Scaling Your Facebook Ads: A Proven Strategy

[@SocialMediaExaminer]

🖲️ More about using 🧲 Facebook Ads in 2023 kzbin.info/www/bejne/n2K8gZd_nbGlnck

[@Princevirk66]

TON OF VALUE IN CONTENT THANKS Michael For bring Guests all the time

[@airborne0532]

Talk about experience! 😮😳 It’s awesome that you shared your past struggles with substance abuse, and I really appreciate you normalizing that conversation. That we all do struggle, and we all can heal, overcome, and overachieve. 👏🏼

[@jmkjmk5468]

As a newbie, I'll be back onto this video when I can understand what they're talking about😅😅

[@stephenwilliamson5300]

I’m very new to this but what a lovely man

[@Spanglish360]

I love the questions you ask to each guest. It s def as educational as it can be. I dont think I have ever seen the dynamic option or maybe I just never paid attention to it. I have always done everything manually. I usually test 4 creatives and 4 copies and mix them all up together which leaves me with 16 ads

[@neszabel]

I am a digital marketer and gained a meta certified media buying professional badge last year in July 2022. His 1 campaign acct and dynamic strategy is what I've also been doing in FB Ads, so far that's what's working for our business. But there was this time when everybody was saying to a/b test everything. I also don't a/b test to be honest. Fb barely mentioned it in the exam. what are the metrics for right? So good to actually hear the same thing of what i do coming from an expert. I feel like i'm also really now part of the game.

[@berniebautro6646]

How to gain meta professional badge?

[@rachelflamdesign]

I'm now watching this a second time to try to understand some of the concepts. Not easy to understand but I can see there's a lot here! Thanks for this vid and I'll check out your socials! 🙏🏻

[@joeyrahimi1579]

this guy is one of the best "facebook ad gurus" out there ... he's spot on on broad and ad quality being very important. but when it comes to relying on FB to accurately choose a winner based on CPA / conversion / ROAS ... then that's just not possible. All of these gurus are dead wrong. At the end of the day, you need less ads in your campaign so that you have a better sample set of data ... and you need to be able to track that ad via GA (first click attribution) so that you have a good enough sample set of data to accurately measure the performance of an ad. FB will give an ad more spend if the CPMs are low, CTRs are high and CPCs are low, with high engagement but it WON'T give spend to an ad that accurately generates revenue ... that's the big missing link here. FB used to be able to do this PRE IOS 14 ... which is why FB is pushing us advertisers to use FB shop (so that they can measure the entire journey, cookied). The issue with FB shop is that you can't compare apples to oranges ... cookied conversion on FB shop is not even close to first click ROAS on GA. It's the biggest dilemma with FB ads right now and noone on earth knows how to solve this.

[@gerr_cass]

Thank you for this vid. Seems like working with ABO campaigns is like working hard to make your results harder.

[@luis_perez_cadena]

Charley is the best, people.

[@ErinLAnderson]

So I will need to watch this a few times. So many nuggets. Thx Charles and Michael

[@JeffAbramovitz]

I love this. It's so counterintuitive to what so many people in media buying are saying/teaching. Love the ideas presented here. Provides a lot more thinking to incorporate into my media buying. At least starting out by using a campaign and construct it as Charley lays out here. Really intriguing. Thanks for sharing this.

[@SocialMediaExaminer]

Thank you Jeff! -Jason

[@fotodino3358]

With dynamic ads, which formats of creatives do you upload? All 1:1? Doesn't that suck on stories or in stream?

[@cateringcoachal]

This is awesome 🙌 let's give it a shot 🙌

[@AleaKurnawan]

such a great insight thank youuu

[@subinitamazumder]

It's great to learn more about FB ads because I can't understand FB algorithms anymore

[@christalightauditoriumeven9949]

Inspiring 🙌🏾🙏🏾 thank you both

[@theinacademy]

A very interesting conversation! Insightful episode!

[@andrevanbutsel831]

Really great strategy. Love it!

[@Mindsaw]

Scaling Facebook ads can be an effective strategy for SEI as it helps a larger audience and drives traffic to your website.However,it should be done carefully to ensure that the quality of your ads is not compromised and that the increased traffic leads to desired results.

[@stormyoutdoors4845]

Worth the watch ..

[@ReallyHappened]

Great information ℹ️.

[@ldlt16]

Is this going to be able in the blog?

[@SocialMediaExaminer]

Here's the link to the associated article: www.socialmediaexaminer.com/scaling-your-facebook-ads-a-proven-strategy -Jason

[@greenlandstudiosEs]

Thanks