Robert Kozinets on Netnography

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. Robert Kozinets provides the theoretical and methodological groundwork as well as the practical applications of #Netnography.
Watch interview on Faculti: faculti.net/netnography/