SBCC Keynote Speech by Chaning Jang, Busara Center

The 2018 International SBCC Summit is organized to better understand what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. Held in Bali, Indonesia, the summit seeks to wrestle the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change? How much emphasis should be placed on shifting norms and behaviors when power structures, policy environments or lack of services may constitute problems that overwhelm the capacity of individuals or communities to act?
Over 750 people gathered at the Addis conference, which focused on the “Art and Science of Social and Behavior Change” and highlighted the diversity and richness of different approaches being used. The 2018 What Works Summit will focus on making sense of this diversity, and especially on understanding which approaches work best.

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