Safeguard: Pabaon Sa Buhay (Protection for Life)

At Safeguard, we’re inspired by every mom who strives to provide her children with ‘pabaon’-be it an everyday lunchbox or life lessons-that keeps them protected in the world outside.
In this touching story, witness how every ’pabaon’ from Norman King’s mom prepared him to overcome challenges to his indigenous identity and to become the first ever Aeta to graduate from the Philippines’ premier state university.
It’s stories like these that keep us inspired to design products that offer long lasting germ protection, supporting every mom’s quest to provide her children with ‘pabaon’ that keeps them protected from harm.
#Safeguard, #PabaonSaBuhay
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Facebook: / safeguardphilippines
Instagram: / safeguard_philippines
Twitter: / safeguard_ph
LEARN MORE ABOUT SAFEGUARD: #PabaonSaBuhay: www.safeguard.ph/en-ph/pabaon...
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[@ogunsinataiwo239]

I can’t hold back my tears seeing this ad. I have never watched a Filipino product ad but I did watch this. Maybe because I am black African, it’s related to me living in a land where you are barely accepted because of your physical look. I bet this teaches all who care to watch the ad that despite the different skin color, eye color, hair type, we should love ourselves. We are created with love in our hearts not discrimination or hate. Let’s spread the love. We can all be great and successful as well by pulling ourselves up as well. Safeguard Philippines, you won my heart over again with this ad. Your products are extremely great as well. ❣️❣️❣️❣️

[@linrodriguez7341]

That is true to life story of Norman King... not just an ad😊

[@dbla24]

Its crazy how small of a world we really live in. YOU A BEAUTIFUL SO AS THE REST THAT TRULY UNDERSTOOD THIS VIDEO

[@ronendriga716]

As a black African yourself, you might be wondering why Filipino Aeta and your race experienced the same. Wanna know why??? Because Filipinos and African came from the decendants of Peleg ( African ) and Joktan ( Filipinos) from the lineage of Shem in the bible. We are brothers by blood. That is the deeper meaning of it.

[@shibodira]

It’s very sad because many in the Philippines , unless you’re directly foreign, have Aeta blood in them. Our invaders hid this side of us from us for such a long time. These are our Roots.

[@cupid8770]

I feel bad for the people who got killed just because their skin color is the color of soil, Soil is the place where Gold, Diamonds, and treasures are hidden. If you really feel it, you will know Black People, have the kindest hearts in the world.

[@magzillasaurus]

This is one of the most beautiful things I've seen in some time. Norman King is a credit to his people and the world.

[@francislorilla9876]

qszsZZ_Szddzdzd_2552552520205002505505505850502552525552522852555525525202500528058055252555258w3dW(weddzd5202505205525525585258552552522522252220552205525055855852dwdwdwwdDzd52528288522222222dz2z(z5ddddefeeeeddxexd@dd，ˇˇিিিsddddddssssdss_splk

[@apollocagalawan7989]

@@francislorilla9876 hi0lsawlll m n ma mmnjh

[@romeblanchard3419]

The Philippine media (Filipinos as well) mostly focuses on the light skinned half bread that could pass as white/east asians while those who have dark skin are the butt of the joke and called ugly. Colorism is a big issue in our society and it needs to stop. Thank you for bringing awareness, representation matters.

[@jonahsahn]

THIS

[@Jazzglenn]

even 2 years later with the comment, it still holds up today. Now, girls as young as 15 are getting too self-concision of their real skin color, cursing and even as far as "curing" the dark patch of concentrated part of our skins(underarm, elbow, knees, and neck)

[@just_ise4418]

yes

[@kimiantumblod7654]

half "bread" naku mahirap yan. Anu kalahati,mais?

[@kentheathen6561]

Glad u put east asian looking cause east asian standards especially nowadays r also a culprit to this. When filipinos talk about colorism n beauty standards, they always put the blame on mestizos (half white/half filipino) but never mention east asian passing/ beauty standards on media even tho they have equal or even more, especially the dominance of the korean wave nowadays, distributions to this issue.

[@EE-xw4sb]

Umiiyak ako sa ganda nito. Pag natanggap mo kung sino ka, mas malayo ang mararating mo! Ang taong madumi ay ang taong hindi malinis ang puso. Gusto mo ba na itago na mahirap lang tayo? Alin ang karapat dapat hangaan? Ang taong madali ang buhay o ang isang taong dumaan sa matinding kahirapan? Kailangan ba talaga magbago para matanggap ka ng ibang tao?

[@yapiolanda]

*E* *E* Ang isang taong dumaan sa matinding kahirapan at hindi naman kailangan :'(

[@roskichan3001]

@@yapiolanda ohh wow. Deep.

[@yapiolanda]

@@roskichan3001 deep talaga :'(

[@paulocuento9949]

i hope our government can make a program to help indigenous people advance their communities, but retain their culture and identity... or atleast put them as priority no.1 in UP (scholarship, dorm, allowance)... their growth, is a reflection of our growth as a whole.

[@AskElmo]

Paulo Cuento this is what sir Norman King's job is right now. Destiny ey?

[@paulocuento9949]

Jemama Bee its nice to know its his current role.. thanks for the info...a generation of Aeta children equipped with academic education may do wonders for the whole aeta community

[@feronia249]

i am looking forward to this... and i hope we can also help as well

[@leonesperanza3672]

It's very hard to bring materials up the mountains. Imagine bringing tons of cement and steel up the mountains. There's no way you could do that without an accident happening.

[@urmother9197]

Meron naman talaga scholarship Ang mga indigenous... Ayaw lng Ng iba mag-aral

[@paulagtv7852]

"Ang taong madumi, ay ang taong madumi ang puso." it made me cry 😭😭😭

[@existentialrookie5432]

I saw this ad while watching a video, and needless to say, it touched me and had me crying. Dang it, Safeguard! I only wanted to learn how to make homemade ice cream, not to feel! 😭😭 But seriously though, very inspirational! 10/10!! 👍

[@glezielmacadine2468]

me too .. heartfelt ♥

[@christiansantos7663]

Safeguard really can make you cry, try getting it in your eyes while bathing... :D Jokes aside... This is a great commercial... Thumbs up...

[@nicoledionisio3272]

existentialcrisismoth me too

[@nicoledionisio3272]

and i was cried!

[@leonleon9082]

Same. 101/10

[@ChiniWanders]

Yes yes yes! THIS!!! Hindi lang puro hugot.

[@YnahMarisseLeal]

I was getting ready for work then the usual nood ng youtube vid. Then this ad popped up. Pero di ako nag skip ❤️❤️ made me teared up good job

[@youweird6625]

Ynah Marisse Leal same

[@harveymanaloto7927]

Damn, Goosebumps! Currently Teacher namin siya sa Art Appreciation. Isang Karangalan maging Prof kita sir, Norman King!

[@happychannelph5819]

Wow! Professor na Pala sya sa UP!!!

[@harveymanaloto7927]

@@happychannelph5819 sa School po namin sa PSAU.

[@rolenaaltarejos3447]

😢😢😢touching talaga. People's mentality pag mas maitim ang kulay ng balat kinukutya. I'm glad since childhood I never treated them differently.

[@yeungye2201]

Wooowww....so touching and some lessons to learn...pursue ur dreams, never give up, never change and accept of who u are👍👍👍👍👋👋👋👋❤❤❤

[@isatvchannel3843]

It feels like,sinampal ako sa mukha ng madaming beses.Yung tribal attire dina kase kami nakasuot ng ganun may damit na po kami pero yung mga principles ng adds na ito nasa puso ko parin 😊😊 umiiyak ako habang pinapanood ko ito sobra nagflashback ang lahat kahit pangit na ala ala yung iba, atleast ngayun.,,bumabangon parin kahit nauudlot ang lahat.,at the end of the day.Pareho parin naman ang lahat.Maitim ako,pula ang dugo ko at pag umiiyak ako luha din naman lumalabas sa mga mata ko.Kudos kay Mr.Norman King yaan mo gagayahin kita... kahit mahirap ano lang naman.,wala namang madali.Ayaw ko na naiiyak na ako eh 😊😊😊😊 God bless you!!! #Safeguard😍😍😍 Hindi nyo po natatanung safeguard talaga sabon ko.

[@truckandunicorn435]

Thank you for making this kind of ads. Tama lang na buhayin nmn natin ang talagang kultura ng Pilipino! Accept and love your Pilipino roots!

[@yapiolanda]

Truck And Unicorn true to believe yes, at buhayin ulit ang sariling atin. :)

[@Mobiedicc]

Sino ba ang nag sabi na patay na ang kultura natin? Ayaw nyo lang kasi mag explore kaya ang tingin nyo sa kultura ng Pilipinas ay patay na

[@yapiolanda]

@@Mobiedicc marami kasing hindi nakaka relate sa sariling atin, sorry hindi ibig sabihin judgmental ako. PERO yun ang totoo. :'(

[@truckandunicorn435]

@@Mobiedicc un po ang nakikita ko..example na lang ung sa work, di po ba mas na hire ang mukhang Chinese or foreigner? Sana po kc maging proud tayo sa distinct facial features ng Pilipino at we held high sa ganung ideas. Unlike ung mostly na pag iisip ngayon na kung hindi ka mukhang foreigner you can’t it kahit sa career, isn’t it sad?

[@ronnelmanansala3823]

Its the real situation of the aborigines of the Philippines, the Aitas being discriminated by their looks, the color of their skin and how they live.. Pls respect them for who they are... Because of them we exists... Thanks for this commercial for being an eye openerthat we must respect our roots, The Aitas....

[@thesambalishow3092]

Salamat po sa respeto sa aming mga Aeta. We need more people like you! Please subscribe to my KZbin Channel to get updates: kzbin.info/door/ZqL8bqaedH_YSC4E_YXmFg?view_as=subscriber

[@scorpioninpink]

Hindi lang sila. Pati yung ibang Indigenous people at mga magsasaka at mangingisda.

[@loviesabas6931]

@@scorpioninpink talagang mapanghusga ang mga taga manila na tagalog.pati kaming mga igorot binubully

[@AskElmo]

This really motivated me to finish my Bachelor of Social Science degree that I left before I finished lol and I'm not even in Philippines but from Australia.

[@maayongaga729]

He is an Inspiration to all not only his tribes...I graduated from a government funded university and they choose students that are poor and Excel in the provinces. It's about time that they give Priority to our Indigenous tribes. They are our Ancestral Origin, the Roots of every Filipino blood.

[@seandionnepo8822]

I will say as a young learner this is the first time I've ever learn something like this because I've never seen someone who has so much dedication despite all the negativity his receiving from other people this man right here stayed strong in every obstacle and listened to his mom wise words. Something I have yet to have or accepted this was a beautiful video am glad my teacher put this on our activity.

[@sallyteacherp6201]

You have a very beautiful mother. I salute her and the way she brought you up. May this be the start of bigger and brighter opportunities for you and the Aetas. God bless you Norman King

[@thesambalishow3092]

Salamat po sa respeto sa aming mga Aeta. We need more people like you! We're making it on the stage of Professionalism. Salamat po sa suporta sa amin! Please subscribe to my KZbin Channel to get updates: kzbin.info/door/ZqL8bqaedH_YSC4E_YXmFg?view_as=subscriber

[@DaraEunice]

KALOKA TONG SAFEGUARD AD NA TO. Napanood ko lang before vid ng Blackpink, pero na pa click ako bigla, ang ganda ng mensahe para sa mg Pilipino.

[@thesambalishow3092]

Salamat po sa respeto sa aming mga Aeta. We need more people like you! We're making it on the stage of Professionalism. Salamat po sa suporta sa amin! Please subscribe to my KZbin Channel to get updates: kzbin.info/door/ZqL8bqaedH_YSC4E_YXmFg?view_as=subscriber

[@LarryParane]

The moral lessons here are universal. If we all share this video to someone, maybe it can reach parts of this world where these lessons are needed to be learned.

[@thesambalishow3092]

Salamat po sa respeto sa aming mga Aeta. We need more people like you! We're making it on the stage of Professionalism. Salamat po sa suporta sa amin! Please subscribe to my KZbin Channel to get updates: kzbin.info/door/ZqL8bqaedH_YSC4E_YXmFg?view_as=subscriber

[@epicxx212]

I was crying so hard when i watch this. Its very inspiring really. I'm so happy that Safeguard Philippines is now making this type of ads. Removing their line 99.9% clean.

[@arena02]

Very powerful message not only to Filipinos but all of us humans of the world. Respect to all aborigines.

[@NN-ex8lk]

Kailangan bang magbago upang matanggap ka ng ibang tao? Eto ang salita na nagbago sa buhay ko. Tatanggapin ko ang sarili ko, kahit Sino man ako.

[@jaybeetorres3706]

Mga "judgemental" jn labas lalo yung nasa video , wala yan sa istura, kung sino pa nga yung maamo mukha sila pa masama, kilalanin mo muna lalo ang sarili, gandang mensahe para sa lahat.

[@xumyunghoe3359]

wow this is one of the best commercials ive seen in a long while. Salute to you sir norman! i always see him around up and he's really passionate about what he does. hands down one of the most down to earth guys ive ever met.

[@hellosofie]

Im so proud being a FILIPINO ❤️❤️❤️ MABUHAY PILIPINAS !! 🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭🇵🇭

[@jeepneytv5168]

"Kailangan mo ba talagang magbago para matanggap ka ng ibang tao?"

[@saidamenbaiimanfatma5388]

Pinanood ko 'tong ad na 'to. Grabeeee naiyak ako. Nakakainspire siya at pinakita ang kahalagahan ng pagtanggap sa sarili 💗

[@neilsonelesis7160]

THANK YOU NORMAN KING and to your Mom! Thank You Safeguard for inspiring us to be a better person!

[@mlov10285]

I know this is a commercial but I'm bawling my eyes out. This is simply beautiful. Congratulations to you Mr. Norman King!

[@mariabella6690]

Nakakinis tong Safeguard! Bat ako naiiyak????. Ang ganda. !!!!nkakapukaw ng kaisipan at damdamin.

[@vielleeder7575]

Applause to Norman King 👏👏👏. Go beyond boundaries. 💜💜

[@earlolga5377]

KUDOS, SAFEGUARD AND TO THE TEAM BEHIND THIS AD!! Kailangan ng Pilipinas ng maraming ganito.

[@maayongaga729]

I have to watch this Over and Over Again!!! More power to you Norman.. You already got my Vote for President even though I'm home away from home. You're an Inspiration to your tribes and to each and every one of us. God Bless Norman!

[@marygracenatural6283]

This commercial just inspired me to do all my best and endure all the strugggles I am to face in college. Thank you Kuya Norman, isa kang inspirasyon!

[@miaguartilla3309]

kauna-unahang ad na hindi ko talaga skinip!!!! !!😭😭👏👏👏👏

[@KVMusicPH]

Best Commercial I've ever seen so far. May kirot sa puso! 😭 at may lessons pa Mr. Norman King you're awesome!

[@elizbuenavista5161]

Naiyak naman ako. Ang ganda! Nakakaproud ka Mr. Norman King! Sana lahat kami maging katulad mo.

[@ciaoyuki27]

I can't help but cry when seeing this ad. What struck me the most was that one line in the end. Gosh 😭 this video is perfect for most kids today who feels the pressure to follow trends that sometimes they forgot what they like and what makes them happy the most. Hands up for Safeguard and Hands Up for Mr. King

[@ellendelacruz3292]

My tears fell down...tama ang "TAONG MADUMI ANG TAONG DI MALINIS ANG PUSO"...

[@danilynfraga6329]

"kailangan ba talaga magbago para lang matanggap ka ng ibang tao?" awwwww 😭😭😭😭😭😭

[@deltasierra3295]

naiyak ako. ♥

[@KarenGarcia-in5ss]

touching teary eyes while watching this, thank you safeguard and Norman King i salute you!

[@maucomia105]

Yung nd mo lang skinip ung ad, tas nd ka pala prepared 😭😭😭😭 Kahahanga-hanga ka Ginoong Norman King sampu ng iyong tribong Aeta! 🙌🏼🙌🏼🙌🏼

[@paulanthonyolaguer6545]

Thumbs up to Safeguard! Not just an ad but a total awareness. Very inspiring!

[@laiza6110]

This is the second time ive watched this commercial and still makes me cry. Kudos safeguard!

[@pektowanderlust]

Respect for all the indigenous communities of the Philippines 🇵🇭 👏 ❤

[@user-qs1th7jc4t]

The TEARS... Gosh. I'm so proud of this guy.

[@filipinophile8148]

Beshie naiyak ako dun. Bongga ang commercial! Dapat ipalabas to sa lahat sa TV networks! Ang galing ni Direk Pepe! Winner!

[@da4untless]

first ad ever, na hindi ko ini skip. in less than 4 minutes, we learned some things. And made us realize some too. I cried.

[@julieannloyola694]

This is so beautiful, I can't help but shed tears while watching this. This short film moved my heart so much.

[@jennypease10]

i cried, very inspiring 😢😢😢 salute to you norman my kabalen

[@bernicefayalvarez9384]

A big thumbs up safeguard for acknowledging one of our culture.

[@rimachan3879]

When this ad popped up it made me forget about the K pop vid that I was about to watch. Ang ganda ng mesahe ng ad na ito, sa sobrang ganda tinapos ko ang 3 min and 46 seconds na ad. Kudos safeguard!

[@budjitresvalles6397]

Bravo Norman King!!!! You are an inspiration.

[@yenajdee1369]

One of the best commercials I've ever seen. What a motivation. Thanks for doing this great commercial safeguard❤️

[@jhirecaynion7459]

Naiyak ako sobra proud talaga ako kahit ano pagsobok kahit n mababa ang tingin ng ibang tao dahil s suot mo paka akyat k ng imtablado n may pag asa at lakas ng loob???? Pinapakita mo s kapwa mo aeta n may pag asa????

[@CombongG]

Filipino pride is screaming! This is by far the most amazing ad

[@littleskittles9589]

I love this ad.

[@exo-l_tofu3939]

Ito yung pinaka magandang patalastas na napanuod ko. The best sobra. Inspirational.. Buti nalang nakita ko to dahil sa activity namin sa Filipino, nainspire ako lalo

[@alvinespejo6204]

grabeeeee tumulo luha ko! salamat sa inspirasyon mo Norman King

[@linagarett]

Grabe ang galing! Kudos sa mga actors and kay Norman!

[@fernandoalarma5742]

Thsnkyou norman king isa kang inspirasyon, ndi lang mga aeta kundi ang lahat ng sambayanang pilipino..

[@leeannloves3006]

Wakanda forever! 😭 de, joke lang, grabe naiyak ako. Lalo dun sa tanggapin mo kung sino ka, mas malayo mararating mo

[@francine3970]

At my age maraming kabataang ginagawang katatawanan yung mga nakikita nilang Aeta, naiinis ako kase ayaw ko maging ganon yung tingin ng mga kabataang pilipino sa mga tulad nila. Tao din sila. This ad really did touched my heart lalo na yung mga sinabi ng nanay nya. 🙌 for Norman King

[@sunidrops1220]

im so proud of you Norman King.. talo mo ako.. i was always thinking if meron bang professional na aeta and there you'll be.. 👏👏👏👏👏👏😍😍😍😍😍

[@daichisawamura523]

I clicked on a video about guide dogs and their training then this ad came. I usually skip ads but this ad had me watching the entire thing. It's so beautiful!

[@milleliza1490]

Grabe pinaiyak ako neto as in I had goosebumps! Grabe ka Safeguard! 😭😭😭

[@danilynfraga6329]

huhu such an inspiration!!! thank you Norman!!! 😭😭😭😭😭

[@LeonZone]

Ganitong mga klaseng ads ang kailangan sa mga panahong ito, makakatulong sa pasama nang pasamang trato ng mga tao sa kapwa.

[@nayeonkoo9437]

i just wanna watch funny pranks but this ad popped up. very touching. napaiyak ako ng super duper. nice one safeguard! ang kay kuya norman, i'm so proud of you!

[@paulocuento9949]

nakaka inspire talaga tong si norman... isa sya sa maraming inspirasyon ko para maka graduate na sa UP

[@johnreyguevarra8968]

This is gem, this is treasure with highest value, let's preserve our heritage!

[@Collineas]

Huhuhu. While watching it im crying really! Kudos to safeguard heart touching yung story! ❤

[@teacherhilda1297]

Indeed an awakening commercial! I'm proud of my tribe, proud to be an aeta

[@ma.laarnitabunda339]

i cried. very touching. nice one safeguard!

[@janethduran655]

This is the most beautiful lesson to every one that be who you are even they discriminating you you will stay what culture that you have😇that the kindness thing that priceless.

[@rayaescubio4579]

First ad I didn’t skipped. I was crying the whole time. 😭😭

[@naomimaytomboc4623]

Well done Safeguard! Proud to be a Filipino! Pround to be a Pangasinense! 😊👍🎉

[@sarahmikayla9716]

I cried😭😭😭 Sarap panourin nito😭❤ Saludo ako sayo You deserve it😭😭😭

[@jenjenbanico7996]

😭 at tumigil ang mundo. (kailangan ba talaga magbago para lang matanggap ka ng ibang tao)

[@rvaclassiccollection8503]

Keep moving guys god is with us. Padayon laban!!❤

[@daintyflygirl4va]

I feel sad. I am a papua new Guinean studying in the Philippines(Pangasinan) I lve them Aita people. There are more like us

[@jemyloucunanan3699]

Gumagawa lang naman ako ng module eh, bakit pina iyak ako. 🥺😭💖 Grabe sobrang ganda nito nakakaproud!!! 🤎🤍

[@celeschannel1508]

Darating ang araw..marami naring..makakapagtapos na kagaya nila🙏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏 Galing...naman ni NORMAN KING😘🤗🇵🇭👏👏👏

[@pamb.9842]

grabe nakakaiyak naman to! galing! 👏👏👏

[@sheenaroserique578]

For the first time I did not skip ad. Congrats Norman! :)

[@desireebaylon6965]

This is the most beautiful commercial ive ever seen ❤❤❤ i was crying the entire video 😭😭 alot of lessons to learn from. Such a powerful commercial 👍 KUDOS!

[@triziajimenez6091]

I just cannot skip an ad like this, it's very inspiring. Be authentic and be proud of it :)

[@cbagaton1]

salute to this commercial... i hope more inspiring ads are shown on TV

[@vincevillegas6694]

Nandito ako dahil may activity

[@user-om6mn6zr1b]

same😳

[@HakunaMatata-tf3pt]

Same HAHAHAHAHA

[@micheLLeheaven08]

Grabe naiyak ako very inspiring... keep it up kuya!! God bless u po

[@janineapb]

So inspiring! Nakakaiyak. Ang ganda!

[@kane5955]

A truly beautiful story, a total awareness for everyone. 😊#proud

[@jaealapar906]

Nakakinis to ha, naiiyak ako hahaha Goodjob Safeguard #Aeta #PureFilipino #ProudToBePinoy

[@martssssss]

solido to safe guard! ipagpatuloy niyo sana pag gawa ng ganyang klaseng makabuluhang ad. saludo!

[@adrianaalessandramirandacr9214]

I vividly remember when I was in elementary, near the banga of his mother ( my lola), my father while looking at my hair and pointing at my hair said that i got it from his lolo who is an aeta. Though my father’s relatives all looked like sepois, i believed him. And so, everytime when people are fascinated with my hair, i proudly told them that i got it from my lolo who is an aeta. Though, they may looked at me as fair, (i got it from mom’s side whose mom is half spanish half chinese) i knew from the bottom of my heart of hearts, i am an aeta too. I knew that evertime i am facing the mirror and would see my curly hair, that with out my aeta ancestor, i wouldn’t be here. I am never ashamed that i have my grandfather’s blood. I am forever grateful that i have his blood.

[@taekookiehearteu7478]

This is the best Filipino ad i’ve seen so Far!!💖

[@thesartevlog9562]

Naiyak ako. Saludo po ako sayo! Sainyo! Grabeeee.😭😭😭

[@user-vm6zx6mb8n]

This made me tear up. What an inspiration.