Santa Claus parade, Winnipeg, 1948

[@juniorsurprise06]

Incredible footage. Thank you so much for posting it.

[@umarchives]

Thanks! A colleague of mine says that the film shows the parade passing the corner of Portage Avenue and Maryland Street. The last part of the film, where Santa Claus exits the float, shows the back of the Eaton's store on Graham Avenue.

[@MsMrchips]

Thanks for that. I was wondering where that was filmed. I thought it was Portage Ave. That was so cool!!

[@umarchives]

Hey that's great! We've had lots of people inquiring about the location of the parade route. Thanks a lot for looking into this and for your interest in our channel.

[@rebstevenson]

Another winner! Thanks for uploading.

[@freelet]

I like the way everyone is running - trying to keep warm!

[@ROB45CAN]

Does anyone know what street this is and what the store is in the background with the red and white roof is? Thanks.

[@AUNTIECHARLENIE]

wonderful Great tysm Charlene

[@umarchives]

That would be great. Although there's something to be said about the poorer quality of the older cameras that adds a certain charm to the films. Thanks for your interest!

[@toposheet]

unreal. definitely the corner of Portage and Sherbrooke, heading south.

[@calixa]

very, very cool footage. great upload.

[@MsCalamityJanie]

It is amazing that this thing exists in color.

[@jaworskij]

Thank God for Technicolor. The colours look just as vibrant as when the film was printed.

[@offroadryanmb]

wow, thanks for posting this Where was our LOCAL Broadcasters this year?

[@super8film]

Other highlights of the parade will also be broadcast from EA.TON'S Toyland and the bus depot. The commentary will be handled by Norm McBain, Harry Trousdale and Cann Peclinold of CBW and Miss Edna Middleton and Miss Joan Sherman of EATON"S Good Deed Radio Club, if you can't be there - tune In CBW from 10.00 to 11.00 Saturday morning;

[@FrothingFanboy]

Kodachrome, actually. The same type of film that Abraham Zapruder used. Technicolor was strictly for Hollywood productions.

[@sweeney139]

Looks dang chilly, let me tell you.

[@copper2152]

Neat vid. Do you know where that was filmed?

[@jaworskij]

What is "Radio Oil" on that billboard?

[@super8film]

"On the Spot" Commentary Over CBW at 10 to 11 a.m.! For tiny tots who are shut In and can't see the parade and out-of-town people who can't make it to Winnipeg, there's going to be an "on-the-spot" commentary, commencing at approximately ten o'clock when the parade reaches Broadway and Sherbrook.

[@jaworskij]

I remember ROCO and I'm 43. They were bought out by Petro Canada in 1979.

[@khunopie]

Is Winterpeg in ManiSnowba?

[@noided1722]

I was going to say how did KZbin exist but then I looked at the date then it said 2009

[@KaptinKayoss]

Where the hell is Ralphie????

[@DawnAlexander1981]

our parade isn't as exciting as this......

[@kevindrone]

freakiest parade ever!

[@gulfstreamdriver]

I think I am going to have nightmares after watching that.

[@guitargodess60]

Is this part of some rob zombie horror movie :|

[@HUTINAK]

pOOR PEOPLE IN THE CHINESE DRAGON. ( 4:44) .they gotta run the whole route , like that

[@wpniabbc]

The garbage they call the santa claus parade is total crap.