Rihanna's FENTY Fashion Empire: The Rise & Fall (history timeline) | BFTV

[@BLACKFEMININITYTV]

Reading comprehension be whooping people’s behind I see. The title says FASHION, so why are people in the comments saying “you’re crazy! Fenty Beauty is doing amazing”. 🙄

[@shemari0129]

Girl most don't even know she had an official Fenty fashion line, Fenty House! She should have kept Jah far away from any decision making. His taste in fashion was trash.

[@MissAprilCakes]

Yea I had to reread it myself. Maybe it's because everyone knows she has the lingerie line and what-not. Idk, she is a "fashion brand" tht makes lingerie still lol. Hell, all I knew abt WAS the lingerie lol. Thts all I've ever heard abt

[@solaris5922]

@@shemari0129 I didn’t know she had a fashion line either 😭

[@MissAprilCakes]

@@solaris5922 lol

[@dezinechic]

🤣😂🤣😂🤣😂🤣😂

[@marzblaq7267]

Honestly, I wish that Rihanna would renew her partnership with Puma again because those collections were FIRE! Or give the FENTY house another try but with more elevated design in regards to the clothing because I saw the potential. Those glasses from the house were EVERYTHING and I still want the glasses to this day.

[@johanna9925]

Yeah, the sunglasses the shoes, the hats and some clothes were very good the issue was the kind of item that they put more attention on and the prices (like those big Jeans dresses) it wasn't the best option tbh. Over all I also wish she could rebrand Fenty clothing line bc it was EVERYTHING.

[@Purrciia]

@@johanna9925 that was her best collab imo

[@angelarose_sr]

I still want the sunglasses too! I had wanted some of the party dresses, but the 'everyday' items, I would constantly think, "Would I actually wear these often enough to justify buying them?" Those suits with the fanny packs, I would never wear to work or to an event. I wish her the bulk of her clothes had more of a utility that way. The silky party dresses were great, and would have bought them if I could.

[@cack781]

@@johanna9925 the accessories were fire. The Tee's were good too. The Dresses tho 💀

[@badgalpandamanda]

Omfg we need another puma collection 😩💯💯💯

[@quaminajohnson9886]

I think part of the reason why Fenty didn't work out for Rihanna is because it was way to pricey for her fans to purchase and only people within a certain price bracket could afford it and it was launched during a pandemic when people buying clothes started to slow down.

[@MsEliteForever]

😆🤣😂

[@dystanysam9896]

I never checked the Fenty underwear line I used her makeup

[@KJNov]

True but not an excuse because those fans (not all) have RL, Dior, LV, Gucci etc in their closet

[@dazzeldil143]

this is a very wrong theory

[@diamondmaddox5]

@@KJNov I was thinking the same thing !

[@MsBrooklyn11232]

Rihanna’s Fenty Fashion line is way too pricey and expensive for me. But overall, Rihanna is still on top and thriving and I am here for that!

[@karries6342]

The fenty clothing was cheaply made and raggedy. And got sold for a non-deserving price

[@llezzamagu1]

You supporting her billions and who support you!!!??? Are u on the top of earnitas her??!!🤫😳😳

[@szacntrl]

@@llezzamagu1they wouldn’t be billionaires if we didn’t support them in the first place.

[@Melinanextdoor]

​@@szacntrlthat part

[@janaem2282]

Fenty X Puma was my FAVORITE era.

[@Trendsetter5420]

That blue green body suit track suit w the long sleeves and shorts and hood, girl I use to get so many compliments! It was sporty line but still feminine I loved it too!

[@Khryssi05]

Omg yes. I had my fenty puma slides for three years before they got worn out for

[@SecondTake123]

Me too!

[@janaem2282]

We need her to do another collaboration with them now!

[@natnailsit]

Yes!! 🔥

[@artgroupie]

Honestly, it was just the wrong time. The pandemic hurt a lot of brands, but Rihanna was a newcomer to the fashion world (as her own brand) and the line wasn’t for her fanbase (too expensive). I’m sure she learned a lot during the process. She’ll bounce back and come harder next time.

[@fixthatface483]

Agreed. I saw it gaining traction before the pandemic. I’m sure she’s planning a crazy comeback with it

[@Dopegalkay]

I hope it’s still a luxury line

[@kellyjones5509]

I have never really been a fan of rihanna's music but always respected how she moved in the fashion industry. Go riri

[@ratedr9672]

I strongly agree, the timing was just unfortunate.

[@waheedanaomi]

@@Dopegalkay I agree, I hope she doesn't lower her price point. I know that may price out some of her fans but it would be nice to see a black woman, hell, anybody black... with a luxury brand able to compete with the Chanel, LV, and Gucci of the world. That would only open the door for more to follow.

[@Chuuzus]

the fenty x puma creepers and slides were everywhere!

[@melw9147]

If she doesn’t make another clothing line I wouldn’t even be mad. This was a great breakdown of her business ventures. Lots of entrepreneurs have highs and lows as you said that’s just the way it is!

[@hanaroseofficial]

I'd choose an album over another brand. She has her hands full with Fenty beauty and Savage x Fenty and her son!

[@kamsismith]

When I read the title, I thought you were talking about her makeup line because that line is still successful. I didn’t know that there was a clothing line version.

[@cadillacdeville5828]

@@LilithsCosmicLounge yeah it looks unappealing

[@Deenique16]

@@cadillacdeville5828 how so?

[@mrsx7944]

I had no idea she had a clothing line.

[@KyaneTiger]

I think the Fenty line should be launched again but take a notes from Ivy Park. Although I would like Rihanna to get into high end fashion, we all know the impact she has and doesn’t need to go into high fashion because we saw what she did with Puma. People forget she had Puma on Vogue Covers and even inspired a Barbie Doll. Her reign in Puma was iconic and I hope she can take notes from that as well.

[@nicojefferson25]

Give it hviGuy Gigiugiyl my iname bmore hovhvhboyhovughiovugit

[@fixthatface483]

Lol Ivy Park is not a good example. It struggled with TopShop and is doing just okay now with Addidas. Both Fenty Beauty and Savage x are doing better than Ivy Park so I doubt it’s Rihanna who needs the business advice lol. She just needs to start out with accessories and she’ll be fine.

[@fixthatface483]

@@KyaneTiger In comparison to other celebrity brands like Fenty x Puma and Yeezy, Ivy Park is just okay. The aforementioned brands were groundbreaking and were huge financial successes.

[@laurynekone]

@@KyaneTiger yeezy helped Adidas loool not ivy park

[@sierraxx9979]

Ivy park ??😂

[@saintclip]

Her story will ALWAYS inspire me to do better, she went from basically nothing to being a *billionaire* !

[@fixthatface483]

Same. She worked her ass of and just didn’t stop. If that don’t inspire somebody, idk what will lol

[@no-one00]

@@fixthatface483 so true. I look at her and remember that I should never stop

[@Deenique16]

@@fixthatface483 yess

[@kumjumba1377]

She's worked hard no doubt BUT you can't work towards being a billionaire, you have to exploit people to get there.

[@foreignluvr]

@@fixthatface483 no the ppl making the clothes worked their ass off and barely made ANY money to live off🤷🏾‍♀️

[@brea557]

Fenty LVMH was pricey because it was a luxury fashion line.. overall there was a disconnect between the target audience marketing and the price point..which is a shame because she was successful with other luxury lines

[@kjb3221]

I agree with both statements. I actually think shoes and sunglasses would be up her alley so to start out with that. Because ironically pointed toe mules became trendy around that time.

[@fixthatface483]

@@kjb3221 This. She needs to start with accessories first. Shoes, bags, sunglasses, etc. The line would probably hit a Billi just from those alone

[@annettemarie9716]

what are the other luxury lines she was successful with?

[@kjb3221]

@@annettemarie9716 they were collabs. I believe they were mentioned in the video but from what I can remember, it’s a sun glass line and I think another clothing line as far as luxury went.

[@annettemarie9716]

@@kjb3221 She has collabed with river island and puma (made her "own" products). these aren't luxury brands (river island can be on the mid-range side but it's not haute couture). she has been in various luxury brands' campaigns, however.

[@lalac7207]

I'm not mad at her. She did her thing. Fashion changes happen like crazy. But she still has savagexfenty and fenty beauty so she's good.

[@downtownon7thavenue]

People are not going to like what I'm about to say but I notice something with these celebrity fashion brands. We are the only community who does this by the way but the celebrity fashion brands only last as long as the star's stardom. We've seen so many fashion brands come and go. Talented designers who couldn't get us to buy from them unless they used celebrities only to no longer be relevant ex Karl Kani. I say all this to say Rihanna's fashion lines were pricy but weren't taken serious because she's a celebrity. Once her stardom is no longer savage fenty is next to go. As a community we really need to unpack why we put so much stock in celebrity and not push real designers who studied to be in the fashion and beauty spaces. The powers that be want the Rihanna's, Beyonce's and Kanye's in the space because they are not true competition. We don't have any long lasting Blacks in this space because we don't support them and that's disheartening. I hope things change because we have the talent and money to compete. Our exceptional talent deserves our support. Great video as always.

[@ahrenb3393]

if i could like this more than once i would!!!!! PIN this!!!

[@downtownon7thavenue]

@@ahrenb3393 thank you so much ☺️

[@feltonhicks2731]

This comment right here is the truth there are so many black designers who would put the fun creativity and interest back in fashion. But they don't get promoted or pushed. And mainly get blocked on for any access,because they will be seen as competition to the main brands. Let's be honest the black designers will win that competition because the main designers collections haven't been great in years

[@t.taylor6879]

Which is also why they have to steal ideas from smaller black designers.

[@ahrenb3393]

@@downtownon7thavenue you're welcome 😊 thank you for speaking the truth!!!

[@medranochav]

the River Island collections really permeated the zeitgeist. I remember Rihanna River Island REALLLY setting the trends and celebrities started wearing the straight up collections on red carpets. I'd call her River Island collaborations one of her most culturally successful fashion endeavors

[@missoliviajordan]

Fenty was not too pricey. The problem was that it wasn't in store and there were not enough PR moments. She also needed a fashion show. The best thing about Savage Fenty is the runway show so I'm not sure why she wouldn't do the same for the fashion brand.

[@Dopegalkay]

Agreed 💯

[@purplepheasant4776]

I think it was pricey for the style. Ppl that would look good in her clothing weren't necessarily the ppl who could purchase it. The clothing line was edgy and a lot of ppl couldn't and can't pull off the looks.

[@levinkobb2431]

It was too pricey for those pieces....the price wasn't worth most of the pieces

[@elroe327]

idk it kinda was tho. atleast for her main fanbase and audiences. the lowest item you could get was at$400.

[@yanikeonpurpose]

@@purplepheasant4776 that part. Understanding your consumers is important. If it’s too fashion forward & won’t be trendy in a year why are you paying $800 for it. You spend that much it needs to be an investment piece. Or way way out there with a large cult following like Kanye’s brand.

[@lucky-belindaniko9732]

I love Rihanna. I launched my fashion brand last year and she's my biggest inspiration in terms of focusing on affordability without compromising on quality. I believe FENTY Haus isn't done. It was just bad timing with the pandemic and high-end prices. Hopefully she will re-launch it as a mid-tier brand because the clothes and accessories were very cute and wearable.

[@kekeb3521]

How amazing! Lucky what is the name of your fashion brand? I'd love to support.

[@kekerosee]

I think if she comes back with the fashion line in a couple of years from now and price it lower it would definitely be successful.

[@sleepnomore6065]

Fenty X Target

[@shadelight310]

In all honesty i always felt the reason the clothing line didn’t kick off was because everyday people couldnt pull them off... you gotta think “Rhianna wears things that no one else would dare wear” because alot of people cant fake confidence or have the money to be that confident ... think about her rhinestone look or her omelet look or he recent Met gala look ... real everyday people say all the time “oh I wouldnt wear that but Rhianna can “ .... thats it he style is so Niche

[@ChillwithLaurenZen]

I think her beauty and savagexfenty line did well because she launched both at the perfect times and offered something women wanted but the market didnt cater for. like her foundations, people were calling for a decent shade range, she heard that and dropped 40 shades. With lingerie she struck just as s*x positivity movement was popping off and again she was listening to people calling for an inclusive size range, whixh she again delivered. With fashion, it doesnt feel like she's giving anything poeple are demanding, so its just kinda flew under the radar. Imo anyway!

[@CoconutGirl333]

I used to have a Savage x Fenty membership. The pieces were so flattering and sexy and I never wanted to wear anything else. But I really hated the whole membership thing.. the part where I had to buy something every month or I’ll be charged. It’s obviously just business but I really just couldn’t afford it at the time. I probably could now though lol..but Rihanna is such an inspiration and I love seeing her doing it big.

[@DMusicLove0910]

I have it and you can skip a month I only buy stuff as needed as long as you skip between the first 5 days of the month

[@ArianaWoods112]

The customer service is poor and their new shipping company is incompetent. I ordered lingerie for Valentine’s Day in December… I didn’t get it until June..

[@CoconutGirl333]

@@DMusicLove0910 it sucks when they take the money right out your wallet if you forget to buy something during the month..it was a pain feeling like i had to get something every single month cuz I don’t really shop for lingerie like that

[@DMusicLove0910]

@@CoconutGirl333 yeah I get you I definitely set a reminder in my phone I don’t shop for lingerie like that. There pieces are nice though I wish they would give more discounts with having the membership though

[@theyungdeity3914]

@@CoconutGirl333 it really wasnt bad I missed it plenty of times called and got my money back I was having issues at first but figured it out if you could be on the phone for about 30 mins they will solve the problem

[@BarbaraJunieJones]

the stuff she wears are stuff rlly only she can pull off. the clothing weren’t really something i personally would wear, but her makeup is rlly nice.

[@bohemianbae]

Whats wild is that aall of these high end designer brands who existed before her are now doing high-end streetwear. She was just a tad bit early, and of course, COVID really changed the fashion game. Good video overall, and VERY relevant to those of us who study and work in the fashion industry. Facts are facts.

[@cadyg2531]

The Fenty line needs to come back. So many pieces were insanely beautiful

[@JessAnonymous]

Didn't even know she had an actual FASHION brand! Wow cant wait to watch

[@mrsx7944]

Same

[@classassignment3643]

I think if she revisited it, it would sell out. It was fabulous but out of my price point. She has an eye and I would absolutely buy it now!

[@johanna9925]

She could make something like "ZARA" Good quality, nice items, popular with affordable prices, I think that suits her better considering her fans.

[@ms.sondra]

I personally just want to be honest here. So I tried out the savage x fenty line and I did not like anything whatsoever. It all felt really cheap, I sent it all back and got my full refund. What I wanted to add is: I didn't like the horrible customer service and was being pushed to remain on the VIP list. Not even VS doesn't do me dirty like that.

[@Strawberryfearsforever]

This is about her Luxury line. Savage Fenty is still highly successful.

[@ml.kimoni]

PROPER GRAMMAR IS A MUST PEOPLE!!! Losing braincells trying to read this comment dang!

[@ml.kimoni]

PROPER GRAMMAR IS A MUST PEOPLE!!! Losing braincells trying to read this comment dang!

[@ml.kimoni]

PROPER GRAMMAR IS A MUST PEOPLE!!! Losing braincells trying to read this comment dang!

[@yanikeonpurpose]

@@ml.kimoni I read it just fine. It’s the comments with not a full stop or comma in sight that offends me deeply 🤣

[@TheJLM]

Rihanna was definitely that girl when it came to fashion ispo in my college years & I got to see & try on her black & white puma collection in person at a pop up shop-great work. But after working in the fashion industry I do wonder how much of her fashion genius is really her or her team. People throw around fashion icon to celebrities real loosely. Stylists put in a lot of work and have studied fashion for years to make your favs look iconic. The average person thinks that the celeb put the look together & that it’s their “personal style.” Not really! Now Rihanna may have developed these skills over the years and now truly has fashion sense. At least that’s my hope.

[@casuallym3]

I wanna be a fashion stylist// Designer so baddd

[@bryanmarcellin2544]

She can bounce back by including and collaboration with young talented black designers there are so many untapped creativity among young black entrepreneurs... Give them a chance to work alongside the fenty line she will see a real difference

[@dianaprince9311]

Thank you for this. RiRi revived Puma. The collections of clothes and sneakers. I had no idea about her many fashion ventures. She took risks and learned what worked or didn’t. She’s a true fashion icon with the immediate trade marking of the names of her companies. The key was her core customer base is diversity instead of focusing on one type of look or body type.

[@maryford8687]

I would like to know Do you print these comments for people to read or do you pick and decide which one to print ??

[@maryford8687]

Can I get a reply to my question????? Thank you. Just asking.

[@Melinanextdoor]

She 😂😂 she have do nothing just pay ppl for doing her work

[@shinyab1709]

Fellow Barbadian here🇧🇧🇧🇧🇧🇧 I love to see my people win!!

[@_KayBee_]

You have the prefect voice for narrating and commentary. Great video and research. ❤️❤️❤️

[@courtney2099]

i am confident rihanna will make a comeback with her line because it really had potential. i wasnt crazy about her first launch designs tbh i thought they could have been better but her accessories were very strong and id do anything to get one of her fenty earrings.

[@97superjason]

Rihanna's river island collection I feel was her best yet . It was so true to her style and easily accessible!

[@patra0kelo]

Plain white crop tank top alone cost $300+. I wish her fashion label was affordable or she could’ve created both high end low end.

[@amandachiliza7090]

Rihanna gives me soO much life just by watching her .. she went after everything she wanted.

[@SunnyFl15]

Your channel and The Empressive channel are the best ♥️

[@Heyyshani]

Girl Empressive be having all the tea 🍵

[@nataliemauzone4689]

RIH is definitely a QUEEN!!! Singer actress, entrepreneur, activist and KEEPS IT REAL!!! 👑

[@koreaboo1437]

But she used child labor

[@misdero360]

On point.I admire Rihanna a lot

[@kableplaskey4165]

When she copyrighted Fenty Hair I lost it. Girl we don’t care we want new music lmfao.

[@marianfrimpong5699]

Speak for yourself cos most people care for fenty hair

[@nebulamars1488]

So it's true she will sell wigs/weaves? The weave/wig industry is shady, depending on how some get the hair. I will watch and see

[@marianfrimpong5699]

@@nebulamars1488 riri is a top tier so she ain't afraid and she will definitely come on top cos she is diverse

[@1337-i3v]

@@marianfrimpong5699 You literally did not respond to anything in their comment. Why bother replying directly to them lmao

[@theacidblue2928]

If Fenty Fashions starts over they should have different lines. One luxery, one affordeble and one sporty (like the FentyxPuma collab).

[@zwaveevents]

Yes, this is what has made Armani so successful. You can walk around in a $10,000 Armani suit or an $85 pair of Armani Exchange jeans. They made a fashionable brand for many budgets.

[@Dovelunalove]

She’s doing another fenty puma collab! Puma announced recently

[@CuriousMuse2224]

That PUMA collaboration had 14 yr old me in a choke hold 🤌🏾😮‍💨

[@rasberrybombay2]

Now that I just watched the whole video I so need to give u ur props. U did extremely well with making the video. Thanks for doing this video, I truly loved every sec of it.

[@OYOKO]

I remember watching Styled to Rock and also loved her Puma collaboration. I didn't know she had so many partnerships with various brands! It's admirable and inspiring to see an artist that's driven, passionate and willing to learn and enter the business space and own it.

[@st3458]

Honestly when I think of a Rihanna fashion line I’m not thinking affordable like I feel like if she was to do fashion again it would be kinda like Yeezy

[@shontelhorneonline]

Fenty’s style was on par with Jacquemus and was more expensive than them. Luxury street wear. I personally felt the price was out of reach if you’re relying on social media marketing. The luxury consumer doesn’t rely on social to make purchasing decisions. Rihanna is fine and has tons of my coin. 😆Great documentary! You’re a very talented filmmaker.

[@TechWizz]

Her partnerships have been mainly successful. Proud of her.

[@perryj4088]

Price had nothing to do with Fenty pausing, her price points were for a luxury house it wasn’t fast fashion, she was given the opportunity to create a brand from scratch under LVMH, that’s major! For a black female it has never been done with LVMH- if y’all listened to Rihanna in interviews and what LVMH said Fenty sourced Fabrics from all over - it’s what kept the designs going, when Covid hit she had to pause all traveling and halt in-store events, etc. it only made sense to pause it, like she said. I don’t like the “rise and fall” title as if it won’t ever come back, if y’all paid attention Fenty’s perfume isn’t designed by Fenty Beauty, it’s original release was meant for her clothing line as a new product, hence she uses the Fenty logo/blue box for the perfumes packaging. Her clothing brand will emerge again. Any brand she had before hand (Puma, river island) were deals with end dates, Fenty was her baby, it’ll come back! I love this channel and it’s insight but this just hit me hard and I had to comment lol

[@fixthatface483]

👏🏾👏🏾👏🏾Thank you! I need people to do they research before they start talkin

[@Dopegalkay]

Period!!!

[@Dopegalkay]

@@fixthatface483 thank you 💯

[@bluemoscato1456]

Absolutely love this comment, I really hate how some of the other comments were about how expensive fenty is. Like you said it is a LUXURY BRAND not another h&m. Her prices weren’t even that high if you compare them to other luxury brands, people have no problem paying for Prada, Dior and Louis Vuitton, but when it comes to Rihanna, they don’t want to.

[@MONET8iAM]

You know what, I got the fragrance for Christmas and didn’t even piece together that it was using this Fenty branding.

[@jacquelinemoreno1700]

Ever since RiRi launched savage x fenty I have been in love with it . She has sexy /cute stuff and the best part it is size inclusive

[@christianefiorito3204]

Go RiRi go. Thanks for the collaborating with Jonny

[@monchelmitchell]

Rihanna creativity is base on what resources she has in her proximity. Fenty is her namesake but creation of Rihanna is others, from the lyrics to fashion it's other people. She has the look and persona to pull it off. Her beauty line has more stay power vs her lingerie brand, the inclusive overkill of pandering to everyone. Will hurt it in about 2 yrs.

[@sedi2066]

Hmmmmm....

[@tiffanyatkinson8736]

I dont think this is the end of the house. The accessories still sell well & her new frangrance is under the brand. I think they gave us a taste for the first release just to see how the market would react. This is only the beginning & I LOVE my fenty peices. The quality is SUPERB & the designs are timeless.

[@Dillz4Realz]

I hope she comes out with a line of handbags/accessories. If Telfar can do it without selling in stores, so can she!

[@Prettygirldomoharvin1]

Fenty X Puma was the shxt back in the day. I had all the slides and I still have a pair of my creepers in the box.

[@Alien_Super_Star]

I think instead of a full fashion line she should do an accessories brand. Cause those shades honeyyyyy I still want a pair.

[@trendy4tmrw]

Wow, as a fashion nerd and Rihanna fan I must say this video schooled me! She’s really been putting in WORK in the design world!

[@tabathaogost4982]

A failure in business is a good thing. It humbles you and allows for better planning in the next enterprise. This is specially key for pop stars who venture into business because there's so much ego involved, and echo chamber decision making. I think this is why the Kardashians do so well in business, they fail as often as they succeed and just keep going. Frankly, that's how it goes for most entrepreneurs.

[@jadaony4145]

Rih tried her best and took advantage of a great opportunity ! But I knew this line was DOA when the hype dissipated immediately after the announcement/launch. Rih has a lot of fashion stans , but I rarely saw any hauls or reviews about the fashion house. Also her fashion & style image wasn’t the best at that time , so no one was itching to replicate her like before.

[@Trendsetter5420]

You know rih is my queen!

[@denovensymes2571]

sometimes things work out,sometimes they don't. that is business.

[@dayeshajohnson205]

Omggg you should do Nicki Minaj’s clothing brand!! Remember it used to be in stores like Kmart from back in the day!!??

[@adeolawilson599]

Another awesome video! Though this is about the fashion side of fenty - I just have to say it - I wish more people would start being more vocal online about how fenty beauty - particularly the foundations are disappointing. The side products such as the lipsticks, the setting powder etc are very good- but the foundations - c’mon man, let’s reallly start being honest, they’re terrible on the skin. They need to fix the formula, sincerely.

[@originalblerd]

I know a lot of people who love the foundation formula. Everyone’s skin is different. What works for you may not work for someone else and vice versa.

[@kaylabey]

umm me and my friends use it and love it 🤷🏽‍♀️

[@Shanspeare]

Your videos ALWAYS have me glued to my screen! 👏🏾

[@redrumnoir7552]

OMG HI BESTIE SO GOOD TO SEE YOU HERE!!

[@AsiahAaliyah]

Very interesting video. I honestly didn’t even realize until watching this that her clothing line no longer existed but it makes sense because I had not seen anything recent about it. As a side note I’d love to hear you do a breakdown of Rihanna’s personal style evolution. I just know you’d do it so much justice! It’d be interesting to see you break down how her style evolved from each album and the different life experiences (highs and lows) she went through that inspired all her fashion changes. Rihanna has set so many trends in fashion from hair styles to nails and so much more!

[@NattyRose]

I worked in JD during the time the puma creepers were popular! Omg I was in love with the puma collection at that time! The velvet with the ribbon instead of lace was amazing. I would save my minimum wage for it , but even with the staff discount it was still so expensive! I only managed to get a puma fenty jumper and honestly got ruined in a week with an oil stain from my makeup! 😭😭😭 they should bring the collection back 😭

[@isis.eetherr]

I still wear fenty puma platforms to this day. People who weren’t on the wave always ask me where i got them from lol.

[@Purrciia]

Let me be the first to say, I have tried their VIP membership and was sent the wrong items, and overcharged. The items took forever to come, & when I called them it was a bunch of long waits and bs about how I gotta swap this and that out.. mind you I ordered 2 of their most expensive pieces from that collection and I’m in central cali not some rural area. Still, it was just an overall bad experience! they never got my replacement items out but charged me twice! I got my money back and was done with that company. I believe she does the cheap labor and child labor abuse because the ppl they have on those customer service calls are terrible and I assure you are paid very low! Bad business practices for a “billionaire icon” . Just my opinion on savage x fenty not about all her other fashion endeavors.

[@MakaykayLAMB]

Wow. Yikes. Glad I read this cos I’ve been considering the membership for a min.

[@FantajiMyou]

yikess I'm sorry to hear that. I had the opposite experience. I was on her VIP since 2020 and always got everything delivered on time, no wrong orders, never over charged once etc. Customer service when i finally decided to cancel (cuz I'm not as crazy over the designs as much as I wanted to be) was easy and beautiful.

[@Yocyndie]

I think I watched an analysis about this. You can’t ethically be a billionaire kzbin.info/www/bejne/rIO3eGqInsZ8o6c

[@fixthatface483]

You sound like a hater tbh. I get your bad experience, but the attempt at being shady at the end was unnecessary. She IS a billionaire icon, no air quotes needed. Stay mad and shop elsewhere.

[@johanna9925]

I believe you never bought anything from the brand and that bad experience you're talking about happened with a difference company. You sound so mad at the end cuz you just hate her for being a billionaire that's all.

[@AshleyNichole123]

You forgot about the Alexander Wang collab! I had the leggings and the dress! Super comfortable and sold out almost immediately

[@missgangsmashers737]

The real reason Fenty Fashion House was stopped is not the reason people are speaking of in the comment section. There is a much more esoteric reason. I will leave it at that! RiRi will not continue to elevate until she is away from those Demons that control her (period)!

[@liabee3122]

YEESSS! This is an amazing topic. Savage X Fenty is our generation of Victoria's Secret!

[@moniquewalker4763]

I have nothing but great things to say about Rihanna congrats on your past and future business ventures you're an excellent business woman/beauty mogul and now a new mommy to your beautiful baby boy, I cannot wait to see what you do next I'm sure it will be amazing and done to perfection 💞

[@chichilafemme6336]

People keep saying price but it is a luxury brand, it’s not gonna be cheap. However the problem was not aligning the marketing strategies with her target audience. If you want to luxury market you are gonna have to start with some sort of fashion shows and common luxury brand marketing techniques so that she can reach the new audience. Only marketing via social media only works if it’s a brand thats main selling point is the celebrity being the face of the brand, and those only perform well if they are somewhat accessible in terms of pricing, bc with that social media marketing it’s only going to reach the fans. The brand wanted to have its cake and eat jt too and that’s not how it works unfortunately

[@YochanaIrie_FineAppleStylez]

I love this video! You did so much research and I literally learned so much about Rihanna! I didn’t realize she had her own show or that she was the creative director or helped designed so many different types of items. her luxury line was a great idea, it’s just that the people who would support her the most didn’t fall in that tax bracket.

[@JessAnonymous]

I hope fenty house comes back! It has so much potential. The pandemic really hurt it but honestly i think fenty beauty also was just prioritized more

[@kristen21023]

Fenty House looks like edgy Banana Republic.

[@manueldavidson1398]

I've purchased some men's items from Savage x Fenty and I absolutely love the items produced by Rihanna. Everything is of totally high quality and value. She has demonstrated above and beyond that she is on the pulse of high fashion sense and really understands what the people wan't.

[@fabioladelivrance9192]

I got to purchase two things from her clothing line and it was a bit pricey but I felt like it was worth it. She really took her time on her brand and loved how she packaged her items. My outfit came with its own garment bag. Very beautiful detail, I hope this isn’t the last of fenty clothing.

[@htownfan87]

Of course I'm tuned in!!!😘😘😘

[@caramiepayne1217]

I’m so happy I got a pair of sunglasses when I could! I saw a lot of people buying FENTY. I like that she appealed to affordable in the past, and luxury. She deserves luxury. I swore I had heard they just paused, but perhaps bring it back? I hope!

[@jordancoleman94]

I loved her river island collection

[@boipelomohlakoane7959]

Ugh guys I love this channel so much!

[@kwhite1989]

All of her other brands performed and still perform well. Still Fenty overall still is a powerhouse. I love how this documentary made this positive in the end and the house will probably make a big comeback. I love her accomplishments in the fashion industry.

[@mandy7432]

This was inspirational af

[@bettynyakiba8922]

Fenty make up is amazing….

[@tj7_sa]

I thoooroughly enjoyed this deep dive🔥 • 🇿🇦

[@queenana9]

Proud of her. She should still push high, mid and low end priced items

[@yellowdiamond1239]

I AM LOVING THE INTRO. 🔥♥️

[@brithevirgo]

I was thinking of SavagexFenty😩

[@nenesibanda4171]

As a future business moguel I am so inspired.

[@kimoramicheal8353]

Not related to this video, but Rih have the most sweetest family members! 💗 💪🏽🥺

[@ArtByHazel]

She’s going to learn from this experience. Failing forward. Although, she can pivot and adjust whatever works for her brand.

[@richellerogue]

Yall keep saying that her line was too pricey when it was a luxury brand. Luxury brand means expensive.

[@mariamhani-g9j]

Exactly 😂

[@ChrisMarrin]

I believe that in general celebrities start companies for cash grab. Fans will support them where ever. I really loved the Fenty Savage fashion shows because of Parris Goebel dancers. I decided to support the brand and buy some things, but then did not realize I took a subscription for 50 dollars a month. Besides that, the clothes were Ali Express quality. That left a really bad taste in my mouth. And then listening to her music singing about "money on my mind" in at least 5 of her tracks I for sure thought she did this just for the money. Which is fine, but I'm not supporting that brand anymore. Still love her as an artist and as a person though.

[@salome_in_pink8957]

Her fans dont have "Designer Money" like that. Also not everybody could wear the stuff. Even with all the success prior she was not established enough to bring out a high Designer Fashion Brand. If she insist to keep that lane than she should stay with Accessoires only and maybe slowly incorporate clothing. Or make the brand just more affordable.

[@bluemoscato1456]

These same “fans” probably have no problem paying for the same price from other luxury brands.

[@EvanByTheWay]

She is so stunning to look at, wow. Navy 4 Lyfe

[@rorymaynor9274]

The biggest issue with FENTY was that it launched during Covid. She was doing ready to wear collections like every few months. They should’ve started out with just shoes and sunglasses. But I hope she relaunches it

[@camilaherrera1074]

I love your videos so much, god bless your channel, you deserve the praise and the longevity ❤️❤️

[@queenofparkview]

This was a fantastic video. I didn’t know that she came out with her own fashion line. If the kids are wearing Dior, Balenciaga and the rest then they can afford Fenty but I get the gist…

[@paidamichelle754]

ÓOOOOOOKAY!!! YOU DID THE DAMN THING WITH THIS DEEP DIVE!!

[@dashiajames1882]

Why did she actually think she can trademark Robin..?? I love the fact she is about Body Positivity. I've been on that site like 3 times. Was really really expensive. To be honest, it looked like it wasn't worth buying. Alot of stuff was just kinda blah. Like was done already. Idk if it's, I really didn't find anything different. I just wasn't to crazy about it. Was fresh, trendy & modern looking. I truly love fashion. I'm actually a fashion designer but I design & make all my clothes. There was an article saying her line didn't work out, due to child labor laws & warehouse conditions. I have a feeling that Fenty will make a comeback.

[@alri97]

I thought she was gonna trade mark ,Robyn opposed to Robin

[@Trendsetter5420]

@@alri97 I said the same thing bc her first name Is actually ROBYN not Robin even tho she goes by her middle name

[@dashiajames1882]

@@Trendsetter5420: I know how it's spelled. That name is commonly known. And ppl would get mixed up. Happens alot.

[@deealia2568]

She was edgier - the hair and blue lipstick and clothes on point. She’s like an auntie now

[@Prepareandtakeaim13130]

I would like to see you @ 35, mom of almost 2, running a company worth billions, etc and if your style stayed the same as in your teenage/mid 20s😉 And how does a auntie look like🤔