Salsa Cycles Presents: Because Adventure

In April 2021, Leonardo Brasil, Brendan Heineg, David Sedelnick, and TJ Windsor lined up at the start of the 340-mile Iowa Wind and Rock gravel race.
None of them crossed the finish line.
Faced with a sense of defeat, they wanted a way to redeem themselves. Leonardo created a self-supported route in Colorado that would do just that: 345 miles and 25,000 feet of climbing.
Because Adventure, follows the crew from their pre-dawn start all the way to…well, you’ll just have to watch.
Directed by: @adamonthego
Produced by: @leonardobrasil_photography
Cinematography: @felipesh
Photography: @abi.lafleur
Editing: @connortieulie @shelbysmith_1
Cast: @leonardobrasil_photography @brendan_steady_slow @davews09 @thomasoutriding

[@bike.breath]

Great video, I did however find the bit about adventure losing its true meaning to be a bit gatekeepy. I actually think people don’t go on adventures within their own city enough, and making adventures more accessible will continue the growth of bike adoption while not getting in the way of any ultra endurance riders like the folks featured here.

[@adamonthego89]

I may be misunderstanding the point and it’s valid to acknowledge the statement of adventure losing its true meaning to be a bit gatekeepy, but just for clarification this entire project was shot and filmed start to finish directly from Leo’s home, so in a literal sense this was a ‘backyard’ / local adventure

[@WilliamHeaps]

I agree with this sentiment, although one of the common definitions I see is "an unusual and exciting, typically hazardous, experience or activity." I think the purpose of the statement was to say that by using the word too much, we lose sight of the mentality of pushing yourself to new heights and instead think of what we can post on Instagram (the irony being this was made and posted to KZbin). It is similar to people that travel across Europe saying "backpacking Europe", when in reality they use a backpack to store their goods, but they use public and private transportation get around, which still fits the definition, but doesn't feel right, as they are not using the backpack for anything more than a suitcase.

[@stockholm9436]

@@WilliamHeaps or saying you're doing a true bikepacking adventure and eating at burger kings and coffee shops along the way

[@SteveFullerBikes]

Well done guys!!! Hopefully you can still hear Iowa calling you to come back this coming April. :)

[@michaellemberger6785]

Hear, hear! At altitude, no less! (though it looks like their route lacked B roads, pig manure smells, and Casey's ;-)

[@karenmurphy3213]

That was awesome to watch. Nothing but respect for these endurance riders. Happy the goat/s didn't knock anyone over. LOL

[@ronwhite8503]

The word adventure has been "cheapened"? This was a long, admittedly hard, bike ride but you had a hotel to rest in on your "journey". Camping out would have made it an adventure.

[@stockholm9436]

Haha yeah as they sit down in a burger king to refuel and stop by some coffee shops. They're right, THIS is true adventure

[@micahling8692]

What's wrong with a walk being an adventure? Adventure IS everywhere.

[@breathestrongcycling3672]

I just watched Dan Milnor talking about his new TI fargo and then you post this.....the universe is telling me to go ride my bike...

[@swnorcraft7971]

Well done video. Thumbs up to the 4 gents who made this ride. May the one heal up and do it again! Hey, adventure means something different to everyone. I regularly go on an adventure ride of anywhere from 7 to 24 miles near my home. At my age, I am good with that. The point is: to get out there! Thanks for sharing.

[@thrillbilly6147]

Agreed making the most of what we have…and at 62 I’m feeling good about that.

[@swnorcraft7971]

@@thrillbilly6147 1960 was a good year!

[@coreyreeder3549]

Pro tip: Bring your kids and make it a #Dadventure

[@michaeltodd2923]

just spent four months doing the Pacific bike route and am training for the trans-american tour. i also live in denver if anyone wants to meet up and ride. let's do the CT next summer just for fun? ride safe boys. rubber side down.

[@jabrown9678]

I had the privilege of meeting Leo at IWAR in the middle of the night as we took shelter in a barn during a doozy of a storm. Hopefully see you in Iowa again next April my friend.

[@adamonthego89]

The kid is an absolute beast!!

[@gtgkrg1]

Great video. Hopefully we’ll see you back in Iowa in April. 👍

[@grantschoen1726]

Conifer Dutch Bros stop! Super rad 🤙

[@drwatsonpe]

Any chance you could post a GPX file or detail the route for those of us who would like to give this a go?

[@wanderbybike]

Looks like a great ride, and it’s in my back yard. Happen to have GPX file of the route?

[@adamonthego89]

Bikepacking.com is actually working with Leo on putting up the route for others to ride! Stay tuned.

[@jonathanblack3351]

Best Salsa video in a long time! So excellent!!!!

[@adamonthego89]

Thank you, that means so much to me and the team to hear that! Stoked y'all like it!!

[@JP-om9xg]

"Be flexible against the unexpected." Adventure is Analog.

[@clipsandstrapsjounal]

The goats at the end, that's why we do it, suddenly something natural but unexpected happens that would only be "felt" with this type of travel.

[@ETERNLgame]

So cool! Are there any new mountain bike models coming out just curious. I love my Salsa rangefinder but I am looking for a new one

[@driventomadness117]

These guys are lucky their asses can stay seated for so long. I can handle max 5 hours 😂

[@markanderson7412]

Thank you for making this 🤙🚵‍♀️🍻

[@jmichigan3282]

Is that GoVote ad an intimidation tactic?

[@mishnok11]

Когда-то это была ВАША земля, и вы скакали по ней на мустангах, свободные как ветер. Но теперь уже нет.

[@mogulmayhem]

Is it Sahl-Sa or SALE-SA?

[@mhilde7744]

Nicely done!!!!

[@eivissastef]

another "explain" video why we ride bikes. ""adventure"" ""epic"" soooooo repeating....

[@dickcombs8905]

Please do more like this, Excellent!!!