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Kind of an online thing as everyone is trying to hype and sell something. Well.... not everyone; but MOST of the channels promoting products vs. simply sharing their world and experience. Channels like Bjarne Butler's are an exception as his world is spectacular therefore is pure entertainment along with a lot of knowledge shared. A little "merch" is really a celebration of a really interesting place for those who enjoy. He doesn't have to sell a thing as the channel & subject is simply excellent. Other's, usually the bigger & better ones cross the barrier into a sales & marketing platform with that combination of great content AND folks in the industry wanting to leverage that platform. AND some of the small upstart channels even tell u up front they are all about the promotions and business. They WANT to be the marketing arm for a price. I ignore a lot of that. And one of the anomalies of our hobby is saw are cheap and easy to tweak therefor there is a LOT of emphasis on that, especially online where folks want to first rationalize , justify, then promote a service that feeds into the environment they have created. That's a good thing , what entrepreneurs do. So this video might be construed as a bit of a wet blanket, but shouldn't be. It's about clarifying a small trend in this morass.