ROUGH ONLINE Presents: Pictorialist Photography

The video sees Giacomo Santucci, Borsalino’s Creative Curator meticulously marrying art and photography through the synergy of painting on the still photographs to produce a three-dimensional impression, a procedure practiced back in the 19th century. The aim is to reproduce a primary photograph by adding illustrated painting. The whole purpose of the pictorialist photography is to elaborate the manual efforts and skills that go into making Borsalino pieces