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As a start for the "for nature" campaign, the museum awarded the German philosopher and author Richard David Precht the title of Ambassador for Nature, as he is one of the opinion leaders on the future of mankind and earth. "Responsabilty for nature" on 22nd January 2018 was the first of a series of events, that Richard David Precht will host in the Museum für Naturkunde as part of the "für Natur" campaign and in his role as Ambassador for nature.