Sarah Willingham's Friday Nights Will Never Be the Same Again | Dragons’ Den

Ben Fridja got off to a promising start having outlined details for his company which wholesales, imports and retails innovative home appliances, Ben's core products being a steam cleaning device and a low-cost juicer but is he thinking too small?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #ThinkBIGGER #WorldWideBrand

[@jonnyjboy]

The sound guy is going wild on the horror / slasher sounds 🤣

[@commanderkeen3787]

Well Nick Jenkins' face does look like it's been sewn on by Hannibal Lecter

[@Beethoven2949]

I genuinely felt like I was being dog whistled then realised I was casting this to my tv 😂😂😂😂

[@barnabydinosaurroadsafetyp3457]

Clothes steamers can be scary ..

[@1937calculator]

Ye, he just came over from Hells Kutchen

[@Frosty-Lemon]

The hair flip back to peter cutting the sound off was too much!!

[@kieransimcox557]

Fair play to Harry Maguire for doing this whilst being a professional footballer

[@bryanmottram7606]

Hahahahahahahahaha 🤣🤣

[@huskiehuskerson5300]

Show me the

[@kyz6227]

He really needs to put his business aspirations aside until he gets some form back at United though

[@talsa6875]

😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@lifeafterlife3990]

As soon as i seen this video i swear thought harry maguire has lost weight and fallen so far in life 🤣

[@sammerrell3802]

This is why I love Touker. He has this child like twinkle in his eye when he gets excited for a product, always puts up a passionate offer, always gets rejected, but has a smile on his face anyway. Love to have a pint with this guy.

[@robertj5208]

Well stated!

[@damien7151]

So true!

[@huskiehuskerson5300]

He literally looks like a child lol

[@perysima]

Touker is so sweet. I love his very relaxed manner. He is wealthy, and I think he is there for fun.

[@benjaminstevens4468]

Touker is awesome for sure.

[@namanparvaiz]

They made him out to be some right freak with the editing.

[@BleachRush]

he started it by talking about his major and his plans

[@mattoink992]

@@BleachRushno need to hate on ambition

[@markferguson3745]

Freak? Just seems like another typical grifter to me.

[@joshuaovington8063]

Deborah and Nick are no longer shareholders of the company - whether they ever finalised the deal I’m not sure. Business is running with a net worth of £328k and £512k of assets so doing fairly well. Not much growth in the 5 years since this episode

[@ChainsGoldMask]

Thank you 🤘

[@majidramzan7746]

Thanks for providing the most important element most viewers want :)))

[@jimmyc4612]

Thank you Joshua. I love you with all my heart.

[@adfasfuiuiui1056]

The deal never finalized.

[@bamboozla9977]

This is the strangest edited pitch I've seen. It went from horror to fun and whimsy pretty quickly

[@JCstock]

If I was in charge of this channel I'd fire the sound editor instantly

[@MrDomek98]

The sound is already done for the tv production

[@realtalk6195]

Take a joke. They were just having with this pitch because he was a hypnotherapist.

[@ImARealHumanPerson]

Watch it on mute with captions = solved

[@BleachRush]

this episode clearly was a fun production for the producers and they went with it. chill.

[@CalopsitaVanderbilt1911]

My birbs thought another birb arrived.

[@johnwickham8150]

Could you make the music a bit louder, I could just about hear it.

[@marko3296]

No talk about sales, patents, barriers to entry. He literally bought something on ebay and re- branded it. Than went to China, saw a cheep juicer and did the same lol

[@tomqzZi]

That describes 90% of products you see when you scroll through TikTok, FB, and IG. Those products are still a baseline for thousands of multi-million brands. Building an e-commerce brand takes a lot more than just a patent, it's all about marketing and branding.

[@Erickhetfield]

He said he sold 20.000 units. Iphones are built in China and branded in USA. What's your point?

[@proxy7362]

no

[@MrDomek98]

@@Erickhetfield thats very misleading Iphones are made in china - to apple's design and specifications. They are not a product the chinese already made indendantly that apple engraved their logo on, ehich is the case here

[@magusxxx]

@@MrDomek98 Exactly, I don't think Erick knows about the Chinese trade shows. I could go there and buy 10,000 headphones, purses, make-up kits, and kids toy drones all in the same show. I give them my logo and box design and they'll package them all to my specifications.

[@markwarrington2788]

He literally must have hypnotized them. Buys crap on alibaba, sticks his s**t brand on it and has them falling over themselves to invest. No usp, no patents, zero barrier to entry. Insane. This was in 2015 this episode.

[@1yearago491]

Yeah, really strange

[@Erickhetfield]

And yet he sold 20.000 units, with no marketing or social media budget. A product with no patent or barrier to entry, yet some Dragons knew nothing about it. Meaning the market wasn't saturated. Meaning that they have to move quickly and develop the brand to establish themselves ahead of the competition. Oh, and the pitch is obviously edited.

[@KJ_2020]

@@Erickhetfield fair enough, anyone who sells 20,000 of something has at least got some persistance and ambition. it would have been nice to have known if he made a profit. i think most of us were just surprised that this information was not included in the edit as it normally is.

[@commanderkeen3787]

He conned the Dragons out of 100k. His next pitch is to sell fresh air in a can, captured at the peak of Mt Everest

[@cekojuna6930]

@@commanderkeen3787 did he con them out of 100k though? There is a due diligence period after a deal is struck. If a deal is made in the den doesn’t mean the deal came through.

[@conDoin07]

It’s a steamer for clothing…we attach a flow signal to it. It’s red in colour, warning you of the steam

[@B4kerG]

That shot of Peter looking at the steam is one of my favourites

[@Dan-78]

Sarah's view from behind, Phwarrrrrrr

[@Dy_Lon67]

Everyone’s face: 3:09

[@chaytiano6896]

Shorty got the fatttttttty

[@moeswartz888]

So basically he just rebrands and sells stuff he finds on Ali and Bangood?

[@CyberBeep_kenshi]

Yupp, that's all it is.

[@blazzz13]

Moe Swartz Yet not everyone makes serious dosh doing the same on Ali and Banggood. Comeon, credit where it's due- he is a businessman.

[@varrjames186]

Aldi do it all the time.

[@yoloswaggins2161]

Is this a halloween episode? That was scary af.

[@bobstirling6885]

No surprise when he said he was a hypnotist!

[@LifeInPink999]

I don’t know I liked him XD

[@jaybhardwa9859]

4:42 The sad look on Peters face when Ben responds "you gonna buy 10% of the company", to him asking for a discount. Priceless.

[@realtalk6195]

Lol. He just wanted the one piece only.

[@andreasholmm]

It's edited

[@kimdaisies2660]

Ben should have just said of course, no problem and be optimistic about the fact that Peter liked his product. After all he is there to persuade the investors to part with their money. Wierd to counter that he will give a discount on one measly product IF Peter bought shares in his companies like on what planet does that sound reasonable or fair 🤷🏽‍♀️ and is he forgetting why he is there and who he is dealing with. Even if was just a cheeky remark he should have followed on by saying said only kidding of course, how many would you like? I'm afraid that was not a good impression on Peter.

[@lorreba3054]

@@andreasholmm Muppets

[@tooshlong]

@@lorreba3054 KZbin commenters do seem to think that A) they are watching this live B) they are better businessmen than Peter Jones lol

[@geoffdundee]

Imagine steaming a whole rail of clothes in your front room and by the time you have finished the wallpaper has fell of the walls with the condensation LLF

[@Z4kYb0I]

Then you also market it as a steam wallpaper removal tool......d'uh : )

[@geoffdundee]

@@Z4kYb0I .........duh......but u dont want your wallpaper stripped every time you do your clothes do you

[@Z4kYb0I]

@@geoffdundee I was just joking mate.

[@Kem1kal13]

Wallpaper? Are you 80?

[@geoffdundee]

@@Kem1kal13 .........no but i have class - all folk with good taste have wallpaper..........who wants dull plain emulsion walls?

[@davew4931]

This dude nailed it and the sound editing does him a disservice

[@TaskSwitcherify]

Dragons: WOW! What else you got? A coffee maker? A hammer & nails? We've never used such miracles! Take our 💰 💰 💰!

[@vmanismyname1534]

Hahaha. Oh wow awesome comment 😂😂

[@nessakennedy7864]

I worked in a ladies clothes shop 30 years ago and we used the exact same project to smooth out creases when unpacking the clothes to hang them for display. Exactly the same.!!

[@OperaJH]

Exactly. It what dry cleaners use. I too could swear that I was using one in the early 1990’s

[@ginskimpivot753]

He's now at the top of the first search results page. I understand a lot of these accepted offers never make it through once the small print is gone over, but in some cases the mere fact that the product gets exposure on DD can have dramatic and positive effects. I've no doubt the dragons are big on opt-outs and contractual parachutes. They have - on occasion - been fleeced or been willing to invest in a company that turned out to be a real stinker on closer inspection. We have a Fridja. It also strips wallpaper pretty good, too.

[@sadas3190]

Yeah definitely half of the people with legit business go on DD not necessarily for the money, but the exposure. I wonder how much it costs to go on DD, could be a massive bargain compared to other marketing avenues.

[@paulosullivan3472]

I am confused with this one, he literally went to china, found some products, rebranded them and started selling. The dragons could do that with much less money and much more ease than investing in his business so why were the fighting for a slice? Seems odd to me.

[@resurection96]

Yeahhhhh I dunno how this one hit

[@melaniekarapetyan9264]

He’s obviously hypnotizing them!

[@paacer]

@@melaniekarapetyan9264 He is convincing and likeable .

[@Swissbluemountain]

I’d say it’s a show . Maybe some really investments but in general they’re only there for advertising.

[@sadikmeah4057]

Because those two dragons aren't the sharpest tools in the box

[@chuckbh]

Respect on how he thanked Tourker, perfect manners

[@cashhgenesis]

“either at the bottom of the first page or the top of the second” no one makes its that far lmao

[@drpk6514]

Clearly he was early and sold a bunch but now that competition came in he is trying to find partner.

[@IFentonito]

the title starts with Sarah Willinghams Friday Nights so consider my click officially baited before even watching

[@bash547]

The cl in click looks like a d.

[@dakingseaniii]

Is it just me or was this episode the weirdest one yet. It almost felt like an April Fools joke, like what the Australian version did. I just couldn't take anything in this episode seriously.

[@tomsutton6451]

More audio production issues with Dragons' Den: at 2:07 I was terrified my speakers were feeding back.

[@Drenwickification]

I think that’s just the weird background music. But I agree it sounds like a sound issue because the music is so odd.

[@adeebh1238]

3:28 camera man doing an excellent job

[@ahmedalshami589]

The moment Touker has given his offer , I knew he is not going clinch the deal , but I wish he got it because I feel he is the best who can run this kind of business

[@Andrew-tv3he]

Such a confusing episode. How have the dragons never heard of a clothes steamer before? They are literally everywhere with all the major brands. This guy comes in with a no name brand bought from China, nothing unique about it, with his logo slapped on and somehow convinced most of them that this was some amazing product.

[@seymourskinner2533]

The show is 10 years old at least. Besides most clearly did know quite a bit about them.

[@Zeldasarmy]

Jenny was offered to be on another series, but after consideration, she was out.

[@liverpoollegendsteve3270]

Lol just wants to be on show for herself thats all

[@wesleybeet4036]

How original

[@mattoink992]

Lmao

[@tvs9978]

Give it a rest

[@MrHuytie]

🥱

[@gn0015]

2:09 this really is the perfect editing. He and Sarah could totally be in a psycho horror flick together.

[@Obsiqax]

Doubled over at his hair flick when Peter got him out of his trance

[@georginawatsons8824]

i know hahahahahahahaha

[@ChrisLee-UK]

Brilliant editing for sure! 🤣

[@gilesm5716]

And Jenny would be out

[@lukelindley789]

He can't even defend properly for United and now he's coming on here.

[@haunter4708]

Haha I thought I saw slab head in the thumbnail

[@roojistanr5015]

What century was this filmed in? Steamers aren’t new

[@dannyashh2423]

I don’t recall him claiming he invented the steamer 😂

[@ricecooker8536]

Lololololol

[@davisantos3431]

@@dannyashh2423 that's true, but they all seem oddly unaware of it

[@pabbaditya]

@@davisantos3431 yeah bc they are millionaires. Someone does this for them

[@aribolab]

Dragon's Den channel should start including in the description the season and episode from which its videos are taken from

[@netweed09]

I was just waiting for Peter to come in with that at 1:45 😂

[@yaffajaff]

Clothes steamers have been around for years and years. The sales were never mentioned 🤔 good deal though!

[@varrjames186]

His pitch is that it looks a good as it works.

[@oliversmith2]

The sales were never mentioned... Incorrect, he said he had sold 20,000 units. 1:23

[@cronullacruller]

I feel like I'm having a stroke right now, watching a bunch of millionaires ooh and aah over a garment steamer like it's not something you can buy at every department store.

[@drk7031]

Sarah is so hot

[@daveegk3347]

Bro. Screw this high pitch noise. Killing my ears.

[@jinaabaapsabkabaap6342]

I'm only watching cos Sarah is here..

[@Persian-Immortal]

Yup, same here!

[@jinaabaapsabkabaap6342]

@@Persian-Immortal she's wasted on this show

[@Persian-Immortal]

I think that why she left the den.

[@Skip_Stakey]

7:18 Blimey

[@proxy7362]

what

[@Skip_Stakey]

@@proxy7362 7:18 Blimey

[@machomanOOOOHYEEEAH]

Wow he has a smile and teeth and grin literally the size of the animated Joker character, voiced by Mark Hamill! Really nice guy, hope he does well

[@katherineminor3402]

Dude looks like the actor that plays penguin from Gotham

[@garethdwright91]

I love Sarah Willingham. She is so incredibly down to earth, always really polite and friendly. She doesn't suit being a nasty dragon at all.

[@murfad]

ok the editor had way more fun editing this episode than he should have lol

[@minashah9933]

did this guy invent steamers? I am confused. I know these videos are old but aren't there loads of steamers out there? What is happening.

[@debbiepugh654]

A steam iron and a juicer what a bizarre combo

[@Ksadoune98]

Jenny’s voicemail message: “I’m sorry I can’t take your call , I mean, right now... I’m out”

[@beautykitchen5550]

Hhhhh

[@Billy_Boozer]

I love the updated sound effects

[@Chi_Vid2]

great editing all round - well done DD

[@wendaleesmith3810]

lol so many funny things about this episode lol peters face after he asked to buy one

[@demandtalent5761]

Real title: *Noel fielding sells wallpaper steamer*

[@habichiblah7534]

If I was a hypnotist, I'd have had them eating onions and thinking they were in a rowing boat being chased by sharks.

[@teddym2808]

He seems like a really nice fellow. Hope it all worked out.

[@4th_Lensman_of_the_apocalypse]

It’s always pleased me to know that Sarah’s ham is willing! I would!

[@suzyturnovers5010]

Just don't get why they're all blown away by the steamer. I was using those in clothing stores when I worked retail 30 years ago...

[@omfgroflma0]

If you Google us we're at the top! (ᵒᶠ ᵗʰᵉ ˢᵉᶜᵒⁿᵈ ᵖᵃᵍᵉ)

[@anthony13p2000]

I truly can not remember the last time I even scrolled down on the first page

[@Erickhetfield]

For such a broad term, its actually not bad.

[@doctorpanigrahi9975]

Search Engine 🚂 optimization negga.

[@crissignori7482]

You want to turn that off before you run out of steam….. classic Peter Jones 😂

[@benbastianiartmusic1421]

Dragon's Den, please ever do the horror thing again. It looked like something from Britain's Got Talent

[@chaimbradley1]

That music, oy. When Peter calls him "Ben" and there's a phwup sound as he turns his head... he's Batman.

[@ritchiebennett1326]

Sarah Willingham, hands down fittest dragon ever

[@Greg_lark]

Smoking!

[@bazza2974]

Honestly, I watch these videos as much for the Jenny comments as I do for the video itself. You lot make the video so much better with your comments.

[@BostonPower]

WOAH DUDE, I MUST BE REALLY STONED. I CAN'T EVEN SEE JENNY!

[@StorytellerDan]

Nice lad, good product, nice work

[@hpapc686]

The edit.. when he hypnotize 😂

[@Griselda_Puppy]

The way this one is edited, omgosh 😂😂😂

[@user-dr3sc6kl1i]

Bloody peter ,can I have a discount,he can afford to pay full price .cheeky sod .

[@ianoian1]

Yeah, and my wife woke me up the other morning Looking down she said, "You've got a steamer!" 😁!!

[@TheJohnCooperShow]

What on earth was that creepy thing sith eyes about at 2:15

[@uwinvidanage2252]

lol people don't look past the first 3 results, who will press on the 2nd page

[@ahistoryrelic9736]

Straight facts

[@JC-hp6pk]

There's a second page?

[@vader745]

maybe the majority who all do same...I look on second page, could be a better option, all part of doing thorough research my friend

[@E_Europe]

Global warming must be hurting this company

[@emmanuelezenwere]

No different from an electric iron fundamentally. So not really

[@Stefalilly]

I’ve worked in clothing retail and steamers are used before the clothes go on the shop floor. You can just buy a steamer… it shouldn’t matter if it’s a funky looking when it’s in your home.

[@gretelandcat6393]

The editing is a real treat

[@oliverfrots9300]

I really love Nick Jenkins, he rarely ever gets greedy and offers for high amounts of equity, he's polite, concise and makes it clear with what he can bring to investments. One of the best dragons.

[@caleyhall]

My ears in the headphones, ow that wasn’t fair sound guy!

[@Tekapeel]

Team @ Dragons Den: Please consider this my official application to become your audio engineer. Your shows audio levels are absolutely awful almost every single episode, and worst still they're not even consistent. It's like you give the job of balancing your tracks to a random, new intern every single time and they all invariably fail miserably. It frankly beggars belief that nobody at whichever production house responsible hasn't stopped and said "my dudes, the music on this episode is about 4 times louder than the dragons. Is this normal?". Here is my proposition, which you absolutely need to take because amateur 13 year olds can mix better than your guys: I will balance the tracks of all of your episodes as they are produced AND I am willing to do it for 5 quid and a twix per episode. Don't be embarrassed, this is an issue you share with almost every blockbuster film produced since 2006. LMK.

[@daddy7860]

I'm glad someone else noticed.

[@rockmay]

I like your pitch, but I would also do it for a fiver, but for just 25% of a twix..

[@mi4johns]

If you get this mad about the audio from DD clips, I pray you never come across a show called Shark Tank

[@Tekapeel]

@@mi4johns I only watch commonwealth DD programs, Shark Tank AUS is great

[@netweed09]

Twix is such a 13 year old kid's 'chocolate' though

[@thedappercook]

Always think bigger!

[@casper1240]

Been using one of Ben s Juicers for the last 3 years best juicer ive ever bought .easy cleaning, great Juice

[@jessebella9322]

Steamers are so much better, I have a standard cheap one, plug in, takes seconds to iron anything, dont even need a board, I just hold it up in the air and iron, come out perfect, shirts, what ever

[@pradiptabhattacharjee7441]

Lol.. All dragons got hypnotised..

[@aninditaerinakhalil1552]

The fact that I'm literally watching this after watching the movie Hypnotic tonight.

[@alihassanarshad7]

My guy looks like Harry Maguire and has fridge in his name 😂🤦‍♂️

[@pfever]

What year is this from? Cuz I cannot believe they haven't seen a steamer to iron clothes

[@usagi32211]

Thank you! I've had one for over 15 years that cost about $50. It's not a new or an unattainable product.

[@FateBoost]

Around 2015. Still in business.

[@Lauren72382]

Yeah this is a re-upload, I watched this video quite some time ago...

[@royfr8136]

One of those guys who's really popular, but no one really knows why..

[@LunaKuartiX]

so is no one going to talk about the fact that his eyes turned gray at 02:20 but at 02:23 it had more of a color XD

[@MrZeldion]

Sarah forgot she has an iron, her name is Josefina hahhaa

[@giselletdc1871]

Genius! 👏🏻

[@AcaciaMovies]

Why the heck does Deborah need 4 different steamers?!?

[@npc-bl2vw]

her skin

[@miguelbest5703]

I see someone had fun editing this video.

[@ShoppingwithRina]

Good for them

[@paularkins6039]

I'd have thought Harry Maguire was Happy enough playing Football.

[@marco3dartist]

Its a juicer steamer. Perfect!

[@dimitrz2000]

2:09 2:21 what in the hell was this 😂😂😂🤦

[@cookiekilbane5989]

Dragons den should play the clip of their favourite dragon at the end of the vid to see if the entrepreneur got them.

[@SeanAEHegarty1984]

“Blackberry contacts”…..says it all. Good luck flogging these down Camden market

[@91vanced14]

Slabhead Maguire? 🤔🤣

[@damien7151]

Whoever does the thumbnails needs a raise asap

[@tobiasgoldman]

Absolutely no talk about any sales. Astounding.

[@benjones6004]

rewatch the vicdeo at 1.25 he has sold 20 000 units

[@superx8299]

@@benjones6004 think he meant no mention of revenue generated gross/net profits... was none of that, or could have been edited out as the figures wernt the reasons why the other dragons bailed

[@itzkeyz2526]

@YouStink I could tell by watching he knew a lot about psychology and persuasion.

[@aartadventure]

Pitches actually go for 2-3 hours and are edited down. There was a little discussion on camera of this, but no doubt most was off camera. In newer seasons, the people pitching usually know to say this succinctly at the start of the pitch. The real shocker is the morons from modern seasons who still don't talk figures, sales and profits.

[@Jamie_Winsh]

I guess it's not always necessary when the entrepreneur and especially the products are so good!

[@FrederickViedge]

Good exchange

[@varrjames186]

12:55 He went for the kiss then realised!

[@Dessienewshoes]

Touker has mad equity goals the whole time innit?