feels Four Tet ish a bit

[@Eagles4life221]

Get L'orange.

[@MrMalingenue]

That kind of hook is made to kill softly. Wonderful

[@SGunkor]

i got love!!

[@vnastybeats7685]

What’s that instrumental in the beginning

[@rafaeldomingus1735]

Did they lose at cards to the Mob or something?

[@kulaxchannel3771]

this guy picked the best selection from.all the other vids I seen here

[@jamesbrooking2143]

Idk what y'all are talking about, minus the obscure drums this was a fire beat

[@tha1unknownmusic]

so dope in this one

[@jamesbrooking2143]

That synthesizer is fucking sick, y'all should get Kev Brown or M-Phazes on this

[@superultrathanksmom3845]

Geeeeeez what a studio :o

[@nestorzen]

he struck some gold

[@brian.fjordconnor5677]

notification squad

[@Synetikal]

Everybody wants The Alchemist on Rhythm Roulette but nobody talks about Madlib, he should be on rhythm roulette.

[@mikejwomack9597]

What is that he's using

[@chicox3me]

So much cool machinery! What's the piano with knobs at 3:06 called? I'm not versed on music equipment nomenclature. Very cool dude as well! Great video.

[@yepyep3897]

MiniMoog Model D

[@jt0308]

pretty lucky picking up a sofrito 7"

[@maxwell_young]

i like his studio thoooo

[@lorismustachos7429]

What is the song 1:40 ?

[@driziiD]

yo this sound smooth AF

[@aibrainlet8041]

That red and meth shirt tho

[@Giml97]

what's the beat in the intro?

[@cjpopulair]

Panos Apostolou old english - young thug & freddie gibbs

[@djpioneer937]

what kind of mixer is that?

[@CJflames]

You guys have to set up the links to these beats that they make because not every producer posts it