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Royal Enfield x Alive & More
A motorsport-inspired collab launches at Paris Fashion Week Men’s
Royal Enfield takes its reputation for daring design off the track and into Paris Fashion Week in a new collab with radical streetwear label Alive & More.
A campaign fronted by gaming icon Jasmine Asia, pop-punk revivalist Chi, Genesys Co-founder Paritos and British racing champion Gary Birtwhistle, reveals a capsule of race jerseys and moto gloves, inspired by the wild world of Flat Track racing.
Shot at Sittingbourne Speedway in Kent, director Jade Jackman (Babes With Blades) captures the heat and brutality of the racetrack, reflected in the clothes, with a video soundtracked by singer-songwriter, model and powerhouse Kidä.
Stills Photographer: Lewis Vorn.
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