YouthForia's Foundation “Drama” | let’s talk about this messed up brand

[@RobertWelsh]

Subscribe to My new commentary and reaction channel! - youtube.com/@Robert_Reacts?si=4LPGQZzujOlJugMk

[@babyfaceyface]

Why do you call out others on things you do yourself? Disney supports Israel's gen0syde. They're racists kiIIing babies, women, civilians. You don't care. I'm sure if you ever address it, you'll make excuses for them because it's such a big part of your life. Why the double standards?

[@bklynbutters13]

Hi Robert! Can you please review ​@xamyx725 comment underneath @FlyingPancake0390 very popular top comment? It's NOT okay and I find it extremely offensive. ​@xamyx725 likens black skintones to women's size 11, 12, 13+ shoe sizes that are rarely purchased and uses that as a reason why Youthforia and other beauty brands exclude darker skintones. That kind of language is unacceptable to black ppl and those who care about us. Thank you.

[@bklynbutters13]

Hi Robert! Can you please review ​xamyx725 comment underneath FlyingPancake0390 very popular top comment? It's NOT okay and I find it extremely offensive. ​xamyx725 likens black skintones to women's size 11, 12, 13, etc shoe sizes that are rarely purchased and uses that as a reason why Youthforia and other beauty brands exclude darker skintones. That kind of language is unacceptable to black ppl and those who care about us. Thank you.

[@bluetinsel7099]

Nyakim Gatweck is known as the queen of the dark and she said they make her brown because they don’t make makeup in her shade, this brand should send her a sample and see if it matches her, she is Sudanese and more black than brown with her tone, she is a model though and if you see her Polaroid it shows her actual look, when she is brown, she said it’s makeup.

[@minjaarsic3327]

@@bluetinsel7099 she has dark skin, but no one is literally completely black with no other tones in their skin. this foundation isn't simply very dark, it's pure black like a paint with no other pigment. if you look at photos of Nyakim that aren't from photoshoots that use lighting and editing to emphasize the darkness of her skin (the photo used on her Wikipedia page is a good example) you'll see that she has very dark *brown* skin, just like everyone else who has a similar skin tone as her. just like a pure white color wouldn't be a fit foundation for even the lightest person on earth, a pure black color is not a foundation for even the darkest people on earth.

[@AriccaChristine]

As a very fair person it can be difficult to find the right undertones and not look too yellow but I can’t imagine someone giving me white face paint and telling me that I have to make it work. It’s appalling that this is happening in 2024.

[@amaniiexxchnge]

@@oliviajames6924nobody is pure black. Like bffr. The point is to have undertones. Even if ur extremely dark u still have undertones.

[@alice-py1fs]

@@oliviajames6924 u can not be pitch black that's just not possible, use critical thinking, this company is obviously making fun of black people

[@MsBNoodle]

I agree. I don't know why people are suggesting it might work on particular models. It won't.

[@gooeater1544]

​​@@oliviajames6924did you not watch the video? It is SCIENTIFICALLY IMPOSSIBLE to be the colour of "foundation" they released. It is PITCH black pigment with NOTHING else. Even if you were a corpse you wouldnt be pitch black 😭😭 not to mention the people creating it arent even black, let alone darkskinned I honestly feel bad for all the very dark skinned girls being brought into this- like implying their skin is charcoal black is... I would feel SO insulted

[@DeeL-u1c]

Anok has an undertone and it's not Black iron oxide. Grace Jones isn't pitch Black. Nobody is. No one can use this foundation without looking like a 🤡

[@NHarts3]

I am from Africa. I am surrounded on the daily by black folk in every shade. I have NEVER in my life seen anyone with this "shade" of skin 🫥

[@marypezzulo5059]

For a split second I was thinking about indigenous Australian people who often have beautiful super dark skin, even darker than people I've met from Nigeria. But it is definitely not iron oxide black. It's dark brown with a reddish undertone. It's just like Robert says, no matter how dark, human skin has an undertone.

[@Sarah-mh5ez]

@@marypezzulo5059 Yes! Some have a clear deep red under, and some a blue, almost silver-like. Never jet black.

[@Not_undelicious]

​@@marypezzulo5059 I've got friends who work in remote indigenous communities here saying they've never seen anyone this shade before even in the older generations. They all have different tones too, and learn more red from being outdoors a lot.

[@ambersmith2612]

@@marypezzulo5059this is so funny because Nigerians aren’t very dark

[@marypezzulo5059]

You are right, I mixed the country name up.

[@nutella1757]

They really said "you want deeper shades?" "Here's our babadook line"

[@happybatty5142]

this doesn't even match my cat, Babadook 😸

[@maryeckel9682]

​@@happybatty5142even voids have blue and red undertones.

[@ThePrettyeyes341]

😂😂😂💀💀💀

[@cheekyb71]

Hahahahahaha babadook 😂

[@sassidee8904]

😂

[@rabbitholegirl1]

So the lightest shade is wallpaint & the darkest is a blackhole. Got it.

[@summermarie5626]

🤣🤣🤣🤣🤣 FACTS

[@summermarie5626]

That lightest color looked like white out. I wanna see that on somebody.

[@funsizedi88]

I'm always the lightest to 2nd lightest foundation in shade BUT the undertones are never right. It's either yellow as hell or pink, never neutral or judt not a crayon color.

[@kittyplushie]

@@summermarie5626 *waves* hi, it's me, i'm the lightest shade lmao 😆 i bought this (before i knew about the controversy) and it's absolutely beautiful on the skin and matches me perfectly. now i'm looking for an alternative, so if anyone has any suggestions, i'd love to hear. I love the formula of this and it's a shame that the founder has been so shortsighted in formulating a range of suitable tones for all.

[@LunarEleven]

When I was younger I was absolutely that Victorian ghost child shade, but nobody is ink black. That foundation was made for people who still think blackface is funny, and to smack down dark skinned people who keep calling them out.

[@glossykisses]

The most ridiculous part? People on social media saying they "know somebody" with this exact skintone. Okay hunny, bring your imaginary friend over!

[@kcototheyoyoyo]

This was my exact thought! Ohhh maybe we all know the same person😂

[@SweetDee_comments_online]

🙃

[@heartmirage]

it proves that soo many people just see darkskin black people as pure black. like they think we are real life minstrel shows 🤦

[@glossykisses]

@@kcototheyoyoyo Just our alien friend Alan, whose skintone matches black holes 😭💀

[@alb91878]

Exactly! Those people are either full of shit!

[@whattypeofx7750]

Im asian, and if a brand said "heres your colour" and its yellow face paint, try and make excuses for that

[@babyramses5066]

Ok I laughed too hard at this...imagine getting excited for your order you open the box and it's homer Simpson shade 😂

[@whattypeofx7750]

@@babyramses5066 "well i KNOW someone as yellow as that, yall just dont know enough asian people"

[@babyramses5066]

@whattypeofx7750 nah fr 😆 Someone literally went from this video to another one fighting this exact point in the comments the whole way. Like how are people, adults, even not embarrassed to type these nonsense and defend it publicly??🫣🤭

[@ZimVader-0017]

I saw a local brand whose lightest foundation is literally called "Banana". And it's too dark for me 🙃

[@sm1purplmurderedme583]

Lmfao

[@eddielin6081]

There are still people saying “i know/ have seen someone who’s this shade” but literally no one is saying “i am this shade”. 🤔🤔

[@shoshanahelek]

honestly those people are making this so much worse and i feel bad for all the individuals who's names are being thrown around like that.

[@elettramia6380]

That’s Not true, there is a girl on tik tok who used this foundation and it worked for her skin, and that’s exactly why she made the video

[@sevenkpink2894]

@@elettramia6380what’s her name? cuz Ik you know cappin now

[@MaynardsSpaceship]

​@@elettramia6380A single person in all of social media, and a bunch of people "who knows someone" L M F A O

[@purporchid8628]

@@elettramia6380if you mean Nyadollie, she says in the video that 600 is too dark for her and used shade 590 (the same shade Golloria said was in the ballpark for her, but the undertone didn’t work). The darkest black people still have undertones (warm, neutral, cool). I have no idea how there are still people making this argument.

[@FlyingPancake0390]

It blows my mind that brands don’t understand it’s not about making every shade under the sun - it’s an about an EVEN. SHADE. DISTRIBUTION. 💁🏻

[@RobertWelsh]

Yessss

[@dawnelder9046]

It is about profit, not being inclusive. Black people are 13 percent of the population. Modern woke bullies are pushing companies to do everything. But the more companies do, the more profits go down. Much better if one or two companies do it well, than a bunch do it bad.

[@missyj3310]

Bc if it was a test range like 3-5 shades each per? Light medium dark/deep!? Then expand there!?

[@kaiollie]

this!! bc i can understand that a small brand might not be able to do a huge launch but when you have 4 “dark” shades out of 30 you need to bffr

[@zeinababukar1933]

yh. it just shows that dark skinned people are an after thought and kind of says that the product isn’t intended for them

[@crystalmackle5829]

Every time a black woman has a complaint about a product, they are gaslightted and told to deal with it. Its pitiful😮

[@Ajae78]

Yup. I’ve seen soooo many comments on Instagram about how the shades are fine and they don’t get why anyone is complaining. They always go on to spin it as black folks being mad, pushy and ungrateful. Then they not so subtly intimate that we should be grateful for what we get. That’s what it always boils down to. We should be happy with whatever afterthought we’re given and if we don’t like it, we still shouldn’t point it out let alone complain. And don’t even get me started on the phantom people those same racist apologists claim they totally know with a pure black skin tone. Nope. There ain’t nobody that doesn’t have undertones. No one! I called someone out on Insta for that and their brilliant comeback was “Shut up.” They can’t even back up the claim because it’s racist apologist nonsense.

[@JenHen-di6rc]

Youth Floria actually updated it they made more colors

[@disneytoysr4fun975]

Stop making this a race thing❤

[@yonaavraham9594]

​@@disneytoysr4fun975 If it's not about race, what's it about then?

[@criminalscum7272]

​@@disneytoysr4fun975 This IS a race thing, don't come for people with your kiddie name and pfp either ❤

[@JH-kw8zy]

MALICIOUS COMPLIANCE! That's the phrase I've been thinking of! This shade is very much a "here, now shut up" shade.

[@jenduh]

My friend had actually never heard the phrase so when we were at ulta I pointed to that shade and said "here's an example."

[@Hokie5Libra82]

Exactly.

[@Beenannas]

Exactly my thoughts. It’s giving “you wanted black? Here it is.”

[@mochs62512]

Seriously seems like such an after thought. Like "oh, black. Boom, that was easy!"

[@ghoultooth]

@@BeenannasThat’s exactly what I think. Also what the hell is Fiona doing? Grabbing models AFTER she makes the shades?? Huh???

[@StephinTech]

Fenty still has these mother-effers shaking and that was like 2017... how do they still not get it????

[@mandeanraje2300]

They do. They dgaf.

[@sheluvssmokedupeyes1]

That’s because it was a smaller brand

[@barneyDcaller]

Fenty really revolutionized the make up industry by giving us THE RANGE.. thats all caps so that other brands can read and recuperate their target market.

[@harrietrredfern]

And danessa myricks and ami colè ❤

[@sarahi1149]

fenty was the blueprint

[@GhoulChristina]

It's crazy that people are arguing that you can mix it because 1- It's going to turn everything grey and 2- Why is it okay to expect those with deeper skin tones to buy 2-3 bottles at 50 a piece when people like me only need 1?

[@lrizzard]

Anyone who has used paints will be able to tell this will be a terrible mixing colour Edit: I just got to the part of the video where that girl mixes it into the foundations. There we go! Absolutely ridiculous.

[@jazz-axy9924]

​@@lrizzard the mixer excuse makes me wanna scream from a rooftop. Like, you don't even need to paint. Just anyone who has taken a single art class in elementary school should know this.

[@JenHen-di6rc]

They made new shades

[@coquetteboiledegg]

@@JenHen-di6rcokay??? should we all chip in to get them a trophy?? you can’t go “here, damn” and expect people to just get over the fact that you were racist a week ago

[@JenHen-di6rc]

@@coquetteboiledegg they made new shades and also i think u forgot how people were rushing them and being rude for not having shades i think ur racist against asians

[@Tinsrox]

I’m dark skinned, and my shade is often in the few darkest shades. We, Black people, do not expect every company to have our shade. We understand that some brands will have a perfect match and some will be slightly off, as that is what EVERYONE deals with What we do expect, is that the people making our shades treat us like human beings. Real people, real customers, who have the same money as everyone else to spend on products. Youthforia treated us like a joke. She didn’t care about making foundation for a Black person to wear. She wanted to put a finger up to those who requested a better range of shades and said “here Blackie, have you BLACK foundation”. I have fenty, nars, juvias place, Charlotte tilbury…. If I walk into selfridges, I am blessed in 2024 to have many brands I can get my foundations from. I don’t need anyone ticking a box to say they have dark ranges whilst laughing in my face. If you don’t want to make our shades then don’t. Enjoy your white/light market and leave us alone.

[@sumlem]

Tbh Charlotte Tilbury has wack shade ranges in their complexion products IMO

[@damestamp]

Lichrally it’s jarring because it’s not a micro aggression like that shade is so…. absolutely dehumanizing. Vile.

[@Hazelmaediaz1375]

Your comment makes me sad, the part about "here Blackie". Are we seriously this shameful?? It's 2024, do better people!! It's really terrible that they can throw "sharpie" in a bottle and sell it as makeup.

[@jambalie]

You're absolutely right. It was a middle finger. It so clearly was. That is exactly what I thought when I saw the reviewer apply it, that it was the owner saying, "Oh, you want BLACK? I'll give you BLACK!"

[@moonyfruit]

As a pale vampire, I will fork over the extra $ for Juvia's Place. Their blushes are *chef's kiss.* All the colors for everything are so inclusive.

[@peachthemango3661]

In my opinion, this was a “shut up” foundation. Youthforia got tired of being called out for not making shades for darker skinned people and they decided to release this shade and they were like “here’s your inclusivity shade now shut up!” It would have been less insulting had they just spit on our faces😡

[@jstew512]

That's my takeaway as well, which would be appalling. "Oh, not dark enough for you??? Here, put this tar on your face!"

[@barneyDcaller]

The gaslighting youthforia is spewing is so uncanny

[@Natasha82563]

Exactly we get the scraps

[@ms-wr6he]

This is exactly what I think this is all about

[@hads5279]

Same. It was nefarious af. Her little smirk smile while apologizing was so fake I could feel my fists clenching in anger.

[@albuszx]

Here in Brazil (country with a very large black population, and a strong cosmetics culture) this was a whole scandal. Tássio Santos, from Herdeira da Beleza, a black make up artist and creator, flat out called it performative inclusivity and barely veiled racism

[@Toywins]

Tassio read the room PERFECTLY, didn't he? I love that he so bluntly called them out.

[@ealusaid]

😂It would be more obvious as racism, but iron oxide black doesn't mix well with transparency

[@msk-qp6fn]

Sounds right

[@alexv3372]

That’s exactly what I was thinking I’m white skined but even I know that’s just fucked up

[@lizpark9854]

@@ealusaidisn’t not racism though lmao it’s just ignorance, there’s a difference. Is Racism such a difficult word to understand nowadays?

[@Claire_T]

I really like Golloria as a reviewer, when she loves a brand she raves about it, when she doesn't, she is still constructive. This shade is ridiculous. The brand owner running around to try and find a model who the foundation would work for is cringe, find a person with a deeper complexion, then make a fundation for them, not the other way around

[@manaash4316]

She called this shade "minstrel black" and that was the best call out

[@Claire_T]

​@@manaash4316 I have no idea what the brand owner was thinking

[@manaash4316]

@@Claire_T I suspect it was, "oh, you want complain about dark shades? We'll give you the DARKEST shade. F U"

[@Ashbrash1998]

The video REALLY rubbed me the wrong way because it's so unprofessional and makes it clear she doesn't care.

[@ames-inthe-grass]

@@Ashbrash1998how????? maybe it’s “unprofessional” precisely because she cares a lot about it. how do you expect her to review a product, that doesn’t even deserve one, as it’s literally black pigment???? and she is a very dark skinned girl and it doesn’t fit her. she’s clearly upset.

[@Sawyergut]

They really just tried to be revolutionary by creating a “darkskin” shade that didn’t exist before, not realizing that there’s a reason why no one else done that

[@danilyons2367]

I think she really thought she ate with it. Has she ever seen a black person, it’s crazy.

[@Galworld761]

The challenge was to distribute and extend shade range not make the darkest makeup ever. They dropped fancy shoe polish for the face. Developer ran around a mall looking for a product user and really did not find one.

[@mrsbinkbonk]

They didn’t develop a shade. It is pure black.

[@jazzisbadatnames]

It has existed before...for menstrual shows 💀

[@that_one_person5805]

​@@jazzisbadatnamesit like unironnically feels like they were mocking or "punishing" people for complaining

[@ayeshanz85]

Honestly the people who keep commenting “you people are never happy” “move on to a different brand it’s not that deep” “it’s a mixing foundation” concern me.

[@user-8818]

it’s just blatant racism, it’s really disturbing to see the amount of people that think this way.

[@Noise_floorxx]

Where they at because I have time

[@MarieJesne]

They got one part right, everyone should move on to a different brand bc this one doesn't deserve a cent. The market is saturated and there are so many better options.

[@Takapon218]

@@MarieJesne I mean. While I do agree, we also need to call this blatant racism out so 1.) people know not to buy from this brand again and 2.) other brands never try to replicate this situation to pacify Black customers 😭

[@theunderstatement6842]

it's not even a mixer it just turns stuff grey _😭_

[@claireharrison3234]

The comments under every video I’ve seen on this trying to defend them is exhausting and enraging

[@RobertWelsh]

It’s crazy… people are literally being told the situation and they are still like …. No.

[@ChareyJackson]

So annoying!

[@ghoultooth]

@@RobertWelshI have never understood people that will DIE on the silliest of hills for brands that have no idea they exist. Same with celebrities.

[@Viviolau]

They know they’re wrong. They just done care and don’t like that others care about black people. So they try to drown out those calling the brand out. Seen it my whole 30+ years on this planet.

[@alicegaiba]

People who think "it's just make-up" don't realise that it has been proven that women who don't put make-up on for job interviews are statistically less likely to get hired. And in general if you're a woman with any kind of skin imperfection and you don't cover it up, every single man you encounter is going to let you know that your skin isn't flawless. Sometimes we just need make-up to live our lives unbotherd

[@Lolollollloolllsskskekske]

A lot of men think a “neutral” makeup look is just no makeup at all. They don’t have a baseline of what women would look like on a daily basis without makeup.

[@saint_indika]

What a terrible comment haha.

[@puffsplus72]

But if you are a statistical outlier on either side - light or dark - you’re going to have a hard time finding a shade that matches. There are fair olive people and super light skinned people who have just as hard a time as Golloria finding a foundation that matches. Only companies with a lot of money can offer a wide spectrum of shades. Smaller companies may not be able to afford to cater to the tail ends of the bell curve when coming out with a shade range.

[@nightgoddess9]

@@puffsplus72that’s understandable but if as a small company you only make say 10 shades and 2/3 of those colors only work for 1/5 of people, the math isn’t mathing. It’s about an even distribution. But if you can afford to put out like 30 shades, there is even less reason for the distribution to be off

[@Itsmintupnorth]

​@@nightgoddess9they will tell you that statistically the majority of their customers falls within a specific range. Why this specific range is always the light to medium skin tones never cease to amaze me.

[@slenusrenus]

as an asian-american, something that stuck out to me is how youthforia is one of the few “mainstream” asian-american owned makeup brands… they could’ve been such great trailblazers for our community, but they had to pull disgusting shit like this.

[@JenHen-di6rc]

They made new shades

[@JenHen-di6rc]

But people were also rushing them they kept calling them out when honestly there are other companies out there and they won’t do good in Korea bc most shades are light ik bc I have some makeup from korea

[@alexv3372]

Damm

[@disneytoysr4fun975]

@@JenHen-di6rcit honestly feels like people are being extra hateful BECAUSE its an asian brand. Asian hate doesn’t only show up as street violence.

[@JenHen-di6rc]

@@disneytoysr4fun975 finally someone says something. And people don’t realize if they go to other countries the shades will be diff it not like America

[@tvmayer]

Okay it’s one thing to have a shitty shade range… but to use a model of color with a deep skin tone and just photoshop the product to match them…. Very fucked up behavior.

[@tvmayer]

I think shitty shade ranges could be explained by ignorance… not okay at all and there’s reallllly no excuse to be ignorant to inclusivity and accessibility in 2024… but this…. Rereleasing a range with a literal black foundation…. Racist behavior. I just cannot believe it.

[@ghoultooth]

Idk they photoshopped it but I DO think they mixed up a custom shade.

[@puffsplus72]

That’s false advertising, plain and simple. Golloria had the same issue with the Basma stick foundation. But at least Basma immediately fixed the issue, and came out with two good new darker shades.

[@HopeeInk]

I don’t think they photoshopped it, they probably mixed the two last shades to made it kinda work. If you look at the video she literally had a good camera with her to take the product picture but went and did it in a Photo Booth and put it on her website. Y‘all know what quality these pictures have? Tbh the outcome is the same deceiving your costumer and assume that we all stupid.

[@HopeeInk]

And that what happened to her in the first video is a regular occurrence for black people. I can’t even count how often I picked up a shade that seemed like a match on the website only to have a paper bag brown on arrival. Brands do it all the time and it’s annoying. Many people don’t have the luxury like US citizens to drive down to a Sephora or Ultra to shade match in person. If I feel like I could be a shade of foundation I have to move my ass to tik tok and see multiple reviews of the product to even deduct if this could potentially be a shade.

[@ronnie7074]

As a super pale person who always has to use brands lightest shade, and often can’t even find theirs in most brands anyway, imagine if you released a pure white shade and said “here you go pale people!” Except it’s worse because you CAN mix white with a different shade to lighten it up. You literally cannot mix straight black pigment with another foundation to darken it unless you wanna look so gray that it’s like you’ve started the first stage of rigor mortis. What this brand did was ssssooooo disrespectful and lazy

[@HonestThoughts-bq8fs]

Brands literally do this- Krylon and MAC have carried white foundations for many years- pale people have been lightening their foundations for a longgggg time. People with common skin tones don’t understand the struggle. Which is why you’re only seeing people with the most common skin tones complain about this.

[@elizabetherne556]

@@HonestThoughts-bq8fsI actually do understand this being a pasty white girl. Undertones are super important. I’m cool toned but still need some yellow. Pale shades generally are just pink or yellow. Even neutral shades skewed pink or yellow. So pink makes me look grey and yellow just looks awful. The only difference with me and somebody of color, I can mix or bronze or figure out a way to make it work. I struggle badly trying to make it work. So I have a small idea of what people of color struggle with. At least I have things and can. But I do know how maddening and frustrating it is to try to get a match and nothing works. I have entire bottles of foundation sitting because it was impossible to get anything to work. We also should have to purchase multiple bottles to mix and make it work. Although the pink shades are pretty comical trying to get that grey to not look grey.

[@HonestThoughts-bq8fs]

@@elizabetherne556 All I do is mix a bit of white foundation in with the closest fair shade which is exactly what someone with very deep skin can do. Get the closest deep shade and mix a bit of the black foundation. The videos I see are people mixing light foundations with the black foundation which is not what anyone would or should do to adjust foundations. It’s absurd this is even happening.

[@jennyj0007]

I've seen a picture of one of the darkest skintone on the planet. She has like slivery undertone. It's incredible to look at

[@JaneDoeValentine]

@@HonestThoughts-bq8fs oh my god you're so unbelivably ignorant. People have mixed darker shades with blakc and it comes out green! It's not a mixer. It wasn't advertise as a mixer. It has only ONE pigment, black oxide. NO ONE has pure black in their skin.

[@timdaley8978]

Yeah my own issues with YouthForia started wayyy back when I asked if there was a contamination risk between their products that contain sweet almond oil (im highly allergic) and instead of a yes or a no I got gaslit within an inch of my life that SWEET ALMOND OIL DOESNT HAVE THE SAME REACTION RISK AS EATING IT like if it gets in my eye or up my nose guess whos needing an epipen. Like i have been down this road before. Tldr- I hate how this brand conducts themslves and Im happy they’re getting dragged

[@mr_selfdestruct]

This comment needs more attention because that's so dangerous and almost worse than the situation at hand! Imagine being a makeup brand and just straight up ignoring customer safety!! What a shady, genuinely awful company!

[@MK-bi1lo]

I remember Nyma Tang doing a "darkest shade" series here on youtube years ago and it's shocking how those limited shade ranges are still a problem.

[@RobertWelsh]

And she was such a if voice and really made brands aware !

[@NickaLah]

Yeah, I honestly thought things were a lot better by now. I never get recommendations for her channel, I'll look up her again after this, but did she quit KZbin?

[@woodcider]

@@NickaLah I hadn’t seen her for a while but she’s back now

[@newcamomile]

​@@RobertWelsh and the issue of appropriate bronzers/highlighters/blushes etc for darker skin tones is still a huge problem. A lot of people with very dark skin have cool/blue undertones so everything comes out super red on them.

[@hanywhiskey]

@@newcamomilewhy do brands think the only under tone is warm, i don’t get it

[@ChezBekks]

Youthphoria really said “oh you want a black foundation?” Straight up mean girl behaviour …

[@maryeckel9682]

And then she tries to get pity for everyone being mean to her, waaaaaa

[@JenHen-di6rc]

Bc so much ppl called them out

[@vanlifebae]

​@@JenHen-di6rc no excuses for this mess😂

[@JenHen-di6rc]

@@vanlifebae don’t hate on an Asian artist ik she was wrong for that but she already made new shades don’t be racist like she was

[@MarlenaStell]

It’s absolutely impossible that this shade wasn’t tested on actual humans before going to market. Even testing on someone with a lighter skin color would show this is gray. And ALL labs now have experience in deep tones so there’s no excuse they couldn’t get it right

[@mickeymickey1]

Exactly. It's clear that they seeking bragging rights instead of genuinely wanting to cater to people with the darkest skin tones.

[@RobertWelsh]

Absolutely! Xx

[@SE-gs6gd]

I’m not sure they wanted to get it right

[@Keshlynne]

Someone else pointed out that a company wouldn't hand a pale-skinned woman straight-up white face paint, so why do they think it's okay to hand a deep-toned woman straight-up black face paint? As someone who uses a redness reducer AND the palest tone of most foundation brands, I completely get this statement. I would be appalled if a company handed me straight-up white face paint, but it kind of feels like YouthForia has just handed people a straight-up black face paint. Now, how many times can I say straight-up?

[@sumlem]

The thing is, white pigment mixer IS useable and is available for purchase to make foundations lighter while retaining the undertone. You can't achieve that with a black pigment mixer. It dulls down the color, its too rich so it swallows other pigments and undertone nuance. It's really not the same situation. It's one thing to mention the struggles of finding pale foundations, but this is about systemic racism in the makeup industry. Youthforia just happens to be a loud example.

[@Keshlynne]

@@sumlem I agree, 100%. The point I was making is that a company would not hand someone a white foundation and say "that's good enough." There would be other pigments added to give the cool or warm undertones. Like you said, white can be mixed, whereas straight black muddies the color and creates a sickly tone (if it even looks realistic).

[@hanywhiskey]

@@sumlemwhat do you think about the rem beauty black shade concealer mixer?

[@HonestThoughts-bq8fs]

@@sumlem Yes you can achieve that. Dark foundations have black in them. You’re not supposed to add deepest shade to the light toned foundations. You add a small amounts in increments to the nearest deep shade. Which is what you also do with white as a lightener- you wouldn’t add it to a deep foundation either. It would also be gray.

[@maryeckel9682]

Don't make it a drinking game ☠️

[@carolschapter]

i seriously can't understand people defending the brand. the owner was literally bragging about "how their shade was darker than fenty", yh is darker bc it's literally black. at first i thought youthforia was a cute/fun brand but after golloria's first video last summer it just gave me always the ick in a way

[@papertape7911]

It's racism babes. People will do the Macarena and bend over backwards to defend the indispensable. Always.

[@sabbatha]

it would be better if they would say - we will release more dark shades in a year or so and thats it.

[@letsalltakeawalk6906]

Something that was really alarming to me about all this is finding out how many people were saying "someone can use this" because that means they look at Black people as caricatures irl, and are not truly seeing us as people.

[@jameshopkins503]

Exactly. I grew up with many black people of all shades and have NEVEA seen someone that dark. It’s tones of browns and blacks that mix. Black people aren’t actually black it’s just a blanket term. If someone thinks of a black person and thinks this color will work they really need to broaden their minds.

[@jenessastrickland1555]

When people argue that a brand doesn’t have to make shades for everyone, I want to ask them why the brands that do this always skew to the lighter end of the spectrum. You don’t see brands releasing 20 shades and 15 of them are for dark skin.

[@cerebreuxs]

​​​​​@@magdalenacruz2382 the reason why there are products made by black creators is because brands don't carry what they need. It in fact does not go both ways. On one hand, Asian (*like Japanese, Korean, or any other fair skinned) people can use the same foundations as people who are white or are pale/fair/sand/beige skinned. They may have different undertones but get this! So do white people. They are within the same shade range. As for black people or people with darker skin tones, they ***cannot**, in a successful way, use the same foundation that white and Asian** people do. I hope this has helped you understand why people who are darker skin are offended, and rightfully so. If you want to make it about hair, which this video is not about, think about what other groups of people may have bone straight or simply straight hair. Take a good minute to think about it. Okay awesome. The answer can be White people, Asian people, Hispanic people, or anybody that is not black. Now think about who may have coiled or kinky hair! Awesome. Black people is a valid answer. Of course you can include some europeans in the list of people who have coiled hair. And they can use those products with no problems because that's how their hair is. I hope you've learned something from the comments if you completely avoided watching the video

[@jenessastrickland1555]

@@magdalenacruz2382​​⁠yeah but can you give me an example of a brand that released a foundation where 90% of the shade range is for dark skin, and then promised a shade expansion when they received backlash? Genuinely, I don’t track makeup brands that closely, especially smaller brands, so I’m really asking. I actually think a brand would be justified in doing that and saying “Look, everyone else has 20 shades for light and medium skin. Here are the 20 shades the other brands are missing for dark and deep skin.” But I’ve never seen that. I’ve seen this light skin shade range over and over and over my entire life.

[@spoonfulsofsugar]

@@magdalenacruz2382 black owned hair companies only make products for kinky and coily hair because, like everything else, if we don't do it ourselves it doesn't get done. Don't come here with false equivalences like that, you know for a fact that there's a million and one make up brands and hair care brands out there that cater almost exclusively to white people with one or two poorly researched and formulated shades/products for us darker/curly customers, while there is nowhere near as many that only make products for us and those that do are really just beginning to even things out a tiny bit.

[@dawnelder9046]

Because in the USA black people are 13 percent of the population. In Canada 4 percent. In Great Britain 2 percent. It boils down to money. And the more companies that go into the darker shades the less profit. Which is why pushing for all companies to do all things will always backfire. But because of the modern need to virtue signal, more companies feel forced to enter markets they really do not want to. Same with plus size clothing at the larger end. It costs more to make, needs more work to design and becomes less profitable the more companies enter the market.

[@sluttymctits4496]

Just playing devil's advocate here so don't kill me, but brands tend to sell to the major demographic. If the majority of people in a given area/market are lighter in skin tone, it makes sense that there would be more lighter shades. I keep thinking of Judy D's videos, where everywhere she goes in her country -- a country with naturally darker skin tones than her own -- the foundation is always too dark. If 90%+ of people in an area fit a certain shade range, of course they'll cater to those shades. It sucks for the "outliers," but that's the way business is. Makeup brands should absolutely have a more varied shade range, and if need be, can focus more on manifacturing large quantities the popular shades while still offering the less-popular shades for those who want/need it.

[@GracieMae493]

Robert, this video is a masterclass in amplifying black voices without it coming off as virtue signalling

[@annkat100]

Agreed. And accomplishing the feat, is not an easy task, when not FROM othr communities-yet he definitely made an important point/commentary. 👍🏽🔆

[@shanel4294]

I agree, trusted him entirely through this video and he did me proudddd

[@sm1purplmurderedme583]

fr this is a good video

[@farleysmythe]

Agreed. Masterclass came to mind for me too. Inclusivity is supported by education and awareness. As a consumer of light to medium shades I will certainly be judging brand more clearly from the perception of lightest and darkest shade offerings from now on.

[@namjooniejoon6814]

​@@farleysmythe me too. im south asian but extremely light skinned, so i usually need the fair to low-medium range of foundations. but i refuse to buy from brands that sell in my country while not catering to the MILLIONS of dark skinned people here. its shameful, especially when its a local brand, to not cater to our beautifully diverse population

[@RGld-jg8rs]

as a painter black is very overwhelming, when we paint skin tones we never use black we would mix dark browns and usually put down a wash of red, green or blue first.

[@DarwinRoger893]

Yeah you never use black in skin, not even in shadows!

[@verygorgeous2me]

im so happy you made this video. as a black woman, im so f*cking sick and tired of non-black people telling black people that we're overreacting and making excuses and defenses for an uninnovative makeup brand. people have been defending youthforia like their life depended on it. it's a frustrating fact but sometimes people only listen and understand when people who look like them explain the issues of others. in an ideal world, this situation wouldnt have happened but if it did, everyone shouldve taken the inital criticism seriously instead of trying to gaslight black creators/consumers into accepting a shoody attempt at "inclusivity". thank you for breaking down this situation from your mua expertise and including golloria and javon's reviews too.

[@marlbboro8091]

Agree This gaslighting is nauseating.

[@DopamineDecor]

It took me a while to get it but now that I did, I am appalled!

[@89tothbianka]

Why black people don't make their own makeup that exactly what they want instead of complaining that nobody caters for them? I mean, what's stopping you?

[@dookie2175]

another thing about the rem beauty black concealer mixer: it’s labeled as a “blue-black mixer” so even THAT black has an undertone.

[@metropolotankreyole]

Omg, I need to check this out then

[@ROOB_ROOB_]

I hate how when golloria tried the foundation on it matched her dark grey headband more then her actual skin. Good job guys we finally have a foundation for those creepy khols mannaquins!!

[@chynawyatt4068]

That jet black foundation is an absolute insult. It just seems like they said "You want a dark foundation shade, we'll give it to you." They were really just trying to shut people up with that sh!t. So offensive.

[@jaybee2337]

They made shoe polish.

[@BlueGiraffes01]

Ok, I checked Lowe’s “brown paint” and even they have 74 different shades/colors. No black, because it’s brown.

[@aisherwasher6959]

I hadnt even thought of that! Lowes and paint stores have the capability of creating basically any shade, yet makeup creators make it sound so dofficult... 🤔

[@Ciara_jones]

This comment!!!

[@BlueGiraffes01]

I just found that Crayola crayons has a line called Colors of the World. Not one black crayon in the bunch.

[@ghosty8193]

I studied product design for a bit in university and the promo images for this new 'shade' are so sneaky. Because in the promo images, it does look like it has an undertone because of colour theory and how our brains perceive colour. In short; putting it next to the lightest shade (that has an actual undertone) and going around the circle of shades, it tricks our brains into seeing undertones (like we know it's going from light to dark and since the other shades have undertones our brain gets used to seeing them). So by the time we get to the darkest 'shade' our brains have gotten used to seeing the shades/undertones. Plus, the bottle is frosted which 'distorts' the colour waves. I have a friend who said she would honestly match the darkest 'shade' in the promo materials because it has a hue to it. It's so sneaky and gross.

[@shrotcake]

I have a fine arts degree.... we were taught to mix our own black with colours because there was more depth to those blacks and deeper shades instead of straight from the tube, which always came off too stark.

[@mjjjermaine]

+1

[@bentlyluv1211]

I used to run the paint department at a lowes.. I had an art major working for me while he was in college. He actually made us a little guide on how to make better blacks for our customers than the black that was just base and black tint. We sold more black paint than anyone else in our city bc he had us all understanding that just putting black pigment in to something makes a tone that just doesn't look right.

[@yoonjungie]

"we're innovating with makeup you can sleep in" OML THAT'S SUCH A RED FLAG 🚩🚩

[@Hokie5Libra82]

Right?! Why are they marketing that as a selling poing? You shouldn't sleeping in your makeup AT. ALL.

[@raev87]

Wasn’t that Bare Minerals’ tagline, too? Not that they’re much better!

[@ghoultooth]

The thing is, they’ve acting like skincare and makeup is synonymous, it isn’t. They can be hybridised, but makeup will NEVER be skincare especially not foundation. Skincare is designed to be absorbed by the skin, foundation is intended to sit on top and has a mixture of pigments which will inevitably clog your pores if you sleep in it 😭

[@lrizzard]

"We are a clean-" That's it, that's all we needed to hear 🚩

[@sm1purplmurderedme583]

fr like why sleep?

[@noiz1762]

people try to post pictures of very dark skinned models, failing to realize even they are not #000000 shade. they are still brown. just darker brown.

[@TheMuffinsama]

"Minstrel show black" yuuup thats exactly what it is, this is absurd

[@Ashtari]

I found the Cosmetic Chemist that worked on the Crayola skin tone colors, on tiktok and he sat there and walked viewers through how one makes a skin tone through pigment. And even he said that what Youthforia did was wrong.

[@skycarson1987]

I cannot name the brand, but I had a brand that is launching some new products contact me to test their shades since I'm Indigenous American and they wanted to make sure they had some shades for us. I agreed, of course, and there was a whole lot of back and forth as it didn't match well at first, and then grew better. They still haven't released it, but they are working on it and taking their time to do it right.

[@cdfranklin1599]

Super early. They definitely just made this out of spite. They were tired of getting called out & just went, "Oh you want darker shades? Here, take that!"

[@aliciaf1055]

That was my thought, too.

[@MissGennyC]

That's exactly how it seems, which is so, so gross.

[@callmefeebz7338]

Absolutely, it was like this will shut them up

[@mandeanraje2300]

Even if it’s not exactly that, they deeeefinitely thought “you can never please these people” instead of taking the feedback seriously.

[@cordulam]

@@MissGennyC Oh, come on. Brands want to make money, not on purpose produce a product that nobody will buy.

[@ixedtea5302]

As a black person with both family members who are very darkskined and some that are albino. NOBODY is that dark/ that light. And as a NURSE you CANNONT be that dark/light with NO UNDERTONE. You would have to be dead to wear that shade. Same with the lightest shade that is pure white. Every human has blood vessels and no matter how pigmented or fair your melanin is you will always have an undertone because of the blood vessels.

[@katefarr2036]

As a white person who is usually mistaken for paper? I really want to know how stupid this person thinks we all are. I mean, really. REALLY. In the year 2024, you can’t find anything better to do with your brand and your time than to try to play stupid games like this? I’m sure you’ve rolled your eyes so hard you’ve seen the Bad Decisions Gremlin in the back of your skull. I know I have. It’s enraging, and at the same time? Tiresome.

[@newcamomile]

Yes this is why those of us at the extremes of either end often have a pretty distinctive lavender/blue undertone because of the blood vessels lending more of an undertone. Solidly cool undertones (so blue rather than pink as pink is still slightly warm) generally exist in people with very pale or very dark skin, but we definitely still have undertones!

[@jadeycakes]

@@newcamomilethose are callled cool tones… still an undertone, still to be catered for.

[@hanywhiskey]

blood vessels are what gives us undertones?

[@intensestare5027]

​@@hanywhiskey that and melanin

[@nilimarose]

The brand response about frosted glass bottles was honestly so stupid and it set the stage for every other idiotic decision afterward. I think you're absolutely right that they panicked and tried to hurry up and put out the darkest foundation possible to shut everyone up. Literally no one is that shade and it only looks passable on the model because they painted his whole face. It must look crazy in real life.

[@adafihj6439]

Here's the thing. If you don't want too or cant make deep dark shades. Then say that. That is better than giving people a "take this and stop complaining" shade because look at how you look.

[@puffsplus72]

Yeah, not every brand aims to be inclusive. Just be honest about it. But don’t be insulting!

[@msk-qp6fn]

This for sure

[@LibertineDeSade]

I'm brown skin, and I worked as a freelance MUA, and at Sephora for about 10-ish years. My experience being the darkest color in most brands we carried for a long time was a wild one. It was also hard telling other black girls for the longest time that we either didn't have their color, or they had to settle for a brand that they didn't necessarily feel comfortable with. I love that more and more brands are trying to be inclusive, even if it is a cash grab. However, even now that I'm out of the business, I am still so perplexed and annoyed at how stuff like THIS still happens. When I first saw that black paint vs "foundation" video my jaw dropped. There are still business owners who don't get it. Let them fail, I'm so over this BS.

[@jenniferdaniels8211]

SAME!!! I hated turning away so many beautiful dark skinned ladies when I worked cosmetic retail because I literally had nothing for them! It was the worst!

[@MariiiiMarija]

There is no way they just didn't know what they were doing 🥲 They don't care, and it seems very petty

[@siri7334]

My grand mother always told us that“ if you only invited because someone cancelled, don’t go.“ I can’t trust the ingredients used in those darker shades. Noway!

[@babyramses5066]

Omg true

[@marthapozo4881]

Very good advice!

[@DaraJill]

Rituel de Fille, also a small brand, did a discounted soft lab launch and ended up with 24 shades, with at least 2 going each really pale and dark, with the others being at least divided evenly. The lab test sold out. People were even willing to pay to help an indie brand cover the test costs of putting out an inclusive foundation.

[@polinatalmeltzer450]

The fact, that this “shade” has only one pigment, and it’s black, is just… unimaginable!

[@alb91878]

I can't remember who I saw that said it, but somebody said that it was black face in a fancy bottle!

[@sumlem]

It's black iron oxide and a liiiiitle bit of titanium dioxide so it's a reeeeaaally dark grey

[@Queenmebonnie]

I want to know who those pure white shades match as well.because I've never seen anyone with that skintone.

[@thegoosegirl42]

Grey - so it's foundation for zombies! Absolutely wild ​@@sumlem

[@PimBose]

I've already watched a lot of KZbinrs cover this topic in detail and you're the only one who specifically pointed out that regardless of their blatant colorism, we shouldn't be listening to their claims of "sleeping in their makeup". It doesn't matter if they've tested this theory, DO NOT SLEEP IN ANY KIND OF MAKEUP OR EVEN SUNSCREEN. As an MUA myself, I can't stress that enough. Thank you Robert for being one of the only ones to point this out! (It doesn't matter how much skincare is in their products, if you sleep in any sort of makeup, your skin texture will gradually deteriorate).

[@wickedlilly05]

What a load of crap. I know people who have slept in make up for 20-50 years and that statement just isn't true.

[@alicegaiba]

If she genuinely thought that there could be someone who needed a jet black foundation she should also have launched a paper white one. The fact that she didn't is telling

[@alb91878]

EXACTLY!!!

[@wooogie672]

i mean… you could actually use a pure white foundation, us goths have been doing it for decades. pure black cannot be used in any type of way. ig what i’m saying is that it wouldn’t matter if she released a white foundation, because that could actually be usable :)

[@Tazzie1312]

White foundations are actually useful. Most of us really, really pale people have a white mixer to make foundations match.

[@ghoultooth]

⁠@@wooogie672 Not just that, it would be usable to lighten their other shades. The black shade has ZERO use whatsoever. You can’t really deepen shades with a straight black.

[@puffsplus72]

Haus Labs has a white foundation. But as others have pointed out, you can use white as a mixer. Not so with pure black.

[@syd658]

Those who said some people match this shade brought up Nyadollie and Awuoi Matiop. they both said it was too dark. When you look at these women, you can see that their skin is brown, not black. ***People are still tagging darker skinned creators saying “they would match it”🤦🏽‍♀️. Darker skinned black woman skin tone is not black

[@puzzlechick163]

People will pull up a magazine photo of a very deep-skinned model and be like, "look, this shade matches them!" Completely ignoring that the photo has been lit and toned and de-saturated to create an artistic look the photographer/artist was going for, and if you saw that model irl at the grocery store, she would have rich dark brown skin, not ashen black. Because she has blood vessels!

[@Cottoncandy4life]

@@puzzlechick163exactly😭 it’s like common sense is lacking everywhere smh

[@newcamomile]

​@@puzzlechick163 and very deep skin tones often have distinctive blue undertones anyway!

[@megan_mackenzie]

I just saw that this brand was on Shark Tank. She had investment backing. Literally no excuse.

[@Noise_floorxx]

Smfh. Idiotic but people will still support her brand

[@piercetheskies]

the thing about foundation lines from smaller brands is that it’s still possible to have a range from light to dark, even if you don’t have 50+ shades from the start. it’s launching with only mid-tones that’s the biggest miss

[@rebeccamueller8790]

For real. There's a handmade brand in Iowa that has a HUGE shade range. Enormous. And it's great. They can do it in a town of 4,000 but these ppl can't?? Lol

[@Jennilynne]

Especially when so many of those middle shades look virtually the same

[@Princess_B2]

@@Jennilynnefr there were like 9 shades of tan like come on now

[@foxinazul]

​@rebeccamueller8790 what's the brand called?

[@rebeccamueller8790]

@@foxinazul root

[@craobhchaorainn1912]

For me the whole 'oh it's a small indie brand' or 'oh they're going to expand the shade range' falls totally flat on its face when the bias is ALWAYS towards lighter skin tones - there are always seven to ten of the lighter shade range, and AT BEST three in the darker. Surely, if you're 'testing a proof of concept', you would provide the most equal distribution of shades possible for as wide a market as possible?!

[@cheeky_lady]

I was wondering the same thing! Wouldn't you start with like 3 version for every group? 🤷‍♀️

[@mjjjermaine]

+1

[@alb91878]

Exactly! If you can only come out with 20 shades then do five shades in the very fair section, five in the fair to medium, five in the medium to dark, and five in dark shades. It's not that hard!

[@ninanano]

The CEO lives in Dubai, immediate huge red flag. There’s not a single serious and honest business person in Dubai

[@maryeckel9682]

And Dubai is a very racist place.

[@ThePrettyeyes341]

​@@maryeckel9682you said what I was going to.

[@esra.b]

where did you get that from? I only know Huda Kattan who lives in Dubai and does great things with her companies.

[@karinasankarsingh5707]

My husband gets job offers there and in no way will he take one. Dubai is scary

[@MaynardsSpaceship]

​@@esra.bOh Lord. She's been in plenty of controversy.

[@melissaselenebeauty]

This is so messed up. Why can't brands just make shades for everyone? This is careless, racist, and disgusting.

[@melissaselenebeauty]

​@magdalenacruz2382 if you can't make an inclusive shade range, don't make complexion products. Makeup should be inclusive.

[@gooeater1544]

​@@magdalenacruz2382you said not to make products for every skintone because it's a waist of space... and then told every person who cant be represented to make a product for their skintone? Girl, if you're gonna be ignorant, at least be consistent

[@chrissylee325]

​@@magdalenacruz2382 would you like it if your skin tone was not being included in any complexion products from the majority of brands accessible to you? Or would you just think "oh well they are saving shelf space" 🤔 🤷🏻‍♀️🙄

[@AlainaRene87]

​@@magdalenacruz2382you're joking right? Plz tell me you're being sarcastic rn.

[@AetherIdol]

​@@magdalenacruz2382 what a repulsive take to have in 2024. You are blinded by your own lack of care for others and as much as your prejudice makes me angry, I also feel sad for you. Hope that in your lifetime you somehow gain some empathy although I doubt you've the capacity for it.

[@0zzi3.mp3]

As someone who paints...the last time I touched black paint was to match a black canvas. It's a horrible mixer, especially for skin tones

[@Kueenenchantment]

At this point, when brands do stuff like this. I will never support them again. Ever. You knew what you were doing when they did it. Screw them.

[@cloudbasedbear]

"look at this beautiful shade of skin tone grey" made me fall to the floor

[@EpicKandy]

right? xD and how the second time she added different foundation it was the lightest one?

[@sonyakinsey4376]

My 84 year old grandmother saw the YouthForia foundation wheel on my tablet and immediately asked why half of it was just shades of white and there were so few darker tones. She also agreed that the darkest shade was just bad and not even an actual skintone for a real person. Again, 84.

[@blindriddle2742]

So…your grandma isn’t a racist, but you’re ageist? Ummkay

[@starfire4030]

One thing this situation taught me is that some people actually think black people are “black”

[@DumiNihi]

Honestly I stopped buying attention to them after the whole "protective primer" bullshit. Knew they were shady didn't know they were racist 😬

[@RobertWelsh]

Their hole brand is a big eye roll

[@honeybee347]

Went to watch their shark tank appearance due to the controversy and they hit all the points on a beauty bs marketing greenwashing checklist. Also the sleeping in makeup thing is asking for a lawsuit. Nothing with pigment should be going near your pillowcases or bedsheets. 😂 I also totally called it the founder gives off someone from tech 'innovating' in some sector they Dunning Krugered into. Plus every commentary about this person seem to somewhat fail Robert's video on founder videos on their brand. A whole lot of fluff but not a lot of info on knowledge in formulation.

[@judymcdougall]

@@RobertWelshlol. I see what you did there 😂

[@amberNikki1313]

That apology video was the only one without a million cuts. I feel like it was prepared, rehearsed, and memorized as opposed to the others where she just said what she really thinks. 😒

[@RobertWelsh]

Yes! And you could hear every time she tapped the pause button

[@SamIAm10262]

OMG is THAT what the clicking noise was‽ It was making me crazy!

[@DanielleGillespie]

Thank you for making this video. As an African American makeup obsessed person. I didn't find my perfect match, color and undertones, until Fenty! I was teary happy! To finally be seen!

[@katieweber6869]

One of my clients (im a therapist) had an entire conversation on this today and I'm so glad you're talking about this!

[@rosemaryepstein6997]

❤

[@ChareyJackson]

When Clubhouse was poppin during the pandemic, I was in a “The corporate side of beauty” room and a woman who worked in corporate for ELF said that people literally just go around to all the brown people who work in the office and ask if they can swatch/test foundation shades on them and that’s how they choose the darker shades. So basically if the receptionist is the darkest person in the office and she is maybe Issa Rae’s skin tone, then they just guess what they think is 1-2 shades darker than that and end the shade range there. 🤦🏾‍♀️ Also she said she went to a beauty industry conference where almost all the major beauty brands had multiple reps and she (a light tan Latina) was the darkest person there out of 100+ people soooooo yeah. I just think they don’t want the industry to be truly diverse. It’s like they are guarding it from something or someone.

[@PatriceChristian]

Elf has never produced a shade light enough for me, which is hard to believe as well.

[@DiMagnolia]

Yiiiikes.

[@Ariento]

Dude that foundation mix is a perfect "Homestuck Troll Grey" 🤩 (seriously though that's not a human skin tone, and if you are a Homestuck cosplayer grey face/body paint is the way to go. don't forget to seal your paint!)

[@rachelrogers7517]

A smaller makeup brand who can’t afford to come out with an appropriate shade range needs to stick to blush and eye shadows. It’s that simple.

[@stillnotstill]

T H I SSSSSSSS

[@msk-qp6fn]

Or just stick to what little shade they do have already and admit they cannot do more

[@riversnow5771]

I'm a goth so I constantly use black eyeshadow/liner/lipstick. It's SO easy to mess up and have to restart because black is so unforgiving. To think that anyone can just use black paint as a foundation is WILD. Just be honest and say you don't cater to deeper skin tones. At the very least her racism wouldn't have been as blatant.

[@rex_ink]

Heres my take on it Pure Black foundation and Pure White foundation would be FINE *If it was marketed as being for cosplays*

[@jaleman6595]

it’s still OUTRAGEOUS that it’s STILL on sale at Ulta like what???

[@RobertWelsh]

I know! I’ve seen I think two places drop them and that’s it

[@MariiiiMarija]

Does anyone buy it?? Like seriously 😭😭

[@THEMamaVicky]

How did they think no one would notice and seriously expect nobody would call them out? We're not all stupid 🤨

[@smoochesnfeathers9493]

As a black woman, I want to say THANK YOU!!! 😊 It was soooooo disappointing seeing content creators I follow, basically giving the brand and the owner a pass. I love that you have a no nonsense attitude about this. Most people who look like you dont find it a problem until it affects them. So,Thank you again.

[@Leash_Canada]

I love Javon Ford's account. He's so good at explaining makeup. I would love to see you talk to him on a video!

[@pdobani]

Yes a colab video 😊😊

[@TheRaukomir]

I clicked so fast. Seeing how excited Golloria gets when she finds a shade match makes my heart happy. She really opened my eyes a lot for sure.

[@Itschloejordan]

Thank you for this, James. As an African American, I’ve always had difficulties with shade matching. Sometimes, I found one Clinique foundation here or a Maybelline product there, but nothing was consistent. In the MAC era, I was told to mix NC45 & NW45. It’s not that I’m a very dark African American person, but my UNDERTONE is unique; it’s very golden and somewhat peachy. Fenty was the first single foundation I ever purchased that was a one-and-done, but it wasn’t a truly perfect match. Perfection would have lied somewhere between 410 & 420, but 410 was good enough without deepening me too much as the 420 would. Glossier was under fire for inclusivity during COVID-19 and recently made a lot of inclusive updates, and NOW I HAVE MY PERFECT FOUNDATION MATCH EVER in stretch foundation, medium deep 1. I remember the feeling of swatching it on my jaw in the store, and it completely melted into my skin. I did it again, thinking it was the sheerness of the formula, but it wasn’t. I was exactly the color of my skin and not ‘off’ in any way. I said this to say that undertones MATTER; even with black-owned makeup brands coming to the forefront, some undertones are just overlooked, and we’re forced to accommodate, which doesn’t boost your confidence; it makes you self conscious, pulling out mirrors in various lighting situations to ensure you don’t look muddy, or casket ready, or ashy in pics. WHEW! 😮‍💨

[@123Orangea]

I am never this early to anything, I was even late to my own wedding. Priorities: Robert >

[@RobertWelsh]

😂😂 thank you’ 🖤

[@sweetsirenaine]

This is honestly so relatable though I too will probably be late for my wedding

[@lilbit1535]

Just blame the limo, that's what I did 😂

[@123Orangea]

@lilbit1535 😂😂😂 hahaha, golden tip for any future bride!

[@dianamerchant1026]

I was a bit late to my wedding. Parking at the courthouse took forever lol. Hey, it wasn’t like they would start without us😅

[@notjustanotherbrickinthewall]

I don’t care how many videos I’ve seen on this, Roberts video is what I’m actually waiting for.

[@iambeezyfbaby]

I love the way you've covered this topic! Quoting other creators. Doing visibility and inclusivity RIGHT!

[@PatriciaSims2426]

Thank you for addressing this. I always enjoy and appreciate your content. I'm a 51 year old woman. My makeup journey has been a real one. For so many years, growing up in the 80's I couldn't go to the drug store and get makeup that worked for my skin tone. I live in the Midwest and grew up in a predominantly White community. Fashion Fair, Posner and Afro Sheen were the brands of the day then and those products were located in areas outside of my community miles away. I remember mixing Covergirl and some other brand's way too dark foundation trying to get it right. I never did. It wasn't until I got married in 1999 that I found makeup that worked on my skin tone. Black women DO NOT need to be reminded that we aren't being thought of. We DO NOT need to be reminded that our money and our loyalty isn't valued. We have PLENTY of examples of that reality in every area of our lives. Fenty set the world on fire because they cared to offer shade range from fair to deep skin tones. Picture that. It took well over 100 years for a brand to figure out that if you offer shades for everyone, EVERYONE will want to buy it. What a revelation.

[@sarahreid6360]

I don’t understand why some brands think they can do this kind of thing, it’s just plain awful and wrong. At least there’s other better brands out there that have awesome shade ranges that we can support💁🏻‍♀️😊

[@maxisussex]

Darker shades are apparently stolen more often. I can't remember where it was but there was a big store in the US were a customer filmed all the light shades readily available and then all the darker shades had security tags, it might have been a Sephora. I have never personally seen this done to make-up in the UK however.

[@PaniPunia]

I can imagine launching a line of 5 shades of lipstick to "test" if people like it (make it nude, pink, coral or mocha, red and plum). One eyeshadow pallette. One shade of mascara. But foundation? It doesn't make sense.

[@missstargazer9174]

Rihanna proved products for dark skin can be made, since the launch of the colour range of fenty products there is no excuse in this day and age as to why other brands aren’t doing it, isn’t there even a Korean brand just launched products for deeper skin tones, if a Korean brand can do it when we all know the usually range of tones aren’t that vast there’s no excuse for any other brand

[@Luv4taffy1]

Agreed BUT Rihanna was not the first to be inclusive of all colors. Everyone forgets Makeup Forever and Mac.

[@neffyg35]

​@@Luv4taffy1I was wearing lacome back in the day. They had a great shade range

[@puffsplus72]

And L’Oreal had a great range in its drugstore foundation.

[@jessicawold]

@@Luv4taffy1people give mufe too much credit imo, their ranges are not balanced and i regularly have issues matching clients there

[@kategold16]

The apologists with 'well, you can't make shades for everybody' may not think of themselves as racist; but their lack of awareness of the bigger picture and what it means to be 'ok' about all this speaks volumes. The sheer level of ignorance in putting out a shade of oxide black as a foundation tells us that YouthForia only care about the 'lights to the mediums' and for everyone else it's 'Yeah, here's your shade, dark enough for ya?' She can't weasel her way out of this, the company has shown its true colours, and that colour is light racist beige. Excellent break down of the situation, Robert. Thank you

[@aisherwasher6959]

IMO there's no problem with selling limited shades, but to say you do and have trash options is bogus

[@KC-mi6fb]

We can still discuss this appalling release but LETS ALL BE CLEAR, it was definitely malicious and INTENTIONAL. There’s too many brands out here really trying to be inclusive so let’s save our coins for them. This would be comical…if it wasn’t REAL. THXS FOR COVERING IT ROBERT🥰! Love your channel!!

[@MikasRhetoric]

I reaqlly like how you mentioned that even buying it to prove its that bad is counterintuitive, it can also turn into outrage buying that lines the owner's pockets for a horrific product.

[@carollion3631]

i work at ulta and had to set up the youthforia endcap when the foundation first dropped and from the very start that endcap was tucked all the way in the back of the store where no one would ever find it 💀

[@babyramses5066]

This is exactly what I expected they would do too. As soon as the stock reaches sell by date I don't think your stores will be restocking it and if they do it would be the few select shades that did sell? Even the light shades look chalky though so idk if it's flying off the shelves in a sea of superior products. Girl fuckd up her bag so bad and I'm here for it

[@aneesamcmillan3703]

I'm a little late to the convo but I also think this is a result of anti blackness/colorism and how folks with deeper skin tones are perceived meaning that the black shade was almost a reflection of how those of us with deeper skin tones are seen by other races.

[@ladyangelheart25]

Thank you for sharing this, its heinous how some of these companies treat Black people... Minstrel paint is what this is, and an outright mockery.

[@sweetsirenaine]

I never thought of it but you really nailed it on the head with the whole "if my shade isn't there I must not be welcome by that brand". ESPECIALLY in this day and age and when it's a bigger brand, like you know for a fact the brand has seen these skin tones on a real human being before so they're not ignorant, they just don't want to put in the work

[@kaelynevans1874]

When I saw the swatch, I realized what it reminded me of: the payne’s grey shade of acrylic paint I would buy when I needed something that is not black. Yeah… and when I mixed it with other beige colors, it’s still gray. That’s not a skin or flesh tone. That’s the color I would use to paint rocks and mountains (if absolutely necessary), not people.

[@aaliyahmattel536]

THANK YOU FOR SPEAKING ON THIS!!! So ignorant of them, be on the right side of history and don’t shop Youthforia!!!

[@aliciaf1055]

How could she say in her "apology" video that they never alter pictures or product images that they post online when Golloria's original video shows very, very clearly that the product they showed online was not the juice in the bottle? How did they get away with that lie to then come up with this second bit of inflammatory racist nonsense?

[@cassmacdonald-perfectlyimp2486]

100%

[@newcamomile]

Also hot take incoming but as a very pale person who fits a lot of shades named this, the industry/consumers really need to retire 'fair' as a description - firstly due to the connotation of fairness creams aka skin bleaching creams, but also because fair also has moral connotations that imo are icky to apply to skin tone....it's like when all the darker shades are named after food. It's not intentionally inappropriate but I just think pale or very light are better terms (porcelain would be OK but tbh just go with very light).