Redefining Sustainability Strategy: Beyond Greening

In this timely discussion, Professor Stu Hart shares his perspective on a proactive approach to capitalizing on business opportunities in sustainability, outlining two different strategies: those that focus on improving current products and processes, or “Greening” strategies, and those that focus on more fundamental innovation and transformation to create new business models and markets, or “Beyond Greening” strategies. He advocates for a shift towards these “Beyond Greening” strategies, providing examples and also underscoring the need for companies to build collaborative ecosystems to support and accelerate these transformational shifts.
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