**THE 'PAIN' OF USERS OF TRADITIONAL DATING APPS IS - BEING IGNORED** Lolly's value proposition seems to be "you have been ignored on other dating apps - that doesn't happen on Lolly, where prospective dates get to learn about your personality instead of a snap judgment of your physical apperance" The 'pain' Lolly is solving is "being ignored/passed over on dating apps" - I think he tried to articulate that to Vinod. By the way, having Vinod Khosla give you pointers - my goodness, relish that opportunity because he is a pro.