Sam Parr: How To Make $2 Million A Month By Writing

Sam Parr: How To Make $2 Million A Month By Writing | How I Write Podcast

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Күн бұрын

Sam is a master copywriter and business builder. If there was ever somebody who knows how to turn online writing into cash, Sam is it.
In this episode, Sam shows how you can sell at scale and where to find the opportunities in the business of writing. We’ll teach you how to think through headlines, find content for your own writing, and torch the internet with your ideas.
Sam started in the early days of email newsletters and he was a master of writing viral content. He tells the story about plagiarizing his way onto Amazon’s bestseller list by looking at the intersection of romantic comedies, werewolves, and the Twilight Series. He combined many stories, self published his own book, sued by a publisher for plagiarizing, and ended up exploding on the self-publishing Reddit forum - all of which led to 1000s of new subscribers for his newsletter.
Since then, his success continues to multiply. First, by selling “The Hustle” for eight-figures to HubSpot. Then, by growing “My First Million” into one of the top ten business podcasts in the world. And now, he recently launched a company called Hampton.
One thing that stands out with Sam is how good he is at colloquial copywriting. His writing sells because it sounds like how people actually talk. First he builds trust with people. Then they open up their wallets. He gets people to open up their wallets by building trust with them very fast through writing. In this episode, he shows exactly how to do that.
TIMESTAMPS:
00:00:00 Intro
00:00:40 Writing
00:00:55 Old Advertising
00:03:30 Copywriting
00:04:15 CEO stories
00:05:00 Propaganda
00:07:15 Sam's Influence
00:08:15 Simple language
00:09:00 Hemingway
00:10:45 American Kingpin
00:12:45 Robert Caro
00:15:30 Early days of The Hustle
00:18:00 Making money with content
00:18:15 $2 millions a month
00:19:15 4 million subscribers
00:19:45 Growth of The Hustle
00:20:00 Reddit
00:20:30 Self-Publishing
00:21:15 Romantic comedies
00:22:00 Plagiarizing and Amazon
00:24:00 AIDA (Attention, Idea, Desire, Action)
00:25:15 Onboarding emails
00:26:45 Researching from the Web Archive
00:29:00 Starting a media company
00:30:00 Scott Galloway
00:31:40 Dharmesh Shah
00:33:15 Elements of Eloquence
00:38:40 Imposter Syndrome
00:39:45 How to write viral articles and headlines
00:42:45 History
00:44:45 Building a team at The Hustle
00:47:40 Copy work
00:49:15 Habit for Writing
00:50:00 Write of Passage
00:53:00 Moving Fast
00:54:45 Sam's favorite writers
00:57:00 Reading History
01:00:00 Good Reads
01:02:00 Reading
01:04:00 Hampton
01:09:00 Thinking clearly
SPEAKER LINKS:
Twitter: / thesamparr
Website: www.Joinhampton.com/
Podcast: www.mfmpod.com/
WRITE OF PASSAGE:
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ABOUT THE HOST:
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Пікірлер: 45

@DavidPerellChannel 7 ай бұрын

Want to win the online writing game? Listen to Sam Parr. He built The Hustle into one of the world’s largest newsletters and sold it to a multi-billion dollar company, and he's mastered the art of turning viral hooks into big businesses. Here’s what I've learned from him: 1. If simple words were enough for Hemingway, they’re enough for you. 2. The best market research tool was invented thousands of years ago: talking to your customers. Get your finger on the heartbeat of your customer’s problems. Otherwise, you’re shooting in the dark. 3. Thinking in headlines will make you a clearer thinker. It will help you see how an idea should be framed, identify different ways to tell your story, and show you the soul of your topic. 4. Sam says: “I firmly believe in putting my back against the wall.” Deadlines, pressure, and harsh goals will pull out the best from you. 5. Short attention spans aren’t the problem people think they are. Some of the most popular online essays are longer than 5,000 words. There are other data points too. Rogan has the world’s biggest podcast. Popular standup specials on Netflix are sometimes 90 minutes long. The problem is that your content isn’t good enough. 6. How do you make it good enough? Sam tells writers to make their work “slippery.” Cut the fluff. Make it move. Keep the energy high. 7. When you start writing and don't have an audience, go to where your readers are and do the work of telling them about you. Look for Internet subcommunities where you can reach your readers. Find the people who want what you have, but just don’t know about you yet. While starting The Hustle, Sam went to the r/selfpublishing on Reddit. 8. Sam Parr copied the best sales letters of all time by hand. Let the writing you admire pass through your fingers, fall out of your pen-and you will discover the heartbeat of eloquence. This method is called copywork. 9. Speaking of copywork... if musicians learn music by copying other musicians, why don't writers learn writing by copying other writers? 10. Most people suck at writing because they’re scared. “Will people like my article?” they say. That's loser talk. The only way to get past this is to toughen up. Come at your keyboard with boldness. Pounce on it. Timidity is the enemy. 11. The optimal post length is shorter than 500 words or more than 2,000 words. Don’t bother with anything in between. 12. To improve your company’s copy, look at what big companies had on their site before they got big. Use the Internet Archive. Study their branding. Copy their design. Dissect their word choice. Most companies are sharper and more focused in the early days before design-by-committee becomes a plague. 13. It doesn’t matter if you’re easy to read, if you’re also easy to forget. Aim to get stuck in your readers’ mind like a catchy song. Be easy to read, but hard to forget. 14. To see what hard to forget writing looks like, study this popular line from the Bible: "Give us this day our daily bread. And forgive us our trespasses, as we forgive those who trespass against us." Notice how the word day reappears in daily, and the word trespass is used twice. This practice of repeating words with intention is called “polyptoton” and makes for stickier writing… 15. Just like you should look at what big companies did before they got big, you should look at the habits of successful people before they got big. A 13 year old basketball player should look at what Lebron James was doing at 13, not what he’s doing today. There’s more alpha in the “early career” part of all outlier success stories. 16. Sam Parr’s mantra for business (which he has tattooed on his thigh): “Bold. Fast. Fun.” It’s really hard to beat someone who moves fast, takes risks, and has fun doing it. 17. Sam Parr’s favorite business book: How To Get Rich by Felix Dennis. Sam says it has the best information, perspectives and stories for those who want to make $ via starting a business. 18. If you're making a sales page, use the AIDA framework. The hook is for getting Attention, the content is for generating Interest, the conclusion is for inciting Desire, and the CTA is for inspiring Action. 19. Book recommendation for anybody who wants to write more memorably: The Elements of Eloquence. Sam can write, sell, and entertain. Come for the writing, stay for the stories about women who want to sleep with werewolves and the time he crossed paths with a soon-to-be convicted felon.

@DharmeshSpot 7 ай бұрын

Loved this episode. Especially the parts about copywriting and adding soul to writing.

@DavidPerellChannel 7 ай бұрын

Thanks for listening! Was fun to learn a little more about you

@dian_youtubes 7 ай бұрын

What other skills do you find underrated?

@sergiofitch4378 3 ай бұрын

watching them struggling to remember the Twilight series is eye-opening

@mitchellcohen 7 ай бұрын

Awesome conversation. Two takeaways I'll use now when writing: 1) "Does this make me smile" such a handy reminder 2) Keep it BFF (bold, fast, fun)! Loving these podcast episodes. Keep them up!

@DavidPerellChannel 7 ай бұрын

👊🏼

@moneymakingsim4314 7 ай бұрын

HANDZ DOWN THE BEST SAM PARR INTERVIEW!!!10/10!!! Love hearing introspective, word nerd POV’s!! Good shii!!👍🏽10💯

@PavelHenkin 7 ай бұрын

This episode made me subscribe. I'm a software developer, and writing is core to my profession (which, unfortunately, many people in the industry don't understand.) There are a lot of great insights in this interview and your interviewing skills definitely bring them out.

@DavidPerellChannel 7 ай бұрын

Thank you… and welcome 🙌🏼

@Felix-cz1bn 7 күн бұрын

This channel is gold

@talialavor8411 2 ай бұрын

David! This is my absolute favorite podcast! Nothing like it. It just feels so different from an experience standpoint. And how blessed are we to get access to such brilliant people? It almost always proves that success is not accidental.

@jayrabe 7 ай бұрын

This conversation flew by. Shantaram is the only fiction book I've read in the past 10 years! Amazing book

@DavidPerellChannel 7 ай бұрын

Thank you!

@FarhanAbroad 7 ай бұрын

My favourite book to date

@alexjoh13 2 ай бұрын

This is phenomenal. Taking a step back and re-evaluating how we run our business and how we write all types of copy at the moment. This really helped. Going to relisten tomorrow.

@virtuousmountainwoman 29 күн бұрын

The writing skill of getting the texture of a good writer🎉 I like this and this is the piece I take from this interview.

@paulussantosociwidjaja4781 22 күн бұрын

Lots of good stuffs, thanks!

@eugeniocg3079 7 ай бұрын

2 GOATS ! 🐐

@chrismilton8792 7 ай бұрын

Loved this episode! Two legends with words.

@DavidPerellChannel 7 ай бұрын

Thanks!

@gkadkol 7 ай бұрын

Sam at his best, David making room for better representation of info. Slam dunk!!!

@DavidPerellChannel 7 ай бұрын

👊🏼

@kaynesheenan 7 ай бұрын

amazing chat. so much goodies in here!

@eniac78 7 ай бұрын

This was great and full of practical interesting advice. I started listening to My First Million and discovered who Sam is recently. I love reading and write not as much as I should. Would have liked to hear comments on how AI is changing writing on the net.

@DavidPerellChannel 7 ай бұрын

Well, let’s get you writing more then